World of DTC Marketing

MARCH 18, 2021

This is just another example of how clueless the FDA is regarding patient behavior and prescription drugs. Some patients love the brand of prescription drugs they take because simply “they work” Pharma companies do study brand names, but that’s only about the overall branding of the product. The post Dear FDA: WTF?

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World of DTC Marketing

APRIL 1, 2021

All prescription drugs don’t make us healthy; they just mask a potentially unhealthy lifestyle that eventually will cost patients and our healthcare system a lot of money, time, and pain. My feeling is that every healthcare touchpoint should remind people that many health problems are under their direct control.

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World of DTC Marketing

AUGUST 7, 2022

One in three GoFundMe campaigns is now for healthcare-related costs, and it’s getting worse. The passage of the Inflation Control bill is an excellent first step in limiting high drug costs, but our healthcare system is still built for profit at the expense of patients. Health insurance policies are stressing many physicians out.

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Insurance Doctors Government Physicians 263

World of DTC Marketing

MARCH 19, 2021

SUMMARY: Value-based healthcare is a healthcare delivery model in which providers, including hospitals and physicians, are paid based on patient health outcomes. In a country where people really don’t care of themselves value-based healthcare won’t work.

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Healthcare Healthcare Side effects Medical 143

Teachntest

JANUARY 5, 2023

Definition: A prescription is a written order for a patient to receive a medication or treatment. It is typically written by a physician or other authorized healthcare provider and given to the patient, who then takes it to a pharmacy to have it filled.

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Prescription Healthcare Provider Physicians Healthcare 84

World of DTC Marketing

JANUARY 6, 2021

PONTIFICATION: Healthcare agencies need to be the agents of change and lead by example. Besides, physicians have still not bought into the whole technology trends unless it drives patients into their office. Are there changes coming to healthcare? The post Are healthcare agencies really this clueless?

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Healthcare Healthcare Media Pharma 139

PM360

MAY 25, 2023

Across Europe, pharmaceutical reps are struggling to get access to healthcare professionals. Some of the questions we quizzed the physicians with focused on their thoughts around interactions with pharma reps. In France, 30% said they planned to decrease how often they saw reps and in Italy, 28% of physicians said the same.

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Physicians Pharma reps Pharma Rep Media 90

World of DTC Marketing

OCTOBER 27, 2020

We keep hearing the term “consumers of health” but the American healthcare system is too profitable to allow people to be consumers of healthcare. What if … people got a fair ROI for healthcare spending the way we expect a reasonable return from other investments? Except in healthcare. Shopping for healthcare?

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Healthcare Healthcare Insurance Retail 230

World of DTC Marketing

JUNE 1, 2022

In an American Medical Association survey conducted in December 2021, one-third of physicians reported that such delays have caused at least one of their patients to experience a serious problem, such as hospitalization, the development of a birth defect, disability, and even death. billion in time each year. billion in time each year.

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World of DTC Marketing

MARCH 1, 2022

Hospitals, physicians, and clinical care made up more than half of the total healthcare spending in 2019. With inflation in the news, healthcare costs are continuing to rise. According to KFF, “ the cost of health care often prevents people from getting needed care or filling prescriptions. Half of U.S.

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PM360

DECEMBER 14, 2023

Survey any physician if they’ve been asked by a patient about a prescription weight loss medication and you’ll hear a resounding “yes.” The recent Sermo Barometer confirms that 89% of 300+ global practitioners have seen an increase in patients proactively requesting prescription weight loss medications.

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Medical Side effects Physicians Prescription 105

Referral MD

OCTOBER 23, 2024

Prior authorization is a crucial healthcare topic related to the relationship between a patient, their healthcare provider, and the insurance company. This blog will outline everything you need to know about prior authorization , its definition, and its importance to healthcare. What is prior authorization?

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Healthcare Healthcare Insurance Healthcare Provider 104

World of DTC Marketing

JANUARY 18, 2022

According to MedData Group, 72% of physicians surveyed were active on Facebook weekly, and 38% were active on Instagram and LinkedIn weekly. The types of professional content on Facebook that physicians are most likely to engage with include continuing medical education opportunities (37%) and physician online community information (31%).

