European Pharmaceutical Review

APRIL 10, 2025

PFAS are one of several materials that could be reclassified as emerging contaminants that must be designed out of future products because of their harmful health impacts. PFAS are synthetic chemicals, known as forever chemicals found in everyday products across the world, including pharmaceutical products.

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Medico Reach

JULY 15, 2024

Introduction The healthcare sector is vast and ever-evolving. Top billionaires showcase a great amount of influence and their ventures are responsible for the future of healthcare. Top 10 Billionaires in Healthcare Industry 1. is currently the co-founder of HCA Healthcare. Robert (Bob) W.

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Pharma Marketing Network

APRIL 25, 2025

Introduction In the age of digital disruption and evolving patient expectations, does Referral Marketing hold any real value in the pharmaceutical space? The same psychology applies in healthcare, though with significantly higher stakes. For any health issues, always consult a healthcare professional.

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Contrarian Sales Techniques

DECEMBER 9, 2024

When people think of medical sales, they often picture a rep armed with clinical data and technical knowledge, pitching the latest pharmaceutical product or medical device. But what truly sets successful reps apartespecially in multinational pharmaceutical companies (MNCs) is not just what they know, but how they connect.

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Pharmaceutical Representative Training

MARCH 17, 2025

Social medias position in pharmaceutical research is further cemented by peoples growing usage of it. Healthcare professionals are also catching up to the patient group, which has long been engaged on social media. Patient and healthcare professionals anticipate personalized, communication based on value.

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Pharma Marketing Network

MARCH 19, 2025

These insights help pharma marketers understand how content performs, what resonates with healthcare professionals (HCPs) and patients, and where adjustments are needed. Monitor Misinformation and Respond Responsibly Analytics can help identify misinformation or negative sentiment about pharmaceutical products.

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Media Marketing Pharma Ethics 52

Infuse Medical

SEPTEMBER 3, 2024

In today’s rapidly evolving digital landscape, pharmaceutical sales teams face unparalleled challenges. The complexity of managing vast amounts of product information, engaging with increasingly informed healthcare professionals, and adhering to strict regulatory requirements has made traditional sales methods less effective.

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Pharma Marketing Network

NOVEMBER 15, 2024

Are you trying to engage healthcare professionals (HCPs), patients, or caregivers? Branded Content: This includes direct mentions of your pharmaceutical products, like an announcement about a new clinical study on Keytruda. Finding the Right Fit: Choose influencers who have a credible voice in the healthcare community.

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PharmExec

AUGUST 6, 2024

A robust market access strategy ensures that pharmaceutical products, including those with limited distribution, reach patients and are covered by diverse healthcare systems.

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Pharma Marketing Network

JULY 10, 2023

Pharmaceutical marketing is the process of communicating the benefits of a pharmaceutical product to potential patients and healthcare providers. It can be a complex and challenging process, as pharmaceutical companies must adhere to strict regulations while also developing creative and effective marketing campaigns.

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European Pharmaceutical Review

MAY 28, 2024

The region’s “efficient production, distribution, and administration of pharmaceutical products” is also pushing the demand for this packaging. Based on the report, key players in the market include Adelphi Healthcare Packaging, Gerresheimer AG, James Alexander Corporation and Schott AG.

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InCrowd

JUNE 13, 2023

Adoption of Newly-Approved 1L mNSCLC Regimens Driven by Promotional Activities Promotion plays a major role in the successful launch of a new pharmaceutical product. Healthcare professionals (HCPs) receiving a combination of rep and digital promotions reported higher prescribing than those receiving only rep, only digital, or none.

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PM360

JANUARY 24, 2025

AI supports marketers in key areas such as personalized campaigns (with tailored messages to healthcare professionals (HCPs) and patients), predictive analytics, and social sentiment analysis. Respondents cite workflow automation, data analysis, and realtime content generation as areas of interest within their organizations.

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Medico Reach

DECEMBER 2, 2022

To bring effective medicines and Innovations in healthcare industry , a Clinical Research Organization or Contract Research Organization (CRO) are a must for the Biotech, Medtech, and pharma industries. Pharmaceutical Product Development (PPD). In 2022, the global clinical research market stands at $63.6 from 2022 to 2027.

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Clarity Engagement Solutions

APRIL 26, 2021

Now, as the global pandemic re-writes the rules of customer engagement and removes at least in the short term, direct face-to-face contact with healthcare stakeholders, pharma companies are plotting their next move. Pharmaceutical commercial and brand teams alike are not exactly known for being nimble and adaptable in times of change.

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Pharmaceutical Technology

MARCH 22, 2023

Fresenius Kabi is a global healthcare company specialising in medicines and technologies for infusion, transfusion and clinical nutrition. In August of 2022, Fresenius Kabi announced a three-year plan to add GS1 Data Matrix barcodes, also known as 2D barcodes, to its US pharmaceutical portfolio.

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Contrarian Sales Techniques

JULY 7, 2023

Pharma sales, short for pharmaceutical sales, involves selling and marketing pharmaceutical products to healthcare providers. The Description of Pharmaceutical Sales Pharmaceutical sales is a multifaceted role. If you've stumbled upon this article, you might be wondering, " What exactly is pharma sales ?"

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Pharmaceutical Technology

FEBRUARY 28, 2023

Novartis overview Novartis is a healthcare company that focuses on the discovery, development, manufacture and marketing of prescription and generic pharmaceutical products and eye care products.

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Clarity Engagement Solutions

APRIL 26, 2021

The issues now distracting healthcare stakeholders are creating customer needs and challenges that are starting to pile up and adding pressure to find insights and solutions.”. “In a post Covid-19 world, product positioning must take its proper place as a cog in the larger machinery of strategic customer engagement.”.

