Scott’s Directories

JULY 17, 2024

The healthcare landscape is rapidly evolving, and pharmaceutical marketing needs to adapt to keep pace. One of the most powerful tools at your disposal is prescription data. This article will explore how to maximize prescription data for effective pharmaceutical marketing.

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Prescription Marketing Pharmaceutical Doctors 52

World of DTC Marketing

JANUARY 1, 2022

Yes, there will be changes in healthcare in the coming years but put away the thoughts that telehealth and wearable devices will revolutionize healthcare. More and more patients demand a level of service they want with the increased costs of health insurance premiums. Think “patient journey.”

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Healthcare Healthcare Side effects Prescription 244

World of DTC Marketing

DECEMBER 20, 2021

Why haven’t more employers addressed the rising costs of employee healthcare with value-based care? This has to be upsetting to employers experiencing riding employee healthcare costs. The answer may be in offering a value-based healthcare model. Value-based models encourage a team-oriented approach to patient care.

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Healthcare Healthcare Insurance Prescription 209

Contrarian Sales Techniques

NOVEMBER 20, 2024

In underserved regions of Malaysia, where healthcare resources are limited, medical reps play a pivotal role. It’s not just about selling products – it’s about shaping how doctors prescribe, ensuring patients have access to affordable, effective treatments. Reps bring that information directly to them, enabling better patient outcomes.

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Prescription Medical Doctors Sales 52

Teachntest

JANUARY 5, 2023

Definition: A prescription is a written order for a patient to receive a medication or treatment. It is typically written by a physician or other authorized healthcare provider and given to the patient, who then takes it to a pharmacy to have it filled.

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Prescription Healthcare Provider Physicians Healthcare 84

World of DTC Marketing

JANUARY 3, 2022

While people continue to rally against the high cost of prescription drugs, U.S. Prescription drugs only accounted for $.11 11 of every healthcare dollar spent. And where is the healthcare industry in all this? 6ix: Offer free mental health counseling for obese patients whose obesity may be caused by mental health issues.

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Healthcare Healthcare Insurance Prescription 234

World of DTC Marketing

JUNE 22, 2022

America’s profit-riddled healthcare-industrial complex consumes 17% of GDP, equivalent to $3.6trn a year. However, changes are slowly being implemented that could lower healthcare costs. Healthcare is ripe for disruption, but any attempt to disrupt our state of healthcare has been met with pushback and challenges.

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Healthcare Healthcare Food and Drug Administration FDA 227

Pharma Marketing Network

NOVEMBER 24, 2024

By embracing patient-centric approaches, leveraging digital tools, and staying ahead of trends. Understanding the Pharma Market Landscape To succeed, you need to understand the shifting dynamics of healthcare marketing. Targeting Healthcare Professionals (HCPs) Why focus on HCPs? But how do you stand out in a crowded market?

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Referral MD

OCTOBER 23, 2024

Prior authorization is a crucial healthcare topic related to the relationship between a patient, their healthcare provider, and the insurance company. This blog will outline everything you need to know about prior authorization , its definition, and its importance to healthcare. Patient safety Patient safety is paramount.

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Healthcare Healthcare Insurance Healthcare Provider 102

pharmaphorum

JANUARY 12, 2023

As prescription drug abuse has grown in the US and Europe, the diversion of such treatments from legitimate sources has also increased. Drug diversion is the channelling of prescription drugs from a medical source into the illegal market. Why drug diversion represents a challenge.

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PM360

OCTOBER 22, 2024

Improving our collective understanding of the patient’s overall healthcare experience is necessary to effectively deliver prescription support. How can we ensure that vital prescription information reaches patients when they need it?

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World of DTC Marketing

MAY 30, 2021

SUMMARY: Amazon has set its sights on healthcare as it smells another profit opportunity. Google has signed an agreement with the Mayo clinic to help analyze data as they want a slice of healthcare dollars but what’s missing from these tech companies is “the human touch” that patients want. The first failure.