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Media Pharma Side effects Physicians 238

World of DTC Marketing

AUGUST 23, 2020

COVID-19 has disrupted traditional healthcare person-to-person communication and accelerated digital options, such as telehealth and remote patient-clinician contacts, digital therapeutics that deliver remote patient monitoring, and interventions through the use of software. SUMMARY: Should pharma invest in digital to reach physicians?

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World of DTC Marketing

MARCH 29, 2022

Proper diet and exercise seem to be the prescription for many common health problems: high blood pressure and cholesterol, heart disease, stroke, and obesity. What is the role of healthcare? This is not normal. In addition, low physical activity levels are associated with $117 billion in health care costs every year.

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World of DTC Marketing

DECEMBER 28, 2020

Business magazines are writing about the “digital future” of healthcare but are consumers ready? Once vaccination levels reach critical mass, people will once again return to their physician’s offices. Most are OK with telehealth but don’t want patients using telehealth to ask for new prescriptions.

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World of DTC Marketing

JULY 17, 2022

A Harvard study found that almost half of Americans are expected to be obese by 2030, accounting for up to 18 percent of healthcare spending on related conditions, ranging from heart disease and stroke to osteoarthritis. . Payers also face hurdles, so patients must obtain permission before filling a prescription.

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Side effects Doctors Insurance Prescription 209

Nixon Gwilt Law

MAY 26, 2023

As a law firm focused specifically on healthcare innovation, we get really excited about developing areas of the healthcare industry. Digital health companies building VR solutions often ask us this question, and if you are a founder or executive looking for ways to commercialize your VR platform for healthcare providers in the U.S.,

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Healthcare Healthcare Marketing Physicians 119

World of DTC Marketing

JULY 5, 2022

That means that the healthcare costs in the US will keep increasing as more people get preventable health problems. billion annually in healthcare and productivity losses. There isn’t one method to get people exercising; it will take an approach for every healthcare provider to communicate the importance of exercise.

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Insurance Doctors Pharma Side effects 200

pharmaphorum

SEPTEMBER 1, 2022

Cyrus Massoumi, founder of Dr. B, tells us about his online platform that makes physician assessment readily available to patients and provides access to COVID-19 therapeutics that may otherwise be difficult to obtain. I have always been passionate about improving the efficiency and equity of healthcare. B,” Massoumi says.

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Medical Prescription Doctors Physicians 98

Healthcare Success

OCTOBER 17, 2024

Struggling with burnout while maintaining high-quality healthcare services that patients love? Tune in to our latest podcast as Lee Aase, founder of HELPCare, LLC, shares how he transitioned from his pioneering social media work at Mayo Clinic to lead an innovative membership-based direct-to-patient healthcare business.

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Healthcare Healthcare Patients Insurance 113

PM360

JUNE 29, 2022

Despite a slew of prescription options and widespread advertising pushes, most patients are sticking with over-the-counter (OTC) remedies rather than trying new preventive medications, according to Phreesia Life Sciences’ survey results collected from more than 4,000 patients checking in for their doctors’ appointments in July 2021.

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Prescription Patients Pharma Doctors 98

Salesforce

DECEMBER 2, 2021

Most healthcare organizations still rely on EHR (electronic health records) to manage clinical data. In other words, patients are forced to manage their own healthcare. It starts with cloud-based healthcare. What is cloud-based healthcare? How can a cloud solution improve the work of healthcare organizations?

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Healthcare Healthcare Patients Management 98

World of DTC Marketing

FEBRUARY 3, 2021

SUMMARY: The biggest threat to the pharma industry isn’t the coming tsunami of healthcare changes. The content was sponsored by the brand but was written by leading cancer physicians with titles like “how to manage your cancer therapies” and “what to tell your Oncologist.”

