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How Counterfeit Medicines Challenge Pharma Sales in Malaysia

Contrarian Sales Techniques

It’s a reality for many of us in pharma sales in Malaysia. Generics are a vital part of the healthcare system, offering safe and cost-effective alternatives. Why This Hits Close to Home for Pharma Reps As someone in pharma sales, this problem feels personal.

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Pharma Sales in Malaysia: The Role of Drug Access Programs in Providing Essential Medications

Contrarian Sales Techniques

For pharma sales reps, these programs are not just tools for market penetration – they’re lifelines that improve healthcare accessibility across the country. How Drug Access Programs Shape My Role As a pharma rep, I’ve seen the real, transformative impact of these programs. What Are Drug Access Programs?

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Portfolio Selling in Pharmaceuticals: A Malaysian Perspective

Contrarian Sales Techniques

Especially in Malaysia, where healthcare needs are diverse, success often comes down to how well you can offer solutions that truly make a difference. Instead of focusing on one product at a time, this approach helps pharma reps present a range of options that work together. That’s where portfolio selling comes in.

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How to Become a Pharmaceutical Sales Representative

Pharmaceutical Representative Training

What is a pharmaceutical sales representative? Pharmaceutical sales representatives (often times referred to as pharma reps) are hired by pharmaceutical/biotech companies to educate healthcare providers (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product.

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Pharma Digital Sales Rep Calls Overshoot?

Contrarian Sales Techniques

After the pandemic, many pharma reps shifted to digital sales calls, but the effectiveness of these calls has declined. According to a study conducted by ZoomRx, 44% of healthcare professionals prefer to conduct face-to-face sales meetings with pharmaceutical sales representatives.

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Pharmaceutical Sales Representative VS. Medical Science Liaison

Pharmaceutical Representative Training

As the healthcare industry evolves with novel and innovative therapies, it brings the need for highly specialized conversations with healthcare providers (HCPs) and key opinion leaders (KOLs). While the sales force is still a crucial part of any pharmaceutical company, the demand for Medical Affairs teams continue to rise.

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Pharma 2021: Key considerations for the move towards the Hybrid Sales Model

Atrivity

The pharmaceutical and healthcare sector has been forced to change the way it connects, educates and engages with HCPs through new digital channels because of Covid-19. The days when a pharma rep can walk into any doctors' office at a specific time and expect to see the doctor if they were patient enough, could soon be a distant memory.

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