Pharma Marketing Network

SEPTEMBER 14, 2020

The healthcare industry is no exception, and for pharma sales reps engaging with healthcare professionals, human connection is key. But today, communication between your reps and HCPs may be limited, or even embargoed altogether. Capture any story, at any time, from any location.

Pharma sales reps 105

Pharma sales reps Education Sales Pharma 105

Contrarian Sales Techniques

NOVEMBER 20, 2024

Why Established Brands Dominate in Rural Clinics In rural Malaysia, healthcare providers often face limited resources and tighter budgets. The reasoning is simple: patients trust the name they’ve seen for years, and healthcare providers want to avoid complaints or doubts about efficacy.

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Sales Pharma sales reps Pharma Healthcare Provider 52

Contrarian Sales Techniques

NOVEMBER 19, 2024

Rural areas in Malaysia offer a unique challenge for pharma sales reps. Why Relationships Are Key in Rural Areas In rural Malaysia, the healthcare ecosystem is often smaller and more close-knit. Why Relationships Are Key in Rural Areas In rural Malaysia, the healthcare ecosystem is often smaller and more close-knit.

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Sales Pharma sales reps Pharma Healthcare Provider 52

Contrarian Sales Techniques

FEBRUARY 13, 2024

Understanding the Role First things first, what does a day in the life of a pharma sales rep look like? Imagine being the middle person who connects between cutting-edge medical treatments or medical devices to the healthcare professionals who prescribe them. And yes, you might be asked to role-play a sales pitch.

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Pharmaceutical Representative Training

OCTOBER 20, 2021

Pharmaceutical sales reps play a vital role in the supply chain of healthcare products, and they act as a strong link between final consumers and suppliers. Pharmaceuticals sales representatives are workers in the pharma industry saddled with the responsibility of educating healthcare providers.

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BlueNovius

AUGUST 4, 2020

The new era of pharmaceutical digital marketing is coming, and the weakest link in pharma marketing is getting an upgrade – pharma sales reps. However, is pharmaceutical digital marketing really the new sales rep or can the two coexist peacefully?

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PM360

JANUARY 24, 2025

Right now, however, there is a lack of clarity regarding the value of the rep and where human reps bring the most value. Weve seen this in recent ZS research, which points to what were calling an identity crisis in sales. 2 For example, in the post-COVID world, rep access to healthcare professionals (HCPs) is at historic lows.

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Sales Pharma sales reps Patients Prescription 52

Pharma Marketing Network

SEPTEMBER 14, 2020

The healthcare industry is no exception, and for pharma sales reps engaging with healthcare professionals, human connection is key. But today, communication between your reps and HCPs may be limited, or even embargoed altogether.

Pharma sales reps 69

Pharma sales reps Education Sales Healthcare 69

Pharmaceutical Representative Training

FEBRUARY 4, 2021

As the healthcare industry evolves with novel and innovative therapies, it brings the need for highly specialized conversations with healthcare providers (HCPs) and key opinion leaders (KOLs). While the sales force is still a crucial part of any pharmaceutical company, the demand for Medical Affairs teams continue to rise.

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PM360

JULY 21, 2022

Though 80% of healthcare providers (HCPs) identified as “rep-accessible” in 2008 (that is, willing to meet with over 70% of the sales reps who try to approach them), that number had decreased to 44% in 2017. Physicians Increasingly Too busy to See Pharma Sales Reps, Report Finds.” Fierce Healthcare.

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Physicians Media Pharma sales reps Electronics 52

Pharmaceutical Representative Training

FEBRUARY 29, 2024

Embark on a journey to success in pharmaceutical sales with our comprehensive guide tailored for aspiring representatives. Unveiling the Role of a Pharma Sales Rep Pharmaceutical sales representatives (PSRs) play a pivotal role in driving sales for their company’s pharmaceutical products.

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Pharmaceutical Representative Training

DECEMBER 28, 2021

With much competition between drug companies and decreased time for doctors to meet with pharma sales reps, there has been a call for reinventing commonplace marketing strategies. The last eighteen months have proven the success of the digital world, not only for doctors but also for patients.

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Marketing Food and Drug Administration Pharma Doctors 52

Contrarian Sales Techniques

NOVEMBER 19, 2024

These pharmacies thrive on trust and loyalty, making them an excellent partner for pharma sales reps looking to promote niche products. Pharma sales reps targeting these stores need to approach with a retail mindset, focusing on product placement, visibility, and price points that appeal to casual shoppers.

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Quantified

APRIL 18, 2022

This high-stakes, low-frequency environment makes it imperative to ensure every sales and marketing action count. The Strategic Importance and Persistence of the Pharma Sales Rep. The death of the Pharma sales rep has been predicted on numerous occasions over the last two decades.

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Sales Pharma Pharma sales reps Medicine 52

Vodori

MAY 18, 2022

As the healthcare market continues to shift from the pandemic and beyond, nobody fully has their healthcare provider (HCP) digital engagement strategy figured out yet. In the Healthcare Marketers Trend Report 2022 from MM&M, they continually note shifts towards digital materials. The future of digital HCP engagement .

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Marketing Sales Pharma Pharmaceutical Sales 52

Contrarian Sales Techniques

NOVEMBER 19, 2024

It’s a deep dive into how patents shape the healthcare landscape here. For pharma sales reps, this shift changes the conversation. Meanwhile, generic reps focus on price and accessibility, making their pitch to healthcare providers and patients alike.

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Medicine Pharma sales reps Healthcare Provider Healthcare 40

Contrarian Sales Techniques

NOVEMBER 18, 2024

But as convenient as it sounds, there are a few things you should know about this game-changing shift in healthcare. As someone in the pharmaceutical industry, I’ve seen how this shift to online platforms is reshaping how people access healthcare. This shift is also reshaping how we think about trust in healthcare.

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Medicine Pharma sales reps Safety Healthcare 40

Quantified

MAY 2, 2024

Pharmaceutical sales opportunities are notoriously high stakes. With current trends suggesting that healthcare practitioners (HCPs) will continue to cut back on the amount of time devoted to one-on-one meetings with sales reps, every nuance of each interaction carries significant weight.

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Training Sales Pharma Sales Management 52

Veeva

AUGUST 22, 2021

The pandemic has changed the landscape for healthcare professional (HCP) engagement across India’s life sciences industry. Digital engagement is now more important than ever, as face-to-face (F2F) interactions between sales reps and HCPs literally stopped overnight. Emergence of digital.

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Rep-Lite

DECEMBER 7, 2023

Pharmaceutical Sales refers to selling prescription and over-the-counter (OTC) medications, medical devices, and other healthcare products to healthcare professionals, or medical providers such as doctors, pharmacists, and hospitals. Do you have to know how to get into pharmaceutical or pharma sales reps?

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Pharmaceutical Representative Training

JANUARY 30, 2025

The Science Behind Drug Action Medical professionals, researchers, and especially pharmaceutical sales representatives can benefit from understanding how drugs work in the body. Their role involves presenting complex drug information to healthcare professionals who rely on this knowledge to make informed prescribing decisions.

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Contrarian Sales Techniques

FEBRUARY 23, 2023

After a decade of being a sales rep, here's what I think you should keep in mind if you're just starting out in the pharmaceutical sales industry: 1. Focus on building relationships : Building strong relationships with healthcare providers, KOLs, and thought leaders is essential to success in this industry.

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Pharmaceutical Representative Training

JANUARY 11, 2021

Example: A performance-driven sales professional with over fifteen years of combined experience in healthcare, clinical research, and sales, developing in-depth and productive relationships with key professionals in academic, clinical, and payor organizations to optimize business opportunities.

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