Fierce Pharma

NOVEMBER 14, 2023

headquarters from 25 miles south in Rockland to Seaport.

Healthcare 184

Healthcare Healthcare Pharma 184

World of DTC Marketing

OCTOBER 22, 2020

As people move up the pharma ladder, their work often revolves around internal management issues, training, and endless meetings to motivate their employees rather than focus on patients. Pharma likes to believe its own propaganda that everything they do is patient-focused, but that’s a canard.

Management 207

Management Pharma Patients Healthcare 207

Fierce Pharma

APRIL 5, 2024

Inclusive Innovation: Key to the Future of Healthcare jpiatt Fri, 04/05/2024 - 10:37

Healthcare 253

Healthcare Healthcare 253

World of DTC Marketing

AUGUST 13, 2020

IN BRIEF: Pharma companies have been posting jobs on LinkedIn almost every day. While most offices remain closed pharma is preparing for the launch of new products and has to have the infrastructure to ensure a successful launch. This is a great time for people who want to be the change they want to see to work in pharma.

Pharma 223

Pharma Doctors Media Marketing 223

World of DTC Marketing

OCTOBER 4, 2021

A year ago, Facebook was making a hard charge to get the pharma business. From my estimates, most of it failed because pharma companies are afraid of misinformation concerning regulations around DTC marketing. When advertisers start withholding ad dollars and demanding change in ALL areas, including healthcare. Bob Hoffman.

Media 224

Media Healthcare Healthcare Marketing 224

World of DTC Marketing

DECEMBER 20, 2021

Why haven’t more employers addressed the rising costs of employee healthcare with value-based care? This has to be upsetting to employers experiencing riding employee healthcare costs. The answer may be in offering a value-based healthcare model. Prescription drugs costs are just a small part of healthcare costs (11%).

Healthcare 209

Healthcare Healthcare Insurance Prescription 209

World of DTC Marketing

MAY 4, 2022

American healthcare is screwed up and meant to enrich the providers. I experienced the inadequacy of our healthcare system firsthand. This is today’s American healthcare. I understand that the changes needed for our healthcare are not easy, but money prevents change. This IS the future of healthcare.

Healthcare 210

Healthcare Healthcare Doctors Insurance 210

World of DTC Marketing

JANUARY 26, 2022

This is an exciting time to be in healthcare marketing. We’re witnessing the most significant transformation in healthcare marketing since DTC was approved in the ’90s. 70% of HCPs said that pharma representatives do not understand their requirements completely. ” HCP’s are moving quickly into digital.

Marketing 202

Marketing Pharma Physicians Side effects 202

World of DTC Marketing

SEPTEMBER 9, 2021

SUMMARY: Allowing Medicare to negotiate drug prices is popular with voters because the media has been focused on the high price of some drugs, but this measure won’t lead to lower healthcare costs. If pharma is a business, they will find a way to develop, buy, or acquire new drugs. healthcare spending will reach $6.2

Healthcare 222

Healthcare Healthcare Government Insurance 222

World of DTC Marketing

MAY 17, 2022

Just 13% of people trust the pharma companies they interact with. If pharma is going to leap to a new era of marketing, they have to get to know their audiences. More and more patients are becoming consumers of healthcare and want a more significant say in treatment options. The post A new era of pharma marketing?

Marketing 214

Marketing Pharma Prescription Prospecting 214

World of DTC Marketing

JANUARY 18, 2022

Tik-Tok, Instagram, and other social media channels may soon be overwhelmed with pharma companies’ content, but is it a good idea? Pharma companies have policies that heavily restrict their use of social media and limit their ability to benefit from the wealth of data that could accompany it.

Media 238

Media Pharma Side effects Physicians 238

World of DTC Marketing

OCTOBER 12, 2020

Pharma marketers need to go where patients are going but that does not mean they have permission to interrupt employees while they are online for healthcare. Finally, the increase in healthcare insurance premiums will continue to force customers to be consumers of healthcare. What does this mean for DTC marketers?

Healthcare 207

Healthcare Healthcare Insurance Sales pitches 207

World of DTC Marketing

JANUARY 7, 2021

MINUTE READ: Big pharma should take a good, hard look at small biotech companies and try to better understand how they succeed and are able to make strategic decisions faster without multi-levels of bureaucracy. Some within pharma has worked at so many jobs their resume reads like a list of pharma companies.

