World of DTC Marketing

JANUARY 3, 2022

While people continue to rally against the high cost of prescription drugs, U.S. Prescription drugs only accounted for $.11 11 of every healthcare dollar spent. And where is the healthcare industry in all this? The American healthcare system is too profitable for any provider to step forward and stand against obesity.

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Healthcare Healthcare Insurance Prescription 234

World of DTC Marketing

DECEMBER 20, 2021

Why haven’t more employers addressed the rising costs of employee healthcare with value-based care? This has to be upsetting to employers experiencing riding employee healthcare costs. The answer may be in offering a value-based healthcare model. Prescription drugs costs are just a small part of healthcare costs (11%).

Healthcare 209

Healthcare Healthcare Insurance Prescription 209

Fierce Pharma

APRIL 9, 2024

Medication adherence is a large and growing challenge for pharma companies, healthcare providers and the patients they serve. In the U.S. Research shows that 20% of patients have failed to fill a script in the past, and one-third aren’t confident managing their illness. Engaging patients from the moment a drug is prescribed can help.

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Prescription Patients Healthcare Provider Pharma 246

World of DTC Marketing

JUNE 22, 2022

America’s profit-riddled healthcare-industrial complex consumes 17% of GDP, equivalent to $3.6trn a year. However, changes are slowly being implemented that could lower healthcare costs. Healthcare is ripe for disruption, but any attempt to disrupt our state of healthcare has been met with pushback and challenges.

Healthcare 227

Healthcare Healthcare Food and Drug Administration FDA 227

World of DTC Marketing

AUGUST 19, 2022

The Inflation Reduction Act’s health insurance subsidies and drug pricing reforms will improve health care affordability for Americans but won’t do a damn thing for our overall healthcare costs, which will keep rising. A staggering 85% of healthcare costs in the U.S. Finally, there are healthcare administrative costs.

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Healthcare Healthcare Insurance Competition 204

MedCity News

OCTOBER 4, 2022

From July 2021 to July 2022, 1,216 prescription drugs saw price increases that soared past the inflation rate of 8.5% Another reported that in 2021, the American healthcare system spent $603 billion on prescription drugs, of which $421 billion was spent on retail drugs. for that time period, one HHS report showed.

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Prescription Retail Healthcare Healthcare 127

World of DTC Marketing

SEPTEMBER 9, 2021

SUMMARY: Allowing Medicare to negotiate drug prices is popular with voters because the media has been focused on the high price of some drugs, but this measure won’t lead to lower healthcare costs. Prescription drug costs are only a small part of healthcare costs, and by 2028 U.S. healthcare spending will reach $6.2

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Healthcare Healthcare Government Insurance 222

World of DTC Marketing

MAY 30, 2021

SUMMARY: Amazon has set its sights on healthcare as it smells another profit opportunity. Google has signed an agreement with the Mayo clinic to help analyze data as they want a slice of healthcare dollars but what’s missing from these tech companies is “the human touch” that patients want. We are heading that way.

Healthcare 198

Healthcare Healthcare Insurance Medical 198

pharmaphorum

JANUARY 12, 2023

As prescription drug abuse has grown in the US and Europe, the diversion of such treatments from legitimate sources has also increased. Drug diversion is the channelling of prescription drugs from a medical source into the illegal market. Why drug diversion represents a challenge.

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Prescription Healthcare Healthcare Medical 105

MedCity News

MARCH 14, 2023

The Department of Justice filed a lawsuit against Rite Aid, accusing the pharmacy chain of filling hundreds of thousands of opioid prescriptions that had “obvious, and often multiple, red flags.”

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Prescription Healthcare Healthcare 98

MedCity News

AUGUST 21, 2024

Prescriptions, GLP-1s and cancer are major contributors to employers’ healthcare costs, according to a new survey from the Business Group on Health. The post Business Group on Health: Healthcare Costs Expected to Surge at Highest Rate in 15 Years appeared first on MedCity News.

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Healthcare Healthcare Prescription 119

PharmaTimes

FEBRUARY 1, 2024

Prescriptions ordered via the app are expected to save around 1.85 million hours in 2024

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Prescription Healthcare Healthcare 105

World of DTC Marketing

APRIL 1, 2021

All prescription drugs don’t make us healthy; they just mask a potentially unhealthy lifestyle that eventually will cost patients and our healthcare system a lot of money, time, and pain. My feeling is that every healthcare touchpoint should remind people that many health problems are under their direct control.

