Healthcare Success

MAY 24, 2022

Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. Today’s consumers expect a healthcare experience as innovative and digitally advanced as any other industry. Think of all the reasons someone might decide to switch healthcare providers: . Relocation.

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InCrowd

MARCH 15, 2023

By neglecting to address prevention as the primary focus of healthcare, we are failing our patients, and we are failing ourselves. Despite the American Academy of Sleep Medicine ’s recent “Defend your Sleep” and “Sleep is Good Medicine” campaigns, most of my patients have never been educated in sleep hygiene.

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Healthcare Success

OCTOBER 17, 2024

Struggling with burnout while maintaining high-quality healthcare services that patients love? Tune in to our latest podcast as Lee Aase, founder of HELPCare, LLC, shares how he transitioned from his pioneering social media work at Mayo Clinic to lead an innovative membership-based direct-to-patient healthcare business.

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Clarify Health

JUNE 2, 2023

From June 9 th – 11 th , we will be in Denver, Colorado for the American Association for Physician Leadership (AAPL) annual conference. As a leading healthcare analytics and insights company, we are excited to be part of this event, showcasing our innovative solutions that support health system growth strategies.

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Medico Reach

MARCH 2, 2023

The healthcare sector is one of the fastest-growing industries. A compound annual growth rate (CAGR) of 12.25% is a testament to the healthcare segment’s exponential and steady rise. So, it is natural for healthcare businesses to evaluate its utility and impact. “I Read on to learn how.

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World of DTC Marketing

MARCH 19, 2021

SUMMARY: Value-based healthcare is a healthcare delivery model in which providers, including hospitals and physicians, are paid based on patient health outcomes. In a country where people really don’t care of themselves value-based healthcare won’t work.

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pharmaphorum

JANUARY 17, 2023

Late last year, pharmaphorum spoke with AstraZeneca’s Ben Challis, VP and head of translational science and experimental medicine, cardiovascular, renal, and metabolism (CVRM), together with Magnus Jörnten-Karlsson, executive director of Unify. A practising physician, he works closely with team leaders in both early and late CVRM research.

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PM360

AUGUST 24, 2023

As healthcare advertisers work to maximize their promotional budgets, an ongoing shift is occurring from broad-based to niche market spending. For the last decade-plus, healthcare marketing has shifted its focus away from targeting PCPs. Understanding the Shift—How Did We Get Here?

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Clarify Health

JUNE 13, 2023

At-risk program for health plans is fully managed by Clarify Health San Francisco, CA (June 13, 2023) – Clarify Health , a leading healthcare analytics and value-based payments platform company, is pleased to announce its newest program to improve specialist referrals delivered through its Clarify Advance solution.

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World of DTC Marketing

MARCH 11, 2022

After two years of pandemic fatigue, healthcare trust is at an all-time low, according to Edelman’s Trust Barometer Special Report on Trust in Healthcare. Still, the report may be too generalized for every healthcare player. While this is an excellent general overview, it does not apply to all healthcare.

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World of DTC Marketing

JUNE 6, 2022

The post Monday Healthcare Headlines appeared first on World of DTC Marketing.com. The disconnect between the aging population and the need for young workers to care for their elders is expected to be mirrored throughout the country. States with fewer immigrants will be hit especially hard.

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PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks. THE CHALLENGE.

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MedCity News

OCTOBER 16, 2023

Called Microsoft Fabric, which was rolled out broadly in May, the announcement on October 10 marks the availability of Fabric’s capabilities specifically for the healthcare vertical – to clinicians, administrators but perhaps, most importantly, to patients.

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Healthcare Success

JULY 5, 2022

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. Today's traditional and digital marketing technologies offer unprecedented opportunities to reach physicians and other health care professionals cost-effectively—and at scale.

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Pharma Marketing Network

OCTOBER 17, 2024

These trends are not only transforming how pharmaceutical companies engage with healthcare professionals and patients but also shaping the future of healthcare delivery. With the increasing digitization of healthcare, pharmaceutical companies are leveraging digital platforms to reach broader audiences more effectively.

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European Pharmaceutical Review

DECEMBER 20, 2022

For clinical innovation to deliver life-changing and potentially curative new medicines to patients as quickly and safely as possible, diverse digital and other technologies are increasingly being used to optimise clinical trials to get more medicines to more patients, faster than ever before. Optimising clinical trial design.

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pharmaphorum

OCTOBER 11, 2022

In the rapidly changing field of medicine, effective communications are essential to ensuring that innovations are cascaded out across the health system. While the initial turmoil of the pandemic appears to have plateaued, the impact of COVID-19 is still very present in healthcare.

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World of DTC Marketing

FEBRUARY 18, 2022

Convenience is a crucial reason, but what do patients consider convenience versus what physicians call convenience? 83% believed the quality of the patient-physician communication was good. 83% believed the quality of the patient-physician communication was good. What about physicians? According to the AMA.

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Clarivate

APRIL 24, 2023

healthcare payers and providers are consolidating at a dizzying clip as they seek to gain market share, increase access to care and secure clinical control to improve health outcomes.

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Healthcare Success

DECEMBER 22, 2022

Your CEO expects you to be a graphic designer, writer, web developer , videographer, social media guru, online advertising expert , SEO expert , traditional media buyer, content marketer , brand expert , physician liaison , and PR person.". Just like in medicine, successful Healthcare Marketing requires a team of experienced specialists.

