Pharma Marketing Network

NOVEMBER 24, 2024

Understanding the Pharma Market Landscape To succeed, you need to understand the shifting dynamics of healthcare marketing. Targeting Healthcare Professionals (HCPs) Why focus on HCPs? Digital Marketing: A Game-Changer for Pharma The digital revolution has transformed healthcare marketing.

Pharmaceutical Sales 52

Pharmaceutical Sales Healthcare Healthcare Marketing 52

Integrity Solutions

NOVEMBER 13, 2020

The important skills that contribute to sales success are constant, regardless of disruptive external events, but they’ll need to be sharpened and tailored to the changing healthcare environment. Healthcare sales has gone through a number of rocky transitions and disruptions over the past decade. Sales managers are key to that.

Healthcare Sales 271

Healthcare Sales Sales Healthcare Healthcare 271

MedCity News

SEPTEMBER 28, 2023

Here is a selection of recent executive hires, promotions and layoffs occurring across the healthcare industry.

Healthcare 263

Healthcare Healthcare Medicine Pharmaceutical 263

MedCity News

JUNE 20, 2023

Biosimilars represent an important therapeutic option in modern healthcare, offering cost-effective alternatives to complex biological drugs. The educational gap among healthcare professionals poses a challenge to their widespread adoption.

Education 243

Education Healthcare Healthcare Medical 243

MedCity News

NOVEMBER 20, 2024

We cannot change the fact that some patients must take multiple drugs, but we can certainly change how we manage it with careful coordination and communication among healthcare providers, and personalized medicine practices such as pharmacogenomics.

Management 297

Management Medical Healthcare Provider Medicine 297

MedCity News

NOVEMBER 3, 2024

As multi-billion investment continues to pour into the R&D of future obesity medications, the need for evidence generation of health benefits beyond short-term weight loss will be critical to the decision-making of healthcare providers and payers. The post Redefining Clinical Development of Obesity Drugs: What Does Success Look Like?

Healthcare Provider 289

Healthcare Provider Healthcare Healthcare Medical 289

Pharma Marketing Network

MARCH 20, 2025

Introduction The healthcare industry is undergoing a significant transformation, and ad budgeting is at the center of this shift. But what is driving this surge in healthcare ad spend? These drivers are reshaping how pharma companies and healthcare organizations allocate their marketing funds.

Healthcare 59

Healthcare Healthcare Pharma Marketing 59

Evolve Your Success

MARCH 12, 2024

In this compelling episode of The Medical Sales Podcats, join Samuel Adeyinka and his special guest, Adam Mostafa , a titan in the field of healthcare sales and Managing Director of Business Development at TruVeta, as he delves into the data revolution transforming the medical device industry. Subscribe, rate, review, and share!

Pharmaceutical Sales 130

Pharmaceutical Sales Sales Pharmaceutical Healthcare 130

MedCity News

JUNE 8, 2023

The company’s lawsuit argues that the program violates the Constitution’s First and Fifth Amendments, but healthcare law expert Robin Feldman said the defense doesn’t have any legs. Merck recently became the first drugmaker to sue the federal government over its Medicare drug price negotiation program.

Healthcare 279

Healthcare Healthcare Government Pharmaceutical 279

Contrarian Sales Techniques

DECEMBER 3, 2024

So, you’re thinking about starting a career in pharmaceutical sales ? With Malaysia’s healthcare industry expanding rapidly, companies are always on the lookout for talented people who can help bring their products to the market. In this brief guide, I’ll walk you through what you need to know to break into pharmaceutical sales.

Pharmaceutical Sales 52

Pharmaceutical Sales Sales Pharmaceutical Retail 52

Pharma Marketing Network

JANUARY 11, 2025

Think of pharmaceutical advertising as a delicate balancing actits about connecting with your audience while staying compliant. Crafting Effective Pharmaceutical Advertising Campaigns Pharmaceutical advertising thrives on delivering value. allows DTC advertising, most European countries restrict it to healthcare professionals.

Pharmaceutical 52

Pharmaceutical Marketing Pharma Healthcare Provider 52

Evolve Your Success

FEBRUARY 5, 2025

From navigating the halls of Abbott Laboratories and Knoll Pharmaceutical Company to pioneering his path as an independent medical device sales rep, Bruce Brown’s career journey challenges traditional sales wisdom.

Sales 130

Sales Medical sales Pharma Medical 130

PM360

JANUARY 24, 2025

AI drives automation and optimization that empower pharmaceutical marketers to rapidly scale commercialization-oriented content and activities. The transformative impact of AI on pharmaceutical marketing is significant, with much to consider regarding its promise and how its reshaping the industry.

