Retail Clinics Are Gaining Momentum As They Vie for Their Piece of the Primary Care Pie
MedCity News
MAY 18, 2023
Retail clinic claims volumes have shot up by 200% in the past five years, according to a new report.
Healthcare Physicians Retail 
Like retail, healthcare needs a virtual presence, Mayo Clinic cardiologist says
MedCity News
JULY 28, 2022
Telemedicine delivers the same level of care as in-person, satisfies patients and physicians and drives down healthcare costs, cardiologist Steve Ommen says.
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Nurse Practitioners’ Starting Salaries Are Rising Faster Than Those of Primary Care Physicians
MedCity News
AUGUST 17, 2023
As retail disruptors like CVS, Walgreens and Amazon buy more and more primary care assets, the healthcare industry is seeing an increased demand for physicians and advanced practitioners. Physicians’ starting salaries have remained relatively flat, but their average signing bonus grew.
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Telehealth, Patient Reviews, and Retailization – 2024 Healthcare Digital Marketing Trends
MedCity News
FEBRUARY 1, 2024
Here are 5 healthcare marketing trends to pay attention to in 2024. To meet evolving consumer expectations, providers must have a strong digital marketing strategy and user experience online.
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The future of healthcare?
World of DTC Marketing
OCTOBER 25, 2021
SUMMARY: One definitive trend to emerge from the pandemic is that more people are becoming healthcare consumers. They want healthcare to be easier to access and don’t want to wait for necessary medical tests. One urgent care center in Tampa even has its online healthcare records site. People want changes to healthcare.
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The biggest challenge for healthcare
World of DTC Marketing
MARCH 5, 2022
American healthcare is the most expensive globally, but it’s not close to being the best. Our healthcare system has become like a mass-market retailer, in the door to treat the problem and out the door with an Rx or other treatment recommendation. So how can our broken healthcare system address this issue?
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Healthcare’s greater good?
World of DTC Marketing
MARCH 22, 2022
The promise of one-stop, total healthcare was supposed to be led by retailers like Wal*Mart and CVS, but they’re finding out it costs a lot of money to equip and market these facilities. Patients still want convenience in their healthcare, but it may take decades to materialize.
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HCP Perspective on Amazon Care
InCrowd
OCTOBER 25, 2022
In September InCrowd surveyed attending physicians, nurses, medical residents and fellows on their thoughts about Amazon Care. InCrowd collected data on perceptions of Amazon Care from our healthcare audience. Respondents were first asked what their reaction was to Amazon’s move into the healthcare space.
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Health consumers: A long way off
World of DTC Marketing
OCTOBER 27, 2020
We keep hearing the term “consumers of health” but the American healthcare system is too profitable to allow people to be consumers of healthcare. What if … people got a fair ROI for healthcare spending the way we expect a reasonable return from other investments? Except in healthcare. Shopping for healthcare?
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9 Healthcare Marketing Trends to Embrace in 2023
Healthcare Success
DECEMBER 6, 2022
Healthcare consumers continue to move swiftly down the paths of least resistance toward quality care. This spells trouble for healthcare organizations that cannot change with the times. 9 Healthcare Marketing Trends 2023. 9 Healthcare Marketing Trends 2023. Consumer-First Content is Essential.
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The Mental Healthcare Consumer Journey
Healthcare Success
NOVEMBER 1, 2024
Our Senior Marketing Strategist, Kathy Gaughran, recently shared invaluable insights at the 2024 Mental Health Marketing (MHM) conference about how to reach consumers during their healthcare journey. We invite you to subscribe to our blog and connect with us on LinkedIn: Stewart Gandolf , Kathy Gaughran , and Healthcare Success.
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Obesity: Is killing us all
World of DTC Marketing
AUGUST 16, 2022
The new Inflation Bill will not reduce healthcare costs in the U.S. Not only has society turned a blind eye to the problem, but we’ve also reached a level of absurdity where major retailers run ad campaigns called ‘ Fat Girls Can Do Whatever They Want ‘ so they can sell more plus-size clothing. will be severely obese.
