This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Prior authorization is a pivotal component of healthcare, bridging the relationship between patients, healthcare providers, and insurance companies. This ensures the efficient use of healthcare resources while reducing unnecessary expenditures. Photo by terovesalainen on Adobe Stock What Is Prior Authorization?
3D medical animation has become a revolutionary tool in today’s fast-paced healthcare environment, where clarity and accuracy rule. Although some may want to produce animations in-house, working with a specialized 3D medical animation company like Infuse Med has many benefits. What is 3D Medical Animation?
Introduction In the highly regulated pharmaceutical industry, audience engagement is more than just a marketing goalit is a necessity for building trust with healthcare professionals (HCPs) and patients. In pharma marketing, engagement is crucial because it educates HCPs and patients about new treatments, drug safety, and disease management.
And now that Google has openly stated, “Appropriate use of AI or automation is not against our guidelines,” it begs the question: Should we use it to produce healthcare content? Before deciding if and how to use ChatGPT for healthcare writing and SEO, there are several issues to understand. Let’s explore: What is ChatGPT?
Artificial intelligence (AI) is rapidly transforming the healthcare industry, with its ability to process and analyze vast amounts of data. Clinical trials: Clinical trials are essential for evaluating the safety and efficacy of new cancer treatments. Even just a year ago, we couldn’t fathom a cure for cancer. Now, we can.
Speciality pharmacies play a crucial role in medication dosing, disease and side effects management, and patient care. The expert services rendered by them help in improving patient outcomes, minimising costs of the healthcare system, improving medicinal adherence and persistency and saving clinicians’ time. Adherence management.
Today’s episode has a special guest, Andy Olen. billion worth of healthcare products on five continents. So I love working with high performers and I love training and working with sales teams, and all of that came after about 20 years working in healthcare marketing, sales and leadership positions. My name is Andy Olin.
Most healthcare providers have local businesses that are (or could be) a source of new business. Geofencing allows healthcare businesses to push hyper-relevant paid search advertisements to their target audience when they enter a specific location, like an office building or a factory. Geofencing. Invest in local SEO.
Introduction Reaching healthcare professionals (HCPs) in the pharmaceutical industry has become increasingly challenging due to strict regulations, evolving digital landscapes, and the growing demand for personalized content. This makes PPC a cost-effective strategy for reaching niche healthcare audiences.
Only one eye was treated to mitigate any potential safety issues. The therapy, known as rAAV8.hRKp.AIPL1, hRKp.AIPL1, is designed to enable the retinal cells to work better and to survive longer, by replacing the defective gene with healthy copies, according to the researchers.
Imagine having a tool that allows you to target specific audiences actively searching for healthcare solutions, like branded medications or treatment options. In a world where patients and healthcare professionals (HCPs) search for drug information online, PPC lets you stay top-of-mind. PPC does just that. Simple: visibility.
In the ever-evolving healthcare landscape, especially in 2025, content marketing strategies have moved from optional to mission-critical for pharma brands. eHealthcare Solutions specializes in pharma-safe ecosystems with built-in brand safety, audience authentication, and real-time optimization. But not just any content will do.
Introduction The landscape of healthcare marketing is evolving faster than ever, with new digital trends, regulatory updates, and consumer behaviors reshaping the industry on a weekly basis. This guide explores essential strategies to ensure your team is prepared for the shifting dynamics of healthcare marketing in 2025 and beyond.
Brief Introduction to Key FDA Regulatory Requirements The Food and Drug Administration plays an important role in ensuring the safety of medical devices in the United States. These regulations ensure that medical devices are safe for use by healthcare professionals and patients. This is to ensure safety and effectiveness.
When it comes to generative AI for healthcare , it analyzes large sets of unstructured data such as clinical notes, diagnostic images, medical charts and recordings. Use of Gen AI in Different Healthcare Organizations Gen AI is used according to the size and structure of the healthcare establishment it is present in.
For companies that process “special categorizes of data, through research and clinical trials etc.,” The GDPR requires any company that processes large amounts of special categories of personal data to appoint a data protection officer , either by recruitment of a new employee or via an outsourced data protection officer.
Crucially, January 2023 marked a key moment: the Medicines and Healthcare products Regulatory Agency (MHRA) granted Celadon Pharmaceuticals the first good manufacturing practice (GMP) registration since legalisation in 2018 for high Δ9-tetrahydrocannabinol (THC) cannabis active pharmaceutical ingredient (API).
Navigating the healthcare startup landscape is no easy feat. However, with the right marketing strategies, healthcare startups can significantly enhance their chances of success. However, with the right marketing strategies, healthcare startups can significantly enhance their chances of success.
However, social media in healthcare is playing a transformative role, reshaping how healthcare providers connect with patients and market their services. The Rise of Social Media in Healthcare Marketing Social media platforms have become essential tools for healthcare providers to reach and engage with their target audience.
A form of artificial intelligence (AI) specialized in voice cloning used Travis’ voice, as recorded over a decades-long career, to fill in the vocals of the song. But the role of AI in healthcare will go beyond this. It provides guidance and acts as a safety net for prescribers. And there’s more to come.
Through the use of specialized hardware, such as VR headsets or goggles, and software applications, users can perceive and interact with this digital environment as if they were physically present within it. Applications in Various Industries VR finds applications in diverse fields, including gaming, entertainment, education, and healthcare.
Healthcare delivery is changing, and digital health is revolutionizing healthcare, creating a burgeoning market opportunity for software-as-a-medical-device (SaMD) and digital therapeutic (DTx) products. Software automating simple tasks for healthcare professionals.
