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For decades, the image of pharmaceutical direct-to-consumer (DTC) marketing has been defined by glossy TV commercials: smiling patients, soft music, lengthy lists of sideeffects spoken at a rapid pace, and vague promises of a better life. Being honest about sideeffects—not burying them in fine print or fast talk.
The weight loss sideeffect is real—but it’s just that: a sideeffect. Common sideeffects include nausea, vomiting, diarrhea, and fatigue. Medicine should not be about convenience or popularity. There’s another darker side to Ozempic’s popularity: shortages. More serious ones?
An AltHarnessing genomics, AI, and digital innovation to shape the future of precision medicine. Innovation is rapidly shaping the healthcare landscape. 1 What Is Precision Medicine? An individualized approach may reduce the risks and inefficiencies of trial-and-error treatment selection and minimize potential sideeffects.
By choosing individuals who are most likely to benefit from treatment, the approach could help to reduce the cost of developing new medicines by streamlining clinical trials. New research has shown that AI can improve the precision of patient selection for clinical trials. Scientists tested their model on data for an Alzheimer’s drug.
The company also pointed to a low rate of discontinuations and no increased risk of conjunctivitis, oral ulcers, or infections – all potential sideeffects with other biologics – in the study. R&D Deep Dive: Research and Development 2025 Every breakthrough in medicine, every new treatment that changes lives, starts with research.
By applying MAT analysis, any intellectual property generated will be derisked, offering predictions on efficacy, safety and sideeffects. Find out more Lisata will utilise GATC’s Multiomics Advanced Technology (MAT) platform that leverages AI to predict combination therapies that may include Lisata’s certepetide drug candidate.
Eleven medicines, covering key areas such as gene therapy, as well as drugs for obesity and oncology, are anticipated to attain blockbuster status or be therapeutic game-changers globally within five years to 2030, according to the 2025 edition of the Drugs to Watch report.
While disparities in healthcare access still exist, organizations like AIDS.org continue to bridge the information gap through reliable education, resources, and community outreach. Many require just one pill per day, minimizing sideeffects and making adherence more realistic for diverse patients.
“The current treatment standard, SSRIs, can take up to 12 weeks to show maximal effect and often cause sideeffects during that time. This designation offers new hope that faster, more effective treatment may be within reach.” Even then, many patients on SSRIs don’t get adequate benefit.
Previously burdensome for healthcare systems and patients, particularly those far from certified centres, these changes include a reduction in driving restrictions from eight weeks to two weeks and also on the requirement to stay near healthcare facilities from four weeks to two weeks post-treatment.
Robert Barrie June 19, 2025 Share Copy Link Share on X Share on Linkedin Share on Facebook Both Kisunla and Leqembi are both approved by the Medicines and Healthcare products Regulatory Agency (MHRA), meaning they will still be available privately. Give your business an edge with our leading industry insights.
The results revealed today show that the overall response rate (ORR) with iSCIB1+ was 69%, which Scancell said greatly exceeds the roughly 50% ORR that would be seen with standard care based on Bristol Myers Squibbs Opdivo (nivolumab) and Yervoy (ipilimumab), without adding significantly to the side-effect burden of treatment.
And how does modern medicine impact outcomes? Access to Healthcare: Patients with access to healthcare systems, medication, and routine follow-ups generally live longer. Since then, continuous innovation in HIV medications has led to single-tablet regimens, improved adherence, fewer sideeffects, and longer life expectancy.
GlobalData Healthcare June 13, 2025 Share Copy Link Share on X Share on Linkedin Share on Facebook There are currently no curative therapies for MG. Immunosuppressants such as azathioprine and cyclosporine are also used due to their steroid-sparing effect, as long-term use of steroids is associated with severe sideeffects.
Thanks to modern medicine, HIV prevention medications are not only real—they’re reshaping public health and empowering people to take control of their sexual wellness. Despite its effectiveness, PrEP does not protect against other STIs or pregnancy. PrEP is generally safe with minimal sideeffects.
Imfinzi sideeffects were in line with expectations and did not compromise patients’ ability to complete surgery compared to neoadjuvant chemotherapy alone. The European approval follows a similar decision made by the US Food and Drug Administration (FDA) in March 2025. Give your business an edge with our leading industry insights.
By GlobalData Learn more about Strategic Intelligence While stimulants are fast acting, with sideeffects felt soon after administration, non-stimulant drugs take longer, yet can offer an alternative if drugs like methylphenidate and lisdexamfetamine dimesylate do not work. Don’t let policy changes catch you off guard.
Data from the studies were enough to convince the European equivalent of the ODAC – the European Medicines Agency’s (EMA) Committee for Medicinal Products for Human Use (CHMP) issued a positive recommendation for Blenrep in May 2025. How will RFK Jr’s American dream for vaccines play out?
While elevated liver enzymes are a known sideeffect of adeno-associated virus-based gene therapies, the exact mechanism behind liver toxicity remains unclear. The companies did not release further details on the second death. Give your business an edge with our leading industry insights.
The results of the ACHIEVE-1 study, which were presented at the ADA congress in Chicago and simultaneously published in the New England Journal of Medicine, showed that once-daily orforglipron achieved significant improvements in haemoglobin A1c – a market for blood glucose control – at all three doses tested compared to placebo at 40 weeks.
For patients who may be unable to afford the high cost of GLP-1 obesity drugs or are worried about the sideeffects, it’s important for healthcare providers to offer education on herbal alternatives and consider these as part of the broader treatment conversation. appeared first on MedCity News.
Artificial intelligence (AI) is rapidly transforming the healthcare industry, with its ability to process and analyze vast amounts of data. One example of how AI is already being used to personalize cancer treatment is in the field of precision medicine. Even just a year ago, we couldn’t fathom a cure for cancer. Now, we can.