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Healthcare Healthcare Insurance Medical 198

PM360

JUNE 29, 2022

However, patient uptake hasn’t matched rising market competition. And among patients who have tried preventive medications for migraine, 39% said they no longer took them. These low adoption rates highlight the need for more migraine-drug awareness and suggest that pharma marketers should explore new strategies to boost patient uptake.

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Impetus Digital

APRIL 26, 2024

This is no truer than in the healthcare sector. Recent reports show that more than half (54%) of healthcare professionals surveyed support the use of AI, while 61% want some form of international guidelines on its usage. Providers As a healthcare provider, you have a duty of care to your patients.

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World of DTC Marketing

APRIL 1, 2021

All prescription drugs don’t make us healthy; they just mask a potentially unhealthy lifestyle that eventually will cost patients and our healthcare system a lot of money, time, and pain. Yes, pharma is filling a need of the market but should they also remind patients that some chronic health issues are in their control?

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Healthcare Healthcare Insurance Pharma 144

PM360

NOVEMBER 12, 2023

Technological innovations and changes in consumer behavior over the past 10 years have reduced friction, saved time, and opened new options for consumers and patients seeking routine prescriptions and refills via telehealth. Consumers are left to navigate the healthcare system on their own to learn more about the therapy elsewhere.

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Prescription Media Pharma Patients 52

World of DTC Marketing

OCTOBER 22, 2020

As people move up the pharma ladder, their work often revolves around internal management issues, training, and endless meetings to motivate their employees rather than focus on patients. Pharma likes to believe its own propaganda that everything they do is patient-focused, but that’s a canard.

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Management Pharma Patients Healthcare 207

World of DTC Marketing

MARCH 19, 2021

SUMMARY: Value-based healthcare is a healthcare delivery model in which providers, including hospitals and physicians, are paid based on patient health outcomes. In a country where people really don’t care of themselves value-based healthcare won’t work. It’s estimated that up to half of adults in the U.S. —

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Healthcare Healthcare Side effects Medical 143

PM360

MAY 21, 2024

Navigating the complex healthcare system can be a stressful experience for patients, from obtaining a diagnosis to finding the right specialty care or treatment. More than a quarter of patients (26%) wait two months or more for appointments, according to a 2023 survey from the American Association of Nurse Practitioners.

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Patients Prescription Side effects Doctors 52

PM360

NOVEMBER 29, 2022

1 Yet, most patients haven’t tried prescription therapies, a discovery Phreesia Life Sciences made after surveying 6,780 adults age 18 and older who previously had been diagnosed with or treated for constipation as they checked in for their doctors’ appointments. Address Patients’ Quality of Life. Why the disconnect?

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Patients Prescription Doctors Education 98

World of DTC Marketing

JANUARY 6, 2021

PONTIFICATION: Healthcare agencies need to be the agents of change and lead by example. Then there is “patient engagement technology.” The technology is more about wellness, then helping patients monitor their health. There was essentially no mention of the first patient touchpoint; product websites.

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Healthcare Healthcare Media Pharma 180

World of DTC Marketing

SEPTEMBER 29, 2021

Our healthcare system is designed to treat health conditions, not patients. What happens when someone loses the will to live because they are tired of dealing with chronic health conditions and prescription drugs that have nasty side effects? The post Quality of life in patients with chronic health conditions.

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Patients Side effects Doctors Healthcare 199

PM360

JULY 26, 2022

Following the impact of the COVID pandemic in 2020, patient engagement has become the focus area for more than half of healthcare chief information officers (CIOs). At the same time, patient portals have always been considered one of the most efficient tools for patient engagement. Explaining Medication Action.

