Healthcare Success

OCTOBER 30, 2024

Can healthcare organizations leverage influencer marketing to authentically connect with high-value patients and referring doctors, while staying compliant and brand safe? Getting into influencer marketing in healthcare might seem risky, but it doesn’t have to be.

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Pharma Marketing Network

MARCH 28, 2025

The Pharma Marketing Network serves as an ideal destination for this kind of weekend deep-dive. By devoting even an hour to the Pharma Marketing Network, you can absorb deep-dive content without multitasking. Every article on the Pharma Marketing Network is built to inform, spark discussion, and provide real value to marketers.

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MedCity News

MAY 31, 2023

A recent webinar sponsored by DexCare explored how the consumerization trend is shifting expectations for health consumers and how companies are enlisting AI tools such as machine learning and Chat GPT to improve the patient experience. Register to access the recording.

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World of DTC Marketing

DECEMBER 20, 2021

Why haven’t more employers addressed the rising costs of employee healthcare with value-based care? This has to be upsetting to employers experiencing riding employee healthcare costs. The answer may be in offering a value-based healthcare model. Value-based models encourage a team-oriented approach to patient care.

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Pharma Marketing Network

MARCH 20, 2025

Introduction The healthcare industry is undergoing a significant transformation, and ad budgeting is at the center of this shift. But what is driving this surge in healthcare ad spend? These drivers are reshaping how pharma companies and healthcare organizations allocate their marketing funds.

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Healthcare Success

MARCH 25, 2025

Forward by Stewart Gandolf, Chief Executive Officer At Healthcare Success, we understand that a patients journey often beings with a search query. Symptom search optimization is crucial for: Guiding patient journeys. This fundamental shift in behavior presents both a challenge and an opportunity for healthcare organizations.

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World of DTC Marketing

JULY 26, 2022

Quick Read: Amazon will dramatically expand its healthcare reach with its planned $3.9 Telehealth has a future, but one could argue that physicians need to see patients firsthand to diagnose and evaluate patients. However, physicians would argue that they also need to see patients in person for many health issues.

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Pharma Marketing Network

APRIL 3, 2025

Imagine a time when pharmaceutical ads simply told patients what to ask their doctor. Today, patient marketing is no longer a one-way street. For pharma marketing executives and brand teams, understanding this evolution is essential to remaining competitive and compliant in a rapidly shifting healthcare environment.

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Pharma Marketing Network

NOVEMBER 7, 2024

In today’s digital world, healthcare email marketing is more than just sending out newsletters. It’s a strategic tool that, when done right, can boost engagement, nurture relationships with healthcare professionals (HCPs), and increase brand awareness. That’s the power of healthcare email marketing.

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Pharma Marketing Network

APRIL 7, 2025

By understanding these mechanisms, your team can allocate budgets smarter and build stronger connections with both HCPs and patients. Googles E-E-A-T principles (Experience, Expertise, Authoritativeness, Trustworthiness) demand high-quality, patient-friendly articles backed by credible sources.

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Pharma Marketing Network

MARCH 19, 2025

Introduction In the highly regulated pharmaceutical industry, audience engagement is more than just a marketing goalit is a necessity for building trust with healthcare professionals (HCPs) and patients. This article explores effective audience engagement strategies tailored for pharma marketers, focusing on both HCPs and patients.

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Pharma Marketing Network

NOVEMBER 24, 2024

By embracing patient-centric approaches, leveraging digital tools, and staying ahead of trends. Understanding the Pharma Market Landscape To succeed, you need to understand the shifting dynamics of healthcare marketing. Targeting Healthcare Professionals (HCPs) Why focus on HCPs? But how do you stand out in a crowded market?

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Healthcare Success

OCTOBER 17, 2024

Struggling with burnout while maintaining high-quality healthcare services that patients love? Tune in to our latest podcast as Lee Aase, founder of HELPCare, LLC, shares how he transitioned from his pioneering social media work at Mayo Clinic to lead an innovative membership-based direct-to-patient healthcare business.

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MedCity News

JULY 7, 2023

Researchers at UPMC and the University of Pittsburgh created and deployed a machine learning algorithm that flags patients who are at high risk for postsurgical complications.

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Infuse Medical

MARCH 22, 2024

Healthcare training is a crucial aspect of maintaining high standards in patient care and ensuring the competence of medical professionals. This article explores how VR can revolutionize healthcare training, leading to cost reductions and enhanced learning experiences. Introduction to Healthcare Training Costs A.

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PM360

DECEMBER 20, 2024

After nearly five years of mounting pressures on the American healthcare system, providers and patients are confronting another challenge that shows no signs of slowing down: skyrocketing medical costs. Patients with low incomes are especially vulnerable.

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Referral MD

JANUARY 24, 2025

In todays fast-paced healthcare landscape, efficiency, communication, and patient satisfaction are more critical than ever. At ReferralMD, were proud to partner with healthcare organizations to tackle these challenges head-on, empowering them to deliver better outcomes for both patients and providers.

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Pharma Marketing Network

JULY 27, 2022

The patient care team supplies an abundance of information, although sifting through brochures and online resources can be daunting for the patient and their caregiver. 1 The marketer’s goal is to design easy-to-follow patient guidelines while conforming to med-legal language. Meeting Patients Where They Are.