Healthcare 144

Healthcare Healthcare Insurance Pharma 144

World of DTC Marketing

JULY 26, 2022

Quick Read: Amazon will dramatically expand its healthcare reach with its planned $3.9 ” At its core is an app and website that members can use to book appointments, track health records and renew prescriptions. 2wo: One of the continued challenges for healthcare is coordinating tests such as MRIs and blood work.

Doctors 283

Doctors Prescription Consulting Physicians 283

World of DTC Marketing

MARCH 22, 2021

SUMMARY: Television remains the most important medium for healthcare advertising , accounting for 54.7% However, recent trends indicate that healthcare marketers are shifting more dollars to digital ads. The majority of healthcare consumers start their journey by finding and comparing providers online, usually through search.

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Media Pharma Prescription Healthcare 261

World of DTC Marketing

MARCH 19, 2021

SUMMARY: Value-based healthcare is a healthcare delivery model in which providers, including hospitals and physicians, are paid based on patient health outcomes. In a country where people really don’t care of themselves value-based healthcare won’t work.

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Healthcare Healthcare Side effects Medical 143

World of DTC Marketing

APRIL 7, 2021

American healthcare is in trouble. I have to laugh when I hear that a pharma company is patient-centric because that’s become a slogan to make employees feel good about themselves while the costs of prescription drugs increase every year. Highest-paid CEOs in 2019: Who made the list from healthcare. This has to end.

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Healthcare Healthcare Food and Drug Administration Pharma 162

Pharmaceutical Commerce

FEBRUARY 2, 2024

trillion—but it will continue to be attributed to past, present, and future healthcare spending. A dive into this market reveals that the latest numbers yield promising results—a global value of a worldwide $1.6

Prescription 116

Prescription Sales Healthcare Healthcare 116

World of DTC Marketing

APRIL 21, 2021

QUICK READ: There is so much money in healthcare that every company wants their share even if patients get hurt. for each Medicaid prescription, which accounted for 9.5% We spend so much for healthcare that everyone wants a piece of the pie. The post The clock is ticking on healthcare’s excessive profiteering.

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Insurance Prescription Government Pharma 273

World of DTC Marketing

JANUARY 6, 2021

PONTIFICATION: Healthcare agencies need to be the agents of change and lead by example. In an audit of several top prescription drug websites, I found that 90% had not updated content even when there was more buzz around the medication or health condition in question. Are there changes coming to healthcare?

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Healthcare Healthcare Media Pharma 139

Teachntest

JANUARY 5, 2023

Definition: A prescription is a written order for a patient to receive a medication or treatment. It is typically written by a physician or other authorized healthcare provider and given to the patient, who then takes it to a pharmacy to have it filled.

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Prescription Healthcare Provider Physicians Healthcare 84

World of DTC Marketing

JANUARY 7, 2022

When they say compare prescription drug prices, they mean the cost of a prescription if you aren’t using insurance. When you use GoodRx, ALL that data regarding your prescription transaction is collected and stored. And advertising? GoodRx employs people to dig into it analyze it. And they use and sell that data.

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Prescription Insurance Side effects Medical 222

MedCity News

OCTOBER 1, 2023

Weaving companionship into health care as we would a blockbuster drug can help us circumvent expensive healthcare services like emergency department visits and hospitalizations.

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Prescription Medicine Healthcare Healthcare 126

PharmaVoice

OCTOBER 31, 2022

The Inflation Reduction Act helps support American families by lowering prescription drug prices and reducing overall healthcare costs.

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Healthcare Healthcare Prescription 98

World of DTC Marketing

MARCH 18, 2021

This is just another example of how clueless the FDA is regarding patient behavior and prescription drugs. Some patients love the brand of prescription drugs they take because simply “they work” Pharma companies do study brand names, but that’s only about the overall branding of the product. The post Dear FDA: WTF?

