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Reaching HCPs online

World of DTC Marketing

Zoom Rx recently polled HCPs and found 78% of physicians want to maintain some contact with pharma reps. The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharma reps to provide that information. Where to start? They advertise 3.7 The post Reaching HCPs online.

Doctors 286
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How to Boost Pharma Sales AI Training with AI Insights

Quantified

With current trends suggesting that healthcare practitioners (HCPs) will continue to cut back on the amount of time devoted to one-on-one meetings with sales reps, every nuance of each interaction carries significant weight. Unlike human-administered role-play certification exams, AI can avoid bringing subjectivity into the scoring.

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Omnichannel is irrelevant with the wrong message

World of DTC Marketing

Omnichannel is the latest buzzword-making rounds within pharma, but omnichannel has no relevance if your message is too promotional or is irrelevant to your audience. It is evident that HCPs are extremely time constraint and prefer to engage with pharma organizations on their terms regarding channel, content, and type of devices.

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No digitization with HCP’s is not permanent

World of DTC Marketing

Back to HCP’s…digitization can’t replace the relationships that pharma reps and MLS people build with doctors. So what is the future of digitization within healthcare? For HCP marketing it will be PART of the mix but won’t yet replace in-person reps.

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How the strategic use of multiple customer engagement channels makes pharma reps more effective

Veeva

The most impactful way for pharmas to plan their engagement strategies is using the omnichannel approach. True omnichannel planning means executing on all channels available to the reps, using a multi-faceted approach to maximise results. This means using all available channels (omni is a Latin word meaning ‘all’).

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Pharma Digital Sales Rep Calls Overshoot?

Contrarian Sales Techniques

After the pandemic, many pharma reps shifted to digital sales calls, but the effectiveness of these calls has declined. According to a study conducted by ZoomRx, 44% of healthcare professionals prefer to conduct face-to-face sales meetings with pharmaceutical sales representatives.

Sales 52
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PatientPoint Unveils New Interactive Solution to Streamline Care Team Communication

PM360

First of its kind, in-office, digital hub enhances provider efficiency and care team collaboration Cincinnati, Ohio – October 7, 2024 – PatientPoint® a leading digital health company, today showcased the transformation of its healthcare professional solution with the launch of an interactive, in-office digital hub.