pharmaphorum

JULY 4, 2022

Two years into the COVID-19 pandemic, engaging with healthcare professionals about treatments has never been more difficult. The old multichannel approach to medical and commercial strategy is no longer as effective as it once was. Consultants, doctors, and nurses are overworked, stressed, and tired. DOWNLOAD THE FULL ARTICLE HERE.

Healthcare 59

Healthcare Healthcare Doctors Consulting 59

Healthcare Success

JUNE 11, 2024

Yet, it is surprisingly underutilized, making it an opportune way to increase your healthcare organization’s visibility on search engine results pages (SERPs). It’s these kinds of attributes that help clarify and differentiate one medical organization or specialty from another. PPO, EPO, and HMO).

Healthcare 68

Healthcare Healthcare Engineering Medical 68

PM360

APRIL 4, 2025

Learning is central to medical advances and the thirst for knowledge and new skills remains a fundamental ethos, despite the huge burdens faced by healthcare professionals (HCPs) in their training schedules. It helps them fulfill their vocation and fuel that powerful Never Stop Learning ethos.

Education 52

Education Healthcare Healthcare Medical 52

MaBiCo

JANUARY 21, 2025

appeared first on MaBiCo.

Medical science 96

Medical science Medicine Patients Management 96

pharmaphorum

NOVEMBER 17, 2022

As medical treatments become more complex, the role of the Medical Science Liaison (MSL) has never been more important. Healthcare professionals trust MSLs to keep them informed and up-to-date about the latest treatments, especially in fast-moving areas like oncology.

Training 116

Training Medical Digital Media Media 116

pharmaphorum

OCTOBER 19, 2022

That statement, coined by one of my colleagues at Healthware MedComms , summarises the changing state of communications between pharmaceutical organisations and their healthcare provider (HCP) stakeholders. No doctor wakes up in the morning asking what your brand can do for them.

Medical 98

Medical Medical science Education Pharma 98

Rep-Lite

JANUARY 11, 2024

A Clinical sales specialist in medical sales is a professional in the healthcare industry who plays a crucial role in promoting and selling medical and healthcare products or services to healthcare providers, such as hospitals, clinics, and private practices. Why Is This a Rewarding Career?

Sales 52

Sales Healthcare Healthcare Medical sales 52

Quantified

FEBRUARY 20, 2025

When the pandemic forced teams to shift away from in-person meetings, pharmaceutical sales training leaders had to rethink how they prepared reps for conversations with healthcare professionals. Virtual and hybrid learning models, once considered secondary to live training, quickly became essential.

Pharmaceutical Sales 52

Pharmaceutical Sales Training Sales Pharmaceutical 52

Clarivate

MARCH 8, 2023

In recent years, there has been an increased focus on real world evidence to advance medical science and improve patient quality of life. The Professional Society for Health Economics and Outcomes Research (ISPOR) has cited real world evidence (RWE) as the number one trend in healthcare decision making for the second year running [1].

Patients 59

Patients Biopharma Medical science Electronics 59

pharmaphorum

DECEMBER 23, 2022

In 2022, life sciences companies have been hard at work breaking down silos to better serve patients and healthcare professionals (HCPs). Seamless data sharing between clinical teams and medical science liaisons, for example, could greatly influence clinical trial site selection and ensure more coordinated engagement.

Marketing 106

Marketing Sales Medical Patients 106

PM360

DECEMBER 20, 2023

A significant battle for the hearts and minds of healthcare professionals (HCPs) will play out in social media during 2024. Surveys have revealed a preference for webinars, digital forums, and panel discussions.

Media 122

Media Physicians Pharma Rep Pharma reps 122

PM360

NOVEMBER 27, 2023

Food & Drug Administration’s proposed Computer System Assurance (CSA) guidelines, the old methods of unit tests and standardized manual and automated testing are no longer adequate for ensuring both solution security and healthcare outcomes. The good news?

Engineering 115

Engineering Medical science Healthcare Provider Management 115

PM360

OCTOBER 22, 2024

With 30% of the world’s data volume generated by the healthcare industry, defining and aligning meaningful metrics is challenging.¹ Compliance barriers that prevent association between medical affairs activities and drug utilization further hinder the use of meaningful data and metrics.

