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The Imperative for KAM in Pharma

PM360

Over the past decade, macro trends in healthcare have pushed life sciences companies to pursue increasingly sophisticated key account management (KAM) strategies and capabilities to provide unique offerings and value. How should leading pharma companies respond? healthcare ecosystem. The Importance of Large, Organized Customers.

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How A Pharma Sales Rep Can Contribute to Society

Contrarian Sales Techniques

Pharmaceutical sales representatives play a crucial role in the healthcare industry , even though they cannot provide direct advice on medicines or medical devices. Another way that pharma sales reps can contribute to society is by fostering partnerships between healthcare providers and pharmaceutical companies.

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Pharma Sales in Malaysia: Making the Most of ‘Lucky’ Market Breaks

Contrarian Sales Techniques

In the fast-paced world of pharma sales in Malaysia, opportunities can come when you least expect them. For pharma sales reps, this is a chance to introduce your product as an alternative, often with little resistance from healthcare providers. One such golden moment? What Are Market Breaks?

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Pharma Sales in Malaysia: The Role of Drug Access Programs in Providing Essential Medications

Contrarian Sales Techniques

For pharma sales reps, these programs are not just tools for market penetration – they’re lifelines that improve healthcare accessibility across the country. How Drug Access Programs Shape My Role As a pharma rep, I’ve seen the real, transformative impact of these programs. What Are Drug Access Programs?

Sales 52
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Pharma Sales in Malaysia: Why Rural Clinics Stick to Established Brands

Contrarian Sales Techniques

I know that most of you have never worked in pharma sales in Malaysia. Why Established Brands Dominate in Rural Clinics In rural Malaysia, healthcare providers often face limited resources and tighter budgets. Building relationships with rural healthcare providers is key.

Sales 52
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Pharma Sales in Malaysia: Why Relationships Matter Even More in Rural Areas

Contrarian Sales Techniques

Rural areas in Malaysia offer a unique challenge for pharma sales reps. Why Relationships Are Key in Rural Areas In rural Malaysia, the healthcare ecosystem is often smaller and more close-knit. Why Relationships Are Key in Rural Areas In rural Malaysia, the healthcare ecosystem is often smaller and more close-knit.

Sales 52
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3 Ways Video Keeps Reps and HCPs Connected and Engaged

Pharma Marketing Network

The healthcare industry is no exception, and for pharma sales reps engaging with healthcare professionals, human connection is key. But today, communication between your reps and HCPs may be limited, or even embargoed altogether. Re-Engaging Directly with HCPs. Address new drug indications and concerns.