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PM360

NOVEMBER 21, 2022

After surveying 2,005 nationally representative Americans, PatientPoint found that more than half are too afraid to ask their healthcare provider about their health condition or symptoms, with men even more afraid of these interactions than women (57% vs. 45%). Doctor Docs: Physicians Need Info to Treat Long COVID.

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World of DTC Marketing

AUGUST 14, 2022

If you follow the hype around telehealth, you would think it will save healthcare. Telehealth does have a future as PART of healthcare, but it won’t replace the benefit of seeing a patient in person and being able to diagnose a health problem. It has its place but let’s not act like it will save healthcare.

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Pharma Marketing Network

SEPTEMBER 6, 2023

This summer, we started a research series on Current and Future AI Trends in Healthcare, where we surveyed over 150 physicians, and conducted both qualitative and quantitative research with pharma industry members from 20 different companies. 65% agreed that AI has had a net positive impact on the practice of medicine to date.

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Clarify Health

FEBRUARY 27, 2024

In the United States, an aging population and the rising prevalence of chronic disease highlight the limitations of most healthcare systems, putting increased pressure on providers. There’s no question AI can empower providers, leaders, and growth teams to drive transformation in healthcare.

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pharmaphorum

OCTOBER 19, 2022

However, by November, the pain was so intense I knew I had to make an appointment with my primary care physician. I was referred to my first team of doctors by my primary care physician. Without my family guiding me and helping me to find multiple opinions and navigate the healthcare system, I would not be alive today.

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Clarify Health

OCTOBER 3, 2023

Despite the rapid adoption of digital technology in other industries, healthcare has been a bit slower to transform. This shift in healthcare focuses on treating patients more like consumers , giving them more control and options in their healthcare decisions.

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Referral MD

MAY 20, 2022

Innovators are always looking for more effective ways to deliver healthcare services to patients. The medical field thrives on discoveries for surgical techniques, medicines, and treatments. The industry invests heavily in research and development as new healthcare technologies can save lives and be quite profitable.

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World of DTC Marketing

AUGUST 7, 2022

One in three GoFundMe campaigns is now for healthcare-related costs, and it’s getting worse. The passage of the Inflation Control bill is an excellent first step in limiting high drug costs, but our healthcare system is still built for profit at the expense of patients. Health insurance policies are stressing many physicians out.

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Healthcare Success

NOVEMBER 1, 2024

Our Senior Marketing Strategist, Kathy Gaughran, recently shared invaluable insights at the 2024 Mental Health Marketing (MHM) conference about how to reach consumers during their healthcare journey. We invite you to  subscribe to our blog  and connect with us on LinkedIn: Stewart Gandolf , Kathy Gaughran , and  Healthcare Success.

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Evolve Your Success

AUGUST 28, 2024

Join us for an enlightening conversation with the distinguished Dr. Alejandro Badia, a world-renowned hand surgeon and healthcare advocate. Dr. Badia provides fascinating insights into the evolution of medical practice, the complexities of Medicare and Medicaid, and his relentless pursuit of high-quality healthcare services.

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Pharma Marketing Network

NOVEMBER 20, 2020

This year’s 24 th Annual Healthcare Internet Conference , held on November 16-18, speakers gathered (virtually) to share their thoughts and opinions on how technology is changing the patient and physician relationship, how to grow digital engagement, and how patient experiences are shifting with telemedicine during COVID-19.

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Pharma Marketing Network

SEPTEMBER 6, 2023

This summer, we started a research series on Current and Future AI Trends in Healthcare, where we surveyed over 150 physicians, and conducted both qualitative and quantitative research with pharma industry members from 20 different companies. 65% agreed that AI has had a net positive impact on the practice of medicine to date.

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Healthcare Healthcare Physicians Ethics 52

Contrarian Sales Techniques

NOVEMBER 23, 2022

Some of these include establishing new relationships with physicians, insurance companies, and specialty hospitals. The complexity of this process is due to the varying factors that affect the buying decisions of healthcare organizations. Instead, we have listed down the most common job titles for healthcare workers in hospitals.

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InCrowd

AUGUST 21, 2024

My name is Harrison Smith and I am physician practicing in the coastal southeastern United States. I am married to an emergency medicine physician and we currently have two beautiful and busy toddlers. I am a board certified pulmonary and critical care physician. I now happily work in academic medicine.

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MedCepts

NOVEMBER 7, 2017

The dictates of medical practice and continuing medical education on evaluating evidence related to medicine states that you have to question all the claims given by all existing medical products, instruments and services out there. Physicians Seek Evidence based information. Doctors are natural skeptics. Know Your Competition.

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Nixon Gwilt Law

NOVEMBER 7, 2022

At the heart of these concerns was placement of the CPT Code set for RTM in the Medicine section of the CPT Manual which, in addition to physicians, nurse practitioners, and physician assistants, allowed practitioners like physical therapists and clinical psychologists to independently order and bill for RTM services.

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Clarify Health

OCTOBER 3, 2022

The Future of Healthcare’s Price Transparency is Here. Healthcare providers and insurers are now required to publicly disclose what they pay hospitals, doctors, and other medical providers. We’re in phase 1 of healthcare’s price transparency movement – internet data dump – but what’s next?

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