LEVO Health

FEBRUARY 1, 2024

Traditionally, healthcare marketing relied on broad, generalized strategies that often missed the mark in addressing the unique needs of diverse patient populations and high-level healthcare professionals (HCPs). While the one-size-fits-all approach had a broad reach, it lacked the precision necessary for impactful engagement.

Healthcare 52

Healthcare Healthcare Patients Marketing 52

PM360

OCTOBER 13, 2023

“They are effective but too expensive for the majority of patients, even with insurance coverage,” said one primary care physician (PCP). And while they’re excited about the drugs’ results and limited side effects now, many also noted concerns about the lack of safety data and long-term risks.

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Healthcare Healthcare Doctors Pharma 59

MedCity News

SEPTEMBER 22, 2023

Providers, administrators, health insurers and other healthcare-access gatekeepers can learn, train, change policies and remove barriers facing vulnerable groups so they can receive the long-overdue opportunity to pursue their best health and well-being.

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Safety Insurance Training Healthcare 99

Celeritas

SEPTEMBER 26, 2022

How can a simple little mechanism like this, using simplistic technology like an optical scanner be of value in the healthcare sector? A) Aiding Healthcare Professionals (HCPs): Storage of Patient Information: The common method of use of QR codes is in the organization and accessibility of patient records. Training and Engagement: .

Physicians 52

Physicians Patients Medical Management 52

Pharma Marketing Network

JULY 19, 2023

Donating to local healthcare organizations: Pharmaceutical companies can donate money or products to local healthcare organizations to support their work and help improve access to care. Volunteering: Pharmaceutical companies can encourage their employees to volunteer their time to support local healthcare organizations.

Pharmaceutical 98

Pharmaceutical Healthcare Healthcare Education 98

Pharma Marketing Network

NOVEMBER 20, 2020

This year’s 24 th Annual Healthcare Internet Conference , held on November 16-18, speakers gathered (virtually) to share their thoughts and opinions on how technology is changing the patient and physician relationship, how to grow digital engagement, and how patient experiences are shifting with telemedicine during COVID-19.

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Healthcare Healthcare Healthcare Provider Physicians 52

Pharma Marketing Network

JULY 19, 2023

Here are some examples of how pharmaceutical companies can align their brand values with high-impact healthcare sponsorships: Sponsoring research: Pharmaceutical companies can sponsor research into new drugs and treatments for diseases. This could help to improve the lives of patients and make a real difference in the world.

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Pharmaceutical Healthcare Healthcare Education 98

MedCity News

SEPTEMBER 3, 2024

As Gen AI continues to mature, there will be ways to employ these technologies thoughtfully and safely in healthcare today. The key is to continue to embrace new breakthroughs – with strong guardrails for safety, privacy and transparency.

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Safety Healthcare Healthcare Physicians 92

Impetus Digital

JULY 5, 2023

Fast forward to today, and this technology is intertwined with a myriad of industries, including healthcare. As of last year, i.e., 2022, the global healthcare cloud computing market was valued at $37.14 Cloud technology in healthcare has become critical in improving patient care and revolutionizing healthcare systems.

Healthcare 52

Healthcare Healthcare Patients Healthcare Provider 52

Referral MD

APRIL 19, 2024

The healthcare industry is a complex web of services, specializations, and patient needs. Referral coordinators are at the heart of this intricate system and act as the nexus between various healthcare entities. The Compliance Conundrum Staying compliant with ever-evolving healthcare regulations and privacy laws is a full-time job.

Healthcare 40

Healthcare Healthcare Patients Leads 40

PM360

AUGUST 24, 2023

biosimilars market is evolving rapidly and pharma marketing programs need to evolve as well to better meet physician needs. healthcare system but we haven’t seen widespread acceptance by doctors and patients. The increased use of biosimilars has the potential to result in significant cost savings for the U.S.

Marketing 97

Marketing Physicians Electronics Patients 97

Clarivate

FEBRUARY 14, 2024

In an increasingly digital world, the amount of data generated around the use of medical devices provides opportunities for medtech companies to gain valuable insights about patients and their physicians. If there is no current comparator, what clinical evidence supports its efficacy and safety?

Physicians 52

Physicians Education Patients Healthcare 52

Nixon Gwilt Law

AUGUST 2, 2022

CMS will delay the requirement for an in-person visit with the physician/practitioner (and FQHCs/RHCs) within 6 months prior to an initial mental health telehealth service, and again at subsequent intervals for purposes of diagnosis/evaluation/treatment of a mental health disorder.

