MedCity News

SEPTEMBER 3, 2024

As Gen AI continues to mature, there will be ways to employ these technologies thoughtfully and safely in healthcare today. The key is to continue to embrace new breakthroughs – with strong guardrails for safety, privacy and transparency.

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Referral MD

FEBRUARY 28, 2025

Yet, the healthcare experience often begins with a decidedly analog ritual: The dreaded patient intake form. For too long, the administrative side of healthcare has lagged behind its clinical advancements. In this blog, well explore how digital patient intake can revolutionize healthcare efficiency, one click (or tap) at a time.

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Referral MD

OCTOBER 23, 2024

Prior authorization is a crucial healthcare topic related to the relationship between a patient, their healthcare provider, and the insurance company. This blog will outline everything you need to know about prior authorization , its definition, and its importance to healthcare. Patient safety Patient safety is paramount.

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Pharma Marketing Network

APRIL 16, 2025

In the ever-evolving healthcare landscape, especially in 2025, content marketing strategies have moved from optional to mission-critical for pharma brands. And as generative AI, real-world evidence, and physician-level targeting reshape the rules, only agile marketers will keep up. But not just any content will do.

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Medico Reach

AUGUST 28, 2024

When it comes to generative AI for healthcare , it analyzes large sets of unstructured data such as clinical notes, diagnostic images, medical charts and recordings. Use of Gen AI in Different Healthcare Organizations Gen AI is used according to the size and structure of the healthcare establishment it is present in.

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Healthcare Success

JULY 5, 2022

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. Today's traditional and digital marketing technologies offer unprecedented opportunities to reach physicians and other health care professionals cost-effectively—and at scale.

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World of DTC Marketing

AUGUST 12, 2022

About 40 percent of drugs fail in preliminary Phase I studies, which assess a drug’s safety in humans and typically cost just $25 million. It also raises healthcare costs for public and private insurers alike. After all, 90 percent of all drugs that enter human testing fail. In my opinion, PhRMA has zero credibility.

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Pharma Marketing Network

JULY 19, 2023

Here are some examples of how pharmaceutical companies can align their brand values with high-impact healthcare sponsorships: Sponsoring research: Pharmaceutical companies can sponsor research into new drugs and treatments for diseases. This could help to improve the lives of patients and make a real difference in the world.

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Pharma Marketing Network

MARCH 27, 2025

The increasing integration of platforms like LinkedIn, X (formerly Twitter), YouTube, and even TikTok has dramatically shifted how pharma brands engage with healthcare professionals (HCPs), patients, and caregivers. A physician-focused LinkedIn campaign should look and sound very different from an awareness campaign on Instagram.

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PM360

APRIL 7, 2023

Patient Pages: How Healthcare Costs Affect Insured Patients Today A new study shows an insured American with an employer-sponsored health insurance plan can expect to spend more than $320,000 (including insurance premiums and out-of-pocket costs) during his/her adult lifetime.

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PM360

NOVEMBER 12, 2024

The 2025 Healthcare CMO Summit is an exclusive invitation-only event designed to bring together Chief Medical Officers (CMOs) and innovative suppliers and solution providers. Scheduled for February 3-4, 2025 , at The Ritz-Carlton Dallas, Las Colinas , the summit will address key clinical healthcare challenges and relevant market developments.

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PM360

AUGUST 24, 2023

biosimilars market is evolving rapidly and pharma marketing programs need to evolve as well to better meet physician needs. healthcare system but we haven’t seen widespread acceptance by doctors and patients. The increased use of biosimilars has the potential to result in significant cost savings for the U.S.

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Pharma Marketing Network

MARCH 18, 2025

Introduction Reaching healthcare professionals (HCPs) in the pharmaceutical industry has become increasingly challenging due to strict regulations, evolving digital landscapes, and the growing demand for personalized content. This makes PPC a cost-effective strategy for reaching niche healthcare audiences.

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Healthcare Success

SEPTEMBER 20, 2022

Most healthcare providers have local businesses that are (or could be) a source of new business. Geofencing allows healthcare businesses to push hyper-relevant paid search advertisements to their target audience when they enter a specific location, like an office building or a factory. Geofencing. Invest in local SEO.

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Pharma Marketing Network

NOVEMBER 20, 2020

This year’s 24 th Annual Healthcare Internet Conference , held on November 16-18, speakers gathered (virtually) to share their thoughts and opinions on how technology is changing the patient and physician relationship, how to grow digital engagement, and how patient experiences are shifting with telemedicine during COVID-19.

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Pharmaceutical Technology

SEPTEMBER 5, 2022

Simpson alleged in a lawsuit filed in the District of New Jersey that Bayer paid kickbacks to physicians and hospitals to prompt them to use Trasylol and Avelox. Additionally, the company was accused of downplaying Trasylol’s safety risks. Later on, the company withdrew Trasylol and Baycol from the market for safety reasons.

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Celeritas

SEPTEMBER 26, 2022

How can a simple little mechanism like this, using simplistic technology like an optical scanner be of value in the healthcare sector? A) Aiding Healthcare Professionals (HCPs): Storage of Patient Information: The common method of use of QR codes is in the organization and accessibility of patient records. Training and Engagement: .

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Pharma Marketing Network

MARCH 6, 2025

Social media advertising now plays a crucial role in reaching healthcare professionals (HCPs) and patients , allowing pharma brands to engage, educate, and build trust like never before. HCP Targeting Platforms like LinkedIn and Twitter allow brands to target physicians, pharmacists, and medical professionals based on specialty and location.

