World of DTC Marketing

OCTOBER 12, 2020

Pharma marketers need to go where patients are going but that does not mean they have permission to interrupt employees while they are online for healthcare. Finally, the increase in healthcare insurance premiums will continue to force customers to be consumers of healthcare. Successful drug company will start experimenting NOW.

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MedCity News

APRIL 2, 2024

Interest in using GLP-1 drugs to reduce obesity combined with a desire by physicians to become less dependent on insurance-based reimbursement after the recent Change Healthcare cyberattack is building. The post How to Help Physicians Generate More Revenue and Make Their Patients Healthier appeared first on MedCity News.

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World of DTC Marketing

APRIL 13, 2021

Zoom Rx recently polled HCPs and found 78% of physicians want to maintain some contact with pharma reps. 1ne: Medscape – Still number one with physicians. Up To Date is used worldwide and has is targeted at physicians who want to understand medications and patient outcomes. Here are some options. They advertise 3.7

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MedCity News

OCTOBER 2, 2024

A more measured approach to noncompete clauses can be fair to physicians and provider organizations, and also serve patients better. Here are four elements for a policy on noncompetes that will work for healthcare. The post Forging a Noncompete Policy That Works for Healthcare appeared first on MedCity News.

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MedCity News

AUGUST 4, 2022

FlipMD recently launched a recruiting platform designed to help healthcare providers, drugmakers and digital health companies find qualified physicians to fill a variety of roles — whether they’re clinical, nonclinical, full time or part time.

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MedCity News

DECEMBER 18, 2023

Nearly half of physicians are equally excited and concerned about the use of AI in their field, according to a new AMA survey. Patient privacy and the impact to the patient-physician relationship were the most common reasons physicians cited for having reservations about AI.

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Fierce Pharma

OCTOBER 5, 2023

This discussion interviews Harshit Jain, a physician turned entrepreneur and founder of Doceree, a company solving healthcare professional marketing challenges focused on pharmaceuticals. |

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MedCity News

OCTOBER 2, 2024

Alpine Physician Partners — which operates primary care organizations in several states — is implementing Ambience Healthcare’s documentation and coding tool after a successful pilot. The post How A Physician Group Is Using AI to Save Clinicians 3+ Hours Per Day on Documentation appeared first on MedCity News. hours per day.

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World of DTC Marketing

MARCH 11, 2022

After two years of pandemic fatigue, healthcare trust is at an all-time low, according to Edelman’s Trust Barometer Special Report on Trust in Healthcare. Still, the report may be too generalized for every healthcare player. While this is an excellent general overview, it does not apply to all healthcare.

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World of DTC Marketing

DECEMBER 15, 2020

The question is what percentage of healthcare visits can be replaced with telehealth? For them to be able to use it for virtual video visits with physicians is a fringe benefit that can drive substantial growth in the video visit market. Will physicians jump on the telehealth bandwagon? In April 2020, 43.5% Opportunities?

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MedCity News

OCTOBER 19, 2022

Here are six ways healthcare providers can lighten the physician’s burden. The pandemic placed an unfathomable burden on the country’s doctors. For years to come, we’ll be dissecting its implications.

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MedCity News

AUGUST 17, 2023

As retail disruptors like CVS, Walgreens and Amazon buy more and more primary care assets, the healthcare industry is seeing an increased demand for physicians and advanced practitioners. Physicians’ starting salaries have remained relatively flat, but their average signing bonus grew.

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MedCity News

JULY 28, 2022

Telemedicine delivers the same level of care as in-person, satisfies patients and physicians and drives down healthcare costs, cardiologist Steve Ommen says.

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World of DTC Marketing

JULY 26, 2022

Quick Read: Amazon will dramatically expand its healthcare reach with its planned $3.9 Telehealth has a future, but one could argue that physicians need to see patients firsthand to diagnose and evaluate patients. However, physicians would argue that they also need to see patients in person for many health issues.

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World of DTC Marketing

JUNE 6, 2022

The post Monday Healthcare Headlines appeared first on World of DTC Marketing.com. The disconnect between the aging population and the need for young workers to care for their elders is expected to be mirrored throughout the country. States with fewer immigrants will be hit especially hard.

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MedCity News

DECEMBER 8, 2023

Looking back 20 years, when fewer than 18% of physician practices used electronic health records, few experts would have anticipated how information technology has changed healthcare. Thanks to IT, the volume and types of data generated and the speed at which they can be analyzed are vastly different than decades ago.

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MedCity News

AUGUST 27, 2023

Even with my “VIP” access to the healthcare system as a physician who practiced in my community, I’m still struggling to coordinate my care as a cancer patient. I believe patients need more from their payers, providers, and digital health collaborators when it comes to care coordination and navigation.

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Medico Reach

MARCH 2, 2023

The healthcare sector is one of the fastest-growing industries. A compound annual growth rate (CAGR) of 12.25% is a testament to the healthcare segment’s exponential and steady rise. So, it is natural for healthcare businesses to evaluate its utility and impact. “I Read on to learn how.

