MedCity News

AUGUST 27, 2023

Even with my “VIP” access to the healthcare system as a physician who practiced in my community, I’m still struggling to coordinate my care as a cancer patient. I believe patients need more from their payers, providers, and digital health collaborators when it comes to care coordination and navigation.

Physicians 88

Physicians Patients Healthcare Healthcare 88

World of DTC Marketing

OCTOBER 25, 2021

SUMMARY: One definitive trend to emerge from the pandemic is that more people are becoming healthcare consumers. They want healthcare to be easier to access and don’t want to wait for necessary medical tests. One urgent care center in Tampa even has its online healthcare records site. People want changes to healthcare.

Healthcare 257

Healthcare Healthcare Prescription Physicians 257

MedCity News

OCTOBER 25, 2022

Join us in this webinar presented by flipMD and learn how to remain at the forefront of healthcare and adapt to patients’ needs, business leader, and leverage physician insights.

Physicians 87

Physicians Patients Healthcare Healthcare 87

Referral MD

OCTOBER 23, 2024

Prior authorization is a crucial healthcare topic related to the relationship between a patient, their healthcare provider, and the insurance company. This blog will outline everything you need to know about prior authorization , its definition, and its importance to healthcare. Patient safety Patient safety is paramount.

Healthcare 102

Healthcare Healthcare Insurance Healthcare Provider 102

Authentic Influence Group

OCTOBER 6, 2021

In this Patient Convert Podcast with Justin & Kelly Knott, Shelly shares some fundamental tips to engage with patients, and resources that help physicians refocus and connect better with the patient. Some of the loudest things people say don’t come from their mouths.

Healthcare 130

Healthcare Healthcare Patients Physicians 130

MedCity News

DECEMBER 18, 2023

Nearly half of physicians are equally excited and concerned about the use of AI in their field, according to a new AMA survey. Patient privacy and the impact to the patient-physician relationship were the most common reasons physicians cited for having reservations about AI.

Physicians 98

Physicians Patients Medical Healthcare 98

InCrowd

MARCH 15, 2023

“What is the single greatest thing you can provide your patients?” I tell both patients and students alike that if a health care provider does not educate their patients about lifestyle modifications; they are doing them a disservice. Answers range from basic to insightful. Compassion and advocacy are two that I now hear often.

Physicians 98

Physicians Patients Education Healthcare 98

MedCity News

JULY 18, 2024

Not only do health plans stand to benefit from the new calculations — all healthcare companies and millions of patients will reap the rewards. The post What the Medicare Quality Rating Change Means for Healthcare Companies — and Patient Health appeared first on MedCity News. SMS is reevaluating its Star Ratings.

Healthcare 102

Healthcare Healthcare Patients Physicians 102

LEVO Health

NOVEMBER 1, 2022

Pharmaceutical brands often take a backseat role in patient health by encouraging patients to talk to their healthcare provider about treatment options. However, today’s healthcare consumers are asking for a different approach. One way to do this is through a physician directory.

Physicians 52

Physicians Patients Healthcare Provider Retail 52

MedCity News

OCTOBER 16, 2023

Called Microsoft Fabric, which was rolled out broadly in May, the announcement on October 10 marks the availability of Fabric’s capabilities specifically for the healthcare vertical – to clinicians, administrators but perhaps, most importantly, to patients.

Healthcare 119

Healthcare Healthcare Patients Doctors 119

PM360

OCTOBER 25, 2023

When it comes to healthcare decisions, patients are not the only ones calling the shots. This relationship between the patient and their provider is the backbone of modern healthcare, but we often overlook influential and extremely common stakeholders that medical brands sometimes miss: the patient’s family.

Healthcare 111

Healthcare Healthcare Patients Physicians 111

InCrowd

JANUARY 24, 2023

In November of 2022, InCrowd surveyed 500 US physicians to track burnout. In 2022, reports showed that physician burnout had risen to frightening levels. Compared to data from 2021, physicians reported increases in challenges managing work-related stress and burnout.

Physicians 91

Physicians Management Healthcare Healthcare 91

Referral MD

JANUARY 19, 2024

How do healthcare providers benefit from patient engagement tools and other healthcare software solutions? Patient-centric care is more critical than ever in today’s fast-paced healthcare landscape. Automated appointment reminders help reduce no-show rates.