Marketing 64

Marketing Pharmaceutical Pharma Sales pitches 64

MedCity News

SEPTEMBER 18, 2023

The healthcare industry is sitting on a wealth of data gathered from electronic health records, commercial pharmacies, health systems and payers, and health tech companies. Pharmaceutical companies need to tap into this type of data to build inclusive clinical trials, So much that it makes up one-third of the world’s data.

Electronics 316

Electronics Healthcare Healthcare Pharmaceutical 316

Pharma Marketing Network

DECEMBER 31, 2024

Table of Contents Sr# Headings 1 Introduction: The Pharma Marketing Challenge 2 Building a Winning Pharma Marketing Strategy 3 The Role of Branded Drug Campaigns 4 Innovating for Future Success Introduction: The Pharma Marketing Challenge Marketing pharmaceuticals is no small feat. What are the biggest challenges in marketing pharmaceuticals?

Marketing 52

Marketing Pharmaceutical Pharma Education 52

Fierce Pharma

JANUARY 3, 2024

Morgan Healthcare Conference moves into its third day, we're covering the latest developments here. | On Wednesday at the the J.P. Morgan Healthcare Conference, attendees will get a chance to hear from AbbVie, Amarin and several other pharmaceutical companies. As the J.P.

Healthcare 265

Healthcare Healthcare Pharmaceutical 265

Pharma Marketing Network

MARCH 31, 2025

Introduction Pharmaceutical marketing is entering a new era in 2025, driven by rapid advancements in technology, evolving patient expectations, and tighter compliance demands. This article explores the top trends, technologies, and targeting strategies shaping the future of pharmaceutical marketing.

Marketing 52

Marketing Pharmaceutical Pharma Media 52

European Pharmaceutical Review

JANUARY 9, 2025

This allows for streamlined regulatory processes and a reduced administration load for both pharmaceutical companies and health authorities, according to the paper. Available via a centralised EMA portal, the ePI platform will serve as a single source of trustworthy information, fostering transparency and regulatory efficiency across the EU.

Pharmaceutical 52

Pharmaceutical Electronics Medicine Patients 52

Pharma Marketing Network

FEBRUARY 17, 2025

Introduction: Choosing the right pharmaceutical marketing company is like picking a strategic partnerit can make or break your brands success. This article will guide you through the strategies for selecting a pharmaceutical marketing company that aligns with your goals, understands your audience, and delivers measurable results.

Marketing 52

Marketing Pharmaceutical Pharma Prescription 52

PharmaVoice

OCTOBER 20, 2022

The healthcare giant showed pharmaceutical gains, but that's no thanks to the economic environment of persistent inflation and a strong U.S.

Pharma 265

Pharma Healthcare Healthcare Pharmaceutical 265

PM360

DECEMBER 20, 2024

In the high-stakes world of healthcare, the relationship between pharmaceutical advertising and the people it aims to reach is at a critical crossroads. For far too long, underserved communities have seen little in these ads that speak to their lives let alone their unique healthcare journeys.

Healthcare 52

Healthcare Healthcare Pharmaceutical Patients 52

European Pharmaceutical Review

APRIL 10, 2025

This poses a significant challenge for pharmaceutical manufacturers, not least because of the technical challenges related to operations, supply chain and the environment. PFAS are synthetic chemicals, known as forever chemicals found in everyday products across the world, including pharmaceutical products.

Pharmaceutical manufacturing 52

Pharmaceutical manufacturing Manufacturing Pharmaceutical Pharmaceutical products 52

Contrarian Sales Techniques

NOVEMBER 27, 2024

Selling pharmaceuticals isn’t just about pushing a single product anymore. Especially in Malaysia, where healthcare needs are diverse, success often comes down to how well you can offer solutions that truly make a difference. It’s not just a strategy – it’s a way to meet the healthcare system’s diverse and growing needs.

Pharmaceutical 52

Pharmaceutical Pharma Rep Pharma reps Healthcare Provider 52

Pharmaceutical Technology

NOVEMBER 25, 2022

Artificial intelligence (AI) was seen as one of the top current investment priorities and was thought to continue to attract investment in the healthcare sector in the upcoming two years, according to GlobalData's latest report ‘Digital Transformation and Emerging Technology in the Healthcare Industry - 2022 Edition’.

Healthcare 145

Healthcare Healthcare Digital Media Media 145

PM360

APRIL 4, 2025

The benefits are undeniable -both for patients seeking better health and for pharmaceutical companies striving to enhance clinical trial endpoints, recruitment, and commercialization efforts. This mission connects with many healthcare professionals on a personal level.

