MedCity News

OCTOBER 1, 2023

Weaving companionship into health care as we would a blockbuster drug can help us circumvent expensive healthcare services like emergency department visits and hospitalizations.

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PharmaVoice

OCTOBER 31, 2022

The Inflation Reduction Act helps support American families by lowering prescription drug prices and reducing overall healthcare costs.

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World of DTC Marketing

MARCH 8, 2021

SUMMARY: The media loves to blame pharma companies for high healthcare costs, but unless we start to invest in healthy lifestyles, we’re headed for a healthcare crisis the likes of which we have never experienced. Forget the fact that prescription drugs only account for $.10 This means higher healthcare costs.

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MedCity News

DECEMBER 27, 2022

Earlier this year, CMS implemented a new Level II Healthcare Common Procedure Coding System (HCPCS) code for “prescription digital behavioral therapy,” which makes it easier for commercial and Medicaid plans to cover these therapies. Additionally.

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Healthcare Healthcare Prescription Biopharma 244

World of DTC Marketing

JULY 12, 2022

According to The Hill “, a large majority of the public favors allowing the government to negotiate for lower prescription drug prices, according to a new poll that comes as a legislative battle plays out on the issue. There are also programs administered through state governments that can help with healthcare-related needs.

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Healthcare Healthcare Food and Drug Administration Government 227

MedCity News

MARCH 7, 2024

The aftermath the cyberattack on Change Healthcare remains messy, with patients across the country still struggling to obtain their prescriptions. The federal government has even stepped in to help address the fallout of the attack, urging payers to quickly alleviate the digital bottlenecks that providers and pharmacies are facing.

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World of DTC Marketing

DECEMBER 20, 2021

Why haven’t more employers addressed the rising costs of employee healthcare with value-based care? This has to be upsetting to employers experiencing riding employee healthcare costs. The answer may be in offering a value-based healthcare model. Prescription drugs costs are just a small part of healthcare costs (11%).

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Healthcare Healthcare Insurance Prescription 209

MedCity News

JANUARY 25, 2023

After taking a test, consumers can received personalized treatment, which may include prescriptions and one-on-one health coaching. After launching an at-home vaginal microbiome test in 2021, Evvy its expanding its services.

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World of DTC Marketing

JUNE 22, 2022

America’s profit-riddled healthcare-industrial complex consumes 17% of GDP, equivalent to $3.6trn a year. However, changes are slowly being implemented that could lower healthcare costs. Healthcare is ripe for disruption, but any attempt to disrupt our state of healthcare has been met with pushback and challenges.

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Healthcare Healthcare Food and Drug Administration FDA 227

MedCity News

AUGUST 27, 2023

doctor visits, prescription pickups) and enriching our insights with the micro-moments surrounding these obvious events. The Walt Disney Company excels in designing exceptional service because they are hyper-focused on listening, tracking, designing, and measuring the experiences of guests visiting their properties.

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Healthcare Healthcare Prescription Doctors 242

MedCity News

JANUARY 8, 2024

Through a new partnership, payers and providers will be able to leverage Socially Determined’s social risk data to identify which patients have barriers to accessing healthcare and what those barriers are.

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Transportation Prescription Healthcare Healthcare 325

World of DTC Marketing

AUGUST 19, 2022

The Inflation Reduction Act’s health insurance subsidies and drug pricing reforms will improve health care affordability for Americans but won’t do a damn thing for our overall healthcare costs, which will keep rising. A staggering 85% of healthcare costs in the U.S. Finally, there are healthcare administrative costs.

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World of DTC Marketing

APRIL 12, 2022

healthcare system is bedeviled by greed, with drug companies, device manufacturers, hospital organizations, physician groups, and insurers scrambling to grab a slice of the more than $3 trillion we spend on medical care each year. spends far more than most of the world on healthcare but receives only middling outcomes by OECD standards.

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MedCity News

JUNE 27, 2023

The National Alliance of Healthcare Purchaser Coalitions released a playbook on Monday that outlines the key concerns employers have about pharmacy benefit management, and provides several recommendations for employers.

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MedCity News

APRIL 28, 2023

The Rockefeller Foundation is funding two produce prescription pilot programs at VA healthcare systems in Salt Lake City, Utah, and Houston, Texas.

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Food Medicine Prescription Healthcare 289

MedCity News

OCTOBER 12, 2022

To prevent this, the healthcare industry must advocate for the extension of these benefits for at least two years following the end of the emergency, with guardrails placed around two key areas — the prescription of addictive medications and audio-only visits.

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Prescription Healthcare Healthcare Medical 289

Fierce Pharma

SEPTEMBER 3, 2024

The company and the European Medicines Agency warned European healthcare providers to continue limiting new patient prescriptions until the shortages let up.

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Healthcare Provider Prescription Medicine Healthcare 253

Referral MD

DECEMBER 9, 2024

Prior authorization is a pivotal component of healthcare, bridging the relationship between patients, healthcare providers, and insurance companies. This ensures the efficient use of healthcare resources while reducing unnecessary expenditures. Prescription drugs with high misuse potential. What If a Request Is Denied?

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Healthcare Healthcare Insurance Healthcare Provider 73

World of DTC Marketing

MAY 30, 2021

SUMMARY: Amazon has set its sights on healthcare as it smells another profit opportunity. Google has signed an agreement with the Mayo clinic to help analyze data as they want a slice of healthcare dollars but what’s missing from these tech companies is “the human touch” that patients want. We are heading that way.

