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Direct to Patient Healthcare

Healthcare Success

Struggling with burnout while maintaining high-quality healthcare services that patients love? Tune in to our latest podcast as Lee Aase, founder of HELPCare, LLC, shares how he transitioned from his pioneering social media work at Mayo Clinic to lead an innovative membership-based direct-to-patient healthcare business.

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Leading retail pharmacies in pharma

Pharmaceutical Technology

Increasing diagnosis of chronic diseases is expected to lead to fast growth in retail pharmacies. The rising incidence of long-standing diseases such as hypertension, diabetes, cardiovascular diseases, and cancer requires prolonged medication and, thus, drives the growth and need for retail pharmacies in the market. Speciality care.

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Leading speciality pharmacies in pharma

Pharmaceutical Technology

Speciality pharmacies play a crucial role in medication dosing, disease and side effects management, and patient care. The expert services rendered by them help in improving patient outcomes, minimising costs of the healthcare system, improving medicinal adherence and persistency and saving clinicians’ time. Adherence management.

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12 Tips for Marketing to Affluent Consumers in Healthcare

Healthcare Success

While many affluent consumers don’t think twice about paying cash (or credit) for luxury retail goods, there is a built-in bias that healthcare products and services should be covered by insurance. Generally speaking, today’s healthcare consumers have high expectations. 12 ways to market to and win affluent healthcare consumers.

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Top Considerations for Data Protection and Cybersecurity within the Pharmaceutical Industry

Pharma Marketing Network

For companies that process “special categorizes of data, through research and clinical trials etc.,” The GDPR requires any company that processes large amounts of special categories of personal data to appoint a data protection officer , either by recruitment of a new employee or via an outsourced data protection officer.

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Healthcare Marketing & Advertising Expert Roundup: Best of 2022

Healthcare Success

This past year, we covered healthcare consumerism from nearly every angle. Along with a general look at consumerism, we also dialed down into some of the major consumer personas you’ll want to target: women, wellness consumers, and affluent healthcare consumers. All Consuming Consumerism: Major Shifts & Important Personas.

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The Role of Patient Experience in Healthcare Loyalty

LEVO Health

The healthcare industry has long focused on the quality of medical treatment as the primary factor in patient satisfaction. However, a recent report released by Accenture found patient experience factors such as convenience, communication, and respect to be just as important to patients when choosing a healthcare provider.