Patients 52

Patients Healthcare Healthcare Prescription 52

Infuse Medical

SEPTEMBER 3, 2024

In today’s rapidly evolving digital landscape, pharmaceutical sales teams face unparalleled challenges. The complexity of managing vast amounts of product information, engaging with increasingly informed healthcare professionals, and adhering to strict regulatory requirements has made traditional sales methods less effective.

Pharmaceutical Sales 130

Pharmaceutical Sales Sales Pharmaceutical Sales presentations 130

Infuse Medical

DECEMBER 17, 2024

This media becomes especially important in healthcare since it enables the clear, concise, and efficient communication of difficult medical ideas, techniques, and patient education resources. Medical video production is producing excellent videos, especially for the demands of the pharmaceutical, medical device, and healthcare sectors.

Training 130

Training Medical Healthcare Healthcare 130

PharmaVoice

AUGUST 17, 2023

Seattle Congressman Adam Smith's journey with anxiety and chronic health has influenced his perspective on healthcare and pharmaceutical policy.

Leads 246

Leads Healthcare Healthcare Pharmaceutical 246

MedCity News

SEPTEMBER 19, 2022

But its CEO declares Transcarent is marrying healthcare delivery with easy, affordable access to pharmaceuticals and creating a more unified experience for employees. Transcarent is the latest to join a long list of companies hoping to transform the world of pharmacy benefits and prescription drugs.

Prescription 262

Prescription Healthcare Healthcare Pharmaceutical 262

Infuse Medical

MARCH 22, 2024

Healthcare training is a crucial aspect of maintaining high standards in patient care and ensuring the competence of medical professionals. This article explores how VR can revolutionize healthcare training, leading to cost reductions and enhanced learning experiences. Introduction to Healthcare Training Costs A.

Training 130

Training Healthcare Healthcare Education 130

Infuse Medical

FEBRUARY 4, 2025

In todays rapidly advancing healthcare landscape, the demands placed on medical professionals are greater than ever. Traditional approachestextbooks, live demonstrations, and hands-on workshopswhile valuable, are no longer sufficient to meet the complexities of modern healthcare. billion by 2025. billion by 2025.

Training 130

Training Medical Healthcare Healthcare 130

Quantified

FEBRUARY 20, 2025

When the pandemic forced teams to shift away from in-person meetings, pharmaceutical sales training leaders had to rethink how they prepared reps for conversations with healthcare professionals. Looking Ahead The way pharmaceutical sales teams are trained has changed, and theres no going back to the old way of doing things.

Pharmaceutical Sales 52

Pharmaceutical Sales Training Sales Pharmaceutical 52

MedCity News

NOVEMBER 29, 2022

As gene sequencing, machine learning, powerful imaging, sensors, gene and cell therapies make their way out of academic labs into everyday healthcare, our approach to healthcare is changing. For the first time, not only can we pinpoint the molecular and genetic causes of disease, but we also have the technologies to access them.

Healthcare 332

Healthcare Healthcare Pharmaceutical Biopharma 332

Infuse Medical

DECEMBER 17, 2024

3D medical animation has become a revolutionary tool in today’s fast-paced healthcare environment, where clarity and accuracy rule. Expertise in both animation and healthcare A specialist company combines knowledge of the healthcare sector with animation skills. What is 3D Medical Animation?

Medical 130

Medical Healthcare Healthcare Education 130

Healthcare Success

FEBRUARY 24, 2025

This week's podcast dives into successful sales leadership and is relevant to most healthcare verticals, including B2B sales in SaaS, pharmaceuticals, medical device, hospitals, etc. My guest, Chris Jennings , CEO of Chris Jennings Group , reveals the essential traits of successful healthcare sales leadership. Why Listen?

Sales 65

Sales Healthcare Healthcare Prospecting 65

Fierce Pharma

OCTOBER 2, 2023

As Viatris looks to reestablish itself as a focused eye care company, the company is slimming down by shedding its over-the-counter, women’s healthcare and active pharmaceutical ingredient business | After reaching deals with various buyers, Viatris is pulling out of women's health and selling most of its over-the-counter products.

Pharmaceutical 211

Pharmaceutical Healthcare Healthcare 211

Pharmaceutical Technology

JULY 22, 2024

As the use of AI soared across healthcare, NVIDIA fit the bill in providing the necessary technology – and its stock tells the same story.

Healthcare 137

Healthcare Healthcare Marketing 137