World of DTC Marketing

OCTOBER 25, 2021

SUMMARY: One definitive trend to emerge from the pandemic is that more people are becoming healthcare consumers. They want healthcare to be easier to access and don’t want to wait for necessary medical tests. One urgent care center in Tampa even has its online healthcare records site. People want changes to healthcare.

Healthcare 257

Healthcare Healthcare Prescription Physicians 257

MedCity News

OCTOBER 1, 2023

Weaving companionship into health care as we would a blockbuster drug can help us circumvent expensive healthcare services like emergency department visits and hospitalizations.

Prescription 315

Prescription Medicine Healthcare Healthcare 315

PharmaVoice

OCTOBER 31, 2022

The Inflation Reduction Act helps support American families by lowering prescription drug prices and reducing overall healthcare costs.

Healthcare 246

Healthcare Healthcare Prescription 246

World of DTC Marketing

MARCH 8, 2021

SUMMARY: The media loves to blame pharma companies for high healthcare costs, but unless we start to invest in healthy lifestyles, we’re headed for a healthcare crisis the likes of which we have never experienced. Forget the fact that prescription drugs only account for $.10 This means higher healthcare costs.

Healthcare 310

Healthcare Healthcare Insurance Media 310

World of DTC Marketing

JULY 27, 2022

For many, these coupons represent the difference between filling a prescription and going without lifesaving care, but there is a lot more here than just a co-pay coupon. When folks can’t afford their out-of-pocket prescription costs, many skip doses–and get sicker. These pricing scams hurt patients as well.

Insurance 226

Insurance Prescription Medicine Medical 226

MedCity News

DECEMBER 27, 2022

Earlier this year, CMS implemented a new Level II Healthcare Common Procedure Coding System (HCPCS) code for “prescription digital behavioral therapy,” which makes it easier for commercial and Medicaid plans to cover these therapies. Additionally.

Healthcare 244

Healthcare Healthcare Prescription Biopharma 244

World of DTC Marketing

MAY 2, 2021

SUMMARY: A new survey from the Kaiser Family Foundation and the Purchaser Business Group on Health shows signs that corporate executives might be warming to the idea of government getting more involved to rein in the excesses of the healthcare system. It’s affecting their bottom lines, and they won’t stand for that.

Healthcare 277

Healthcare Healthcare Insurance Government 277

World of DTC Marketing

JANUARY 1, 2022

Yes, there will be changes in healthcare in the coming years but put away the thoughts that telehealth and wearable devices will revolutionize healthcare. People don’t want to lose weight through diet and exercise if they can lose it through a prescription drug. The post A realistic view of healthcare in 2022.

Healthcare 244

Healthcare Healthcare Side effects Prescription 244

MedCity News

MARCH 7, 2024

The aftermath the cyberattack on Change Healthcare remains messy, with patients across the country still struggling to obtain their prescriptions. The federal government has even stepped in to help address the fallout of the attack, urging payers to quickly alleviate the digital bottlenecks that providers and pharmacies are facing.

Prescription 324

Prescription Government Healthcare Healthcare 324

World of DTC Marketing

JANUARY 3, 2022

While people continue to rally against the high cost of prescription drugs, U.S. Prescription drugs only accounted for $.11 11 of every healthcare dollar spent. And where is the healthcare industry in all this? The American healthcare system is too profitable for any provider to step forward and stand against obesity.

Healthcare 234

Healthcare Healthcare Insurance Prescription 234

World of DTC Marketing

DECEMBER 20, 2021

Why haven’t more employers addressed the rising costs of employee healthcare with value-based care? This has to be upsetting to employers experiencing riding employee healthcare costs. The answer may be in offering a value-based healthcare model. Prescription drugs costs are just a small part of healthcare costs (11%).

Healthcare 209

Healthcare Healthcare Insurance Prescription 209

MedCity News

JANUARY 25, 2023

After taking a test, consumers can received personalized treatment, which may include prescriptions and one-on-one health coaching. After launching an at-home vaginal microbiome test in 2021, Evvy its expanding its services.

Prescription 263

Prescription Healthcare Healthcare 263

World of DTC Marketing

JUNE 22, 2022

America’s profit-riddled healthcare-industrial complex consumes 17% of GDP, equivalent to $3.6trn a year. However, changes are slowly being implemented that could lower healthcare costs. Healthcare is ripe for disruption, but any attempt to disrupt our state of healthcare has been met with pushback and challenges.