Physicians 52

Physicians Training Education Patients 52

Clarify Health

JANUARY 29, 2024

Poor care transition management can lead to fragmented healthcare delivery, often leading to increased patient readmissions, compromised health outcomes, and elevated costs. By actively managing transitions, hospitals can reduce the likelihood of adverse events, improve patient safety, and enhance overall healthcare quality.

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Management Healthcare Provider Safety Healthcare 52

Pharmaceutical Technology

AUGUST 2, 2022

The increasing digitisation of the healthcare sector is enabling real-time access to patient-related data in a manner that was not previously possible. According to the same report, physicians from the UK, Spain and China were the most positive about the ability of EHRs to increase patients’ quality of care.

Electronics 64

Electronics Physicians Healthcare Healthcare 64

Healthcare Success

SEPTEMBER 20, 2022

Most healthcare providers have local businesses that are (or could be) a source of new business. Geofencing allows healthcare businesses to push hyper-relevant paid search advertisements to their target audience when they enter a specific location, like an office building or a factory. Geofencing. Invest in local SEO.

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Patients Specialization Healthcare Healthcare 104

Clarify Health

JULY 27, 2020

Healthcare is notoriously conservative in its adoption of technology. With the sudden physical distance between patients and healthcare facilities imposed by the lockdown, providers proved they could transition to virtual care instantly. Now with the appropriate safety measures in place, they are urging patients to come back.

Healthcare 52

Healthcare Healthcare Patients Safety 52

Healthcare Success

MAY 9, 2022

We know that today’s healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . History of QR Codes in Healthcare Marketing .

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Leads Patients Healthcare Provider Healthcare 113

Pharmaceutical Technology

SEPTEMBER 5, 2022

Simpson alleged in a lawsuit filed in the District of New Jersey that Bayer paid kickbacks to physicians and hospitals to prompt them to use Trasylol and Avelox. Additionally, the company was accused of downplaying Trasylol’s safety risks. Later on, the company withdrew Trasylol and Baycol from the market for safety reasons.

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Safety Government Physicians Healthcare 105

Pharmaceutical Technology

DECEMBER 7, 2022

On 29 November, the UK’s Medicines and Healthcare products Regulatory Agency (MHRA) warned of some new and potentially serious eye-related side effects associated with Dupixent, an interleukin (IL)-4/13 inhibitor drug used in the treatment of numerous allergic indications such as atopic dermatitis, asthma and nasal polyps.

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Side effects Food and Drug Administration Safety Physicians 64

PM360

OCTOBER 16, 2024

The service includes more than 50 healthcare influencers in 14 therapeutic areas who will develop relevant and engaging content for clients. NEW YORK: Havas Lynx launched a global health influencer offering last Friday, formalizing its organic community of content creators to better communicate with healthcare professionals and patients.

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Media Medical Marketing Healthcare 52

MaBiCo

JUNE 7, 2023

Whether you are in the pharmaceuticals, dermoceuticals, OTC, medical devices, or whatever business relates with patients and their health, you need to have a clearly defined strategy on how to approach physicians. Selling to private practice doctors is different than selling to healthcare organizations.

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Sales Strategy Medical sales Doctors Sales 98

Clarify Health

OCTOBER 25, 2023

According to a 2022 report, 60% of healthcare payments were tied to value and quality in 2021. Evolution of quality metrics in healthcare Just as healthcare treatments have evolved over time, so has how we measure and report on the quality of care provided. As the saying goes, you can’t manage what you don’t measure.

Physicians 52

Physicians Healthcare Healthcare Management 52

Pharma Marketing Network

OCTOBER 11, 2021

Panelists, from clinicians to marketing executives, discussed the current leap in digital healthcare, along with what the future holds for this rapidly evolving segment. For example, physicians working with patients in other geographies will need to familiarize themselves with the resources available in the patient’s location.

Healthcare 59

Healthcare Healthcare Marketing Insurance 59

Pharmaceutical Technology

DECEMBER 5, 2022

The UK Medicines and Healthcare products Regulatory Agency (MHRA) has also since granted the Great Britain marketing authorisation of Lupkynis to treat adults with active LN. However, the lack of in-person administration by physicians will likely also impact patient compliance.

