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Healthcare advertising rarely demonstrates that it knows how to reward customers for their time, or shows what a smart creative idea can do. Making memorable creative isn’t easy but it is possible in healthcare. Storytelling is the most motivating salestechnology known to advertising. We need a better approach.
In today’s rapidly evolving digital landscape, pharmaceutical sales teams face unparalleled challenges. The complexity of managing vast amounts of product information, engaging with increasingly informed healthcare professionals, and adhering to strict regulatory requirements has made traditional sales methods less effective.
Aaron is an omnichannel marketing expert with both domestic and international healthcare experience who leverages data to inform decisions, understand behaviors, optimize performance and maximize return. Scott is currently a Senior Fellow in the Management Department at the Wharton School. Aaron Uydess, EVP, Analytics, EVERSANA INTOUCH.
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Map My Customers, Field Sales Leadership Guide Field Sales Leadership Guide podcast Listen on: iTunes and Spotify JT Rimbey, Senior Enterprise Account Executive at Map My Customers, interviews sales movers and shakers in this once-monthly podcast.
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