Management 94

Management Patients CRM Customer Relationship Management 94

Clarify Health

APRIL 10, 2024

Physician engagement is a crucial factor in the success and growth of healthcare organizations. Engaged physicians are not only more likely to deliver high-quality care to patients, but also play a pivotal role in driving operational efficiency and innovation. Areas to focus on include: Patient outcomes.

Physicians 52

Physicians Doctors Education Healthcare 52

World of DTC Marketing

DECEMBER 20, 2021

Why haven’t more employers addressed the rising costs of employee healthcare with value-based care? This has to be upsetting to employers experiencing riding employee healthcare costs. The answer may be in offering a value-based healthcare model. Value-based models encourage a team-oriented approach to patient care.

Healthcare 209

Healthcare Healthcare Insurance Prescription 209

PM360

MAY 25, 2023

Across Europe, pharmaceutical reps are struggling to get access to healthcare professionals. Some of the questions we quizzed the physicians with focused on their thoughts around interactions with pharma reps. In France, 30% said they planned to decrease how often they saw reps and in Italy, 28% of physicians said the same.

Physicians 90

Physicians Pharma reps Pharma Rep Media 90

Healthcare Success

OCTOBER 25, 2024

Despite the influx of digital technologies into virtually every aspect of our everyday lives, healthcare is still a very human business. As a result, healthcare providers still heavily rely on positive relationships with their referring doctors and other healthcare professionals (HCPs).

Physicians 62

Physicians Doctors Sales Marketing 62

PM360

JULY 26, 2023

is facing an aging population, a mounting physician shortage, and increasing demands for a more equitable healthcare system. Surgeon General, burnout among healthcare workers has reached crisis levels. physicians, including three-fourths of oncologists, have restricted access to pharmaceutical representatives.

Healthcare 98

Healthcare Healthcare Physicians Doctors 98

Healthcare Success

MAY 24, 2022

Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. Today’s consumers expect a healthcare experience as innovative and digitally advanced as any other industry. Think of all the reasons someone might decide to switch healthcare providers: . Relocation.

Healthcare 104

Healthcare Healthcare Marketing Physicians 104

Clarify Health

NOVEMBER 20, 2023

Physician incentive programs have been around for decades. Incentive programs have the potential to significantly influence physician behavior for the better, but their effectiveness hinges on the design and implementation of the program. What are physician incentives?

Physicians 52

Physicians Healthcare Healthcare Patients 52

World of DTC Marketing

JUNE 1, 2022

Five of America’s largest health insurers reported more than $11bn in profits in the second quarter – a decline from the same period last year when the Covid-19 pandemic helped drive sky-high profits yet they are having more of a say on patients’ treatments even when HCPs disagree. Then there is prior authorization.

Insurance 225

Insurance Patients Doctors Physicians 225

World of DTC Marketing

JANUARY 1, 2022

Yes, there will be changes in healthcare in the coming years but put away the thoughts that telehealth and wearable devices will revolutionize healthcare. More and more patients demand a level of service they want with the increased costs of health insurance premiums. Think “patient journey.”

Healthcare 244

Healthcare Healthcare Side effects Prescription 244

MedCity News

AUGUST 9, 2023

Physicians often diagnose patients with chronic kidney disease (CKD) too late in the process, when dialysis is the only option left.

Healthcare 97

Healthcare Healthcare Physicians Patients 97

World of DTC Marketing

MARCH 28, 2021

IN BRIEF: Doctors are not required to treat obese patients who won’t do anything to lose weight but the problem is more than reminding patients they need to get exercise and drop pounds. This is leading to excessive costs to out healthcare system and something needs to be done. This is going to cost us ALL.

Doctors 250

Doctors Patients Insurance Physicians 250

MedCity News

MAY 9, 2023

Recognizing exceptional mental healthcare providers can lead to improved patient outcomes. Patients tend to have a better experience when they feel appreciated and valued. Acknowledging the efforts of mental healthcare providers can enhance the quality of care provided and, in turn, lead to better patient outcomes.