Food and Drug Administration 59

Food and Drug Administration Physicians Competition FDA 59

European Pharmaceutical Review

MAY 20, 2024

5,6 Clinical trials are essential for the safety and efficacy of novel therapies to be established. 8 Using RWE in rare disease drug development: effective innovations with historical controls Standard clinical trial designs are not always appropriate for diseases with small patient populations to generate adequate safety and efficacy data.

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Patients Medical Safety Healthcare 122

Pharma Marketing Network

OCTOBER 11, 2021

Panelists, from clinicians to marketing executives, discussed the current leap in digital healthcare, along with what the future holds for this rapidly evolving segment. For example, physicians working with patients in other geographies will need to familiarize themselves with the resources available in the patient’s location.

Healthcare 52

Healthcare Healthcare Marketing Insurance 52

Clarity Engagement Solutions

NOVEMBER 9, 2020

The process of approval was simple: once the data showed the efficacy, safety and reliability to the regulatory agencies, the drug was approved. The product was then targeted to specific physicians and dispensed to pharmacies. – Understand the rapid changes in healthcare that may affect your product.

Marketing 91

Marketing Key account management Pharma Healthcare 91

Clarity Engagement Solutions

NOVEMBER 9, 2020

The process of approval was simple: once the data showed the efficacy, safety and reliability to the regulatory agencies, the drug was approved. The product was then targeted to specific physicians and dispensed to pharmacies. – Understand the rapid changes in healthcare that may affect your product. – Channel.

Marketing 91

Marketing Key account management Pharma Healthcare 91

Pharmaceutical Technology

JANUARY 16, 2023

“With the approval of the Tezspire pre-filled pen, we can give patients in Europe greater flexibility and support physicians in treating a broad population of severe asthma patients.”. Throughout the PATH-HOME trial, 92% of the patients, healthcare providers, and caregivers could successfully administer Tezspire in the clinic and at home.

Food and Drug Administration 59

Food and Drug Administration Healthcare Provider Medicine Physicians 59

pharmaphorum

NOVEMBER 30, 2022

In a global, randomised, double-blind, placebo-controlled, multicentre study, researchers evaluated the safety and efficacy of mavorixafor in people with genetically confirmed WHIM syndrome. The drug was generally well tolerated by patients, with no treatment-related serious adverse events reported and no discontinuations for safety events.

Pharmaceutical 64

Pharmaceutical Safety Physicians Patients 64

PM360

SEPTEMBER 15, 2022

And can the mistrust and skepticism minority communities have toward the healthcare system be overcome to spread crucial disease awareness? We also started delivering education via text message with little chunks of info sent a couple times a week to physicians’ cell phones. Nonprofits and Community-Based Organizations.

Education 105

Education Physicians Pharma Patients 105

Scott’s Directories

JANUARY 24, 2023

With more than 700 healthcare facilities across the province, there is a wide range of potential customers looking for products and services. Research the Market It’s important to do your research before making any sales calls or proposals in your physician search in Alberta. Alberta hospitals are a lucrative market for B2B companies.

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Sales Doctors B2B Sales Physicians 52

Star OUTiCO

OCTOBER 31, 2023

With cutting-edge innovations and a growing demand for advanced healthcare solutions, medtech sales offers promising career opportunities. In-depth knowledge of the latest medical advancements, industry trends, and your competitors’ products is crucial to gain the trust of healthcare professionals and make informed recommendations.

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Sales Product Knowledge Healthcare Healthcare 52

Pharmaceutical Technology

SEPTEMBER 7, 2022

Pharmaceutical and healthcare companies are working continuously to improve patient adherence, which also impacts disease control and pharmaceutical industry revenues directly. The post Leading patient adherence pharmaceutical companies appeared first on Pharmaceutical Technology.

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Leads Pharmaceutical Patients Pharmaceutical manufacturing 52

Healthcare Success

MAY 9, 2022

We know that today's healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . History of QR Codes in Healthcare Marketing .

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Leads Patients Healthcare Provider Healthcare 52

Healthcare Success

JANUARY 25, 2023

But first, we must understand what’s happening in healthcare and the world-at-large post-pandemic. To be clear, workplace violence experienced by healthcare workers predates the pandemic. Why are people so angry at healthcare workers? A gunman opened fire at a Dallas Methodist Medical Center— killing two nurses in September.

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Patients Healthcare Healthcare Management 109