Fierce Pharma

OCTOBER 1, 2024

As the landscape of healthcare advertising evolves, how can brands effectively reach their audiences while ensuring da | Fierce Pharma’s Michelle Benz sought to find the answer to this pressing question, sitting down with Mallory Wils, EVP of Sales for healthcare data science advertising specialist BranchLab, during Digital Pharma East 2024.

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Pharma Marketing Network

OCTOBER 17, 2024

These trends are not only transforming how pharmaceutical companies engage with healthcare professionals and patients but also shaping the future of healthcare delivery. This article explores the top pharma marketing trends that are set to redefine the landscape in the coming years.

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World of DTC Marketing

OCTOBER 25, 2021

SUMMARY: One definitive trend to emerge from the pandemic is that more people are becoming healthcare consumers. They want healthcare to be easier to access and don’t want to wait for necessary medical tests. One urgent care center in Tampa even has its online healthcare records site. Where does pharma fit in?

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Pharma Marketing Network

OCTOBER 8, 2024

In an ever-evolving industry like healthcare, building a robust brand strategy is no longer optional but essential for pharma marketers. As healthcare continues to integrate with technology, pharma marketers must navigate these changes adeptly to develop a winning healthcare brand strategy.

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Fierce Pharma

NOVEMBER 14, 2023

headquarters from 25 miles south in Rockland to Seaport.

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Pharma Marketing Network

OCTOBER 17, 2024

In an increasingly competitive pharmaceutical landscape, the significance of healthcare branding has never been more pronounced. This article delves into the essence of healthcare branding and explores strategic approaches for pharma marketing, emphasizing the importance of digital platforms and the measurement of branding impact.

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Pharma Marketing Network

OCTOBER 9, 2024

In the rapidly evolving landscape of pharmaceutical marketing, mobile advertising solutions have emerged as a pivotal tool for reaching both patients and healthcare professionals. As the healthcare industry becomes more digitized, mobile platforms offer a unique opportunity to engage with patients and healthcare professionals in real time.

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World of DTC Marketing

JUNE 22, 2022

America’s profit-riddled healthcare-industrial complex consumes 17% of GDP, equivalent to $3.6trn a year. However, changes are slowly being implemented that could lower healthcare costs. Healthcare is ripe for disruption, but any attempt to disrupt our state of healthcare has been met with pushback and challenges.

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World of DTC Marketing

MARCH 8, 2021

SUMMARY: The media loves to blame pharma companies for high healthcare costs, but unless we start to invest in healthy lifestyles, we’re headed for a healthcare crisis the likes of which we have never experienced. This means higher healthcare costs. Forget the fact that prescription drugs only account for $.10

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Fierce Pharma

MARCH 19, 2024

veteran Frank Clyburn, New York’s International Flavors & Fragrances (IFF) is stripping away a major component of its healthcare persona. | After a two-year stint under Merck & Co.

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Pharma Marketing Network

NOVEMBER 1, 2024

The world of pharma marketing is changing rapidly, and 2025 will be no exception. For pharma marketing executives, adapting to these shifts isn’t just about keeping up—it’s about staying ahead. So, what will be the top challenges in 2025, and how can pharma marketers tackle them?

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World of DTC Marketing

JANUARY 1, 2022

Yes, there will be changes in healthcare in the coming years but put away the thoughts that telehealth and wearable devices will revolutionize healthcare. 3hree: Pharma will increase its spending in digital, but a lot of the money will be wasted. Digital, within healthcare, is used differently by online health seekers.

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Pharma Marketing Network

OCTOBER 29, 2024

Pharma advertising isn’t just about promoting products—it’s about reaching patients, caregivers, and healthcare professionals with valuable, meaningful information. For pharma marketing executives, creating campaigns that prioritize patient empowerment and product knowledge is crucial.

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World of DTC Marketing

MAY 2, 2021

SUMMARY: A new survey from the Kaiser Family Foundation and the Purchaser Business Group on Health shows signs that corporate executives might be warming to the idea of government getting more involved to rein in the excesses of the healthcare system. How does pharma respond? Big changes are coming. It’s long overdue.

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World of DTC Marketing

MAY 4, 2022

American healthcare is screwed up and meant to enrich the providers. I experienced the inadequacy of our healthcare system firsthand. This is today’s American healthcare. I understand that the changes needed for our healthcare are not easy, but money prevents change. This IS the future of healthcare.

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Fierce Pharma

OCTOBER 1, 2024

In this interview, recorded live at Digital Pharma East, Kamya Elawadhi – Chief Client Officer at Doceree – discusses t | In this interview, recorded live at Digital Pharma East, Kamya Elawadhi – Chief Client Officer at Doceree – discusses the true essence of omnichannel marketing, emphasizing that it goes far beyond being just a buzzword.

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Fierce Pharma

APRIL 5, 2024

Inclusive Innovation: Key to the Future of Healthcare jpiatt Fri, 04/05/2024 - 10:37

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Pharma Marketing Network

OCTOBER 14, 2024

As the landscape evolves, pharma executives must adapt their marketing strategies to remain competitive and effectively reach their target audiences. This has led to increased scrutiny of marketing practices and a demand for greater transparency in communications with healthcare professionals and patients.

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PharmExec

NOVEMBER 5, 2024

At the Financial Times’ Global Pharma and Biotech Summit 2024, Christophe Weber, president and CEO, Takeda, discusses how trust and collaboration between the biopharma industry and stakeholders can be implemented to support successful healthcare transformation.