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Healthcare Healthcare Insurance Medical 198

MedCity News

SEPTEMBER 19, 2022

Transcarent is the latest to join a long list of companies hoping to transform the world of pharmacy benefits and prescription drugs. But its CEO declares Transcarent is marrying healthcare delivery with easy, affordable access to pharmaceuticals and creating a more unified experience for employees.

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MedCity News

JULY 13, 2023

FDA approval of Opill makes it the first oral contraceptive that may be used without a prescription. Clinicians say over-the-counter availability will lower barriers to access to a key component of reproductive healthcare.

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FDA Prescription Healthcare Healthcare 246

Fierce Pharma

APRIL 9, 2024

Medication adherence is a large and growing challenge for pharma companies, healthcare providers and the patients they serve. In the U.S. Research shows that 20% of patients have failed to fill a script in the past, and one-third aren’t confident managing their illness. Engaging patients from the moment a drug is prescribed can help.

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Prescription Patients Healthcare Provider Pharma 209

PM360

APRIL 4, 2025

Gathering real-world insights from groups representative of the affected population helps understand the likelihood of patients taking HVAssuch as asking for a prescription after attending a speaker event. While dollars spent and prescriptions filled are essential business metrics, the true measure of patient engagement work is far greater.

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MedCity News

DECEMBER 20, 2023

Spending on prescription drugs for autoimmune diseases has increased by 459% over the past decade, even surpassing cancer drugs. Yet despite driving around 30% of employers’ entire prescription spend, autoimmune diseases have remained completely overlooked in employer health spend.

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MedCity News

DECEMBER 13, 2024

You can provide the best care possible inside the four walls of your hospital, but if your patients cant afford their prescriptions after you discharge them, the system isnt working. The post The Cost of Medication Non-Adherence How Hospitals Can Close the Gap through Better Communication appeared first on MedCity News.

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PharmaTimes

FEBRUARY 1, 2024

Prescriptions ordered via the app are expected to save around 1.85 million hours in 2024

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Pharma Marketing Network

NOVEMBER 24, 2024

Understanding the Pharma Market Landscape To succeed, you need to understand the shifting dynamics of healthcare marketing. Targeting Healthcare Professionals (HCPs) Why focus on HCPs? Targeting Healthcare Professionals (HCPs) Why focus on HCPs? They are key decision-makers influencing prescription trends.

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Pharmaceutical Sales Healthcare Healthcare Marketing 52

World of DTC Marketing

APRIL 1, 2021

All prescription drugs don’t make us healthy; they just mask a potentially unhealthy lifestyle that eventually will cost patients and our healthcare system a lot of money, time, and pain. My feeling is that every healthcare touchpoint should remind people that many health problems are under their direct control.

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Healthcare Healthcare Insurance Pharma 144

World of DTC Marketing

JULY 26, 2022

Quick Read: Amazon will dramatically expand its healthcare reach with its planned $3.9 ” At its core is an app and website that members can use to book appointments, track health records and renew prescriptions. 2wo: One of the continued challenges for healthcare is coordinating tests such as MRIs and blood work.

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Doctors Prescription Consulting Physicians 283

World of DTC Marketing

MARCH 22, 2021

SUMMARY: Television remains the most important medium for healthcare advertising , accounting for 54.7% However, recent trends indicate that healthcare marketers are shifting more dollars to digital ads. The majority of healthcare consumers start their journey by finding and comparing providers online, usually through search.

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Media Pharma Prescription Healthcare 261

MedCity News

JUNE 13, 2023

They’ll be able to do this on the same platform they use to request non-emergency medical transportation and prescription delivery. Providers and payers will be able to use Uber Health to deliver healthy groceries and over-the-counter items to patients who need them.

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MedCity News

JUNE 12, 2023

One of the fastest-growing frontiers of healthcare is Digital Therapeutics (DTx), which utilizes clinically tested software to prevent, treat, and manage a growing range of medical conditions. The goal was simple: provide access and focused support to patients remotely while simultaneously relieving overtaxed healthcare facilities.

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Food and Drug Administration Prescription Government FDA 263

World of DTC Marketing

JANUARY 6, 2021

PONTIFICATION: Healthcare agencies need to be the agents of change and lead by example. In an audit of several top prescription drug websites, I found that 90% had not updated content even when there was more buzz around the medication or health condition in question. Are there changes coming to healthcare?

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Healthcare Healthcare Media Pharma 139

World of DTC Marketing

JULY 28, 2022

Nationwide, prescription drug spending last year is estimated to be $328 billion among all payers, including private insurance, Medicare Part D, and patients’ out-of-pocket expenses. Nearly 9 in 10 older adults take prescription medication. Still, the pharma industry is fighting hard to keep it off the table.

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Pharma Prescription Pharmaceutical Manufacturing 256

Teachntest

JANUARY 5, 2023

Definition: A prescription is a written order for a patient to receive a medication or treatment. It is typically written by a physician or other authorized healthcare provider and given to the patient, who then takes it to a pharmacy to have it filled.

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World of DTC Marketing

JANUARY 7, 2022

When they say compare prescription drug prices, they mean the cost of a prescription if you aren’t using insurance. When you use GoodRx, ALL that data regarding your prescription transaction is collected and stored. And advertising? GoodRx employs people to dig into it analyze it. And they use and sell that data.

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Pharmaceutical Commerce

FEBRUARY 2, 2024

trillion—but it will continue to be attributed to past, present, and future healthcare spending. A dive into this market reveals that the latest numbers yield promising results—a global value of a worldwide $1.6

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