World of DTC Marketing

JANUARY 18, 2022

Rather than mentioning the brand, we sent a Tweet with “learn about the side effects of new products to treat psoriasis,” which linked to a page within the product website on side effects. To test this, we did a small campaign for a psoriasis product.

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European Pharmaceutical Review

MARCH 21, 2024

At Clalit, which is the second largest healthcare provider in the world, I worked in several management positions and gained a broad understanding of the needs and constraints of a healthcare system. I joined Pfizer in January 2023 as a health access specialist, after working at Clalit Health Services in Israel for almost 20 years.

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World of DTC Marketing

JULY 17, 2022

A Harvard study found that almost half of Americans are expected to be obese by 2030, accounting for up to 18 percent of healthcare spending on related conditions, ranging from heart disease and stroke to osteoarthritis. . It has to persuade patients to sign up for some heinous side effects.

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Pharmaceutical Technology

MAY 25, 2023

The Medicines and Healthcare products Regulatory Agency (MHRA) aims to launch a pilot genetic biobank that will gather patient data to associate drug-related adverse events to their genetic makeup. Side effects due to drugs are responsible for one in every 16 hospital admissions in the UK, based on the announcement.

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World of DTC Marketing

APRIL 21, 2022

At Lilly, we had something called “the healthcare transaction model.” They want to know about side effects and costs but “what’s in it for me?” It’s either because the DTC Director at Horizon is trying to make a name for themselves or because someone at the agency is a damn good salesman.

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Referral MD

MARCH 13, 2023

Photo by JoshuaWoroniecki on Pixabay Technology is everywhere these days, and that includes the realm of healthcare. It’s so much easier to make appointments, view your medical records and even see a healthcare provider using technology. Here are a few ways that healthcare technology is transforming the medical industry.

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World of DTC Marketing

JANUARY 26, 2022

This is an exciting time to be in healthcare marketing. We’re witnessing the most significant transformation in healthcare marketing since DTC was approved in the ’90s. ” HCP’s are moving quickly into digital. Drug websites are too promotional and not updated enough to address patient needs about new drugs.

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Healthcare Success

OCTOBER 17, 2024

Struggling with burnout while maintaining high-quality healthcare services that patients love? Tune in to our latest podcast as Lee Aase, founder of HELPCare, LLC, shares how he transitioned from his pioneering social media work at Mayo Clinic to lead an innovative membership-based direct-to-patient healthcare business.

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World of DTC Marketing

JANUARY 7, 2022

In addition, GoodRx changes prescription filling from being centered around healthcare to being all about cost. But what about their advertising? Good Rx does reach an audience, but in most cases, that audience is NOT who you want to target.

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Prescription Insurance Side effects Medical 222

LEVO Health

OCTOBER 9, 2023

The healthcare landscape is undergoing a seismic shift, with telemedicine playing a pivotal role. Alongside this, point-of-care advertising is emerging as a powerful tool to deliver timely and relevant information to healthcare professionals during their interactions with patients. Contact Levo Health today to get started.

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World of DTC Marketing

AUGUST 25, 2021

We’re finding that healthcare treatment choices vary wildly by health condition. Despite all the emphasis on healthcare this year, the number one channel to quickly build awareness is still TV. Diabetics, for example, are more likely to do a lot more research before deciding on any new treatments.

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PM360

DECEMBER 14, 2023

While side effects are anticipated with prescription weight loss medications (77% of physicians said their patients experienced side effects) an eye-opening 65% reported that their patients stopped taking the medication as a result of side effects.

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Medical Side effects Physicians Prescription 105

World of DTC Marketing

JUNE 23, 2021

Source: STAT News Our healthcare system can’t continue to support drugs that don’t have good clinical outcomes behind them. In my career in healthcare marketing, I have done my best to understand the “science” behind certain health conditions along with how some medications can help.

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Pharma Marketing Network

JANUARY 11, 2025

Understanding Your Audience: Different audiencespatients, healthcare professionals, or payersrequire tailored messages. For instance, while patients prioritize benefits and side effects, healthcare providers look for clinical evidence and efficacy. For any health issues, always consult a healthcare professional.

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European Pharmaceutical Review

JANUARY 25, 2024

They detail the medication’s intended use, proper administration, potential side effects and precautions. They are vital to ensuring the safe and effective use of medicines, making them an integral part of healthcare in Europe.

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Healthcare Healthcare Safety Medicine 98

Eversana Intouch

APRIL 4, 2024

AUSTEDO XR helps treat tardive dyskinesia (TD), a side effect of taking medications for mental illness. For pharma in general, it might be weeks or longer before you can even talk to your healthcare provider,” she says. “So MM+M recently named Teva Pharmaceuticals’ AUSTEDO XR campaign as their Campaign of the Week!

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Pharma Marketing Network

MARCH 5, 2025

With millions of healthcare professionals (HCPs) and patients turning to Google for medical information, paid search ads present a huge opportunity for pharma brands to boost engagement and conversions. Higher Engagement: Paid search results get twice the clicks of organic results in the healthcare industry.

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Pharma Marketing Network

NOVEMBER 20, 2024

For pharma, these ads are tailored to showcase treatments, educate healthcare professionals, or increase patient awareness. Patients and healthcare providers need timely, accurate information about medications. By targeting healthcare providers on industry-specific platforms, they achieved higher engagement rates and built trust.

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Pharma Marketing Network

APRIL 3, 2025

For pharma marketing executives and brand teams, understanding this evolution is essential to remaining competitive and compliant in a rapidly shifting healthcare environment. Modern patient marketing now recognizes the informed, digitally savvy healthcare consumer. For any health issues, always consult a healthcare professional.