Healthcare 227

Healthcare Healthcare Food and Drug Administration FDA 227

MedCity News

AUGUST 27, 2023

doctor visits, prescription pickups) and enriching our insights with the micro-moments surrounding these obvious events. The Walt Disney Company excels in designing exceptional service because they are hyper-focused on listening, tracking, designing, and measuring the experiences of guests visiting their properties.

Healthcare 242

Healthcare Healthcare Prescription Doctors 242

MedCity News

JANUARY 8, 2024

Through a new partnership, payers and providers will be able to leverage Socially Determined’s social risk data to identify which patients have barriers to accessing healthcare and what those barriers are.

Transportation 324

Transportation Prescription Healthcare Healthcare 324

World of DTC Marketing

AUGUST 19, 2022

The Inflation Reduction Act’s health insurance subsidies and drug pricing reforms will improve health care affordability for Americans but won’t do a damn thing for our overall healthcare costs, which will keep rising. A staggering 85% of healthcare costs in the U.S. Finally, there are healthcare administrative costs.

Healthcare 204

Healthcare Healthcare Insurance Competition 204

MedCity News

JUNE 27, 2023

The National Alliance of Healthcare Purchaser Coalitions released a playbook on Monday that outlines the key concerns employers have about pharmacy benefit management, and provides several recommendations for employers.

Management 263

Management Healthcare Healthcare Prescription 263

World of DTC Marketing

SEPTEMBER 9, 2021

SUMMARY: Allowing Medicare to negotiate drug prices is popular with voters because the media has been focused on the high price of some drugs, but this measure won’t lead to lower healthcare costs. Prescription drug costs are only a small part of healthcare costs, and by 2028 U.S. healthcare spending will reach $6.2

Healthcare 222

Healthcare Healthcare Government Insurance 222

MedCity News

APRIL 28, 2023

The Rockefeller Foundation is funding two produce prescription pilot programs at VA healthcare systems in Salt Lake City, Utah, and Houston, Texas.

Food 287

Food Medicine Prescription Healthcare 287

Fierce Pharma

APRIL 9, 2024

Medication adherence is a large and growing challenge for pharma companies, healthcare providers and the patients they serve. In the U.S. Research shows that 20% of patients have failed to fill a script in the past, and one-third aren’t confident managing their illness. Engaging patients from the moment a drug is prescribed can help.

Prescription 209

Prescription Patients Healthcare Provider Pharma 209

MedCity News

OCTOBER 12, 2022

To prevent this, the healthcare industry must advocate for the extension of these benefits for at least two years following the end of the emergency, with guardrails placed around two key areas — the prescription of addictive medications and audio-only visits.

Prescription 286

Prescription Healthcare Healthcare Medical 286

Fierce Pharma

SEPTEMBER 3, 2024

The company and the European Medicines Agency warned European healthcare providers to continue limiting new patient prescriptions until the shortages let up.

Healthcare Provider 253

Healthcare Provider Prescription Medicine Healthcare 253

World of DTC Marketing

MAY 30, 2021

SUMMARY: Amazon has set its sights on healthcare as it smells another profit opportunity. Google has signed an agreement with the Mayo clinic to help analyze data as they want a slice of healthcare dollars but what’s missing from these tech companies is “the human touch” that patients want. We are heading that way.

Healthcare 198

Healthcare Healthcare Insurance Medical 198

MedCity News

SEPTEMBER 19, 2022

Transcarent is the latest to join a long list of companies hoping to transform the world of pharmacy benefits and prescription drugs. But its CEO declares Transcarent is marrying healthcare delivery with easy, affordable access to pharmaceuticals and creating a more unified experience for employees.

Prescription 260

Prescription Healthcare Healthcare Pharmaceutical 260

Referral MD

DECEMBER 9, 2024

Prior authorization is a pivotal component of healthcare, bridging the relationship between patients, healthcare providers, and insurance companies. This ensures the efficient use of healthcare resources while reducing unnecessary expenditures. Prescription drugs with high misuse potential. What If a Request Is Denied?