Medical 52

Medical Medical science Healthcare Healthcare 52

Impetus Digital

AUGUST 12, 2022

Kaitlin joined Novartis Canada in 2017 as a Medical Science Liaison in Immunology, prior to becoming a Medical Advisor in the Immunology Franchise in 2021, where she was responsible for chronic urticaria, psoriasis, and food allergy. About Impetus Digital. Book a Consultative Demo.

Medical 52

Medical Professional Services Medical science Healthcare Provider 52

Clarity Engagement Solutions

NOVEMBER 9, 2020

The primary purpose of Medical Science Liaison MSL is to establish and maintain peer-peer relationships with leading physicians, referred to as Key Opinion Leaders KOL’s, at major academic institutions and clinics. We have highlighted 5 quick tips for MSL to aid them through the process when engaging with KOL’s.

Education 91

Education Medical Medical science Pharma 91

Veeva

MAY 23, 2022

One of the biggest challenges for MSLs is finding accurate, real-time information on KOLs in the healthcare industry. This is particularly important due to the high value of an interaction between medical science liaisons (MSLs) and (key opinion leaders) KOLs. The answer to these questions is yes.

Medical 52

Medical Medical science Networking Recruitment 52

Evolve Your Success

APRIL 10, 2025

02:40 There was always a part of me, though, that wanted to be in healthcare sales. I kept thinking back to my time hiring sales reps for my old company and I thought, man, how can I marry those two passions where I love healthcare, I love, you know, helping people get to their you know their dream job. So then it wasn’t okay.

Medical sales 130

Medical sales Recruitment Sales Medical 130

PM360

DECEMBER 20, 2024

When the first biosimilars were approved by the FDA almost a decade ago, they were expected to provide a cost-effective alternative to expensive biologics, improve accessibility for patients and reduce healthcare spending by creating competition in the biologic market. Regional Account Manager, and Shaun Terry, Sr.

Physicians 52

Physicians Marketing Competition Management 52

PM360

OCTOBER 13, 2023

Will Big Tech’s moves within healthcare force the industry to change how it operates? Casey Cronin Life sciences marketers have a unique opportunity to connect with target audiences on an individual level and foster brand safety through AI advancement. Here are the best responses.

Marketing 64

Marketing Healthcare Healthcare Specialization 64

PM360

MARCH 22, 2024

Field Medical Affairs is an essential bridge between pharmaceutical clinical development and commercial delivery. Historically, the industry has left MSL-HCP interactions to exist on their own, focusing on objective metrics and key performance indicators (KPIs) to inform Medical Affairs impact. EPG Health. October 2023.

Medical 52

Medical Education Sales Medical science 52

Celeritas

OCTOBER 14, 2022

Medical Science Liaisons are hired or contracted to meet with these stakeholders prior to and during the launch and distribution period to educate and create awareness of the drug. Secondary: These are those who will ultimately determine the lifecycle and success of advanced treatments, diagnostic tools, and medications.

Pharmaceutical products 52

Pharmaceutical products Pharmaceutical Distribution Pharmaceutical Distribution 52

PM360

JUNE 26, 2023

LLM/generative AI is ideally suited to assist brand managers, customer experience professionals, and sales teams—medical science liaisons, too—with some of the heavy lifting to create, organize, and analyze customized content. But creating the high volumes of content that are required to personalize engagement is time consuming.

Pharma 97

Pharma Management Medical science Ethics 97

eMediWrite

SEPTEMBER 10, 2021

Even though, prima facie, the purpose of medical affairs is to develop and maintain external relationships effectively, medical affairs even refers to building credibility and partnerships with critical healthcare decision-makers. The definition of an “insight” is inconsistent as per the medical affairs function.

Medical 52

Medical Medical science Healthcare Healthcare 52

Pharmaceutical Representative Training

JANUARY 11, 2021

Pharmaceutical sales representatives (often times referred to as pharma reps) are hired by pharmaceutical/biotech companies to educate healthcare providers (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product. What is a pharmaceutical sales representative?

Pharmaceutical Sales 52

Pharmaceutical Sales Pharma sales reps Sales Pharmaceutical 52

Medico Reach

AUGUST 1, 2022

Technology and healthcare are two areas in which California-based New Enterprise Associates, Inc invests. OrbiMed Healthcare Fund Management. The New York-based OrbiMed Healthcare Fund Management has made various investments in the life sciences, including MedTech and biopharma. New Enterprise Associates. CEO : Luke Goh.