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World of DTC Marketing

FEBRUARY 7, 2021

However, in DTC marketing, we should be careful about using AI in an era where too many patients feel like our healthcare system is dehumanizing them. When you have a healthcare problem, you want answers as soon as possible and don’t want to wait for a callback. So how can AI help DTC marketers?

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Pharma Marketing Network

MARCH 18, 2025

Introduction Reaching healthcare professionals (HCPs) in the pharmaceutical industry has become increasingly challenging due to strict regulations, evolving digital landscapes, and the growing demand for personalized content. This makes PPC a cost-effective strategy for reaching niche healthcare audiences.

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European Pharmaceutical Review

NOVEMBER 18, 2022

It has been granted marketing authorisation by the Medicines and Healthcare Products Regulatory Agency (MHRA) in Great Britain. The most common side effects observed were initial insomnia, irritability and dyskinesia. The product, produced by biopharma company PTC Therapeutics, is approved for patients 18 months and over.

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Clarify Health

MAY 25, 2024

The past few years have seen rapid acceleration and growth in the use of artificial intelligence (AI) in healthcare. By harnessing these innovations, healthcare providers can optimize patient care management, leading to better health outcomes and operational efficiencies.

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Pharma Marketing Network

NOVEMBER 7, 2024

Healthcare podcasts are revolutionizing the way information is shared in the pharmaceutical industry. As a pharma marketing executive, launching a podcast can elevate your brand, engage healthcare professionals (HCPs), and establish your company as a thought leader. Why Start a Healthcare Podcast? But where do you start?

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Clarify Health

OCTOBER 3, 2023

Despite the rapid adoption of digital technology in other industries, healthcare has been a bit slower to transform. This shift in healthcare focuses on treating patients more like consumers , giving them more control and options in their healthcare decisions.

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PM360

APRIL 4, 2025

Rural-based HCPs expressed a strong need for treatments with manageable side effects and simplified dosing regimens. a patient-focused clinical trial technology company, has partnered with ICON plc, a healthcare intelligence and clinical research company to improve Mural Linka cutting-edge participant management and payments platform.

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Pharma Marketing Network

NOVEMBER 15, 2024

Imagine having a tool that allows you to target specific audiences actively searching for healthcare solutions, like branded medications or treatment options. In a world where patients and healthcare professionals (HCPs) search for drug information online, PPC lets you stay top-of-mind. PPC does just that. Simple: visibility.

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pharmaphorum

SEPTEMBER 16, 2022

Minor side effects to long-term maintenance balance. Any clinical study seeks to achieve maximum results efficacy with minimal occurrence of side effects. However, side effects do happen. Regarding both common cold and headache, they are as well among the side effects reported for similar drugs.

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Pharma Marketing Network

APRIL 10, 2025

In today’s competitive healthcare landscape, PPC campaigns (Pay-Per-Click advertising) have emerged as a critical lever for pharma marketers aiming to deliver timely, targeted, and measurable impact. Todays digitally savvy patients and healthcare professionals expect real-time answers and seamless online experiences.

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pharmaphorum

OCTOBER 26, 2022

Psoriasis is a tricky disease to manage, as drawbacks and side effects loom with each and every type of treatment. Side effects, front and centre. When used in moderation, this contributes to better side-effect profiles for the topicals because they aren’t compromising the entire immune system.

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LEVO Health

JUNE 14, 2024

The healthcare industry – along with the rest of the modern world – is witnessing a transformative shift with the integration of artificial intelligence (AI), reshaping the way providers interact with and care for patients. Enhanced Diagnostic Accuracy AI algorithms are increasingly used to assist in the accurate diagnosis of diseases.

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Pharma Marketing Network

NOVEMBER 15, 2024

Are you trying to engage healthcare professionals (HCPs), patients, or caregivers? Transparency Example: If a user asks about the side effects of Humira , acknowledge the question and direct them to the appropriate medical resources or your official website. Never make medical claims that could get you into regulatory trouble.

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World of DTC Marketing

MAY 17, 2021

The pandemic has affected healthcare dramatically as searches for health information beyond COVID, have skyrocketed and patients have become used to virtual health visits. QUICK READ: Only someone who is fooling themselves believes that life will go back to normal after the pandemic. Pharma websites need to evolve.

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Pharma Marketing Network

DECEMBER 13, 2024

Table of Contents Sr# Headings 1 Introduction 2 The Evolution of Healthcare Advertising 3 Top Healthcare Advertising Strategies 4 Harnessing Digital for Pharma Success 5 Conclusion Introduction Healthcare advertising has never been more dynamic, especially in the pharma world. Top Healthcare Advertising Strategies 1.

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World of DTC Marketing

OCTOBER 9, 2020

There are too many things going on within the healthcare conversion model including way too much interference. The online diabetes patients are much different, for example, from the online psoriasis patient and their online needs are unique to each other. Visitors to the website also were interested in the cost of the product.

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Pharma Marketing Network

MARCH 5, 2025

Traditional outreach methods are no longer enough to engage healthcare professionals (HCPs) and patients in a digital-first world. For expert PPC solutions, visit eHealthcare Solutions , a leading digital ad network for pharma and healthcare brands. Reaching Healthcare Professionals (HCPs) HCPs dont search the way patients do.

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pharmaphorum

DECEMBER 4, 2022

Along with use of the technology to solve healthcare challenges, the company intends to develop it for mundane tasks, such as controlling a computer keyboard or mouse directly using the brain. The threads are so fine that they have to be implanted using a surgical robot, according to the Neuralink website. Take action! link] (12/12).

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