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MedCity News

SEPTEMBER 14, 2023

In the post-pandemic landscape, the healthcare industry won’t be able to maintain care quality and protect patient access without strong collaboration between these two parties, health system leaders said during a virtual panel. Even though providers and payers don’t always get along, they need to come together now more than ever.

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Infuse Medical

DECEMBER 17, 2024

Maintaining high standards of patient care in the healthcare scene of today depends on operational efficiency and exact administration of medical devices. Leading change in these processes is virtual reality (VR), which provides creative ideas for fleet management of medical equipment and operational optimization in healthcare.

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Healthcare Success

MAY 24, 2022

Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. Today’s consumers expect a healthcare experience as innovative and digitally advanced as any other industry. Think of all the reasons someone might decide to switch healthcare providers: . Relocation.

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Referral MD

DECEMBER 6, 2024

Yet in healthcare, one of the most critical services, patients often face barriers to access and information. They may be limited to providers within their insurance network or unsure about the costs of treatments until after the fact. Photo by stevepb on Pixabay Top Benefits of Improving Patient Access 1. Dr. Mary P.

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World of DTC Marketing

APRIL 13, 2021

The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharma reps to provide that information. They all said the same thing “our salesforce is not paid to hand out information on just patient assistance programs.” Where to start? They advertise 3.7

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PM360

JULY 18, 2023

CINEHEALTH works to bring the community together through patient and HCP engagement using innovative storytelling. The judging panel consists of individuals who span across the entertainment and healthcare sectors including celebrities and producers as well as life sciences and media executives.

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Pharma Marketing Network

MARCH 24, 2025

The pace of change in healthcare marketing has reached an all-time high. With new platforms, tools, privacy regulations, and patient behaviors evolving every week, teams that fail to adapt risk falling behind. However, the healthcare landscape is no longer static. However, the healthcare landscape is no longer static.

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Pharma Marketing Network

MARCH 20, 2025

Introduction The pharmaceutical industry faces unique challenges in digital marketing, especially when it comes to reaching healthcare professionals (HCPs) and patients effectively. In pharma marketing, ad retargeting plays a crucial role in educating patients and HCPs about new treatments, clinical trials, and brand offerings.

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Pharma Marketing Network

MARCH 18, 2025

Develop a Deep Understanding of Your Products Knowing how a drug works, its mechanism of action, indications, contraindications, and patient impact will make your marketing strategies more credible. Using data visualization, storytelling, and patient case studies can make scientific content more compelling.

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Pharma Marketing Network

APRIL 16, 2025

In the ever-evolving healthcare landscape, especially in 2025, content marketing strategies have moved from optional to mission-critical for pharma brands. Pharma companies are finally shifting from outdated awareness campaigns to storytelling ecosystemswhere branded, disease awareness, and patient-centric content must coexist.

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Medgadget

DECEMBER 16, 2022

This four-day annual event brings together healthcare companies from all over Taiwan and the rest of the world. It is also an opportunity for tech companies not typically associated with healthcare, such as ASUS, Intel, and BenQ, to showcase what they’re doing in medicine and healthcare.

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Pharma Marketing Network

MARCH 25, 2025

Healthcare professionals (HCPs) are the cornerstone of pharmaceutical success, yet reaching them has never been more complex. HCPs value scientifically backed content delivered through channels they rely on, such as peer-reviewed journals, CME platforms, and professional networks. Strategic partnerships also matter.

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Pharma Marketing Network

APRIL 2, 2025

Marketing in pharma has undergone a radical shift, propelled by digital transformation, patient-centric demands, and evolving regulatory landscapes. Pharmaceutical brands like Dupixent, Keytruda, and Ozempic are leading the way with creative digital campaigns that blend patient education with dynamic storytelling.

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Pharma Marketing Network

MARCH 13, 2025

If regulations change, pharmaceutical brands must rethink their advertising strategies to maintain visibility and patient engagement. direct-to-consumer (DTC) pharmaceutical advertising has been a powerful tool for increasing brand awareness and educating patients. But what does this shift mean for the industry? In the U.S.,

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Infuse Medical

OCTOBER 21, 2024

VR healthcare training is fast becoming popular in the medical sector and is transforming the way that doctors are taught and educated. Introduction to VR in healthcare Virtual reality medical education is the use of VR technology to create virtual settings where healthcare professionals may practice and refine their abilities.

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PM360

AUGUST 12, 2024

Winners Across Five Categories to Be Awarded During Ceremony at Digital Pharma East in Philadelphia, PA on September 10th August 12, 2023 – LOS ANGELES, CA – Digital Health Networks, today announced the finalists in the first annual CineHealth International Health and Wellness Film and Video Festival. www.dhn.tv

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LEVO Health

MARCH 20, 2023

But what about healthcare? Can patient voices be influencers in the same way? Patients are more empowered than ever to take an active role in their health and share their experiences with others. Why Patient Voices Matter The healthcare industry is a complex and highly regulated environment.

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Medico Reach

AUGUST 18, 2022

The healthcare sector has seen a few developments over the years. Tempus began with the goal of incorporating artificial intelligence and data science into the healthcare industry. By leveraging deep research and employing efficient testing techniques, Tempus has managed to help thousands of patients find the correct clinical trials.

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World of DTC Marketing

JANUARY 18, 2022

A Mediabistro survey showed that social networks influence more than 40% of people’s health choices. The path to getting a patient to ask for an Rx involves a lot of stops online, and they all have to work together to convince them that the advertised drug can solve their problem.

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