Evolve Your Success

MAY 8, 2024

The world of medical sales is undergoing a seismic shift and at the heart of this transformation is Paul Hoffschmidt, the brains behind Alpha Sophia. And it’s not just about the numbers—Paul and I tackle the ethical considerations and privacy implications that come with wielding such a powerful platform in the medical field.

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Medical sales Sales Strategy Sales Medical 130

World of DTC Marketing

OCTOBER 27, 2020

We keep hearing the term “consumers of health” but the American healthcare system is too profitable to allow people to be consumers of healthcare. What if … people got a fair ROI for healthcare spending the way we expect a reasonable return from other investments? Except in healthcare. Shopping for healthcare?

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World of DTC Marketing

NOVEMBER 1, 2021

SUMMARY: According to eMarketer, “in 2020, spending on digital advertising in the healthcare and pharma industry will grow by 14.2% One area I do agree with them is that “healthcare and pharma will make up 7.1% 3hree : Total online healthcare spending will increase. to reach $9.53 this year).

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PM360

DECEMBER 20, 2024

After nearly five years of mounting pressures on the American healthcare system, providers and patients are confronting another challenge that shows no signs of slowing down: skyrocketing medical costs. This crisis has far-reaching implications, extending beyond individual finances. Patients with low incomes are especially vulnerable.

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World of DTC Marketing

AUGUST 16, 2022

The new Inflation Bill will not reduce healthcare costs in the U.S. Annual obesity-related medical care costs in the United States, in 2019 dollars, were estimated to be nearly $173 billion. While some medical issues cause obesity, the most significant cause is eating the wrong foods and lack of exercise. will be severely obese.

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Healthcare Success

DECEMBER 6, 2022

Healthcare consumers continue to move swiftly down the paths of least resistance toward quality care. This spells trouble for healthcare organizations that cannot change with the times. 9 Healthcare Marketing Trends 2023. 9 Healthcare Marketing Trends 2023. Consumer-First Content is Essential.

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Healthcare Healthcare Marketing Competition 109

pharmaphorum

AUGUST 25, 2022

Amazon’s ambitious plan to disrupt the healthcare category seems to have had a course correction after the online retail giant announced it plans to shut down its telehealth service Amazon Care. The move comes just weeks after it announced the takeover of virtual and in-person primary care services provider One Medical for $3.9

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Contrarian Sales Techniques

DECEMBER 3, 2024

With Malaysia’s healthcare industry expanding rapidly, companies are always on the lookout for talented people who can help bring their products to the market. Reps in this field play a key role in the healthcare system. Volunteer Work : Get involved with healthcare events. Great choice. But it’s not just about the money.

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Healthcare Success

JUNE 6, 2022

Whether you represent a hospital, health system, or multilocation practice, competing healthcare businesses are developing innovative business models—right now—and they’re targeting your market. More businesses are developing with innovative ways to disrupt the status quo and drive competition in healthcare. The answer is twofold.

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InCrowd

OCTOBER 25, 2022

In September InCrowd surveyed attending physicians, nurses, medical residents and fellows on their thoughts about Amazon Care. InCrowd collected data on perceptions of Amazon Care from our healthcare audience. Respondents were first asked what their reaction was to Amazon’s move into the healthcare space.

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World of DTC Marketing

JUNE 7, 2021

Retail price increases for widely used brand name prescription drugs consistently exceeded the rate of general inflation between 2006 and 2020. In 2020, retail prices for 260 brand-name prescription drugs widely used by older adults increased by an average of 2.9 For the average older American taking 4.7

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Healthcare Success

OCTOBER 17, 2024

Struggling with burnout while maintaining high-quality healthcare services that patients love? Tune in to our latest podcast as Lee Aase, founder of HELPCare, LLC, shares how he transitioned from his pioneering social media work at Mayo Clinic to lead an innovative membership-based direct-to-patient healthcare business.

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Pharmaceutical Technology

SEPTEMBER 7, 2022

Increasing diagnosis of chronic diseases is expected to lead to fast growth in retail pharmacies. The rising incidence of long-standing diseases such as hypertension, diabetes, cardiovascular diseases, and cancer requires prolonged medication and, thus, drives the growth and need for retail pharmacies in the market.

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Evolve Your Success

FEBRUARY 7, 2023

In this episode, Samuel Adeyinka interviews Marc Toth , who shares his entrepreneurial journey in the cardiovascular medical device sales industry. He discusses how to find the right medical device for your company, determine which products are in demand nowadays, and make sure you’re getting a good deal on each purchase.

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PM360

MAY 4, 2023

Adheris Health , a MedAdvisor company, and leading provider of patient engagement solutions, earned its second consecutive Retail Excellence Award (REX) for Technology & Automation from Drug Store News (DSN) , the number one source of news and information for retail pharmacy professionals.

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Clarivate

APRIL 24, 2023

healthcare payers and providers are consolidating at a dizzying clip as they seek to gain market share, increase access to care and secure clinical control to improve health outcomes. billion deal to acquire Oak Street Health, a value-based primary-care company focused on treating Medicare patients.

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Healthcare Success

JANUARY 2, 2024

Now that the holidays have drawn to a close, it’s time to return to your 2024 marketing plan and make adjustments that ensure your business is taking advantage of the latest trends in healthcare marketing to reach patients and HCPs more effectively and make a lasting impression.

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World of DTC Marketing

AUGUST 12, 2022

The online retailer spends about $20 billion a year on R&D, despite being renowned for low prices and low profits. High drug prices can limit patients’ ability to take what physicians prescribe; this, in turn, leads to worse health outcomes, larger medical bills, and often financial hardship for patients, including bankruptcy.

