MedCity News

MAY 1, 2024

Walmart’s decision to shutter its healthcare division reflects just how difficult it is to achieve profitability in the primary care and telehealth markets. Experts think retailers simply aren’t prepared to handle the bevy of challenges that come along with delivering healthcare — but could this news also be a sign of the system being broken?

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Healthcare Healthcare Retail Marketing 131

World of DTC Marketing

MARCH 22, 2022

The promise of one-stop, total healthcare was supposed to be led by retailers like Wal*Mart and CVS, but they’re finding out it costs a lot of money to equip and market these facilities. Patients still want convenience in their healthcare, but it may take decades to materialize.

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MedCity News

MAY 18, 2023

Retail clinic claims volumes have shot up by 200% in the past five years, according to a new report.

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MedCity News

MAY 29, 2023

While retailers already have a customer service focus, there is a steep learning curve to healthcare and the nuances of how things operate.

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MedCity News

NOVEMBER 6, 2022

On Thursday, Forrester released a report predicting major trends that would shape healthcare in 2023. Healthcare stakeholders should prepare for key changes, such as care becoming even more inaccessible for rural patients and additional retail entrants into the clinic space.

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MedCity News

OCTOBER 21, 2024

Recent failures in the retail health space beg the question: Is primary care only suited to remain within traditional players? Four healthcare executives shared their responses to this question during a panel at HLTH in Las Vegas. The post Can Primary Care Thrive Outside of Traditional Healthcare Players?

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MedCity News

SEPTEMBER 12, 2022

Retail pharmacy chains and Amazon are transforming themselves into omnichannel healthcare providers, developing primary care services and virtual tools through acquisitions, partnerships and investments.

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MedCity News

FEBRUARY 1, 2024

Here are 5 healthcare marketing trends to pay attention to in 2024. To meet evolving consumer expectations, providers must have a strong digital marketing strategy and user experience online.

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MedCity News

MAY 15, 2023

patients want their healthcare payment experience to mimic the convenience and ease they have when they pay for things like travel or retail goods. Patient demand for digital payment communication — both reminders about bills, as well as text messages that enable bill payment — is on the rise, according to a recent report.

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Healthcare Healthcare Retail Patients 128

MedCity News

DECEMBER 19, 2022

Whether it was Amazon’s buy of One Medical or CVS Health’s acquisition of Signify Health, retailers made waves in healthcare this year. Across all of the deals, it’s clear that expanding access to medical services is the key goal, experts said. And this is only the beginning.

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World of DTC Marketing

NOVEMBER 22, 2021

And in the case of the pharmaceutical retailer, that’s healthcare. Your local CVS will be turned into “destinations that offer a range of healthcare services, from flu shots to diagnostic tests,” according to the company’s news release. Healthcare in theU.S.S This is exactly what patients want.

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MedCity News

OCTOBER 13, 2022

While retailers could prove beneficial to home health, it’s too early to tell, experts said. Walgreens Boots Alliance recently announced it will acquire its remaining 45% stake in home care company CareCentrix for $392 million. The news follows CVS Health’s plans to acquire Signify Health.

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World of DTC Marketing

JULY 13, 2022

First, it’s essential to understand that changes ARE coming to healthcare. We’re also going to see changes at the retail level. More innovation is also coming via “one-stop” healthcare. They may find a niche, but they won’t be able to evolve to meet the new consumers of healthcare.

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Healthcare Success

DECEMBER 6, 2022

Healthcare consumers continue to move swiftly down the paths of least resistance toward quality care. This spells trouble for healthcare organizations that cannot change with the times. 9 Healthcare Marketing Trends 2023. 9 Healthcare Marketing Trends 2023. Consumer-First Content is Essential. Google is the gatekeeper.

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Pharmaceutical Technology

JUNE 18, 2024

As Asda sets up a nationwide retail pharmacy in the UK and US grocer pharmacies expand, scaling up this model will be the next frontier.

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MedCity News

DECEMBER 27, 2022

Hospitals go to great lengths to deliver exceptional care to their patients. That commitment should extend to the digital space. By making your inventory visible, breaking down data silos, and building a better patient experience, providers will have happier patients and healthier margins.

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World of DTC Marketing

OCTOBER 27, 2020

We keep hearing the term “consumers of health” but the American healthcare system is too profitable to allow people to be consumers of healthcare. What if … people got a fair ROI for healthcare spending the way we expect a reasonable return from other investments? Except in healthcare. Shopping for healthcare?

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Healthcare Healthcare Insurance Retail 230

Healthcare Success

JUNE 6, 2022

Whether you represent a hospital, health system, or multilocation practice, competing healthcare businesses are developing innovative business models—right now—and they’re targeting your market. More businesses are developing with innovative ways to disrupt the status quo and drive competition in healthcare. The answer is twofold.

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World of DTC Marketing

NOVEMBER 1, 2021

SUMMARY: According to eMarketer, “in 2020, spending on digital advertising in the healthcare and pharma industry will grow by 14.2% One area I do agree with them is that “healthcare and pharma will make up 7.1% 3hree : Total online healthcare spending will increase. to reach $9.53 this year).

