World of DTC Marketing

DECEMBER 20, 2021

Why haven’t more employers addressed the rising costs of employee healthcare with value-based care? This has to be upsetting to employers experiencing riding employee healthcare costs. The answer may be in offering a value-based healthcare model. Prescription drugs costs are just a small part of healthcare costs (11%).

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Healthcare Healthcare Insurance Prescription 209

World of DTC Marketing

MARCH 8, 2021

SUMMARY: The media loves to blame pharma companies for high healthcare costs, but unless we start to invest in healthy lifestyles, we’re headed for a healthcare crisis the likes of which we have never experienced. Forget the fact that prescription drugs only account for $.10 This means higher healthcare costs.

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Healthcare Healthcare Insurance Media 310

Fierce Pharma

SEPTEMBER 3, 2024

The company and the European Medicines Agency warned European healthcare providers to continue limiting new patient prescriptions until the shortages let up.

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Healthcare Provider Prescription Medicine Healthcare 287

World of DTC Marketing

MAY 2, 2021

SUMMARY: A new survey from the Kaiser Family Foundation and the Purchaser Business Group on Health shows signs that corporate executives might be warming to the idea of government getting more involved to rein in the excesses of the healthcare system. How does pharma respond? Big changes are coming. It’s long overdue.

Healthcare 277

Healthcare Healthcare Insurance Government 277

World of DTC Marketing

OCTOBER 22, 2020

As people move up the pharma ladder, their work often revolves around internal management issues, training, and endless meetings to motivate their employees rather than focus on patients. Pharma likes to believe its own propaganda that everything they do is patient-focused, but that’s a canard.

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Management Pharma Patients Healthcare 207

World of DTC Marketing

DECEMBER 18, 2020

Pharma companies are still too focused on profits while people continue to rely on prescription drugs to compensate for unhealthy lifestyles. The headline and byline in a Times editorial said it all “Don’t Fall for Big Pharma’s Savior Act, Heroic work went into the development of the coronavirus vaccines.

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Pharma Prescription Media Healthcare 155

World of DTC Marketing

MARCH 8, 2022

It’s hard not to read a story about how high drug prices are hurting patients, but while drug prices are too high and outpacing inflation, insurers, PBMs, and hospitals are taking huge slices of healthcare dollars with little notice from Congress and the media. Pharma people don’t do anything without doing an ROI analysis.

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Media Pharma Insurance Prescription 205

Teachntest

JANUARY 5, 2023

Definition: A prescription is a written order for a patient to receive a medication or treatment. It is typically written by a physician or other authorized healthcare provider and given to the patient, who then takes it to a pharmacy to have it filled.

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Prescription Healthcare Provider Physicians Healthcare 84

World of DTC Marketing

APRIL 1, 2021

All prescription drugs don’t make us healthy; they just mask a potentially unhealthy lifestyle that eventually will cost patients and our healthcare system a lot of money, time, and pain. Where does pharma’s responsibility in this area? That thinking is quickly passing with changes in healthcare and patients.

Healthcare 144

Healthcare Healthcare Insurance Pharma 144

World of DTC Marketing

FEBRUARY 1, 2021

SUMMARY: The biggest argument against pharma is the cost of prescription drugs. Pharma could do something about this by simply uniting to make it easier for patients who can’t afford their medications to get them free or at little cost.

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Pharma Prescription Insurance Medical 180

World of DTC Marketing

AUGUST 13, 2020

IN BRIEF: Pharma companies have been posting jobs on LinkedIn almost every day. While most offices remain closed pharma is preparing for the launch of new products and has to have the infrastructure to ensure a successful launch. This is a great time for people who want to be the change they want to see to work in pharma.

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Pharma Doctors Media Marketing 223

World of DTC Marketing

APRIL 7, 2021

QUICK READ: The compensation for pharma CEOs is starting to be reported and it’s off the charts. American healthcare is in trouble. Pharma, PBM, and health insurance CEOs earn hundreds of millions of dollars to do one thing; make their companies a lot of money. Highest-paid CEOs in 2019: Who made the list from healthcare.

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Healthcare Healthcare Food and Drug Administration Pharma 162

World of DTC Marketing

SEPTEMBER 7, 2022

In pharma, growth depends on new products with hefty price tags when over 80% of voters want lower costs for their prescription drugs. Biogen’s failure should be a warning to other pharma companies. It should be a warning to other pharma companies. Now Biogen is a shell of a company selling off assets to survive.