Pharma 215

Pharma Side effects Distribution Consulting 215

World of DTC Marketing

APRIL 5, 2021

Some are also increasing their profit margins by forcing out healthcare staff who have seniority and earn more. One of the best ways is to cut costs which means letting experienced healthcare workers go. Still, older healthcare employees who are at the top of the earnings schedule are being forced out. Changes are imminent.

Healthcare 188

Healthcare Healthcare Patients Insurance 188

World of DTC Marketing

JANUARY 31, 2021

SUMMARY: “How big pharma takeovers destroy innovation” a report from Congresswoman Porter does make some points. I always have pointed instances in which pharma puts Wall Street first and patients second. I have worked with and stayed in contact with some R&D people within pharma and they have a different answer.

Pharma 187

Pharma Insurance Pharmaceutical Healthcare 187

Fierce Pharma

MARCH 19, 2024

veteran Frank Clyburn, New York’s International Flavors & Fragrances (IFF) is stripping away a major component of its healthcare persona. | After a two-year stint under Merck & Co.

Pharma 200

Pharma Food Healthcare Healthcare 200

World of DTC Marketing

JANUARY 15, 2021

HEY NOW: If you want a great example of why pharma needs to build expertise in-house and rely less on agencies, read the newest white paper from Intouch Group. Pharma needs to figure out how to better connect the digital with the people.” — William Febbo, CEO, OptimizeRx. Want a great example of agency babble?

Pharma 180

Pharma Recruitment Sales Media 180

Fierce Pharma

JUNE 26, 2024

Thirteen years after his passing, Sir David Jack still looms as an innovative force in healthcare. Verona Pharma has earned an FDA approval for Ohtuvayre, a potential blockbuster with a novel mechanism of action, to treat patients with chronic obstructive pulmonary disorder (COPD).

FDA 299

FDA Marketing Pharma Healthcare 299

World of DTC Marketing

FEBRUARY 3, 2021

SUMMARY: The biggest threat to the pharma industry isn’t the coming tsunami of healthcare changes. ” All over pharma DTC, people and agencies are coming to senior pharma managers with great, patient-driven ideas. To a lot of pharma marketing people, everything they do is about generating business.

Pharma 187

Pharma Patients Management Prescription 187

World of DTC Marketing

MARCH 8, 2022

It’s hard not to read a story about how high drug prices are hurting patients, but while drug prices are too high and outpacing inflation, insurers, PBMs, and hospitals are taking huge slices of healthcare dollars with little notice from Congress and the media. Pharma people don’t do anything without doing an ROI analysis.

Media 205

Media Pharma Insurance Prescription 205

World of DTC Marketing

NOVEMBER 1, 2020

Where are America’s healthcare companies? The misinformation is everywhere while healthcare companies remain silent. The long-range effects of this mismanagement are going to be felt across all healthcare. Misinformation leads to bad decisions which, in turn, lead to higher healthcare costs.

Healthcare 188

Healthcare Healthcare Food and Drug Administration Distribution 188

World of DTC Marketing

SEPTEMBER 7, 2022

In pharma, growth depends on new products with hefty price tags when over 80% of voters want lower costs for their prescription drugs. Biogen’s failure should be a warning to other pharma companies. It should be a warning to other pharma companies. ” Pharma CEOs are compensated on how their products earn money.

Pharma 210

Pharma Food and Drug Administration Marketing Prescription 210

Fierce Pharma

OCTOBER 2, 2024

Sitting down with Emily Keith, SVP at AdTheorent Health, at Digital Pharma East 2024, we explored the cutting-edge int | Sitting down with Emily Keith, SVP at AdTheorent Health, at Digital Pharma East 2024, we explored the cutting-edge intersection of healthcare, advertising and privacy.

Pharma 155

Pharma Healthcare Healthcare 155

Fierce Pharma

OCTOBER 4, 2023

After sparring with GSK’s ViiV Healthcare over the price of its HIV medication dolutegravir, Colombia appears to be taking matters into its own hands.

Healthcare 231

Healthcare Healthcare Government Medical 231

World of DTC Marketing

JULY 20, 2022

The pharma industry’s latest price hikes demonstrate why the Senate must pass the comprehensive drug pricing reforms in the reconciliation package. Healthcare CEOs are among the top earners. Of course, Mitch is worth $35 million, so he’he’llver have to worry about the high cost of healthcare. inflation rate.