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Clarity Engagement Solutions

APRIL 26, 2021

The issues now distracting healthcare stakeholders are creating customer needs and challenges that are starting to pile up and adding pressure to find insights and solutions.”. “In a post Covid-19 world, product positioning must take its proper place as a cog in the larger machinery of strategic customer engagement.”.

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European Pharmaceutical Review

MARCH 27, 2024

However, due to the importance of pyrogen testing for the safety of pharmaceutical products , the report stated that this will help to drive market growth. Contributing factors include a “robust healthcare infrastructure, advanced technological capabilities, and a well-established regulatory framework”.

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Scott’s Directories

NOVEMBER 22, 2022

Selling pharmaceutical products to physicians in Quebec can be a daunting task due to the language barrier and cultural differences. The benefits of using MD Select’s Quebec medical directory include: Access to comprehensive profiles of Quebec physicians, which can help you better understand the healthcare landscape in Quebec.

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Clarity Engagement Solutions

APRIL 26, 2021

The issues now distracting healthcare stakeholders are creating customer needs and challenges that are starting to pile up; adding pressure to find insights and solutions.”. “In a post Covid-19 world, product positioning must take its proper place as a cog in the larger machinery of strategic customer engagement.”.

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Sales pitches Pharma Pharmaceutical Physicians 91

Pharmaceutical Representative Training

FEBRUARY 29, 2024

Unveiling the Role of a Pharma Sales Rep Pharmaceutical sales representatives (PSRs) play a pivotal role in driving sales for their company’s pharmaceutical products. Step into a role that revolves around educating healthcare professionals and positively impacting patient outcomes. Their mission?

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Pharma Marketing Network

OCTOBER 3, 2024

In the competitive landscape of the pharmaceutical industry, effective marketing strategies are crucial for brand success. Pharmaceutical marketing is not just about reaching healthcare professionals and patients; it involves a complex interplay of understanding market dynamics, regulatory compliance, and leveraging digital platforms.

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eMediWrite

AUGUST 26, 2022

The Nationwide Pharma Marketing Excellence Awards 2022 are designed to recognize individuals who have contributed to developing innovative pharmaceutical products and services that may aid in providing patients with top-notch healthcare. 10) Vinus Patel, Senior Product Manager, Cipla Ltd., 15) Ajit Thakur, Cipla Ltd.’s

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Contrarian Sales Techniques

DECEMBER 6, 2023

The Allure and Reality of Medical Sales When we think of a medical representative (often referred to as a "med rep"), images of well-dressed professionals with sleek briefcases, brimming with the latest pharmaceutical products, often come to mind. They seem to have an air of confidence, backed by the promise of modern medicine.

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Pharma Marketing Network

OCTOBER 1, 2024

By understanding these strategies, stakeholders in the pharmaceutical industry can better navigate the complexities of promoting their products effectively. One of the primary objectives of pharma marketing is to communicate the benefits and safety profiles of medications to healthcare providers and patients.

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Marketing Pharma Media Education 52

Pharma Marketing Network

AUGUST 9, 2023

The pharmaceutical industry operates in a highly regulated environment, where marketing and advertising practices are subject to rigorous scrutiny. Navigating these regulatory challenges is essential to ensure compliance, maintain trust, and effectively communicate the benefits and risks of pharmaceutical products.

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Star OUTiCO

APRIL 11, 2022

Having worked in both the American healthcare system and in the NHS has given me fundamental clinical knowledge of relevant pharmaceutical products and devices, as well as an in-depth understanding of what staff and patients want out of their products.

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Contrarian Sales Techniques

NOVEMBER 18, 2024

But as convenient as it sounds, there are a few things you should know about this game-changing shift in healthcare. As someone in the pharmaceutical industry, I’ve seen how this shift to online platforms is reshaping how people access healthcare. This shift is also reshaping how we think about trust in healthcare.

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PM360

JANUARY 16, 2024

ENDS Media Contact Sharon Marshall, Marketing Solutions, marshallsharon14@gmail.com , 215-538-1437 About Inizio Engage Part of the Inizio Group, Inizio Engage is a strategic, commercial, and creative engagement partner that specializes in healthcare.

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Contrarian Sales Techniques

FEBRUARY 9, 2023

As a medical representative, you are in a pivotal position in promoting and selling pharmaceutical and medical products to healthcare professionals. Firstly, it is vital to have a thorough understanding of the products you are selling , including their features, benefits, and any possible side effects.

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Pharma Marketing Network

SEPTEMBER 19, 2023

Blockchain technology has been revolutionizing many industries, including healthcare and pharmaceuticals. In the pharmaceutical supply chain, blockchain technology has the potential to increase transparency and security, allowing for improved tracking and traceability of pharmaceutical products.

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eMediWrite

MAY 13, 2023

E-detailing, or physical LBLs in which a medical representative uses an online platform, or print input respectively to detail a pharmaceutical product to a doctor. Reduced healthcare expenses: By assisting patients in avoiding pointless procedures and treatments, patient education can result in lower healthcare expenditures.

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European Pharmaceutical Review

APRIL 21, 2023

Seventy five percent of EU health systems’ emissions are released indirectly along the supply chain of pharmaceuticals, medical and other products. The environmental impact of the Dutch healthcare sector beyond climate change: an input-output analysis. 3 Credit: Steenmeijer M, et al. Lancet Planetary Health. 2022; 6: 949-57.

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European Pharmaceutical Review

JULY 25, 2022

Essentially, both counterfeit and falsified medicines pose risks to public health and threaten to undermine the healthcare system and pharmaceutical industry. The latest on pharmaceutical counterfeiting… An industry growing in pharma’s shadow. The latest figures suggest the pharmaceutical market is worth over $1.27

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