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Pharma Food and Drug Administration Marketing Prescription 210

World of DTC Marketing

JANUARY 18, 2022

Tik-Tok, Instagram, and other social media channels may soon be overwhelmed with pharma companies’ content, but is it a good idea? Pharma companies have policies that heavily restrict their use of social media and limit their ability to benefit from the wealth of data that could accompany it. What about social media options?

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Media Pharma Side effects Physicians 238

eMediWrite

MAY 13, 2023

Knowledge marketing is a crucial method for influencing doctors’ prescription practises in the pharmaceutical business. Pharma marketers employ various knowledge marketing strategies and initiatives with the goal of influencing HCPs’ prescribing behaviour.

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Doctors Prescription Marketing Pharma 40

PM360

NOVEMBER 12, 2023

Technological innovations and changes in consumer behavior over the past 10 years have reduced friction, saved time, and opened new options for consumers and patients seeking routine prescriptions and refills via telehealth. Pharma marketing campaigns have traditionally been brand awareness oriented, with limited direct conversion potential.

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Prescription Media Pharma Patients 52

World of DTC Marketing

SEPTEMBER 9, 2021

SUMMARY: Allowing Medicare to negotiate drug prices is popular with voters because the media has been focused on the high price of some drugs, but this measure won’t lead to lower healthcare costs. If pharma is a business, they will find a way to develop, buy, or acquire new drugs. healthcare spending will reach $6.2

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Healthcare Healthcare Government Insurance 222

World of DTC Marketing

JANUARY 31, 2021

SUMMARY: “How big pharma takeovers destroy innovation” a report from Congresswoman Porter does make some points. I always have pointed instances in which pharma puts Wall Street first and patients second. I have worked with and stayed in contact with some R&D people within pharma and they have a different answer.

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Pharma Insurance Pharmaceutical Healthcare 187

World of DTC Marketing

FEBRUARY 3, 2021

SUMMARY: The biggest threat to the pharma industry isn’t the coming tsunami of healthcare changes. ” All over pharma DTC, people and agencies are coming to senior pharma managers with great, patient-driven ideas. To a lot of pharma marketing people, everything they do is about generating business.

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Pharma Patients Management Prescription 187

Pharma Leaders

JUNE 9, 2023

Cosette Pharmaceuticals has acquired the worldwide rights to prescription drug, Intraros, from Endorecherche’s subsidiary Endoceutics. In partnership with MSH Pharma, Cosette will leverage its unique commercial and manufacturing capabilities to ensure continued patient access to Intrarosa. “In

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Prescription Distribution Pharma Pharmaceutical 52

Healthcare Success

OCTOBER 17, 2024

Struggling with burnout while maintaining high-quality healthcare services that patients love? Tune in to our latest podcast as Lee Aase, founder of HELPCare, LLC, shares how he transitioned from his pioneering social media work at Mayo Clinic to lead an innovative membership-based direct-to-patient healthcare business.

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Healthcare Healthcare Patients Insurance 113

PM360

JUNE 29, 2022

Despite a slew of prescription options and widespread advertising pushes, most patients are sticking with over-the-counter (OTC) remedies rather than trying new preventive medications, according to Phreesia Life Sciences’ survey results collected from more than 4,000 patients checking in for their doctors’ appointments in July 2021.

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Prescription Patients Pharma Doctors 98

World of DTC Marketing

JANUARY 6, 2021

PONTIFICATION: Healthcare agencies need to be the agents of change and lead by example. What I’m not seeing is the need for improved basic patient contact points with pharma, especially in the digital area. Can pharma really intercede in this conversation when there is so little trust in “big pharma”?

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Healthcare Healthcare Media Pharma 180

Pharmaceutical Commerce

OCTOBER 13, 2023

HDA research reveals that 95% of pharma transactions move through the traditional distribution channel.

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Prescription Distribution Healthcare Healthcare 52

World of DTC Marketing

NOVEMBER 18, 2021

I continue to believe that there are very good people who care about patients working within pharma but it’s hard to understand how anyone who works for AbbVie can feel good about their employer. prices on seven of the 10 costliest prescription drugs in 2020 without justification, increasing drug spending by $1.67 billion, a U.S.

