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How Counterfeit Medicines Challenge Pharma Sales in Malaysia

Contrarian Sales Techniques

It’s a reality for many of us in pharma sales in Malaysia. Counterfeit medicines aren’t just a risk to patients’ health – they’re a blow to the industry’s reputation and our efforts to promote genuine, high-quality treatments. What Are Counterfeit Medicines? Counterfeit medicines, on the other hand, are illegal.

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Portfolio Selling in Pharmaceuticals: A Malaysian Perspective

Contrarian Sales Techniques

Especially in Malaysia, where healthcare needs are diverse, success often comes down to how well you can offer solutions that truly make a difference. Instead of focusing on one product at a time, this approach helps pharma reps present a range of options that work together. That’s where portfolio selling comes in.

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The Importance of Omnichannel Approach for European Physicians

PM360

Across Europe, pharmaceutical reps are struggling to get access to healthcare professionals. Some of the questions we quizzed the physicians with focused on their thoughts around interactions with pharma reps. And the responses suggest an increasingly difficult future for the reps working in the EU5 markets.

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Pharma Sales in Malaysia: Making the Most of ‘Lucky’ Market Breaks

Contrarian Sales Techniques

For pharma sales reps, this is a chance to introduce your product as an alternative, often with little resistance from healthcare providers. It was a headache for healthcare providers, but for me, it was an opportunity. What Pharma Sales Reps Should Do Always stay informed about your competitors’ supply chain challenges.

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Why You Don’t Always Need a Doctor for Minor Ailments

Contrarian Sales Techniques

These are medicines that have been deemed safe for self-use when taken as directed. Pharma reps working with these chains benefit from the sheer volume of sales and the opportunity to position their products on a national level. In contrast, pharmacies prioritize healthcare first.

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Pharma 2021: Key considerations for the move towards the Hybrid Sales Model

Atrivity

The pharmaceutical and healthcare sector has been forced to change the way it connects, educates and engages with HCPs through new digital channels because of Covid-19. The days when a pharma rep can walk into any doctors' office at a specific time and expect to see the doctor if they were patient enough, could soon be a distant memory.

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The Role of Certified Pharmaceutical Representatives in the Shifting Sales Landscape

Pharmaceutical Representative Training

Pharmaceutical representatives (pharma reps) are facing new challenges as a result of these transformations that have drastically altered the pharmaceutical sales landscape. Sales Execution and Strategy: Successful pharma reps are skilled in creating and executing sales plans. Department of Justice, 2020).

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