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MedCity News

NOVEMBER 28, 2022

Healthcare organizations need to have clear and specific goals in order to make real change in reducing health disparities, executives from SCAN Health Plan and CVS Health said.

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MedCity News

NOVEMBER 13, 2022

This year was marked by a marked rise in health tech layoffs, reduced health tech investment and the continued rise of retail health. What does this mean for healthcare investment in 2023?

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Healthcare Success

OCTOBER 17, 2024

Struggling with burnout while maintaining high-quality healthcare services that patients love? Tune in to our latest podcast as Lee Aase, founder of HELPCare, LLC, shares how he transitioned from his pioneering social media work at Mayo Clinic to lead an innovative membership-based direct-to-patient healthcare business.

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MedCity News

OCTOBER 2, 2023

Healthcare-focused market research firm Trilliant Health published a report detailing the 10 most significant economic trends affecting U.S. healthcare stakeholders in 2023.

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Healthcare Healthcare Marketing Patients 124

World of DTC Marketing

AUGUST 16, 2022

The new Inflation Bill will not reduce healthcare costs in the U.S. Not only has society turned a blind eye to the problem, but we’ve also reached a level of absurdity where major retailers run ad campaigns called ‘ Fat Girls Can Do Whatever They Want ‘ so they can sell more plus-size clothing. will be severely obese.

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Healthcare Success

JULY 25, 2022

The COVID pandemic accelerated a longstanding issue within the healthcare industry: balancing labor shortages with increasing patient volume. While market disruptors such as Telehealth and other retail clinics provide communities with more care options, they also drive higher staffing demands on an already small pool of candidates.

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Pharma Marketing Network

NOVEMBER 3, 2021

In the last 2 years, and accelerated by Covid, native advertising has exploded across healthcare for DTC and HCP marketing. Native ads have been adopted by all healthcare industries including pharma, device, health systems, retailers, pharmacies, payers, and the gamut of regional service providers.

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MedCity News

APRIL 24, 2023

DexCare is sponsoring a webinar May 19 highlighting how it’s taking lessons learned from online retailers to boost traffic and applies them to their healthcare customers. To learn more, register today.

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MedCity News

JANUARY 17, 2023

Morgan Healthcare Conference concluded last week. The 41st annual J.P. After the pandemic prompted it to go virtual, it was back in person, smaller in size and more effective. Here are my takeaways.

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Pharmaceutical Technology

SEPTEMBER 7, 2022

Increasing diagnosis of chronic diseases is expected to lead to fast growth in retail pharmacies. The rising incidence of long-standing diseases such as hypertension, diabetes, cardiovascular diseases, and cancer requires prolonged medication and, thus, drives the growth and need for retail pharmacies in the market. Speciality care.

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MedCity News

APRIL 9, 2023

The creation of consistent and high value engagements with individuals across their digital and in-person engagements​ will enable these providers to both attract and retain consumers in the rapidly evolving healthcare ecosystem.

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MedCity News

OCTOBER 4, 2022

Another reported that in 2021, the American healthcare system spent $603 billion on prescription drugs, of which $421 billion was spent on retail drugs. From July 2021 to July 2022, 1,216 prescription drugs saw price increases that soared past the inflation rate of 8.5% for that time period, one HHS report showed.

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pharmaphorum

AUGUST 25, 2022

Amazon’s ambitious plan to disrupt the healthcare category seems to have had a course correction after the online retail giant announced it plans to shut down its telehealth service Amazon Care. The post Amazon healthcare push shifts with closure of telehealth service appeared first on.

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Healthcare Healthcare Retail Prescription 86

Healthcare Success

JANUARY 2, 2024

Now that the holidays have drawn to a close, it’s time to return to your 2024 marketing plan and make adjustments that ensure your business is taking advantage of the latest trends in healthcare marketing to reach patients and HCPs more effectively and make a lasting impression.

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PM360

MAY 4, 2023

Adheris Health , a MedAdvisor company, and leading provider of patient engagement solutions, earned its second consecutive Retail Excellence Award (REX) for Technology & Automation from Drug Store News (DSN) , the number one source of news and information for retail pharmacy professionals.

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PharmExec

JULY 28, 2022

Healthcare advertising agencies can now easily add retail pharmacies to their healthcare media buying strategies.

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MedCity News

AUGUST 17, 2023

As retail disruptors like CVS, Walgreens and Amazon buy more and more primary care assets, the healthcare industry is seeing an increased demand for physicians and advanced practitioners. In the case of nurse practitioners, this rise in demand is also boosting their salaries.

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Pharmaceutical Commerce

OCTOBER 31, 2024

Albert Thigpen, co-founder, Talentwise Consulting, shares how today’s consumer is empowered to make their own decisions as it relates to consumer choices in general, while outlining how the concept can be applicable to the healthcare and pharma industry.

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