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Competition in Healthcare is Increasing—Rapidly and Dramatically
Healthcare Success
JUNE 6, 2022
Whether you represent a hospital, health system, or multilocation practice, competing healthcare businesses are developing innovative business models—right now—and they’re targeting your market. More businesses are developing with innovative ways to disrupt the status quo and drive competition in healthcare. The answer is twofold.
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Use Your Physician Directory to Increase Patient Conversion
LEVO Health
NOVEMBER 1, 2022
Pharmaceutical brands often take a backseat role in patient health by encouraging patients to talk to their healthcare provider about treatment options. However, today’s healthcare consumers are asking for a different approach. One way to do this is through a physician directory. Capitalizing on the Retail Experience.
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Direct to Patient Healthcare
Healthcare Success
OCTOBER 17, 2024
Struggling with burnout while maintaining high-quality healthcare services that patients love? Tune in to our latest podcast as Lee Aase, founder of HELPCare, LLC, shares how he transitioned from his pioneering social media work at Mayo Clinic to lead an innovative membership-based direct-to-patient healthcare business.
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U.S. market access landscape: A push for control is erasing the boundary between payers and providers in U.S. healthcare
Clarivate
APRIL 24, 2023
healthcare payers and providers are consolidating at a dizzying clip as they seek to gain market share, increase access to care and secure clinical control to improve health outcomes. billion deal to acquire Oak Street Health, a value-based primary-care company focused on treating Medicare patients.
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How COVID-19 Has—and Will Continue to—Transform the Pharmacy
PM360
JULY 26, 2023
Would it surprise you to know that the COVID-19 pandemic turned pharmacy priorities on its head, which could have the potential of morphing pharmacies into full-fledge healthcare centers over the long term? it’s not hard to imagine the pharmacy providing even more important healthcare services to the community.
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14 Ways to Reduce Long Patient Wait Times
Healthcare Success
MAY 31, 2022
The pandemic fast-tracked the growing notion of healthcare consumerism , spurring several changes in the healthcare industry. To further complicate matters, as healthcare consumers continue to prioritize patient experience, physicians are leaving private practices for hospitals and larger medical groups at an alarming rate.
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4 Ways to Meet the Needs of an Increasing Health-conscious Audience
PM360
JUNE 29, 2022
Healthcare and pharma companies are watching this trend and refining their strategies to meet tomorrow’s health consumer. What if you scan a QR code on the box or bottle and it would trigger an approval from your healthcare provider? Understand the Changing Retail Strategy Landscape.
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Benefits and Challenges of Telehealth to Consider in Healthcare
Medico Reach
SEPTEMBER 19, 2022
Today, healthcare companies and experts are capitalizing on this technology to refine their services. Almost 44% of physicians forecast telehealth use to attend to half of their appointments. Hence, telemedicine is here to stay and grow exponentially, be it in local retail clinics or large-scale healthcare organizations.
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Maximize Marketing ROI With Call Tracking for Healthcare
Healthcare Success
SEPTEMBER 27, 2022
Philadelphia retailer John Wanamaker once said, “Half the money I spend on advertising is wasted; the trouble is I don't know which half.”. Years ago, it was common for healthcare providers to ask, “How did you hear about us?” What is Call Tracking for Healthcare? The Benefits of Inbound Call Tracking for Healthcare.
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What healthcare can learn from baseball’s predictive analytics
Clarify Health
JULY 13, 2021
Could predictive analytics be used in the same way when it comes to healthcare? Would it be possible to assess the ‘value’ of any physician relative to others ? Is this new generation of healthcare analytics perfect? And if so, could this improve care delivery? The answer is a clear yes. By no means.