Healthcare 69

Healthcare Healthcare Insurance Healthcare Provider 69

MedCity News

JULY 13, 2023

FDA approval of Opill makes it the first oral contraceptive that may be used without a prescription. Clinicians say over-the-counter availability will lower barriers to access to a key component of reproductive healthcare.

FDA 246

FDA Prescription Healthcare Healthcare 246

Healthcare Success

DECEMBER 10, 2024

Yet many healthcare organizations still rely on SEO strategies and tactics that were "best practices" a decade ago. Its no surprise that countless healthcare providers and other businesses are seeing drops in rankings and traffic after Google's Helpful Content Update. Did you know Google changes its algorithm up to 200 times a day?

Healthcare 105

Healthcare Healthcare Insurance Engineering 105

MedCity News

DECEMBER 20, 2023

Spending on prescription drugs for autoimmune diseases has increased by 459% over the past decade, even surpassing cancer drugs. Yet despite driving around 30% of employers’ entire prescription spend, autoimmune diseases have remained completely overlooked in employer health spend.

Prescription 287

Prescription Healthcare Healthcare 287

MedCity News

DECEMBER 13, 2024

You can provide the best care possible inside the four walls of your hospital, but if your patients cant afford their prescriptions after you discharge them, the system isnt working. The post The Cost of Medication Non-Adherence How Hospitals Can Close the Gap through Better Communication appeared first on MedCity News.

Medical 276

Medical Prescription Patients Medicine 276

pharmaphorum

JANUARY 12, 2023

As prescription drug abuse has grown in the US and Europe, the diversion of such treatments from legitimate sources has also increased. Drug diversion is the channelling of prescription drugs from a medical source into the illegal market. Why drug diversion represents a challenge.

Prescription 105

Prescription Healthcare Healthcare Medical 105

PharmaTimes

FEBRUARY 1, 2024

Prescriptions ordered via the app are expected to save around 1.85 million hours in 2024

Prescription 120

Prescription Healthcare Healthcare 120

Pharma Marketing Network

NOVEMBER 24, 2024

Understanding the Pharma Market Landscape To succeed, you need to understand the shifting dynamics of healthcare marketing. Targeting Healthcare Professionals (HCPs) Why focus on HCPs? Targeting Healthcare Professionals (HCPs) Why focus on HCPs? They are key decision-makers influencing prescription trends.

Pharmaceutical Sales 52

Pharmaceutical Sales Healthcare Healthcare Marketing 52

World of DTC Marketing

APRIL 1, 2021

All prescription drugs don’t make us healthy; they just mask a potentially unhealthy lifestyle that eventually will cost patients and our healthcare system a lot of money, time, and pain. My feeling is that every healthcare touchpoint should remind people that many health problems are under their direct control.

Healthcare 144

Healthcare Healthcare Insurance Pharma 144

World of DTC Marketing

JULY 26, 2022

Quick Read: Amazon will dramatically expand its healthcare reach with its planned $3.9 ” At its core is an app and website that members can use to book appointments, track health records and renew prescriptions. 2wo: One of the continued challenges for healthcare is coordinating tests such as MRIs and blood work.

Doctors 283

Doctors Prescription Consulting Physicians 283

World of DTC Marketing

MARCH 22, 2021

SUMMARY: Television remains the most important medium for healthcare advertising , accounting for 54.7% However, recent trends indicate that healthcare marketers are shifting more dollars to digital ads. The majority of healthcare consumers start their journey by finding and comparing providers online, usually through search.

Media 261

Media Pharma Prescription Healthcare 261

World of DTC Marketing

MARCH 19, 2021

SUMMARY: Value-based healthcare is a healthcare delivery model in which providers, including hospitals and physicians, are paid based on patient health outcomes. In a country where people really don’t care of themselves value-based healthcare won’t work.

Healthcare 143

Healthcare Healthcare Side effects Medical 143

World of DTC Marketing

APRIL 7, 2021

American healthcare is in trouble. I have to laugh when I hear that a pharma company is patient-centric because that’s become a slogan to make employees feel good about themselves while the costs of prescription drugs increase every year. Highest-paid CEOs in 2019: Who made the list from healthcare. This has to end.

Healthcare 162

Healthcare Healthcare Food and Drug Administration Pharma 162