Pharma Marketing Network

APRIL 9, 2025

This article is designed to help pharma marketing executives and marketing teams understand the latest digital trends, leverage technology for strategic advantage, and future-proof their brand strategies. In a competitive healthcare economy, knowing how to thrive digitally is just as important as the science behind the product.

Marketing 52

Marketing Pharma Education Healthcare 52

PM360

MAY 25, 2023

Across Europe, pharmaceutical reps are struggling to get access to healthcare professionals. Some of the questions we quizzed the physicians with focused on their thoughts around interactions with pharma reps. And the responses suggest an increasingly difficult future for the reps working in the EU5 markets.

Physicians 90

Physicians Pharma reps Pharma Rep Media 90

Veeva

APRIL 7, 2022

True omnichannel planning means executing on all channels available to the reps, using a multi-faceted approach to maximise results. All interactions with healthcare practitioners (HCPs) are valuable, such as a 15-minute detailing session or a simple text message, but not all channels are equal.

Pharma reps 40

Pharma reps Pharma Rep Pharma Customer Relationship Management 40

Pharmaceutical Representative Training

JANUARY 11, 2021

Pharmaceutical sales representatives (often times referred to as pharma reps) are hired by pharmaceutical/biotech companies to educate healthcare providers (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product. What’s a day in the life like for a pharma rep?

Pharmaceutical Sales 52

Pharmaceutical Sales Pharma sales reps Sales Pharmaceutical 52

PM360

DECEMBER 20, 2023

A significant battle for the hearts and minds of healthcare professionals (HCPs) will play out in social media during 2024. million self-identified HCPs on the platform to pharma marketers. Look for TikTok to merchandise the 4.7

Media 122

Media Physicians Pharma reps Pharma Rep 122

Atrivity

MAY 5, 2021

The pharmaceutical and healthcare sector has been forced to change the way it connects, educates and engages with HCPs through new digital channels because of Covid-19. The days when a pharma rep can walk into any doctors' office at a specific time and expect to see the doctor if they were patient enough, could soon be a distant memory.

Sales 52

Sales Pharma Doctors Pharma reps 52

Pharmaceutical Representative Training

FEBRUARY 4, 2021

As the healthcare industry evolves with novel and innovative therapies, it brings the need for highly specialized conversations with healthcare providers (HCPs) and key opinion leaders (KOLs). How are sales reps and Medical Science Liaisons (MSLs) the same? So both MSLs and sales reps should be on their “A” game at all times!

Medical science 52

Medical science Pharmaceutical Sales Sales Medical 52

PM360

DECEMBER 20, 2024

ACTO LAICA RepAssist by ACTO is the first GenAI Knowledge Assistant built specifically for Life Sciences and is designed to improve healthcare provider (HCP) interactions by providing pharma field reps with instant access to approved clinical and product information.

Pharma reps 52

Pharma reps Pharma Rep Healthcare Provider FDA 52

PM360

OCTOBER 8, 2024

First of its kind, in-office, digital hub enhances provider efficiency and care team collaboration Cincinnati, Ohio – October 7, 2024 – PatientPoint® a leading digital health company, today showcased the transformation of its healthcare professional solution with the launch of an interactive, in-office digital hub.

Healthcare Provider 52

Healthcare Provider Pharma reps Pharma Rep Physicians 52

Contrarian Sales Techniques

MAY 17, 2024

We were the bridge between the pharmaceutical companies and the healthcare providers, and our credibility depended on our knowledge and communication skills. This focus on ethical practices instilled a sense of pride and accountability in us as reps. It was a lot to take in, but I understood its importance.

Training 52

Training Pharmaceutical Ethics Healthcare Provider 52

Contrarian Sales Techniques

DECEMBER 14, 2022

After the pandemic, many pharma reps shifted to digital sales calls, but the effectiveness of these calls has declined. According to a study conducted by ZoomRx, 44% of healthcare professionals prefer to conduct face-to-face sales meetings with pharmaceutical sales representatives.

Sales 52

Sales Pharma Pharma reps Pharma Rep 52

Storyvine

NOVEMBER 29, 2021

Problem: Ongoing trends in healthcare were already making sales rep access to HCPs challenging, but COVID has made access to HCPs nearly impossible. Moving forward, no one expects a return to open access, and pharmaceutical companies are seeking ways to pitch their products in a digital landscape.

Sales 52

Sales Pharmaceutical Pharma reps Pharma Rep 52

Contrarian Sales Techniques

NOVEMBER 20, 2024

For pharma sales reps, this is a chance to introduce your product as an alternative, often with little resistance from healthcare providers. It was a headache for healthcare providers, but for me, it was an opportunity. What Pharma Sales Reps Should Do Always stay informed about your competitors’ supply chain challenges.

Pharma sales reps 52

Pharma sales reps Sales Pharma Marketing 52

Quantified

MAY 2, 2024

With current trends suggesting that healthcare practitioners (HCPs) will continue to cut back on the amount of time devoted to one-on-one meetings with sales reps, every nuance of each interaction carries significant weight. Even the most experienced pharma reps need time to learn product specs, sales processes, and corporate culture.

Training 52

Training Sales Pharma Sales Management 52

Veeva

AUGUST 22, 2021

The pandemic has changed the landscape for healthcare professional (HCP) engagement across India’s life sciences industry. Digital engagement is now more important than ever, as face-to-face (F2F) interactions between sales reps and HCPs literally stopped overnight. Emergence of digital. Will digital overshadow in person interactions?