What really matters are the orthopedic medical device trends that are already shaping the healthcare industry. Advancements in medical technology will always be a favorite topic of discussion when analyzing the healthcare sector. Healthcare executives are also looking into AR spinal surgical systems. Let’s dive right in!
The healthcare industry is a complex web of services, specializations, and patient needs. Referral coordinators are at the heart of this intricate system and act as the nexus between various healthcare entities. However, this critical role has challenges that can impede efficient patient care delivery. Work smarter, not harder.
Finally, patients can save even more money by taking advantage of discounts and promotions offered by pharmacies, such as loyalty programs or special sales. Do your own research and consult with experts when making decisions about your healthcare. What is the hospital's policy on patient safety and medical errors?
In order to bring it to market, a special program called Risk Evaluation and Mitigation Strategy (REMS) had to be put in place, where only eligible patients could access the drug through a very strict process. Jason Peterson RPh is a clinical pharmacist at RemedyOne, with over 25 years of experience in healthcare and pharmacy.
With an estimated 65 million people serving as caregivers, 1 the role is now a factor in an ever-increasing list of healthcare priorities. If caregiving is positioned as an essential service and caregivers are counted among healthcare’s front-line service providers, 4 does it follow caregivers are a viable healthcare vertical?
Gain the essential skills that inspire customers to say yes, paving the way for success and making a lasting impact in healthcare. Today, host Samuel Adeyinka is joined by special guest, Andy Olen. All of that came after many years working in healthcare, marketing, sales, and leadership positions.
NewAmsterdam Pharma has signed a definitive business combination agreement with special purpose acquisition company (SPAC) Frazier Lifesciences Acquisition (FLAC). The SPAC is sponsored by a Frazier Healthcare Partners affiliate.
Nexus Pharmaceuticals stated that the regulatory approval process validates facilities’ compliance with stringent quality and safety standards. It is specialised in innovative processes for producing difficult-to-manufacture speciality and generic drugs.
The validation of computerized systems should be focused on ‘intended use’ and scaled commensurate with the risks to patient safety, product quality and data integrity” The focus until now has too often been on compliance and not on quality. Takeaways from ISPE’s GAMP 5 Second Edition update.
Will Big Tech’s moves within healthcare force the industry to change how it operates? Casey Cronin Life sciences marketers have a unique opportunity to connect with target audiences on an individual level and foster brand safety through AI advancement. Here are the best responses. However, delivering it well will be the next challenge.
But battling information asymmetry is one of the best ways to address the ongoing inequities in our healthcare system. But to shift the industry’s approach to healthcare, all stakeholders must move the efforts, attention, and education necessary to find a common ground and ensure that the patients’ interests are always driving development.
It offers an array of opportunities in various healthcare settings. They seek fresh challenges that stimulate their intellectual curiosity and provide a new perspective on the healthcare industry. The horizons expand, and new doors open, offering fresh perspectives while playing their role in healthcare facilities.
But as convenient as it sounds, there are a few things you should know about this game-changing shift in healthcare. It’s all about convenience, safety, and accessibility, especially for those who may not have easy access to physical pharmacies. This shift is also reshaping how we think about trust in healthcare.
For those in industries where hazards loom large, safety isn’t just a priority—it’s a way of life. In specializedsafety meetings, I deliver a tailored presentation that underscores the importance of making better decisions, of safeguarding not just our own well-being, but the well-being of those around us.
It entails recognising the special qualities and advantages of your product and conveying them to the intended market in a way that sets it apart from rival goods. This can have to do with the product’s effectiveness, safety record, usability, or other aspects that are significant to the target market.
listed on the stock exchanges, is up 13%, according to Leerink Partners’ “Navigating the Complex Terrain: Healthcare and Biotech Markets in Q3 2023” report. Investors are drawn to our portfolio approach, as it aligns with the urgent need for new solutions in healthcare.
Safety is relative, and everyone’s reaction to a drug can vary. Malaysia’s Ministry of Health (MOH) recently made this decision to control rising healthcare costs. IJN, being a center for specialized heart care, treats thousands of government employees and retirees every year, and the bill can be hefty. What About the Patients?
With real-time bidding (RTB) , pharma marketers can place highly targeted ads in milliseconds, reaching healthcare professionals (HCPs) and patients at the right moment. Partner with Programmatic Platforms That Specialize in Pharma Not all RTB platforms are built for pharmaceutical compliance. Always consult a healthcare professional.
Passionate about healthcare, Daniel has made it his personal mission to empower nurses and other healthcare professionals to advocate for better culture and working conditions that will allow them to do what they do best. I always had a knack or calling to healthcare. Nursing has to have a voice in healthcare.
In-house medical recruiters play a critical role in healthcare organizations, ensuring that hospitals and clinics are staffed with qualified professionals. Why Are They Vital in Healthcare Staffing? Growing Importance in a Healthcare Setting The demand for specialized medical professionals is rising as the healthcare industry evolves.
Demographics: Factors like age, gender, and socioeconomic status often determine healthcare decisions. Healthcare Providers: Key Influencers Physicians, nurses, and pharmacists are the gatekeepers of medical advice and treatment recommendations. For any health issues, always consult a healthcare professional.
Key Initiatives for Public Healthcare, Education, And Infrastructure The Malaysian government just re-announced its Budget 2023 , highlighting various initiatives aimed at boosting the country's economy and providing support to its citizens. billion, with a focus on improving public healthcare, education, and infrastructure.
We organize all of the trending information in your field so you don't have to. Join 8,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content