Healthcare 183

Healthcare Healthcare Patients Insurance 183

Fierce Pharma

AUGUST 27, 2024

. | In June, when the Supreme Court voted 6-3 to overturn the Chevron doctrine, it brought significant impact for the healthcare industry and federal regulators like the FDA and the Centers for Medicare & Medicaid Services. An expert recently discussed the ramifications of the ruling during a Fierce Pharma podcast interview.

Biopharma 283

Biopharma FDA Pharma Healthcare 283

World of DTC Marketing

AUGUST 9, 2021

86% of diagnostic device companies, 65% of pharma marketers, and over half of biotechs use social as a critical part of their marketing mix to reach HCPs. HCPs don’t necessarily want pharma trying to sell products via social media. Most HCPs go to Medscape as a “first stop” in the morning to get their healthcare news.

Media 294

Media Physicians Pharma Marketing 294

World of DTC Marketing

MARCH 2, 2021

SUMMARY: Almost every pharma company seems to be posting open digital marketing positions on LinkedIn but are they really hiring? Pharma acknowledges the need to get better in digital marketing, which starts with hiring the right people. Too many pharma people view their websites as a selling tool only, and that’s a mistake.

Pharma 180

Pharma Marketing Management Media 180

World of DTC Marketing

JANUARY 27, 2021

SUMMARY: Pharma has not embraced a content strategy when the number of online health seekers is climbing. With that being said, there is a huge difference when it comes to healthcare content. So why isn’t pharma leveraging a content strategy on product websites? Essentials of a pharma content strategy.

Pharma 202

Pharma Media Marketing Patients 202

Fierce Pharma

OCTOBER 1, 2024

Join us for an exciting interview straight from Digital Pharma East 2024! Join us for an exciting interview straight from Digital Pharma East 2024!

Healthcare 130

Healthcare Healthcare Marketing Pharma 130

World of DTC Marketing

MARCH 22, 2021

SUMMARY: Television remains the most important medium for healthcare advertising , accounting for 54.7% However, recent trends indicate that healthcare marketers are shifting more dollars to digital ads. The shift to digital advertising doesn’t make sense when pharma product websites don’t meet consumers’ needs.

Media 261

Media Pharma Prescription Healthcare 261

World of DTC Marketing

NOVEMBER 18, 2021

I continue to believe that there are very good people who care about patients working within pharma but it’s hard to understand how anyone who works for AbbVie can feel good about their employer. ” The post AbbVie continues to be what’s wrong with big pharma. AbbVie exploits the U.S. billion, a U.S.

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Pharma Medicine Prescription Manufacturing 202

Impetus Digital

DECEMBER 23, 2024

Pharma-exclusive Webinar: The 2025 Pharma Toolkit for Virtual Medical Education About the webinar Step into the future of medical education with our exclusive webinar series from February 25-26, designed specifically for Pharma leaders.

Education 109

Education Medical Pharma Training 109

Fierce Pharma

JANUARY 8, 2024

Morgan Healthcare Conference. | Biopharma companies looking to maximize the visibility of their M&A activity often reveal deals during the J.P. In it’s annual Firepower report, EY says the biopharma industry enters 2024 with the capability and motivation to increase M&A activity.

Prospecting 227

Prospecting Biopharma Pharma Healthcare 227

Fierce Pharma

OCTOBER 3, 2024

Omnichannel marketing has proven itself as a powerful strategy across industries, and healthcare and pharma are no excep | In this insightful episode, we sit down with Jaclene Johnson, Vice President at Tandem, a leading precision healthcare marketing technology firm, to explore how omnichannel can be effectively harnessed by professionals in the healthcare (..)

Pharma 130

Pharma Healthcare Healthcare Marketing 130

Fierce Pharma

OCTOBER 1, 2024

As the landscape of healthcare advertising evolves, how can brands effectively reach their audiences while ensuring da | Fierce Pharma’s Michelle Benz sought to find the answer to this pressing question, sitting down with Mallory Wils, EVP of Sales for healthcare data science advertising specialist BranchLab, during Digital Pharma East 2024.

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Pharma Marketing Healthcare Healthcare 130

MedCity News

JUNE 25, 2024

Knowing where healthcare professionals are online, their preferred platforms, and what they do there is crucial for pharma marketers. The post Decoding the Digital Footprint of Healthcare Professionals: A Roadmap for Pharma Marketers appeared first on MedCity News.

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Healthcare Healthcare Marketing Pharma 87