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Why healthcare organizations need business intelligence tools today
Clarify Health
JUNE 8, 2023
Healthcare leaders are swimming in a deluge of data. Without the right healthcare business intelligence tools to make sense of it, it’s easy to drown in the sea of data points. Navigating the data is of the utmost importance for today’s savvy healthcare leaders. Physician engagement is another area ripe to spur growth.
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Using SDoH to shift from “sick” care to preventive healthcare for chronic diseases
Clarify Health
OCTOBER 2, 2019
Primary care remains strapped with too few physicians who have too little time. Many Americans live in primary care health professional shortage areas , putting additional strain on the 61% of primary care physicians reporting symptoms of burnout. These conditions are largely preventable. The answer is yes. But it takes work.
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Patients Want Efficient Healthcare — Improve the Experience With Unified Data
Salesforce
NOVEMBER 21, 2022
But there are ways to make the healthcare platform better for patients, while also helping your organization save money. People expect a better experience from their healthcare provider — one that parallels what they receive from consumer brands like CVS or Amazon. How can providers earn more trust? How can providers earn more trust?
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Clinical Sales Specialist: A Rewarding Career in Healthcare
Rep-Lite
JANUARY 11, 2024
A Clinical sales specialist in medical sales is a professional in the healthcare industry who plays a crucial role in promoting and selling medical and healthcare products or services to healthcare providers, such as hospitals, clinics, and private practices. Why Is This a Rewarding Career?
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New Strategies for the Now Everywhere Point of Care
PM360
APRIL 7, 2023
Often, these moments are happening in the presence of their healthcare provider (HCP), especially in-person at doctor’s offices. They can also seek care at retail health clinics associated with their local pharmacy, sign up for subscription/membership-based care such as One Medical, or download care-based apps like BetterHelp or Talkspace.
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Cardiovascular Medical Device Sales With Marc Toth
Evolve Your Success
FEBRUARY 7, 2023
He discusses why the future of the healthcare industry in the United States lies not in hospital buildings but in surgery centers. I was working with the same physicians I used to sell stents to help them raise money and open their outpatient centers. We syndicate, which means we sell shares for physicians to invest.
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Leading patient adherence pharmaceutical companies
Pharmaceutical Technology
SEPTEMBER 7, 2022
Pharmaceutical and healthcare companies are working continuously to improve patient adherence, which also impacts disease control and pharmaceutical industry revenues directly. Many companies use artificial intelligence (AI) to enable pharmaceutical manufacturers to overcome barriers to medication adherence.
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Improving COVID Care Delays: How Pharma Companies Can Help Patients
PM360
SEPTEMBER 15, 2022
The COVID pandemic indelibly altered the healthcare industry in visible, visceral ways. The pandemic stressed the healthcare system to the point where it seemed to crack its very foundation, including who got care, what kind of care they got, and where they got it. Stress Cracks. Researchers from the Harvard T.H. The Way We Were?
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Health System Diversification Trends
Clarify Health
JUNE 9, 2023
Intermountain Healthcare and SCL Health merged into a 33-hospital system. Reasons for Hospital Diversification The reason for this diversification makes sense when you consider healthcare’s dynamic environment. Additionally, access continues to be an issue in healthcare given staffing shortages. And there were more.
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What Does the Future Hold for Point-of-Care Marketing?
PM360
NOVEMBER 21, 2022
In a service-based industry like healthcare, marketers need to let the method be part of the message, and the decentralized point-of-care model that exists today amplifies this strategy. It may sound elementary but making POC better starts with prioritizing the channel for all healthcare brands. Matthew Stumm. Focus on Market Research.
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What Does the Metaverse Mean to Pharma?
PM360
OCTOBER 13, 2023
The metaverse, when integrated with recent advancements such as generative AI, can help life sciences marketers engage with healthcare professionals, patients, and caregivers in a richer, better way, leading to a more human-centric experience. However, this is the right time for life sciences marketers to recalibrate their approach.
