MedCity News

APRIL 24, 2023

DexCare is sponsoring a webinar May 19 highlighting how it’s taking lessons learned from online retailers to boost traffic and applies them to their healthcare customers. To learn more, register today.

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Healthcare Healthcare Retail Patients 268

World of DTC Marketing

OCTOBER 25, 2021

SUMMARY: One definitive trend to emerge from the pandemic is that more people are becoming healthcare consumers. They want healthcare to be easier to access and don’t want to wait for necessary medical tests. One urgent care center in Tampa even has its online healthcare records site. People want changes to healthcare.

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MedCity News

OCTOBER 2, 2023

Healthcare-focused market research firm Trilliant Health published a report detailing the 10 most significant economic trends affecting U.S. healthcare stakeholders in 2023.

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World of DTC Marketing

MARCH 5, 2022

American healthcare is the most expensive globally, but it’s not close to being the best. Our healthcare system has become like a mass-market retailer, in the door to treat the problem and out the door with an Rx or other treatment recommendation. So how can our broken healthcare system address this issue?

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Healthcare Healthcare Doctors Leads 270

World of DTC Marketing

MARCH 22, 2022

The promise of one-stop, total healthcare was supposed to be led by retailers like Wal*Mart and CVS, but they’re finding out it costs a lot of money to equip and market these facilities. Patients still want convenience in their healthcare, but it may take decades to materialize. Second, patients want their doctors.

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Retail Healthcare Healthcare Doctors 212

PM360

DECEMBER 20, 2024

After nearly five years of mounting pressures on the American healthcare system, providers and patients are confronting another challenge that shows no signs of slowing down: skyrocketing medical costs. Patients with low incomes are especially vulnerable.

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Patients Prescription Retail Insurance 52

World of DTC Marketing

NOVEMBER 22, 2021

And in the case of the pharmaceutical retailer, that’s healthcare. Your local CVS will be turned into “destinations that offer a range of healthcare services, from flu shots to diagnostic tests,” according to the company’s news release. This is exactly what patients want. Healthcare in theU.S.S

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Healthcare Healthcare Retail Healthcare Provider 241

World of DTC Marketing

JULY 13, 2022

Allowing patients to order medications online and get delivery via Fed-Ex or the mail does offer time savings. Using CVS.com, patients can order medications online and, for a small charge, even deliver them. First, it’s essential to understand that changes ARE coming to healthcare. Where does this leave digital pharmacies?

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Healthcare Success

OCTOBER 17, 2024

Struggling with burnout while maintaining high-quality healthcare services that patients love? Tune in to our latest podcast as Lee Aase, founder of HELPCare, LLC, shares how he transitioned from his pioneering social media work at Mayo Clinic to lead an innovative membership-based direct-to-patient healthcare business.

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Healthcare Healthcare Patients Insurance 109

Healthcare Success

DECEMBER 6, 2022

Healthcare consumers continue to move swiftly down the paths of least resistance toward quality care. This spells trouble for healthcare organizations that cannot change with the times. 9 Healthcare Marketing Trends 2023. 9 Healthcare Marketing Trends 2023. Consumer-First Content is Essential.

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Healthcare Healthcare Marketing Competition 109

Pharma Marketing Network

JULY 27, 2022

The patient care team supplies an abundance of information, although sifting through brochures and online resources can be daunting for the patient and their caregiver. 1 The marketer’s goal is to design easy-to-follow patient guidelines while conforming to med-legal language. Meeting Patients Where They Are.

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Patients Retail Education Pharma 130

World of DTC Marketing

OCTOBER 27, 2020

We keep hearing the term “consumers of health” but the American healthcare system is too profitable to allow people to be consumers of healthcare. What if … people got a fair ROI for healthcare spending the way we expect a reasonable return from other investments? Except in healthcare. Shopping for healthcare?

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Healthcare Healthcare Insurance Retail 230

InCrowd

OCTOBER 25, 2022

InCrowd collected data on perceptions of Amazon Care from our healthcare audience. Respondents were first asked what their reaction was to Amazon’s move into the healthcare space. These negative feelings might come from many HCPs feeling wary of the quality of care that patients might receive.