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Pharma Marketing Network

OCTOBER 9, 2024

In the rapidly evolving pharmaceutical industry, building a robust pharma network is crucial for companies aiming to expand their influence and stay competitive. The complexity of pharma networks is further amplified by the regulatory landscape, which varies significantly across different regions.

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World of DTC Marketing

DECEMBER 20, 2021

Why haven’t more employers addressed the rising costs of employee healthcare with value-based care? This has to be upsetting to employers experiencing riding employee healthcare costs. The answer may be in offering a value-based healthcare model. Prescription drugs costs are just a small part of healthcare costs (11%).

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World of DTC Marketing

OCTOBER 22, 2020

As people move up the pharma ladder, their work often revolves around internal management issues, training, and endless meetings to motivate their employees rather than focus on patients. Pharma likes to believe its own propaganda that everything they do is patient-focused, but that’s a canard.

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World of DTC Marketing

APRIL 1, 2021

All prescription drugs don’t make us healthy; they just mask a potentially unhealthy lifestyle that eventually will cost patients and our healthcare system a lot of money, time, and pain. The idea that Americans should take personal responsibility for their health is a topic that needs to be addressed in relation to healthcare costs.

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World of DTC Marketing

JANUARY 26, 2022

This is an exciting time to be in healthcare marketing. We’re witnessing the most significant transformation in healthcare marketing since DTC was approved in the ’90s. 70% of HCPs said that pharma representatives do not understand their requirements completely. ” HCP’s are moving quickly into digital.

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Healthcare Success

OCTOBER 17, 2024

Struggling with burnout while maintaining high-quality healthcare services that patients love? Tune in to our latest podcast as Lee Aase, founder of HELPCare, LLC, shares how he transitioned from his pioneering social media work at Mayo Clinic to lead an innovative membership-based direct-to-patient healthcare business.

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World of DTC Marketing

OCTOBER 4, 2021

A year ago, Facebook was making a hard charge to get the pharma business. From my estimates, most of it failed because pharma companies are afraid of misinformation concerning regulations around DTC marketing. When advertisers start withholding ad dollars and demanding change in ALL areas, including healthcare. Bob Hoffman.

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World of DTC Marketing

MAY 17, 2022

Just 13% of people trust the pharma companies they interact with. If pharma is going to leap to a new era of marketing, they have to get to know their audiences. More and more patients are becoming consumers of healthcare and want a more significant say in treatment options. The post A new era of pharma marketing?

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World of DTC Marketing

SEPTEMBER 17, 2020

IN SUMMARY: American healthcare is failing. While there are lots of reasons for this the silence of healthcare providers is a huge reason. Pharma should include warnings about obesity on every drug product page that could be caused by obesity. The post Our healthcare has failed us appeared first on World of DTC Marketing.com.

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pharmaphorum

JUNE 25, 2024

A survey of pharma industry executives has found that a third of them believe mistrust in the healthcare system has become a significant barrier to getting a diverse range of people to sign up for clinical trials.

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Pharma Marketing Network

OCTOBER 1, 2024

Pharma marketing strategies have evolved significantly over the years, adapting to changes in technology, regulatory landscapes, and consumer behavior. Introduction to Pharma Marketing Strategies Pharma marketing strategies encompass a range of activities aimed at promoting pharmaceutical products to healthcare professionals and consumers.

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InCrowd

MARCH 27, 2023

A Follow-Up In 2021 an InCrowd study healthcare professionals (HCPs) believed a hybrid approach to pharma communication would dominate post pandemic. The post The Changing Dynamic between Pharma & Healthcare Professionals appeared first on InCrowd.

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World of DTC Marketing

APRIL 7, 2021

QUICK READ: The compensation for pharma CEOs is starting to be reported and it’s off the charts. American healthcare is in trouble. Pharma, PBM, and health insurance CEOs earn hundreds of millions of dollars to do one thing; make their companies a lot of money. Highest-paid CEOs in 2019: Who made the list from healthcare.

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World of DTC Marketing

JULY 22, 2021

The culture within pharma is driving people away, including new hires. In my 20 years within the healthcare industry, I’ve worked with some really talented people at learned from them. Age discrimination within pharma is real. With the loss of more experienced people, the pharma industry is losing talent and gaining what?

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World of DTC Marketing

JULY 20, 2022

The pharma industry’s latest price hikes demonstrate why the Senate must pass the comprehensive drug pricing reforms in the reconciliation package. Healthcare CEOs are among the top earners. Of course, Mitch is worth $35 million, so he’he’llver have to worry about the high cost of healthcare. inflation rate.

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World of DTC Marketing

DECEMBER 17, 2020

In Gallup’s 2019 survey of potentially worrisome issues among Americans, healthcare topped the list for the fifth straight year. The health insurance, PBM’s, and big pharma didn’t accumulate their massive wealth by running deficits. In addition, hospital care accounts for 33% of the nation’s healthcare costs.

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Fierce Pharma

OCTOBER 4, 2023

After sparring with GSK’s ViiV Healthcare over the price of its HIV medication dolutegravir, Colombia appears to be taking matters into its own hands.

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MedCity News

SEPTEMBER 29, 2024

Here is a selection of recent executive hires, retirements, promotions and layoffs occurring across the healthcare industry. The post Healthcare Moves: A Monthly Summary of Hires and Layoffs appeared first on MedCity News.

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