World of DTC Marketing
APRIL 13, 2021
.” Then there is this nugget from Zoom Rx “face-to-face visits are garnering positive prescription intent—17% higher than before the pandemic began” Again, we don’t have a breakdown by speciality or understand the importance of handing out product samples which is shown to drive prescribing behavior.
Healthcare Success
SEPTEMBER 20, 2022
Most healthcare providers have local businesses that are (or could be) a source of new business. Geofencing allows healthcare businesses to push hyper-relevant paid search advertisements to their target audience when they enter a specific location, like an office building or a factory. Geofencing. Invest in local SEO. Ask your vendors.
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Contrarian Sales Techniques
NOVEMBER 20, 2024
In underserved regions of Malaysia, where healthcare resources are limited, medical reps play a pivotal role. It’s not just about selling products – it’s about shaping how doctors prescribe, ensuring patients have access to affordable, effective treatments. For many reps, this isn’t just a job – it’s a chance to make a real difference.
Rep-Lite
MARCH 4, 2024
Remote Work in Medical Sales The increasing prevalence of remote work in medical sales reflects broader trends toward flexible work arrangements and digital transformation in the healthcare industry. Continuous learning is vital; attending virtual workshops and training sessions keeps professionals ahead in the healthcare industry.
Contrarian Sales Techniques
OCTOBER 16, 2023
This could be scheduling a meeting, trying a product sample, or simply responding to the email or call. I've been closely following the advancements in [specific medical field related to the doctor's specialty], and I believe I have a product that could greatly benefit your practice. Always be respectful of their busy schedule.
Contrarian Sales Techniques
JUNE 18, 2023
It's designed to meet the high expectations of medical professionals from their healthcare providers. This approach is recognized as one of the most effective strategies for sales closure, with practical examples included. Requesting a commitment from them.
Quantified
MAY 2, 2024
With current trends suggesting that healthcare practitioners (HCPs) will continue to cut back on the amount of time devoted to one-on-one meetings with sales reps, every nuance of each interaction carries significant weight. Pharmaceutical sales opportunities are notoriously high stakes. That’s a lot of information.
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