Remove Healthcare Remove Pharmaceutical products Remove Specialization
article thumbnail

Pharmaceutical product positioning

eMediWrite

The process of giving a pharmaceutical product a unique identity on the market is called pharmaceutical product positioning. It entails recognising the special qualities and advantages of your product and conveying them to the intended market in a way that sets it apart from rival goods.

article thumbnail

Which Social Media Analytics Matter Most in Pharma Marketing

Pharma Marketing Network

These insights help pharma marketers understand how content performs, what resonates with healthcare professionals (HCPs) and patients, and where adjustments are needed. For advanced social media advertising solutions, platforms like eHealthCare Solutions offer specialized tools for reaching HCPs and targeted pharma audiences.

Media 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Generative AI in healthcare

Medico Reach

When it comes to generative AI for healthcare , it analyzes large sets of unstructured data such as clinical notes, diagnostic images, medical charts and recordings. Use of Gen AI in Different Healthcare Organizations Gen AI is used according to the size and structure of the healthcare establishment it is present in.

article thumbnail

The Top 10 Clinical Research Companies in the USA

Medico Reach

To bring effective medicines and Innovations in healthcare industry , a Clinical Research Organization or Contract Research Organization (CRO) are a must for the Biotech, Medtech, and pharma industries. Pharmaceutical Product Development (PPD). In 2022, the global clinical research market stands at $63.6 from 2022 to 2027.

article thumbnail

Leveraging Showpad for Pharmaceutical Sales Teams: A Comprehensive Guide

Infuse Medical

In today’s rapidly evolving digital landscape, pharmaceutical sales teams face unparalleled challenges. The complexity of managing vast amounts of product information, engaging with increasingly informed healthcare professionals, and adhering to strict regulatory requirements has made traditional sales methods less effective.

article thumbnail

Can holograms help in the frontline fight against pharmaceutical counterfeiting?

European Pharmaceutical Review

The number of unauthorised and unregulated online outlets selling counterfeit pharmaceutical products is continuously growing, with many selling counterfeit medications via the internet typically posing as legitimate vendors. One area in which the problem can be tackled effectively is product packaging.

article thumbnail

Unraveling the Pharma Sales Industry: Skills, Incentives, and More

Contrarian Sales Techniques

Pharma sales, short for pharmaceutical sales, involves selling and marketing pharmaceutical products to healthcare providers. The Description of Pharmaceutical Sales Pharmaceutical sales is a multifaceted role. If you've stumbled upon this article, you might be wondering, " What exactly is pharma sales ?"

Sales 52