Biopharma 52

Biopharma Healthcare Healthcare Engineering 52

Contrarian Sales Techniques

APRIL 19, 2022

As representatives, they sell company's products, including medicines, prescription drugs, and medical equipment, to a variety of customers, including hospitals, doctor's offices, pharmacies, hospitals, and other medical facilities. They are medical agents (i.e.,

Medical sales 52

Medical sales Medical Sales Doctors 52

Impetus Digital

APRIL 24, 2023

Healthcare providers (HCPs), payers, and patients can now access medical information at their fingertips and they expect more from Pharma than in the past. MA and the healthcare community are increasingly embracing new ways of thinking about scientific data, tailoring this to different channels.

Medical 52

Medical Education Physicians Healthcare 52

Pharmaceutical Technology

NOVEMBER 2, 2022

But educating the world of physicians about these new medicines and collaborating with healthcare professionals on trials and other important initiatives is critical to their commercial success. Not all healthcare professionals are open to working with these new solutions,” explains Ødum.

Medical 52

Medical Medicine Pharma Networking 52

Medgadget

FEBRUARY 17, 2023

It is the largest event in Israel that brings together Israeli healthcare professionals and industry experts with international colleagues to work for three consecutive days on business opportunities, develop partnerships, and to seek new collaborations. More info can be found at the Biomed Israel website.

Physicians 80

Physicians Engineering Leads Side effects 80

European Pharmaceutical Review

FEBRUARY 22, 2023

8 Future potential Celltrion sees potential for the platform to be applicable to other biologics, according to SungHyun Kim, Head of the company’s Medical Science Division. He earned a BA in Computer Science from the University of California, Santa Cruz. Caroline Peachey is Editor of European Pharmaceutical Review.

Food and Drug Administration 105

Food and Drug Administration Manufacturing Safety Pharmaceutical 105

Contrarian Sales Techniques

DECEMBER 5, 2023

Did you know that a well-trained pharmaceutical sales rep can be the driving force behind a healthcare provider's decision-making process? Training focused heavily on face-to-face interactions, with an emphasis on building relationships with healthcare providers. That’s right. It's the secret sauce to thriving in the pharma industry.

Pharmaceutical Sales 52

Pharmaceutical Sales Training Sales Pharmaceutical 52

Clarify Health

MAY 19, 2020

sales, medical science liaisons, etc.). As healthcare providers (HCPs) are re-deployed to care for COVID-19 patients, many chronically-ill patients will have less frequent follow-up with their doctors. Beyond age and pre-existing medical conditions, what other characteristics put patients at risk?

Biopharma 52

Biopharma Physicians Marketing Patients 52

PM360

SEPTEMBER 15, 2022

Heavy patient loads, paperwork, research, presentations at medical meetings, and department/academic obligations make it tough to keep up with the literature, new therapies, and understanding of how community level and peers manage their patients. Healthcare professionals (HCPs) are changing their habits accordingly.

Education 52

Education Media Medical Physicians 52

Medgadget

MARCH 2, 2023

It is the largest event in Israel that brings together Israeli healthcare professionals and industry experts with international colleagues to work for three consecutive days on business opportunities, develop partnerships, and to seek new collaborations. More info can be found at the Biomed Israel website.

Manufacturing 82

Manufacturing Leads Patients Medicine 82

Veeva

FEBRUARY 6, 2022

According to Veeva Pulse data , COVID-19 has accelerated the shift to digital for life sciences, with significant growth in remote and digital engagement since early 2020, and a 10X increase of HCPs using three or more channels in their engagement with pharma 1.

Pharma 52

Pharma Medical Consulting Patients 52

PM360

NOVEMBER 21, 2022

Combined with the incentives provided by the Orphan Drug Act, a powerful dynamic is at play, ever further pushing the limits of what medical science can achieve. Accelerating the Path to Diagnosis and Treatment. However, this bustling space also faces some unique challenges. A company interested in Marc’s disease should talk to Marc.

Patients 52

Patients Medicine Biopharma Media 52

Pharmaceutical Technology

JULY 10, 2008

.” Unlike the US where the Food and Drug Administration has been slated for delaying the approval of new medicines, Ley says the British industry has no quarrel with the Medicines and Healthcare products Regulatory Agency. “It’s very disappointing.

Food and Drug Administration 40

Food and Drug Administration Medicine Pharmaceutical Medical 40