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Pharma Medicine Prescription Manufacturing 202

MedCity News

AUGUST 27, 2023

We can apply this approach in pharma by enhancing our patient journey maps and go beyond focusing on the key clinical engagement touch points (e.g., doctor visits, prescription pickups) and enriching our insights with the micro-moments surrounding these obvious events.

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Healthcare Healthcare Prescription Doctors 82

PM360

JULY 26, 2022

Following the impact of the COVID pandemic in 2020, patient engagement has become the focus area for more than half of healthcare chief information officers (CIOs). However, only 32% of patients trust pharma-developed apps. In this article, we’ll explore the most viable ways in which pharma can make a patient portal engaging.

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Pharma Patients Physicians Healthcare Provider 105

Pharmaceutical Commerce

JULY 11, 2023

The National Alliance of Healthcare Purchaser Coalitions releases resources for employers/health plan purchasers to offer insights on PBMs role in high prescription drug costs.

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Prescription Pharma Healthcare Healthcare 98

Pharma Marketing Network

SEPTEMBER 27, 2024

This article delves into the evolution of programmatic advertising in pharma marketing, the importance of leveraging data for precision targeting, and the key performance indicators (KPIs) and metrics that measure success in this domain. As the technology matured, so did its integration into pharma marketing strategies.

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Marketing Pharma Media Pharmaceutical 52

World of DTC Marketing

MARCH 22, 2021

SUMMARY: Television remains the most important medium for healthcare advertising , accounting for 54.7% However, recent trends indicate that healthcare marketers are shifting more dollars to digital ads. The shift to digital advertising doesn’t make sense when pharma product websites don’t meet consumers’ needs.

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Media Pharma Prescription Healthcare 261

World of DTC Marketing

MARCH 11, 2022

After two years of pandemic fatigue, healthcare trust is at an all-time low, according to Edelman’s Trust Barometer Special Report on Trust in Healthcare. Still, the report may be too generalized for every healthcare player. While this is an excellent general overview, it does not apply to all healthcare.

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Physicians Healthcare Healthcare Pharma 212

Pharmaceutical Technology

OCTOBER 13, 2022

The UK’s Medicines and Healthcare Products Regulatory Agency (MHRA) has approved Colonis Pharma’s melatonin oral solution for the treatment of sleep-onset insomnia in children and adolescents with attention-deficit hyperactivity disorder (ADHD). Colonis Pharma is a subsidiary company within Clinigen. Prescription-only vs OTC.

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Prescription Medicine Sales Safety 59

Clarivate

DECEMBER 14, 2021

As the COVID-19 pandemic continues to evolve, we are seeing substantial shifts in the way patients access healthcare and how providers deliver care. More patients are using both pharma and third-party online info sources. 2021 study had researched prescription drug topics online in the past year. hours seeing patients.

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Pharma Healthcare Healthcare Physicians 52

World of DTC Marketing

MARCH 18, 2021

This is just another example of how clueless the FDA is regarding patient behavior and prescription drugs. Some patients love the brand of prescription drugs they take because simply “they work” Pharma companies do study brand names, but that’s only about the overall branding of the product.

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FDA Prescription Physicians Pharma 180

World of DTC Marketing

JANUARY 14, 2021

With the changes to healthcare on the horizon, the time has come to start building digital capabilities in all areas of company functions. Digital pharma marketers have to “sell” the organization on the promise of digital marketing, but they also need to communicate that along with successes, there could be many failures.

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Marketing Pharma Sales Management 180

Pharmaceutical Technology

APRIL 24, 2023

The Covid-19 pandemic pushed the healthcare industry toward rapid digitalisation, with the rise of telehealth, telepresence systems, remote diagnostics, predictive AI, and wearable technology now changing the way healthcare is delivered and improving patient outcomes.

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Healthcare Healthcare Doctors Patients 95

Eversana Intouch

MARCH 19, 2024

And this month, we’re bringing to light the challenges in women’s healthcare that we can help solve and make history together. When it comes to healthcare, however, this model often fails to consider the good of all. When it comes to healthcare, however, this model often fails to consider the good of all.

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Marketing Healthcare Healthcare Prescription 59