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No One Likes Healthcare Adversting, But They Could.

PM360

Healthcare advertising rarely demonstrates that it knows how to reward customers for their time, or shows what a smart creative idea can do. Making memorable creative isn’t easy but it is possible in healthcare. So these are the basics for creating healthcare advertising that everyone could love. We need a better approach.

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12 Tips for Marketing to Affluent Consumers in Healthcare

Healthcare Success

While many affluent consumers don’t think twice about paying cash (or credit) for luxury retail goods, there is a built-in bias that healthcare products and services should be covered by insurance. Generally speaking, today’s healthcare consumers have high expectations. 12 ways to market to and win affluent healthcare consumers.

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Clinical Sales Specialist: A Rewarding Career in Healthcare

Rep-Lite

A Clinical sales specialist in medical sales is a professional in the healthcare industry who plays a crucial role in promoting and selling medical and healthcare products or services to healthcare providers, such as hospitals, clinics, and private practices. Why Is This a Rewarding Career?

Sales 52
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3 Steps for More Effective HCP Marketing with Insights from Pfizer

PM360

This “synchronization” helps biopharmas such as Pfizer maximize marketing and field efforts across their organizations to improve engagement with healthcare professionals (HCPs). But our marketing and commercial leads have made this a big priority to ensure those sales and marketing connections grow.”

Marketing 105
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Medical Sales Trends to Watch Out For in 2023

MedReps

Knowing what’s to come in the medical sales industry is not only interesting, but it could help you with your sales goals. If you know how to prepare and get ahead of your competition, reaching your goals will be that much easier. This makes sense because older people tend to have more medical conditions.

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Information Retrieval and Redundancy are Critical Success Factors for Medical Sales

MedReps

Since most hospitals and healthcare groups fall under this category, they should be listed here. You’ll be able to find information on the hospital’s expenses, personnel, community indicators, healthcare utilization, and more. Here are a few examples of purchasing guides: Stanford Healthcare and Parkland Hospital.

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Why Is My Team Failing to Meet Medical Sales Rep Goals?

Rep-Lite

Success in the medical sales industry hinges on a company’s ability to consistently meet or exceed sales targets. Medical sales representatives are at the forefront of driving this success by engaging with healthcare providers, understanding their needs, and delivering solutions that meet clinical and patient outcomes.