PM360

MAY 15, 2023

After a developmental day of shadowing a pharma sales rep, the fire was lite and she joined the sales team never looking back, ultimately landing her a role at ConnectiveRx in 2010. Interestingly, her approach was not only shaped by professional aptitude. Laura is not shy about sharing her cancer experience.

Sales 94

Sales Pharma sales reps Prescription Recruitment 94

PM360

JANUARY 24, 2025

Right now, however, there is a lack of clarity regarding the value of the rep and where human reps bring the most value. Weve seen this in recent ZS research, which points to what were calling an identity crisis in sales. 2 For example, in the post-COVID world, rep access to healthcare professionals (HCPs) is at historic lows.

Sales 52

Sales Pharma sales reps Patients Prescription 52

Quantified

APRIL 18, 2022

Challenge 1: Limited set of marketing and sales tools. Pharma has always been highly restrictive in terms of the different tools you can use to engage, educate and inform about prescription medicines. Prescription medicine companies simply have fewer ways of reaching audiences at scale compared to nearly any other industry.

Sales 52

Sales Pharma Pharma sales reps Medicine 52

Pharmaceutical Representative Training

DECEMBER 28, 2021

With much competition between drug companies and decreased time for doctors to meet with pharma sales reps, there has been a call for reinventing commonplace marketing strategies. Further, this system can also measure if a patient fills and purchases a prescription – a large draw to the use of this system.

Marketing 52

Marketing Food and Drug Administration Pharma Doctors 52

Contrarian Sales Techniques

NOVEMBER 19, 2024

OTC medications are drugs you can buy without a prescription. For pharma sales in Malaysia, OTC medications represent a unique market segment. Unlike prescription drugs, the success of OTC products often depends on how well they’re marketed to consumers and trusted by pharmacists. What Are OTC Medications?

Doctors 40

Doctors Pharma sales reps Retail Pharma reps 40

PM360

JULY 21, 2022

Though 80% of healthcare providers (HCPs) identified as “rep-accessible” in 2008 (that is, willing to meet with over 70% of the sales reps who try to approach them), that number had decreased to 44% in 2017. Physicians Increasingly Too busy to See Pharma Sales Reps, Report Finds.” Fierce Healthcare.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

Contrarian Sales Techniques

NOVEMBER 19, 2024

It’s a deep dive into how patents shape the healthcare landscape here. For pharma sales reps, this shift changes the conversation. Meanwhile, generic reps focus on price and accessibility, making their pitch to healthcare providers and patients alike.

Medicine 40

Medicine Pharma sales reps Healthcare Provider Healthcare 40