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The Imperative for KAM in Pharma

PM360

Over the past decade, macro trends in healthcare have pushed life sciences companies to pursue increasingly sophisticated key account management (KAM) strategies and capabilities to provide unique offerings and value. healthcare ecosystem. The Importance of Large, Organized Customers. Understanding Trends.

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How to Become a Pharmaceutical Sales Representative

Pharmaceutical Representative Training

What is a pharmaceutical sales representative? Pharmaceutical sales representatives (often times referred to as pharma reps) are hired by pharmaceutical/biotech companies to educate healthcare providers (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product.

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Resume Writing and Editing Tips for Pharma Sales Professionals

Pharmaceutical Representative Training

Example: A performance-driven sales professional with over fifteen years of combined experience in healthcare, clinical research, and sales, developing in-depth and productive relationships with key professionals in academic, clinical, and payor organizations to optimize business opportunities.

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The Role of Certified Pharmaceutical Representatives in the Shifting Sales Landscape

Pharmaceutical Representative Training

The Department of Justice (DOJ) accused this company of providing lavish meals, entertainment, and speaker fees to healthcare providers (HCPs) to induce them to prescribe their drugs. According to the DOJ, this company engaged in these practices over several years, which led to the submission of false claims to federal healthcare programs.

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