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MedCity News

FEBRUARY 24, 2023

Ambience Healthcare’s new product, AutoScribe, embeds into the electronic medical record and works in real-time. Immediately after the visit, the physician gets a draft of the medical notes from the meeting, and then they can edit the notes if needed.

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World of DTC Marketing

DECEMBER 7, 2020

I believe that there are two important issues when it comes to telehealth: 1ne: Can we provide chronic care management through home health services, reducing visits to the physician’s office? 2wo : Will digital health provide better patient outcomes, or hinder open and honest communication between a patient and their physician?

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MedCity News

SEPTEMBER 26, 2022

By applying a gig economy model to healthcare innovation, flipMD from GoodRx is lowering the barrier for physicians and businesses to connect and collaborate through an easy-to-use online platform.

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MedCity News

NOVEMBER 18, 2022

The shifting of services to outpatient settings will likely cause hospitals to unwind their contractual relationships with cardiologists, sending the physicians back into private practice.

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Pharmaceutical Technology

NOVEMBER 25, 2022

Artificial intelligence (AI) was seen as one of the top current investment priorities and was thought to continue to attract investment in the healthcare sector in the upcoming two years, according to GlobalData's latest report ‘Digital Transformation and Emerging Technology in the Healthcare Industry - 2022 Edition’.

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MedCity News

MAY 9, 2023

US healthcare faces a gathering storm of difficulties, including inflation, labor shortages (particularly of nurses and physicians), and endemic Covid-19. Taking action in three areas could help the entire industry rise above the turbulence.

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MedCity News

DECEMBER 15, 2023

Elation Health released results of a survey it conducted to learn more about how primary care physicians feel about AI scribes.

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World of DTC Marketing

AUGUST 7, 2022

One in three GoFundMe campaigns is now for healthcare-related costs, and it’s getting worse. The passage of the Inflation Control bill is an excellent first step in limiting high drug costs, but our healthcare system is still built for profit at the expense of patients. Health insurance policies are stressing many physicians out.

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MedCity News

AUGUST 9, 2023

Physicians often diagnose patients with chronic kidney disease (CKD) too late in the process, when dialysis is the only option left. This isn’t negligence on the part of physicians — it’s simply a consequence of a fee-for-service (FFS) healthcare model that works against patients’ financial well-being and deemphasizes preventative care.

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MedCity News

OCTOBER 14, 2022

With modern point-of-care ultrasound workflows, healthcare providers can easily share patient information and provide optimal care. By making documentation and images easily transferrable immediately after the imaging is performed, clinician workflow can be simplified.

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MedCity News

DECEMBER 19, 2024

Explainability empowers healthcare professionals to work in tandem with AI, ensuring that patients receive the most accurate and informed care. The post Unlocking AI Explainability for Trustworthy Healthcare appeared first on MedCity News. AI should augment, not replace, human provider expertise.

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PM360

JULY 26, 2023

is facing an aging population, a mounting physician shortage, and increasing demands for a more equitable healthcare system. Surgeon General, burnout among healthcare workers has reached crisis levels. Surgeon General, burnout among healthcare workers has reached crisis levels. Today, the U.S. 1 According to the U.S.

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Healthcare Success

DECEMBER 6, 2022

Healthcare consumers continue to move swiftly down the paths of least resistance toward quality care. This spells trouble for healthcare organizations that cannot change with the times. 9 Healthcare Marketing Trends 2023. 9 Healthcare Marketing Trends 2023. Consumer-First Content is Essential.

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Referral MD

OCTOBER 23, 2024

Prior authorization is a crucial healthcare topic related to the relationship between a patient, their healthcare provider, and the insurance company. This blog will outline everything you need to know about prior authorization , its definition, and its importance to healthcare. What is prior authorization?

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MedCity News

OCTOBER 16, 2023

Called Microsoft Fabric, which was rolled out broadly in May, the announcement on October 10 marks the availability of Fabric’s capabilities specifically for the healthcare vertical – to clinicians, administrators but perhaps, most importantly, to patients. October 8 was when I saw it in action.

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MedCity News

SEPTEMBER 12, 2024

While AI continues to advance, the healthcare industry requires a level of accuracy, understanding, and confidentiality that only well-trained human transcriptionists can consistently provide. The post The Human Touch: Why Human Transcriptionists Still Outperform AI in Healthcare appeared first on MedCity News.

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World of DTC Marketing

FEBRUARY 18, 2022

Convenience is a crucial reason, but what do patients consider convenience versus what physicians call convenience? 83% believed the quality of the patient-physician communication was good. 83% believed the quality of the patient-physician communication was good. What about physicians? According to the AMA.

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MedCity News

SEPTEMBER 4, 2024

Healthcare organizations should work proactively with experts in the relevant domains to recognize and mitigate potential cybersecurity risks. The post Recognizing and Mitigating Cybersecurity Risks: Strategies for Healthcare Organizations appeared first on MedCity News. Here’s what to do to mitigate risk.

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World of DTC Marketing

MARCH 22, 2022

The promise of one-stop, total healthcare was supposed to be led by retailers like Wal*Mart and CVS, but they’re finding out it costs a lot of money to equip and market these facilities. Patients still want convenience in their healthcare, but it may take decades to materialize. So what’s holding them back?

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