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Pharma Marketing Network

APRIL 12, 2025

That means you cant just rank with product pagesyou need pages that answer real patient and HCP (healthcare professional) queries. rather than just typing “Xarelto safety.” Most patient and physician interactions start on mobile devices, and if your site doesnt load fast or adapt well, bounce rates skyrocket.

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Pharma Marketing Network

MARCH 5, 2025

Traditional outreach methods are no longer enough to engage healthcare professionals (HCPs) and patients in a digital-first world. A single misstepsuch as targeting the wrong audience or omitting safety disclaimers can lead to regulatory violations and ad disapprovals. For any health issues, always consult a healthcare professional.

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LEVO Health

FEBRUARY 1, 2024

Traditionally, healthcare marketing relied on broad, generalized strategies that often missed the mark in addressing the unique needs of diverse patient populations and high-level healthcare professionals (HCPs). While the one-size-fits-all approach had a broad reach, it lacked the precision necessary for impactful engagement.

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Pharmaceutical Technology

AUGUST 2, 2022

The increasing digitisation of the healthcare sector is enabling real-time access to patient-related data in a manner that was not previously possible. According to the same report, physicians from the UK, Spain and China were the most positive about the ability of EHRs to increase patients’ quality of care.

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MaBiCo

JUNE 7, 2023

Whether you are in the pharmaceuticals, dermoceuticals, OTC, medical devices, or whatever business relates with patients and their health, you need to have a clearly defined strategy on how to approach physicians. Selling to private practice doctors is different than selling to healthcare organizations.

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Clarity Engagement Solutions

NOVEMBER 9, 2020

The process of approval was simple: once the data showed the efficacy, safety and reliability to the regulatory agencies, the drug was approved. The product was then targeted to specific physicians and dispensed to pharmacies. – Understand the rapid changes in healthcare that may affect your product.

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Clarity Engagement Solutions

NOVEMBER 9, 2020

The process of approval was simple: once the data showed the efficacy, safety and reliability to the regulatory agencies, the drug was approved. The product was then targeted to specific physicians and dispensed to pharmacies. – Understand the rapid changes in healthcare that may affect your product. – Channel.

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Clarify Health

JULY 27, 2020

Healthcare is notoriously conservative in its adoption of technology. With the sudden physical distance between patients and healthcare facilities imposed by the lockdown, providers proved they could transition to virtual care instantly. Now with the appropriate safety measures in place, they are urging patients to come back.

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Nixon Gwilt Law

AUGUST 2, 2022

CMS will delay the requirement for an in-person visit with the physician/practitioner (and FQHCs/RHCs) within 6 months prior to an initial mental health telehealth service, and again at subsequent intervals for purposes of diagnosis/evaluation/treatment of a mental health disorder.

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PM360

SEPTEMBER 15, 2022

And can the mistrust and skepticism minority communities have toward the healthcare system be overcome to spread crucial disease awareness? We also started delivering education via text message with little chunks of info sent a couple times a week to physicians’ cell phones. Nonprofits and Community-Based Organizations.

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Impetus Digital

JULY 5, 2023

Fast forward to today, and this technology is intertwined with a myriad of industries, including healthcare. As of last year, i.e., 2022, the global healthcare cloud computing market was valued at $37.14 Cloud technology in healthcare has become critical in improving patient care and revolutionizing healthcare systems.

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Pharma Marketing Network

OCTOBER 17, 2024

These trends are not only transforming how pharmaceutical companies engage with healthcare professionals and patients but also shaping the future of healthcare delivery. With the increasing digitization of healthcare, pharmaceutical companies are leveraging digital platforms to reach broader audiences more effectively.

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Healthcare Success

JANUARY 25, 2023

But first, we must understand what’s happening in healthcare and the world-at-large post-pandemic. To be clear, workplace violence experienced by healthcare workers predates the pandemic. Why are people so angry at healthcare workers? A gunman opened fire at a Dallas Methodist Medical Center— killing two nurses in September.

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Evolve Your Success

DECEMBER 5, 2023

She shines a light on the competitiveness of the market, the preferences of physicians, and even personal growth. However, what that would look like is the physician says, “We need this.” The physician says, “Is X company around?” For the most part, they understand but these physicians can be very particular.

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Pharmaceutical Technology

DECEMBER 7, 2022

On 29 November, the UK’s Medicines and Healthcare products Regulatory Agency (MHRA) warned of some new and potentially serious eye-related side effects associated with Dupixent, an interleukin (IL)-4/13 inhibitor drug used in the treatment of numerous allergic indications such as atopic dermatitis, asthma and nasal polyps.

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Pharma Marketing Network

JULY 26, 2023

As new healthcare challenges arise and the pharmaceutical landscape evolves, the FDA may be allocating its resources to focus on other pressing issues, such as drug approvals, monitoring emerging health threats, and enhancing drug safety. The post Why Is FDA Issuing Fewer Marketing Violation Letters?

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pharmaphorum

DECEMBER 14, 2022

Both the physician and the patient have to be registered and the drugs can only come from a primary source through limited distribution. Tentative approval means Lumryz has satisfied all the FDA requirements for efficacy, safety, and quality standards, but it can’t be fully approved until a patent or other exclusivity expires.

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Clarivate

FEBRUARY 14, 2024

In an increasingly digital world, the amount of data generated around the use of medical devices provides opportunities for medtech companies to gain valuable insights about patients and their physicians. If there is no current comparator, what clinical evidence supports its efficacy and safety?

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Pharmaceutical Representative Training

JANUARY 29, 2025

Biosimilars: The Future of Affordable Biologic Therapies Biologics are some of the most expensive forms of therapy in modern healthcare. However, there are products that can help bridge the affordability gap created by these biologics, while also providing similar efficacy and safety for patient treatment.

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