Pharma Marketing Network

APRIL 10, 2025

In today’s competitive healthcare landscape, PPC campaigns (Pay-Per-Click advertising) have emerged as a critical lever for pharma marketers aiming to deliver timely, targeted, and measurable impact. Todays digitally savvy patients and healthcare professionals expect real-time answers and seamless online experiences.

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Pharma Marketing Network

MARCH 5, 2025

With millions of healthcare professionals (HCPs) and patients turning to Google for medical information, paid search ads present a huge opportunity for pharma brands to boost engagement and conversions. Higher Engagement: Paid search results get twice the clicks of organic results in the healthcare industry.

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Pharma Marketing Network

JULY 19, 2023

Here are some examples of how pharmaceutical companies can align their brand values with high-impact healthcare sponsorships: Sponsoring research: Pharmaceutical companies can sponsor research into new drugs and treatments for diseases. This could help to improve the lives of patients and make a real difference in the world.

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Evolve Your Success

FEBRUARY 26, 2025

billion worth of healthcare products on five continents. So I love working with high performers and I love training and working with sales teams, and all of that came after about 20 years working in healthcare marketing, sales and leadership positions. You would think most people in healthcare they’re expert negotiators.

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eMediWrite

NOVEMBER 22, 2024

Equally important is understanding your target audience—patients, healthcare professionals, regulators, and payers. Investigate unmet patient needs by gathering insights directly from patients and healthcare providers through surveys and focus groups. It could be superior efficacy, a better safety profile, or more affordable pricing.

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Pharma Marketing Network

MARCH 19, 2025

Introduction In the highly regulated pharmaceutical industry, audience engagement is more than just a marketing goalit is a necessity for building trust with healthcare professionals (HCPs) and patients. In pharma marketing, engagement is crucial because it educates HCPs and patients about new treatments, drug safety, and disease management.

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Pharma Marketing Network

MARCH 6, 2025

Social media advertising now plays a crucial role in reaching healthcare professionals (HCPs) and patients , allowing pharma brands to engage, educate, and build trust like never before. Patient Education Instagram, Facebook, and TikTok help spread disease awareness and medication safety information.

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Pharma Marketing Network

MARCH 5, 2025

Traditional outreach methods are no longer enough to engage healthcare professionals (HCPs) and patients in a digital-first world. A single misstepsuch as targeting the wrong audience or omitting safety disclaimers can lead to regulatory violations and ad disapprovals. For more pharma marketing insights, visit Pharma Marketing Network.

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Pharma Marketing Network

DECEMBER 13, 2024

Table of Contents Sr# Headings 1 Introduction 2 What is a Marketing Network in Pharma? A robust marketing network ensures that the right messages reach healthcare professionals (HCPs) and patients, leading to improved engagement and outcomes. What is a Marketing Network in Pharma? Lets explore.

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Pharma Marketing Network

APRIL 12, 2025

That means you cant just rank with product pagesyou need pages that answer real patient and HCP (healthcare professional) queries. rather than just typing “Xarelto safety.” For examples of industry-leading content, visit the Pharma Marketing Networks Featured Articles. Another major change?

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Clarify Health

JUNE 7, 2023

It’s harder than ever for hospital networks to thrive — today’s healthcare landscape is characterized by shrinking operating margins, rising costs, and labor shortages. Big data is now an integral part of modern healthcare administration. Big data is now an integral part of modern healthcare administration.

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Pharma Marketing Network

JULY 27, 2022

It is too soon to say if the healthcare industry is on the verge of adopting a retail-style customer focus, however, if we learned anything from the pandemic, it is that patients now realize so much more is possible. How will healthcare respond? The IMPORTANCE of PHARMACOVIGILANCE Safety Monitoring of Medicinal Products.

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Pharma Marketing Network

MARCH 16, 2025

For additional insights on pharma digital marketing, visit Pharma Marketing Network. Using platforms like EHSs publisher network or Tap Native , brands can ensure their campaigns are targeted, trustworthy, and compliant. For advanced tracking insights, visit Pharma Marketing Network. But do these campaigns actually work?

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Pharma Marketing Network

MARCH 8, 2025

Whether targeting healthcare professionals (HCPs), patients, or caregivers , a poorly optimized page can result in high bounce rates, low conversions, and missed opportunities. For expert pharma marketing insights, visit Pharma Marketing Network. Visit Pharma Marketing Network for expert industry insights.

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Pharma Marketing Network

NOVEMBER 15, 2024

Imagine having a tool that allows you to target specific audiences actively searching for healthcare solutions, like branded medications or treatment options. In a world where patients and healthcare professionals (HCPs) search for drug information online, PPC lets you stay top-of-mind. PPC does just that. Simple: visibility.

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Pharma Marketing Network

NOVEMBER 23, 2024

From AI-powered insights to the rise of precision medicine, new trends are reshaping the way we connect with patients and healthcare providers. Research gathered from real-world settings offers invaluable insights into drug efficacy, safety, and patient preferences. Why is real-world evidence important for marketing?

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Pharma Marketing Network

MARCH 20, 2025

Introduction The landscape of healthcare marketing is evolving faster than ever, with new digital trends, regulatory updates, and consumer behaviors reshaping the industry on a weekly basis. This guide explores essential strategies to ensure your team is prepared for the shifting dynamics of healthcare marketing in 2025 and beyond.

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European Pharmaceutical Review

AUGUST 4, 2023

A new study published in The Lancet HIV has demonstrated the safety and efficacy of a new dispersible drug formulation of an immediate-release tablet as a human immunodeficiency virus (HIV) treatment for children. Additional funding support and the study product was provided by ViiV Healthcare.

