Axxelus

DECEMBER 13, 2021

From advertising job openings to creating competitive compensation packages, vetting prospective employees, and onboarding new hires, there are many time-consuming (and potentially expensive) steps to consider. Hiring a healthcare sales rep can be especially challenging.

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Medical Device Success

MAY 30, 2021

How will the Four Forces shaping healthcare affect your sales and marketing strategies and tactics? Mark Dixon once led one of the largest healthcare systems in the US. Now he is a consultant for both healthcare systems and some of the largest life science companies in the world. Reading time: 3 – 4 minutes.

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Healthcare Success

NOVEMBER 1, 2024

Our Senior Marketing Strategist, Kathy Gaughran, recently shared invaluable insights at the 2024 Mental Health Marketing (MHM) conference about how to reach consumers during their healthcare journey. We invite you to  subscribe to our blog  and connect with us on LinkedIn: Stewart Gandolf , Kathy Gaughran , and  Healthcare Success.

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Healthcare Success

FEBRUARY 24, 2025

This week's podcast dives into successful sales leadership and is relevant to most healthcare verticals, including B2B sales in SaaS, pharmaceuticals, medical device, hospitals, etc. My guest, Chris Jennings , CEO of Chris Jennings Group , reveals the essential traits of successful healthcare sales leadership. Why Listen?

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Medico Reach

MARCH 2, 2023

The healthcare sector is one of the fastest-growing industries. A compound annual growth rate (CAGR) of 12.25% is a testament to the healthcare segment’s exponential and steady rise. So, it is natural for healthcare businesses to evaluate its utility and impact. “I Read on to learn how.

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Healthcare Success

MAY 24, 2022

Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. Today’s consumers expect a healthcare experience as innovative and digitally advanced as any other industry. Think of all the reasons someone might decide to switch healthcare providers: . Relocation.

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Nixon Gwilt Law

DECEMBER 3, 2024

With down rounds and unpriced rounds occurring on the equity side, healthcare innovation founders may consider a venture debt credit facility for additional working capital and to shore up their balance sheets. A knowledgeable legal team is critical in healthcare venture debt deals due to the dual complexities of corporate and healthcare law.

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Infuse Medical

DECEMBER 17, 2024

Maintaining high standards of patient care in the healthcare scene of today depends on operational efficiency and exact administration of medical devices. Leading change in these processes is virtual reality (VR), which provides creative ideas for fleet management of medical equipment and operational optimization in healthcare.

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Healthcare Success

JUNE 6, 2022

Whether you represent a hospital, health system, or multilocation practice, competing healthcare businesses are developing innovative business models—right now—and they’re targeting your market. More businesses are developing with innovative ways to disrupt the status quo and drive competition in healthcare. The answer is twofold.

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Pharmaceutical Representative Training

OCTOBER 9, 2024

Identifying and engaging the right prospects can make all the difference between success and stagnation, making it crucial to driving sales growth. 2 By honing in on the right prospects and understanding their needs, you can enhance their effectiveness and meet their sales goals more efficiently. So what is an ICP?

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Pharma Marketing Network

APRIL 15, 2021

The post 6 Digital Tools at the Center of Healthcare Digitalization [INFOGRAPHIC] appeared first on Pharma Marketing Network. Download this infographic and learn which 6 digital tools are at the center of digitalization and how the will influence the future of Pharma marketing in 2021 and beyond. Company Email *.

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World of DTC Marketing

AUGUST 7, 2022

One in three GoFundMe campaigns is now for healthcare-related costs, and it’s getting worse. The passage of the Inflation Control bill is an excellent first step in limiting high drug costs, but our healthcare system is still built for profit at the expense of patients. According to a 2021 study , 1.1

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World of DTC Marketing

MAY 17, 2022

More and more patients are becoming consumers of healthcare and want a more significant say in treatment options. Pharma can ill afford to sell Rxs and then move on to the next prospect. More research is coming out about consumers changing shopping habits because of inflation. It’s time to get closer to your customers.

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Pharma Pathway

FEBRUARY 10, 2023

Kusum Healthcare Pvt. Ltd -Walk-In Interview for Production/ QC On 13th Feb’ 2023 Job Description Kusum Healthcare Pvt. Walk-In Interview for Production/ QC On 13th Feb’ 2023 Departments @ Kusum Healthcare Pvt. Kusum Healthcare Pvt. Ltd Departments: Production/ QC Positions: Officer/ Sr. Ltd, Plot No.

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World of DTC Marketing

AUGUST 23, 2022

Unfortunately, too many are only interested in doing research with prospects, not customers. They don’t trust your ads, and since their health insurance is going up yearly, they are acting more and more like healthcare consumers. Your customers can give you great information and feedback and should be seen as a valuable resource.

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Healthcare Success

AUGUST 19, 2024

As healthcare leaders, you are under immense pressure to deliver exceptional care amid rising costs and operational complexities. What Is SMS Marketing in Healthcare? Medication adherence and refill reminders to improve patient outcomes and reduce healthcare costs.

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Healthcare Success

MAY 31, 2024

Marketing the importance of preventive healthcare services is challenging, costly, and often conflicts with consumer behavior. Influencing Consumer Behavior Through Digital Marketing Unfortunately, our healthcare system was built upon a fee-for-service model.

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Pharma Marketing Network

MARCH 23, 2021

The post Digital Tools at the Center of Healthcare Digitalization appeared first on Pharma Marketing Network. Get your complimentary copy of "The Publishing Industry: The Soar of Innovation During COVID-19 Fact Sheet". Company Email *.