Pharma 52

Pharma Pharma reps Pharma Rep Pharma sales reps 52

Rep-Lite

FEBRUARY 23, 2024

As a pharmaceutical sales rep, you undergo a rigorous training program, develop strong relationships with healthcare professionals, and work tirelessly to meet sales targets. Despite these challenges, pharmaceutical sales reps play a crucial role in driving revenue for their companies and promoting life-saving medication to patients.

Pharmaceutical Sales 52

Pharmaceutical Sales Sales Pharmaceutical Pharma reps 52

Close-Up CRM

MARCH 25, 2024

The pharmaceutical industry is going through a transformative period when it comes to engaging with healthcare providers (HCPs). While digital channels are gaining traction, there’s an interesting paradox HCPs still place immense value on face-to-face interactions with pharma reps.

CRM 52

CRM Pharma Sales Pharma reps 52

Contrarian Sales Techniques

NOVEMBER 19, 2024

Pharma reps working with these chains benefit from the sheer volume of sales and the opportunity to position their products on a national level. Pharma sales reps targeting these stores need to approach with a retail mindset, focusing on product placement, visibility, and price points that appeal to casual shoppers.

Doctors 40

Doctors Pharma sales reps Retail Pharma reps 40

PM360

OCTOBER 22, 2024

Improving our collective understanding of the patient’s overall healthcare experience is necessary to effectively deliver prescription support. This is an achievable reality through strategic use of existing healthcare channels that have been negotiated for pharma access—inside the electronic health record (EHR).

Medical 52

Medical Patients Prescription Doctors 52

Rep-Lite

DECEMBER 7, 2023

Pharmaceutical Sales refers to selling prescription and over-the-counter (OTC) medications, medical devices, and other healthcare products to healthcare professionals, or medical providers such as doctors, pharmacists, and hospitals. Adaptability : The healthcare industry is constantly evolving, so adaptability is key.

Pharmaceutical Sales 52

Pharmaceutical Sales Sales Pharmaceutical Interpersonal Skills 52

Contrarian Sales Techniques

JULY 11, 2024

Meet Wei Wei isn't your typical high-flying pharma rep. The truth is, Wei used to be that kind of rep. More importantly, he had helped countless patients in rural areas access affordable healthcare. The Future The Malaysian healthcare landscape was slowly changing. News of his success spread within Generico M Bhd.

Doctors 52

Doctors Medical Sales Patients 52

Impetus Digital

NOVEMBER 23, 2023

In these online programs, a handful of carefully selected KOLs attending the congress are asked to summarize abstracts that will be of special interest to other healthcare providers from their country/region or specialty. Unlike advisory boards, these virtual programs focus (almost) exclusively on reviewing materials and resource drafts.

Education 52

Education Healthcare Provider Physicians Patients 52

PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. 2 The percentage of healthcare providers willing to see pharmaceutical company reps in person had declined from 67% in 2018 to 54% in 2019. Fierce Healthcare.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

Contrarian Sales Techniques

DECEMBER 5, 2023

Did you know that a well-trained pharmaceutical sales rep can be the driving force behind a healthcare provider's decision-making process? It's the secret sauce to thriving in the pharma industry. Sales reps would carry around bulky product catalogs, ready to pitch at a moment's notice. That’s right.

Pharmaceutical Sales 52

Pharmaceutical Sales Training Sales Pharmaceutical 52

Veeva

FEBRUARY 6, 2022

According to Veeva Pulse data , COVID-19 has accelerated the shift to digital for life sciences, with significant growth in remote and digital engagement since early 2020, and a 10X increase of HCPs using three or more channels in their engagement with pharma 1.

Pharma 52

Pharma Medical Consulting Patients 52

Evolve Your Success

JULY 18, 2023

Keila also stresses the significance of owning one’s value, expressing authenticity during interviews, and leveraging a diverse healthcare background to present oneself as a valuable asset to potential employers. I love that because it marries my passion for healthcare, but my geeky side of technology has elevated that.

Sales 130

Sales Medical sales Medical Healthcare 130

Pharmaceutical Representative Training

JUNE 22, 2024

Pharmaceutical representatives (pharma reps) are facing new challenges as a result of these transformations that have drastically altered the pharmaceutical sales landscape. Essential Competencies in Pharmaceutical Sales First, let’s review the competencies of a successful sales rep in pharma.

Sales 52

Sales Pharmaceutical Ethics Pharmaceutical Sales 52

Contrarian Sales Techniques

JULY 13, 2024

Eh, you know lah, selling medicine here isn't like anywhere else," says Amir, a veteran pharma rep, as he expertly pulls a stream of tea between two cups. Public or Private: Choosing Your Sales Battleground Navigating the Malaysian healthcare system is like trying to find your way through a pasar malam (night market) on a busy weekend.

Sales 52

Sales Doctors Pharmaceutical Sales Pharma reps 52

PM360

NOVEMBER 21, 2022

In a service-based industry like healthcare, marketers need to let the method be part of the message, and the decentralized point-of-care model that exists today amplifies this strategy. It may sound elementary but making POC better starts with prioritizing the channel for all healthcare brands. Matthew Stumm. Focus on Market Research.

Marketing 52

Marketing Physicians Patients Doctors 52

Contrarian Sales Techniques

NOVEMBER 19, 2024

This expansion is driven by factors such as an aging population, increasing healthcare expenditure, and a rising prevalence of chronic diseases[ ref ]. Soft skills help reps navigate challenging conversations, address concerns, and foster partnerships. In 2024, the market is projected to generate approximately US$1.7

Sales 40

Sales Pharma Interpersonal Skills Sales Strategy 40