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Retail Healthcare Healthcare Physicians 130

World of DTC Marketing

NOVEMBER 1, 2021

SUMMARY: According to eMarketer, “in 2020, spending on digital advertising in the healthcare and pharma industry will grow by 14.2% One area I do agree with them is that “healthcare and pharma will make up 7.1% 3hree : Total online healthcare spending will increase. to reach $9.53 this year).

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Healthcare Success

JUNE 6, 2022

Whether you represent a hospital, health system, or multilocation practice, competing healthcare businesses are developing innovative business models—right now—and they’re targeting your market. More businesses are developing with innovative ways to disrupt the status quo and drive competition in healthcare. The answer is twofold.

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Healthcare Success

MAY 31, 2022

The pandemic fast-tracked the growing notion of healthcare consumerism , spurring several changes in the healthcare industry. These changes include modernizing business processes and focusing on improvements that positively impact patient wait times and appointment times. . Attitudes toward patient wait times have changed.

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Patients Healthcare Healthcare Physicians 98

pharmaphorum

AUGUST 25, 2022

Amazon’s ambitious plan to disrupt the healthcare category seems to have had a course correction after the online retail giant announced it plans to shut down its telehealth service Amazon Care. The post Amazon healthcare push shifts with closure of telehealth service appeared first on.

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Healthcare Healthcare Retail Prescription 110

World of DTC Marketing

AUGUST 16, 2022

The new Inflation Bill will not reduce healthcare costs in the U.S. Not only has society turned a blind eye to the problem, but we’ve also reached a level of absurdity where major retailers run ad campaigns called ‘ Fat Girls Can Do Whatever They Want ‘ so they can sell more plus-size clothing. will be severely obese.

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Food Retail Healthcare Healthcare 48

Contrarian Sales Techniques

DECEMBER 3, 2024

With Malaysia’s healthcare industry expanding rapidly, companies are always on the lookout for talented people who can help bring their products to the market. Reps in this field play a key role in the healthcare system. Volunteer Work : Get involved with healthcare events. Great choice. But it’s not just about the money.

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Pharmaceutical Sales Sales Pharmaceutical Retail 52

Pharma Marketing Network

NOVEMBER 3, 2021

In the last 2 years, and accelerated by Covid, native advertising has exploded across healthcare for DTC and HCP marketing. Native ads have been adopted by all healthcare industries including pharma, device, health systems, retailers, pharmacies, payers, and the gamut of regional service providers.

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Healthcare Healthcare Education Marketing 105

Pharmaceutical Technology

SEPTEMBER 7, 2022

Increasing diagnosis of chronic diseases is expected to lead to fast growth in retail pharmacies. The rising incidence of long-standing diseases such as hypertension, diabetes, cardiovascular diseases, and cancer requires prolonged medication and, thus, drives the growth and need for retail pharmacies in the market. Speciality care.

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Retail Leads Pharma Prescription 45

World of DTC Marketing

AUGUST 12, 2022

In the past 12 months, PhRMA and closely allied groups spent at least $57 million — $19 million of it since July — on TV , cable , radio , and social media ads opposing price negotiations, according to monitoring by the advocacy group Patients for Affordable Drugs. It also raises healthcare costs for public and private insurers alike.

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Pharma Retail Pharmaceutical Pharmaceutical manufacturing 255

PM360

SEPTEMBER 28, 2022

One fast-growing group in particular that requires a patient-centric and culturally relevant approach to marketing is the Hispanic audience, which is extremely diverse. The patient landscape continues to evolve. One immediate benefit of inclusive marketing—helping bridge barriers with healthcare providers. Evolving Demographics.

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Patients Marketing Doctors Healthcare 98

PM360

MAY 4, 2023

Adheris Health , a MedAdvisor company, and leading provider of patient engagement solutions, earned its second consecutive Retail Excellence Award (REX) for Technology & Automation from Drug Store News (DSN) , the number one source of news and information for retail pharmacy professionals.

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Retail Medical Patients Networking 52

Healthcare Success

JANUARY 2, 2024

Now that the holidays have drawn to a close, it’s time to return to your 2024 marketing plan and make adjustments that ensure your business is taking advantage of the latest trends in healthcare marketing to reach patients and HCPs more effectively and make a lasting impression.