Do you want your employer, or your insurance company, or anyone else to know you’re on anti-depressants, HIV medication, Viagra, or that you regularly get medicine for genital warts? In addition, GoodRx changes prescription filling from being centered around healthcare to being all about cost. And they use and sell that data.
At Clalit, which is the second largest healthcare provider in the world, I worked in several management positions and gained a broad understanding of the needs and constraints of a healthcare system. Can you elaborate on the role of personalised medicine in drug formulation? How do you see patient needs changing in the future?
Photo by JoshuaWoroniecki on Pixabay Technology is everywhere these days, and that includes the realm of healthcare. It’s so much easier to make appointments, view your medical records and even see a healthcare provider using technology. Here are a few ways that healthcare technology is transforming the medical industry.
The Medicines and Healthcare products Regulatory Agency (MHRA) aims to launch a pilot genetic biobank that will gather patient data to associate drug-related adverse events to their genetic makeup. Sideeffects due to drugs are responsible for one in every 16 hospital admissions in the UK, based on the announcement.
They detail the medication’s intended use, proper administration, potential sideeffects and precautions. They are vital to ensuring the safe and effective use of medicines, making them an integral part of healthcare in Europe. percent as EU average with some Member States as high as 25 percent).
Struggling with burnout while maintaining high-quality healthcare services that patients love? Tune in to our latest podcast as Lee Aase, founder of HELPCare, LLC, shares how he transitioned from his pioneering social media work at Mayo Clinic to lead an innovative membership-based direct-to-patient healthcare business.
Precision medicine or next-generation sequencing helps in the faster discovery of drugs and tailored medication for individual patients. . However, in DTC marketing, we should be careful about using AI in an era where too many patients feel like our healthcare system is dehumanizing them. Measuring RNA, DNA quickly.
It has been granted marketing authorisation by the Medicines and Healthcare Products Regulatory Agency (MHRA) in Great Britain. The most common sideeffects observed were initial insomnia, irritability and dyskinesia. The product, produced by biopharma company PTC Therapeutics, is approved for patients 18 months and over.
The Medicines and Healthcare products Regulatory Agency (MHRA) has authorised Pfizer’s Litfulo (ritlecitinib) for treatment for severe alopecia areata in patients 12 years and older. A hard capsule medicine, Litfulo is recommended to be taken daily as one 50mg oral dose.
Now, precision medicine needs an overhaul. During the period from 2008 through 2020, the number of precision medicines in the US increased from 5 to 285. How can a newly expanded definition of precision medicine help? Today, they have implemented the precision medicine approach across 90% of their portfolio.
It has been conditionally authorised by the UK Medicines and Healthcare products Regulatory Agency (MHRA) as a gene-editing therapy for certain patients 12 years old and over with sickle-cell disease and transfusion-dependent β-thalassemia. The agency stated that the gene-editing therapy has the potential to offer “life-long” results.
The UK’s Medicines and Healthcare products Regulatory Agency (MHRA) has approved an updated version of Moderna’s COVID-19 vaccine, Spikevax, that targets two coronavirus variants as a booster. The regulator confirmed that the vaccine meets its standards of safety, quality and effectiveness. 1) and the original 2020 strain.
Along with use of the technology to solve healthcare challenges, the company intends to develop it for mundane tasks, such as controlling a computer keyboard or mouse directly using the brain. The threads are so fine that they have to be implanted using a surgical robot, according to the Neuralink website. Take action! link] (12/12).
Healthcare podcasts are revolutionizing the way information is shared in the pharmaceutical industry. As a pharma marketing executive, launching a podcast can elevate your brand, engage healthcare professionals (HCPs), and establish your company as a thought leader. Why Start a Healthcare Podcast? But where do you start?
The past few years have seen rapid acceleration and growth in the use of artificial intelligence (AI) in healthcare. By harnessing these innovations, healthcare providers can optimize patient care management, leading to better health outcomes and operational efficiencies.
Despite the rapid adoption of digital technology in other industries, healthcare has been a bit slower to transform. This shift in healthcare focuses on treating patients more like consumers , giving them more control and options in their healthcare decisions.
On 29 November, the UK’s Medicines and Healthcare products Regulatory Agency (MHRA) warned of some new and potentially serious eye-related sideeffects associated with Dupixent, an interleukin (IL)-4/13 inhibitor drug used in the treatment of numerous allergic indications such as atopic dermatitis, asthma and nasal polyps.
EURneffy was determined by the European Medicines Agency (EMA) to be interchangeable with injection products given it provides the comparable exposures to epinephrine (adrenaline) and pharmacodynamic response as approved injection products. This decision was granted a couple of weeks following approval by the US and Drug Administration (FDA).
With the assistance of AI tools, pharma marketers can develop personalized sales messages and educational content, improving their engagement with healthcare providers and equipping them to deliver better patient care. Using ChatGPT, pharma marketers can create personalized messaging for healthcare providers.
The UK Medicines and Healthcare products Regulatory Agency (MHRA) has granted conditional authorisation for Moderna ’s Covid-19 booster vaccine, mRNA-1273.214 (Spikevax Bivalent Original/Omicron), for use in adults aged 18 years and above. 5 Omicron subvariants versus the presently authorised booster of mRNA-1273.
This summer, we started a research series on Current and Future AI Trends in Healthcare, where we surveyed over 150 physicians, and conducted both qualitative and quantitative research with pharma industry members from 20 different companies. 65% agreed that AI has had a net positive impact on the practice of medicine to date.
Personalized Medicine AI can help develop precision medicine by analyzing patient data , including demographic, clinical, and genetic information, as well as information about their metabolism and microbes, environmental exposures, and lifestyle factors, to predict how different patients will respond to various therapies.
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