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Evolve Your Success

FEBRUARY 26, 2025

billion worth of healthcare products on five continents. So I love working with high performers and I love training and working with sales teams, and all of that came after about 20 years working in healthcare marketing, sales and leadership positions. You would think most people in healthcare they’re expert negotiators.

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Healthcare Success

JUNE 11, 2024

Yet, it is surprisingly underutilized, making it an opportune way to increase your healthcare organization’s visibility on search engine results pages (SERPs). Healthcare organizations can leverage schema markup to highlight things users often search for (e.g., HealthInsurancePlan A US-style healthcare insurance plan (e.g.,

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Sales Pilot Medical Sales Performance

APRIL 13, 2021

It’s reduced access to accounts and decision-makers, caused the cancellation of healthcare visits and procedures, froze equipment budgets and realigned priorities for healthcare professionals and institutions. Selling Relevance in Healthcare. The COVID-19 crisis has been a major disrupter for medical sales professionals.

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Scott’s Directories

APRIL 23, 2024

Connecting with healthcare professionals in British Columbia (BC) can be a challenging task, especially given the vast and diverse regions of the province. Sales and marketing teams aiming to target physicians, surgeons, and other healthcare providers often face significant obstacles in reaching their prospects effectively.

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eatNgage

FEBRUARY 15, 2022

How eatNgage is Transforming the Healthcare Industry. When it comes to healthcare organizations, eatNgage plays a vital role in helping to improve efficiency and save money. Here are a few examples of healthcare facilities can utilize eatNgage: 1. Engaging with current and prospective donors for fundraising. Useful Links.

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Map My Customers

AUGUST 16, 2022

But, Paul Greenberg from Sonic Healthcare, a recent guest on the Field Sales Leadership Guide podcast hosted by Rimbey, explained that just telling your sales reps that they have to use this software is probably not the best way to go about it. So, what is the best way to drive usage of these tools?

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Infuse Medical

JULY 4, 2024

VR in healthcare is doing magic by transforming the conventional working environment to the next level. Brief Overview of the Importance of Medical Device Maintenance Medical device maintenance ensures patient safety, operational efficiency, and regulatory compliance in healthcare settings. What is VR Training?

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Sales Pilot Medical Sales Performance

MAY 3, 2023

One of the most frequently asked questions from medical reps is, “How often should I call on an account or prospect?” ” To illustrate the importance of having a sales conversation strategy, I’m going to ask you to be the sales prospect for a moment. Selling in healthcare means you’re going to need to follow up.

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LEVO Health

AUGUST 13, 2021

The sales process involves identifying a prospective buyer and selling them your product or service. Though the sales process is not often associated with healthcare, there has been a shift in the medical industry to a sales-centric approach. Adapting the Sales Process to Healthcare . Origins of Sales-Centric Perspective.

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World of DTC Marketing

JULY 22, 2021

In my 20 years within the healthcare industry, I’ve worked with some really talented people at learned from them. The voice of patients and caregivers is often muted during discussions about the best way to reach people who they see as prospects. CEOs need to realign their company culture.

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Pharma Marketing Ethics Patients 309

Rep-Lite

OCTOBER 7, 2024

In the sales world, every industry has its unique challenges, and healthcare is no different. However, creating a strong sales strategy in healthcare is crucial because it affects patient care and the adoption of new medical solutions. In this article, our team at Rep-Lite will show you “How to build a healthcare sales machine?”

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Tribeca Knowledge

FEBRUARY 9, 2023

I n our latest report, Launch Readiness 2023, we look at the prospects and challenges for new medicines entering the market in the shadow of COVID-19. We explain how digital transformation and agile launch software can help companies track, manage and align their launch activities in real-time, across functions and markets.

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Sales Pilot Medical Sales Performance

APRIL 13, 2023

They show a level of agreement with almost everything their prospects and customers say. Your true job as a medical sales professional is to get healthcare stakeholders to think differently about their clinical approaches and processes to improve patient outcomes and meet practice/hospital mandates. Yes-reps can’t do that.

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Scott’s Directories

SEPTEMBER 12, 2024

Why a Comprehensive Directory is Essential Marketing personnel need reliable and repeat information to identify high-growth patients in today’s competitive healthcare world. Improved ROI: Focus efforts on high-potential prospects, reducing wasted resources.

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Healthcare Success

JANUARY 30, 2023

Create a roadmap and sales funnels Determine how to effectively guide prospects through your buying process with forms, landing pages, contact pages, thank you pages, and engaging calls to action (CTAs). That’s why many healthcare organizations work with experienced healthcare writers. Proper Planning 1.

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LEVO Health

JUNE 26, 2023

From social media to website content, video marketing has quickly become a go-to strategy for healthcare practices. Creating dynamic videos that highlight services and offerings, as well as patient success stories, can be a valuable source of information for prospective patients and drive tangible returns on investment.

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Healthcare Success

OCTOBER 18, 2022

Today’s healthcare consumers expect high-quality options close to where they live or work. And healthcare marketers are always looking for the most cost-effective channels to reach them. What’s more, healthcare businesses can also target consumers and providers in and around their competitors. What is Geofencing?

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Healthcare Success

JANUARY 23, 2024

To build and grow a healthcare brand, you need a strategy. For multilocation and large healthcare organizations, these may include: Brand website Local SEO Content marketing Paid search advertising Social media (e.g., Is Your Marketing Aligned With Your Brand Strategy?

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Healthcare Success

SEPTEMBER 27, 2022

Years ago, it was common for healthcare providers to ask, “How did you hear about us?” For these reasons and more, manual call tracking for healthcare often falls to the bottom of the priority list in favor of other high-priority tasks, like scheduling appointments. What is Call Tracking for Healthcare?

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