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Healthcare Healthcare Marketing Healthcare Provider 73

Clarivate

APRIL 24, 2023

healthcare payers and providers are consolidating at a dizzying clip as they seek to gain market share, increase access to care and secure clinical control to improve health outcomes. billion deal to acquire Oak Street Health, a value-based primary-care company focused on treating Medicare patients.

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Healthcare Healthcare Marketing Physicians 89

pharmaphorum

DECEMBER 18, 2022

Science has taken a vertical growth trajectory, yet such innovations are, at best, slow to reach the patients in need. We believe that innovation in patient access models is the necessary catalyst to aid patients in starting on and staying on the therapies they need to improve their lives.

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Biopharma Patients Prescription Medical 98

LEVO Health

JANUARY 18, 2023

The healthcare industry has long focused on the quality of medical treatment as the primary factor in patient satisfaction. However, a recent report released by Accenture found patient experience factors such as convenience, communication, and respect to be just as important to patients when choosing a healthcare provider.

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Healthcare Healthcare Patients Retail 52

pharmaphorum

OCTOBER 26, 2022

And just as a family business thrives on its connection to the community, Chiesi is committed to connecting to the global patient community. We try to have a very long-term orientation because we believe that aligns our objectives very well with the objectives of society and the patients we serve, and it makes us a stable business.”.

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Patients Pharma Consulting Transportation 96

Salesforce

NOVEMBER 21, 2022

When a patient is hurt or sick, they simply want to get better. But there are ways to make the healthcare platform better for patients, while also helping your organization save money. People expect a better experience from their healthcare provider — one that parallels what they receive from consumer brands like CVS or Amazon.

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Healthcare Healthcare Patients Physicians 52

LEVO Health

NOVEMBER 1, 2022

Pharmaceutical brands often take a backseat role in patient health by encouraging patients to talk to their healthcare provider about treatment options. However, today’s healthcare consumers are asking for a different approach. A Deeper Look Into the Digital Healthcare Journey.

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Physicians Patients Healthcare Provider Retail 52

Healthcare Success

OCTOBER 11, 2022

While many affluent consumers don’t think twice about paying cash (or credit) for luxury retail goods, there is a built-in bias that healthcare products and services should be covered by insurance. Generally speaking, today’s healthcare consumers have high expectations. 12 ways to market to and win affluent healthcare consumers.

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Marketing Healthcare Healthcare Retail 59

Healthcare Success

SEPTEMBER 27, 2022

Philadelphia retailer John Wanamaker once said, “Half the money I spend on advertising is wasted; the trouble is I don't know which half.”. Years ago, it was common for healthcare providers to ask, “How did you hear about us?” What is Call Tracking for Healthcare? And truthfully, it’s probably more for many businesses.

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Marketing Healthcare Healthcare CRM 55

Clarify Health

NOVEMBER 29, 2022

As economic purchasing power and decision-making increasingly fall within the hands of patients, and as non-traditional healthcare providers, like Amazon and Walmart, push care into retail experiences, healthcare consumers are becoming more selective, and some may be more willing to “shop around” for health services.

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Healthcare Healthcare Healthcare Provider Patients 52

Penrod

MARCH 25, 2024

The ideal healthcare ecosystem is one where the patient thrives and the hospital functions at peak efficiency. Healthcare has long relied on data management; it is time to elevate process management. On the other hand, ERP systems transformed the way healthcare institutions could manage day-to-day operations.

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Healthcare Healthcare CRM Customer Relationship Management 52

Healthcare Success

SEPTEMBER 12, 2022

10 Ways To Deal With Angry Patients and Why You Definitely Should. When patients take their grievances out on their healthcare provider, it can be frustrating—not only for the provider but also for the administration. More than ever before, healthcare organizations have to worry about the threat of legal action. .

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pharmaphorum

JULY 22, 2022

Amazon has accelerated its expansion into the healthcare sector with an all-cash deal to acquire One Medical, a US group that provides virtual and in-person primary care services using a subscription fee model. “We look forward to innovating and expanding access to quality healthcare services, together.”

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