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pharmaphorum

JULY 22, 2022

Amazon has accelerated its expansion into the healthcare sector with an all-cash deal to acquire One Medical, a US group that provides virtual and in-person primary care services using a subscription fee model. Amazon is buying One Medical for $18 per share, valuing the company at around $3.9 Opposition to the deal.

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Pharma Marketing Network

JULY 27, 2022

Adhering to regulatory guidelines is an important step pharma takes to ensure that promotional medical materials contain balanced information that is accurate and relevant. Do we expect standardized medical brochures to cater to the vast continuum of patient perspectives? How will healthcare respond? Sunny White.

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Patients Retail Education Pharma 130

Contrarian Sales Techniques

JULY 16, 2023

As someone running a healthcare equipment retail business, I understand how crucial it is to meet the unique needs of various healthcare professionals. Medical representatives are part of that demographic. Today, let's talk about an often overlooked, yet essential item for them - medical representative bags.

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Healthcare Success

OCTOBER 11, 2022

While many affluent consumers don’t think twice about paying cash (or credit) for luxury retail goods, there is a built-in bias that healthcare products and services should be covered by insurance. Generally speaking, today’s healthcare consumers have high expectations. 12 ways to market to and win affluent healthcare consumers.

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Contrarian Sales Techniques

APRIL 19, 2022

In this article, I’ll give you a brief overview of the job description of medical representatives (also known as MR or MSR or Medical Rep) in retail and their responsibilities. The job description of a medical field representative can vary from employer to employer, as can the requirements for work experience.

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Contrarian Sales Techniques

APRIL 26, 2022

We’ll go through a brief overview of the requirements for medical sales executive (also known as MSE or Medical Executive or ME in short) and its job description. The job of a sales executive in the medical industry can vary from employer to employer, as can the requirements for work experience.

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Medical sales Medical Sales Doctors 52

Contrarian Sales Techniques

APRIL 26, 2022

Here’s a brief overview of the job description for medical sales executive (also known as MSE or Medical Executive) and its requirements. The job of a sales executive in the medical industry can vary from employer to employer, as can the requirements for work experience. Medical Sales Executive Job Description 1.

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Healthcare Success

MAY 31, 2022

The pandemic fast-tracked the growing notion of healthcare consumerism , spurring several changes in the healthcare industry. To further complicate matters, as healthcare consumers continue to prioritize patient experience, physicians are leaving private practices for hospitals and larger medical groups at an alarming rate.

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Contrarian Sales Techniques

APRIL 19, 2022

Here’s a brief overview of the job scope of a medical sales representative (also known as MR or MSR or Medical Rep) and their job description. The job of a medical field representative can vary from employer to employer, as can the requirements for work experience. Job Scope Of A Medical Sales Representative 1.

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Salesforce

NOVEMBER 4, 2019

For decades, healthcare consumers have struggled to understand and navigate a complex, heavily-siloed ecosystem of providers, insurers, pharmaceutical companies, and medical device companies. We asked: What are the common challenges healthcare consumers face in receiving care? What do healthcare consumers really want?

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Healthcare Success

SEPTEMBER 27, 2022

Philadelphia retailer John Wanamaker once said, “Half the money I spend on advertising is wasted; the trouble is I don't know which half.”. Years ago, it was common for healthcare providers to ask, “How did you hear about us?” What is Call Tracking for Healthcare? The Benefits of Inbound Call Tracking for Healthcare.

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Rep-Lite

JANUARY 11, 2024

A Clinical sales specialist in medical sales is a professional in the healthcare industry who plays a crucial role in promoting and selling medical and healthcare products or services to healthcare providers, such as hospitals, clinics, and private practices. Why Is This a Rewarding Career?

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Healthcare Success

DECEMBER 14, 2022

This past year, we covered healthcare consumerism from nearly every angle. Along with a general look at consumerism, we also dialed down into some of the major consumer personas you’ll want to target: women, wellness consumers, and affluent healthcare consumers. All Consuming Consumerism: Major Shifts & Important Personas.

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LEVO Health

JANUARY 18, 2023

The healthcare industry has long focused on the quality of medical treatment as the primary factor in patient satisfaction. However, a recent report released by Accenture found patient experience factors such as convenience, communication, and respect to be just as important to patients when choosing a healthcare provider.

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Medico Reach

JANUARY 19, 2025

Main features: 27 different aesthetic simulations Integrated CRM program Dedicated IOS apps Real-time parameter adjustments Company Information: Perfect Corp is a Taiwan-based SaaS company that has customers that include over 650 global beauty brands and retailers across 67 countries. Headquarters: North Carolina, U.S.;

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Penrod

MARCH 25, 2024

The ideal healthcare ecosystem is one where the patient thrives and the hospital functions at peak efficiency. Healthcare has long relied on data management; it is time to elevate process management. On the other hand, ERP systems transformed the way healthcare institutions could manage day-to-day operations.

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Healthcare Healthcare CRM Customer Relationship Management 52

Medico Reach

SEPTEMBER 19, 2022

Today, healthcare companies and experts are capitalizing on this technology to refine their services. Hence, telemedicine is here to stay and grow exponentially, be it in local retail clinics or large-scale healthcare organizations. Businesses in the healthcare sector need to leverage this information. Cost Effectiveness.

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PM360

MAY 23, 2024

For example, Bryan’s leadership played a pivotal role in the design and development of Veeva Compass’ modern data products—Veeva Compass Prescriber and National—featuring prescriber -and national- level projections based on both prescription and medical claims. As rare diseases affect about 1 in 10 people in the U.S.,

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Retail Biopharma Prescription Healthcare Provider 52

pharmaphorum

OCTOBER 12, 2022

Walmart is the latest US retail pharmacy giant to announce its intention of disrupting the clinical trials category, with the launch of a new institute that pledges to increase and diversify community access to healthcare research. Photo by Marques Thomas on Unsplash.

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