Healthcare 100

Healthcare Healthcare Patients Healthcare Provider 100

World of DTC Marketing

MARCH 5, 2022

American healthcare is the most expensive globally, but it’s not close to being the best. Our healthcare system has become like a mass-market retailer, in the door to treat the problem and out the door with an Rx or other treatment recommendation. So how can our broken healthcare system address this issue?

Healthcare 270

Healthcare Healthcare Doctors Leads 270

Scott’s Directories

SEPTEMBER 11, 2024

The healthcare landscape is changing rapidly, and nowhere is this more evident than in Ontario with the rise of telemedicine. To find potential clients, explore the Toronto Physician Directory. To find potential clients, explore the Toronto Physician Directory. Understanding these pain points is crucial.

Sales pitches 52

Sales pitches Sales Healthcare Healthcare 52

Clarify Health

DECEMBER 15, 2023

Beyond Theory: Harnessing Incentives to Drive Value-Based Care Initiatives Healthcare Unbound episode recap: On this episode of the Healthcare Unbound podcast , behavioral economics expert Dr. Zeke Emanuel discusses how to create physician incentives to control costs and improve outcomes in healthcare.

Physicians 52

Physicians Doctors Healthcare Healthcare 52

PM360

AUGUST 24, 2023

As healthcare advertisers work to maximize their promotional budgets, an ongoing shift is occurring from broad-based to niche market spending. However, while hyper-targeting can ensure dollars are maximized, a catch-22 may be missing the most critical part of the patient journey: the first point of care—or primary care providers (PCPs).

Marketing 98

Marketing Healthcare Healthcare Physicians 98

Clarify Health

SEPTEMBER 21, 2023

Most healthcare providers’ priorities include retaining patients and improving referral patterns to increase revenue. Many are turning to more robust data-driven strategies supported by advanced analytics to optimize the impact of teams accountable for improving the flow of patients into and through their networks of providers.

Physicians 59

Physicians Patients Healthcare Healthcare 59

MedCity News

FEBRUARY 1, 2024

Here are 5 healthcare marketing trends to pay attention to in 2024. To meet evolving consumer expectations, providers must have a strong digital marketing strategy and user experience online.

Retail 108

Retail Marketing Healthcare Healthcare 108

MedCity News

JULY 28, 2022

Telemedicine delivers the same level of care as in-person, satisfies patients and physicians and drives down healthcare costs, cardiologist Steve Ommen says.

Retail 120

Retail Healthcare Healthcare Physicians 120

MedCity News

APRIL 30, 2023

A new study found that ChatGPT might actually be quite successful in providing high-quality answers to patient questions during an era in which doctors and nurses are too busy to do so. The research evaluated two sets of answers to patient inquiries — one written by physicians, the other by ChatGPT.

Doctors 115

Doctors Patients Physicians Healthcare 115

Medico Reach

MARCH 2, 2023

The healthcare sector is one of the fastest-growing industries. It is now adapting to new changes and implementing new technologies like artificial intelligence to enhance the patient experience. A compound annual growth rate (CAGR) of 12.25% is a testament to the healthcare segment’s exponential and steady rise.

Healthcare 137

Healthcare Healthcare Medical Patients 137

LEVO Health

FEBRUARY 1, 2024

Traditionally, healthcare marketing relied on broad, generalized strategies that often missed the mark in addressing the unique needs of diverse patient populations and high-level healthcare professionals (HCPs). While the one-size-fits-all approach had a broad reach, it lacked the precision necessary for impactful engagement.

Healthcare 52

Healthcare Healthcare Patients Marketing 52

BlueNovius

MARCH 20, 2023

As the healthcare industry evolves, pharmaceutical companies look for new ways to adapt and build physician trust effectively. Establishing trust with physicians is critical to gaining access to patients, but also to ensuring the success of your products and/or services.

Physicians 52

Physicians Medical Pharma Healthcare 52

World of DTC Marketing

OCTOBER 12, 2020

Pharma marketers need to go where patients are going but that does not mean they have permission to interrupt employees while they are online for healthcare. Finally, the increase in healthcare insurance premiums will continue to force customers to be consumers of healthcare. What does this mean for DTC marketers?

Healthcare 207

Healthcare Healthcare Insurance Sales pitches 207