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Contrarian Sales Techniques

NOVEMBER 22, 2024

The medical device sales field in Malaysia is one of the most dynamic and rewarding sectors within healthcare. Many require customization to meet the specific needs of a healthcare facility or a particular procedure. But if you’re considering a career in this space, there are many lesser-known aspects that can shape your journey.

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Pharma Marketing Network

NOVEMBER 15, 2024

The digital landscape has transformed how pharmaceutical brands reach healthcare professionals (HCPs) and patients. Understanding the Basics of Digital Advertising Digital advertising involves promoting your brand online through channels like search engines, social media, and display networks. Yes, but it’s crucial to remain compliant.

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Referral MD

MAY 19, 2023

Healthcare is big and regulated. Data breaches can result in fines for healthcare organizations under US and EU privacy and security laws. Healthcare organizations are considering blockchain to secure data due to the value of healthcare data and other international laws governing cloud data storage.

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PM360

NOVEMBER 12, 2024

The 2025 Healthcare CNO Summit , an exclusive invitation-only event, is scheduled for February 3-4, 2025, at The Ritz-Carlton Dallas, Las Colinas. This premier summit aims to bring together influential Chief Nursing Officers (CNOs) and innovative suppliers to address the evolving challenges in healthcare and foster strategic partnerships.

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Referral MD

OCTOBER 24, 2023

According to experts at the American Hospital Association, stolen healthcare information can be sold ten times more often on the dark web than stolen credit card information. Besides protected patient data , healthcare records can also contain the critical financial information of thousands of people and data concerning medical innovation.

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pharmaphorum

JANUARY 6, 2023

Veeva’s industry experts share their predictions about how breaking down silos across clinical, regulatory, safety, and quality teams will benefit patients. Emerging and mid-sized companies launching products in Europe are also navigating a healthcare ecosystem that is complex and fragile due to regulatory and cost pressures.

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Medico Reach

AUGUST 28, 2024

When it comes to generative AI for healthcare , it analyzes large sets of unstructured data such as clinical notes, diagnostic images, medical charts and recordings. Use of Gen AI in Different Healthcare Organizations Gen AI is used according to the size and structure of the healthcare establishment it is present in.

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Pharma Marketing Network

MAY 3, 2023

In this article, we will explore the regulatory environment of pharmaceutical marketing and how companies are navigating it to balance patient safety and industry innovation. In recent years, digital marketing has become an increasingly important tool for pharmaceutical companies to reach patients and healthcare providers.

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European Pharmaceutical Review

SEPTEMBER 25, 2023

These included increased process complexity, changing consumer behaviour, healthcare reforms, a rise in the quantity of data without adequate infrastructure to utilise it. The authors highlighted that this is helpful when setting up infrastructure to implement drug track and trace systems.

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Pharma Marketing Network

DECEMBER 31, 2024

Are you targeting healthcare providers (HCPs), patients, or payers? Highlight topics like disease awareness, drug safety, and lifestyle tips to add value to your audience. For any health issues, always consult a healthcare professional. Each group has different needs and preferences that shape how they interact with your brand.

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Pharma Marketing Network

OCTOBER 17, 2024

In an increasingly competitive pharmaceutical landscape, the significance of healthcare branding has never been more pronounced. This article delves into the essence of healthcare branding and explores strategic approaches for pharma marketing, emphasizing the importance of digital platforms and the measurement of branding impact.

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Clarify Health

JULY 27, 2020

Healthcare is notoriously conservative in its adoption of technology. With the sudden physical distance between patients and healthcare facilities imposed by the lockdown, providers proved they could transition to virtual care instantly. Now with the appropriate safety measures in place, they are urging patients to come back.

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European Pharmaceutical Review

AUGUST 1, 2022

ViiV Healthcare and the Medicines Patent Pool (MPP) have signed a new voluntary licensing agreement to increase access to cabotegravir long-acting (LA) for HIV pre-exposure prophylaxis (PrEP) in least developed, low-income, lower middle-income and Sub-Saharan African countries.

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LEVO Health

JULY 24, 2024

Navigating the healthcare startup landscape is no easy feat. However, with the right marketing strategies, healthcare startups can significantly enhance their chances of success. However, with the right marketing strategies, healthcare startups can significantly enhance their chances of success.

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Pharma Marketing Network

NOVEMBER 20, 2020

This year’s 24 th Annual Healthcare Internet Conference , held on November 16-18, speakers gathered (virtually) to share their thoughts and opinions on how technology is changing the patient and physician relationship, how to grow digital engagement, and how patient experiences are shifting with telemedicine during COVID-19.

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Pharma Marketing Network

JULY 26, 2023

As new healthcare challenges arise and the pharmaceutical landscape evolves, the FDA may be allocating its resources to focus on other pressing issues, such as drug approvals, monitoring emerging health threats, and enhancing drug safety. appeared first on Pharma Marketing Network.

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Pharma Marketing Network

OCTOBER 26, 2020

Higher safety and control around data transfers. According to Bio-IT World, “between 2018 and 2019, 510 healthcare data breaches of 500 or more records were reported, representing a 196% increase in such attacks.”. Furthermore, the costs of data breaches within the healthcare system are astronomical. million, or $242 per record.

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Pharma Marketing Network

OCTOBER 8, 2024

In an ever-evolving industry like healthcare, building a robust brand strategy is no longer optional but essential for pharma marketers. As healthcare continues to integrate with technology, pharma marketers must navigate these changes adeptly to develop a winning healthcare brand strategy.

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Impetus Digital

JULY 5, 2023

Fast forward to today, and this technology is intertwined with a myriad of industries, including healthcare. As of last year, i.e., 2022, the global healthcare cloud computing market was valued at $37.14 Cloud technology in healthcare has become critical in improving patient care and revolutionizing healthcare systems.

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