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FDA Prescription Physicians Pharma 180

World of DTC Marketing

MARCH 11, 2022

After two years of pandemic fatigue, healthcare trust is at an all-time low, according to Edelman’s Trust Barometer Special Report on Trust in Healthcare. Still, the report may be too generalized for every healthcare player. While this is an excellent general overview, it does not apply to all healthcare.

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Physicians Healthcare Healthcare Pharma 212

World of DTC Marketing

MAY 17, 2022

Some believe that these behaviors won’t translate to prescription drugs, but that would be a mistake. More and more patients are becoming consumers of healthcare and want a more significant say in treatment options. More research is coming out about consumers changing shopping habits because of inflation.

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Marketing Pharma Prescription Prospecting 214

World of DTC Marketing

AUGUST 7, 2022

One in three GoFundMe campaigns is now for healthcare-related costs, and it’s getting worse. The passage of the Inflation Control bill is an excellent first step in limiting high drug costs, but our healthcare system is still built for profit at the expense of patients. According to a 2021 study , 1.1

Insurance 263

Insurance Doctors Government Physicians 263

MedCity News

DECEMBER 27, 2022

Earlier this year, CMS implemented a new Level II Healthcare Common Procedure Coding System (HCPCS) code for “prescription digital behavioral therapy,” which makes it easier for commercial and Medicaid plans to cover these therapies. Additionally.

Healthcare 95

Healthcare Healthcare Prescription Biopharma 95

World of DTC Marketing

JULY 1, 2021

SUMMARY: Online health seeker numbers are still very high, indicating that people are doing their research first before asking for a prescription drug. Online ads for prescription drugs are unique. Nobody will see an online ad for a prescription drug and ask their doctor about it without doing some research first.

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Side effects Doctors Prescription Media 217

MedCity News

MARCH 7, 2024

The aftermath the cyberattack on Change Healthcare remains messy, with patients across the country still struggling to obtain their prescriptions. The federal government has even stepped in to help address the fallout of the attack, urging payers to quickly alleviate the digital bottlenecks that providers and pharmacies are facing.

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Prescription Government Healthcare Healthcare 130

World of DTC Marketing

OCTOBER 27, 2020

We keep hearing the term “consumers of health” but the American healthcare system is too profitable to allow people to be consumers of healthcare. What if … people got a fair ROI for healthcare spending the way we expect a reasonable return from other investments? Except in healthcare. Shopping for healthcare?

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Healthcare Healthcare Insurance Retail 230

World of DTC Marketing

FEBRUARY 25, 2021

SUMMARY: Per the Times, “what if consumers could calculate the benefits and risks of taking a prescription drug as easily as they can gauge the carbohydrates and calories in an Oreo cookie?” There is no doubt that drug side effects are key reasons patients don’t fill prescriptions, and the FDA has not made it easy.

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Side effects Prescription FDA Medical 173

World of DTC Marketing

OCTOBER 21, 2021

The analysis focused on Medicare Part B and Part D spending — which covers outpatient medical care and prescription drugs, respectively, — in 2017, 2018 and 2019, the researchers said. This is another example of just how screwed up our healthcare system really is. appeared first on World of DTC Marketing.com.

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FDA Insurance Prescription Medicine 234

World of DTC Marketing

SEPTEMBER 7, 2021

Change is coming for one simple reason; our country can’t sustain the current costs of healthcare. Recent research has also found that the policy change could save individual patients thousands of dollars on crucial prescription medications. Bernie Sanders (I-Vt.), Drug companies should prepare for this scenario.

Government 209

Government Prescription Healthcare Healthcare 209

pharmaphorum

AUGUST 25, 2022

Amazon’s ambitious plan to disrupt the healthcare category seems to have had a course correction after the online retail giant announced it plans to shut down its telehealth service Amazon Care. The post Amazon healthcare push shifts with closure of telehealth service appeared first on.

Healthcare 110

Healthcare Healthcare Retail Prescription 110

World of DTC Marketing

APRIL 13, 2021

” Then there is this nugget from Zoom Rx “face-to-face visits are garnering positive prescription intent—17% higher than before the pandemic began” Again, we don’t have a breakdown by speciality or understand the importance of handing out product samples which is shown to drive prescribing behavior. They advertise 3.7

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Doctors Physicians Pharma reps Pharma Rep 286