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Pharma Patients Physicians Healthcare Provider 105

World of DTC Marketing

APRIL 7, 2021

American healthcare is in trouble. I have to laugh when I hear that a pharma company is patient-centric because that’s become a slogan to make employees feel good about themselves while the costs of prescription drugs increase every year. Highest-paid CEOs in 2019: Who made the list from healthcare. Centene Corp.,

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Healthcare Healthcare Food and Drug Administration Pharma 162

MedCity News

OCTOBER 1, 2023

Weaving companionship into health care as we would a blockbuster drug can help us circumvent expensive healthcare services like emergency department visits and hospitalizations.

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Healthcare Success

JANUARY 2, 2024

Now that the holidays have drawn to a close, it’s time to return to your 2024 marketing plan and make adjustments that ensure your business is taking advantage of the latest trends in healthcare marketing to reach patients and HCPs more effectively and make a lasting impression.

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Healthcare Healthcare Marketing Healthcare Provider 78

World of DTC Marketing

JULY 26, 2022

Quick Read: Amazon will dramatically expand its healthcare reach with its planned $3.9 Telehealth has a future, but one could argue that physicians need to see patients firsthand to diagnose and evaluate patients. However, physicians would argue that they also need to see patients in person for many health issues.

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Doctors Prescription Consulting Physicians 283

Pharmaceutical Technology

APRIL 24, 2023

The Covid-19 pandemic pushed the healthcare industry toward rapid digitalisation, with the rise of telehealth, telepresence systems, remote diagnostics, predictive AI, and wearable technology now changing the way healthcare is delivered and improving patient outcomes.

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Healthcare Healthcare Doctors Patients 95

World of DTC Marketing

JUNE 1, 2022

Five of America’s largest health insurers reported more than $11bn in profits in the second quarter – a decline from the same period last year when the Covid-19 pandemic helped drive sky-high profits yet they are having more of a say on patients’ treatments even when HCPs disagree. Then there is prior authorization.

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Insurance Patients Doctors Physicians 225

PM360

SEPTEMBER 30, 2024

In this issue, we take a closer look at the patient experience and how it is constantly evolving in the pharma industry. From conducting an easier process of scheduling doctors appointments to how patient feedback plays an important role in enhancing the experience, here is what our specialists had to say. It’s the wrong start-point.

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MedCity News

MARCH 7, 2024

The aftermath the cyberattack on Change Healthcare remains messy, with patients across the country still struggling to obtain their prescriptions.

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Salesforce

NOVEMBER 9, 2023

All marketers are under pressure to reduce costs and drive revenue, but healthcare marketers have the extra pressure of dealing with life or death. How do they balance those business demands while also keeping patients’ and members’ well-being as their top priority? Let’s look at a real-world example.

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Healthcare Healthcare Marketing Patients 116

eMediWrite

MAY 13, 2023

Knowledge marketing is a crucial method for influencing doctors’ prescription practises in the pharmaceutical business. Pharmaceutical marketers typically don’t spend enough on patient education. However, HCPs increasingly favour pharmaceutical firms that place a greater emphasis on patient interaction and education.

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Doctors Prescription Marketing Pharma 40

MedCity News

AUGUST 27, 2023

We can apply this approach in pharma by enhancing our patient journey maps and go beyond focusing on the key clinical engagement touch points (e.g., doctor visits, prescription pickups) and enriching our insights with the micro-moments surrounding these obvious events.

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PM360

OCTOBER 22, 2024

In the pharmaceutical industry, patient support programs (PSPs) and brand teams often work in silos, despite their shared goal of helping patients achieve a certain health outcome. Pharma brands work diligently to win the trust of key stakeholders—namely patients, caregivers, and healthcare providers (HCPs).

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Clarify Health

SEPTEMBER 13, 2024

For healthcare providers, patient retention is crucial for both growth and profitability. High patient attrition can result in substantial financial losses and increased operational costs, as providers must continually invest in acquiring new patients rather than focusing on existing ones.

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Healthcare Success

MAY 9, 2022

We know that today’s healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . History of QR Codes in Healthcare Marketing .

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