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Decoding the Digital Footprint of Healthcare Professionals: A Roadmap for Pharma Marketers

MedCity News

Knowing where healthcare professionals are online, their preferred platforms, and what they do there is crucial for pharma marketers. The post Decoding the Digital Footprint of Healthcare Professionals: A Roadmap for Pharma Marketers appeared first on MedCity News.

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The Future of Hospitals and Pharma Companies Will Depend on Strength of Healthcare Analytics Insights

MedCity News

PurpleLab® stands out from others in this sector by providing its data analytics services to several different groups of users across healthcare and pharma companies. The post The Future of Hospitals and Pharma Companies Will Depend on Strength of Healthcare Analytics Insights appeared first on MedCity News.

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Gilead’s New $250M Drug R&D Pact Adds Contenders in the Hunt for Hot Inflammation Target

MedCity News

Gilead Sciences is acquiring LEO Pharmas oral small molecule inhibitors of STAT6, a protein key to two validated inflammation pathways. Other STAT6 drug developers include Kymera Therapeutics and Sanofi-partnered Recludix Pharma, which is presenting this week during the J.P. Morgan Healthcare Conference.

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AI Developers Need Real-World Data — and Atropos Health Is Stepping Up to Help

MedCity News

Many healthcare AI developers lack access to real-world data. The federated healthcare data network consists of more than 300 million patient records gathered from EHRs, claims data and patient registries. To address this, Atropos Health is allowing AI developers to train and deploy their models using its real-world evidence network.

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America’s healthcare costs are in deep crisis

World of DTC Marketing

SUMMARY: The media loves to blame pharma companies for high healthcare costs, but unless we start to invest in healthy lifestyles, we’re headed for a healthcare crisis the likes of which we have never experienced. This means higher healthcare costs. Forget the fact that prescription drugs only account for $.10

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The future of healthcare?

World of DTC Marketing

SUMMARY: One definitive trend to emerge from the pandemic is that more people are becoming healthcare consumers. They want healthcare to be easier to access and don’t want to wait for necessary medical tests. One urgent care center in Tampa even has its online healthcare records site. Where does pharma fit in?

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The 2025 Pharma Toolkit for Virtual Medical Education

Impetus Digital

Pharma-exclusive Webinar: The 2025 Pharma Toolkit for Virtual Medical Education About the webinar Step into the future of medical education with our exclusive webinar series from February 25-26, designed specifically for Pharma leaders.

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