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Leading speciality pharmacies in pharma
Pharmaceutical Technology
SEPTEMBER 8, 2022
The expert services rendered by them help in improving patient outcomes, minimising costs of the healthcare system, improving medicinal adherence and persistency and saving clinicians’ time. Communication and follow-up with the physician. Adherence management. Benefits investigation. Patient monitoring for safety and efficacy.
How to Deal With Angry Patients
Healthcare Success
SEPTEMBER 12, 2022
When patients take their grievances out on their healthcare provider, it can be frustrating—not only for the provider but also for the administration. More than ever before, healthcare organizations have to worry about the threat of legal action. . It’s important to show healthcare consumers they are heard and understood.
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Medical Sales Executive Job Description
Contrarian Sales Techniques
APRIL 26, 2022
A MSE is a member of a company whose job is to market and sell its products to the retail industry, be it pharmaceutical drugs or medical devices. They meet and work with a wide range of healthcare professionals, from doctors, dentists, surgeons, nurses, medical practitioners, other healthcare providers, hospitals, and Medical Schools.
Medical Sales Representative Job Description
Contrarian Sales Techniques
APRIL 19, 2022
In this article, I’ll give you a brief overview of the job description of medical representatives (also known as MR or MSR or Medical Rep) in retail and their responsibilities. supplier agents) and are responsible for marketing and selling medical products and services to healthcare professionals. They are medical agents (i.e.,
Planning for 2023: 10 Advanced Strategies for Marketing & Advertising
Healthcare Success
NOVEMBER 7, 2022
Best-in-class healthcare marketers are already planning for next year. CTV is ideal for B2B and B2C healthcare organizations because it allows: Precise programmatic targeting to patient audiences and providers, The ability to optimize campaigns in real time, And the accurate, actionable, and timely data to be effective. People are 1.6
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Medical Sales Executive Requirements
Contrarian Sales Techniques
APRIL 26, 2022
However, in order for execs to work in the medical industry or in other field related to healthcare, they do need relevant training or exposure to make them more competent and credible. If someone is well connected, he or she can consider becoming a MSE in the healthcare industry. 3 Medical Sales Executive Requirements 1.
Addressing the Polypharmacy Problem
PM360
JULY 13, 2023
If one of those conditions is type 2 diabetes, that person may be taking seven prescription medications, 1 managing two or more additional chronic conditions, 2 and paying $13,000 per year on healthcare. Older adults with five or more chronic conditions see 14 different physicians, 12 and the average American patient sees an average of 18.7
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Medical Sales Representative Job Scope
Contrarian Sales Techniques
APRIL 19, 2022
A medical representative is a member of a company whose job is to market and sell its products to the retail industry, be it pharmaceutical drugs or medical devices. They meet and work with a wide range of healthcare professionals, from doctors, dentists, surgeons, nurses, medical practices, medical practices, hospitals, and medical schools.
Difference Of Med Sales And Tech Sales With Tori Mosley
Evolve Your Success
JUNE 27, 2023
It is hard to see physicians. Nobody wants to see physicians. I found out that there were healthcare verticals within tech. I was interested in trying to see other things outside of healthcare. There is nothing against selling within the healthcare space. Everything that I want to happen is happening.
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Fireside chat with the Chief Strategy Officer at Memorial Hermann about using analytics for precision growth
Clarify Health
APRIL 7, 2022
ie, the physician, and that’s on the pre-acute side. We’ll need to look at the full healthcare dollar. That includes data from the physicians. Feby Abraham, PhD: I think we look at the entire journey of whole health of a patient, whether it is disease specific, or it is disease agnostic. Where is the puck headed?
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12 New Ways Companies Are Helping to Improve Adherence
PM360
JULY 13, 2023
Drug manufacturers know that patients are discontinuing their medications based on claims data but lack a clear understanding as to why; many companies have been dependent on physician recall and limited surveys to understand these reasons. Until now, these companies have not been able to uncover the reasons for discontinuation.
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