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World of DTC Marketing

DECEMBER 2, 2020

Health spending for the calendar year may end up lower than it was in 2019 but spending on prescription drugs has not fallen which could be due to price increases. I decided to make some calls to physicians I know throughout the country to ask them if patients are skipping office visits, and the resounding answer was “yes.”

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World of DTC Marketing

AUGUST 13, 2020

It’s also a good time to review processes to ensure they add value to patients and physicians. I’ve seen a real change in the way people are making treatment decisions when it comes to prescription drugs. I often am contacted by graduating students who want to know what it’s like to work in pharma.

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Salesforce

NOVEMBER 9, 2023

All marketers are under pressure to reduce costs and drive revenue, but healthcare marketers have the extra pressure of dealing with life or death. It’s a tough job, but new technologies and healthcare marketing strategies are paving the way for stronger communications that benefit both the company and the people who need care.

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Healthcare Healthcare Marketing Patients 116

LEVO Health

NOVEMBER 1, 2022

Pharmaceutical brands often take a backseat role in patient health by encouraging patients to talk to their healthcare provider about treatment options. However, today’s healthcare consumers are asking for a different approach. One way to do this is through a physician directory. Capitalizing on the Retail Experience.

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Physicians Patients Healthcare Provider Retail 52

PM360

JULY 26, 2022

Following the impact of the COVID pandemic in 2020, patient engagement has become the focus area for more than half of healthcare chief information officers (CIOs). Some patient portals and their complementary mobile apps have an option to remind patients to take or refill their prescription, but as practice shows, this is not enough.

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Pharma Patients Physicians Healthcare Provider 105

Referral MD

DECEMBER 9, 2024

Prior authorization is a pivotal component of healthcare, bridging the relationship between patients, healthcare providers, and insurance companies. While a physician may determine a treatment plan, they must get the insurers green light to ensure coverage. Prescription drugs with high misuse potential.

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Healthcare Healthcare Insurance Healthcare Provider 52

Healthcare Success

JULY 5, 2022

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. Today's traditional and digital marketing technologies offer unprecedented opportunities to reach physicians and other health care professionals cost-effectively—and at scale.

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Doctors Physicians Marketing Prospecting 62

Salesforce

MARCH 2, 2022

A few years ago, when I was working as a new physician in the San Francisco Bay Area, I joined a Meetup group focused on design and tech in the healthcare space. The group included representatives from all kinds of startups and healthcare entities with big, paradigm-shifting ideas. But healthcare is not flashy work.

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Pharmaceutical Technology

OCTOBER 13, 2022

The UK’s Medicines and Healthcare Products Regulatory Agency (MHRA) has approved Colonis Pharma’s melatonin oral solution for the treatment of sleep-onset insomnia in children and adolescents with attention-deficit hyperactivity disorder (ADHD). Prescription-only vs OTC. Colonis Pharma is a subsidiary company within Clinigen.

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Prescription Medicine Sales Safety 59

World of DTC Marketing

MAY 17, 2021

The pandemic has affected healthcare dramatically as searches for health information beyond COVID, have skyrocketed and patients have become used to virtual health visits. Social media is part of our online lives, but too many people believe what they read regarding health information and prescription drugs.

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Pharmaceutical Technology

JULY 20, 2022

Previously, only licensed and authorised physicians, advanced practice registered nurses, and physician assistants could prescribe the drug. . They will [check] new prescriptions for appropriateness and accuracy and that doesn't really change based on who's prescribing it.”. How to get Paxlovid.

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PM360

OCTOBER 25, 2023

However, as the shortage of MDs accelerates 1 the makeup of the healthcare provider landscape has significantly changed, and the role of the nurse practitioner (NP) and physician assistant (PA) has grown in importance. working independently of MD physicians) is not without some controversy.

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Physicians Marketing Medical Prescription 98

PM360

NOVEMBER 29, 2022

1 Yet, most patients haven’t tried prescription therapies, a discovery Phreesia Life Sciences made after surveying 6,780 adults age 18 and older who previously had been diagnosed with or treated for constipation as they checked in for their doctors’ appointments. Address Patients’ Quality of Life.

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Patients Prescription Doctors Education 98