Pharma Marketing Network

NOVEMBER 24, 2024

Understanding the Pharma Market Landscape To succeed, you need to understand the shifting dynamics of healthcare marketing. Targeting Healthcare Professionals (HCPs) Why focus on HCPs? Targeting Healthcare Professionals (HCPs) Why focus on HCPs? They are key decision-makers influencing prescription trends.

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World of DTC Marketing

JANUARY 4, 2021

KEY TAKEAWAY: Consumer behavior has changed due to the pandemic, and DTC marketers should be aware of how consumers will evaluate and choose prescription drugs. Many organizations have postponed market research due to the pandemic but knowledgeable DTC marketers should be aware of the progressive trends in healthcare.

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World of DTC Marketing

JANUARY 6, 2021

PONTIFICATION: Healthcare agencies need to be the agents of change and lead by example. The idea that pharma should take a amore active roll in social media because patients are seeking advice from other patients is myopic. Are there changes coming to healthcare? The post Are healthcare agencies really this clueless?

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World of DTC Marketing

AUGUST 25, 2021

We’re finding that healthcare treatment choices vary wildly by health condition. Despite all the emphasis on healthcare this year, the number one channel to quickly build awareness is still TV. We also see a decline in trust in social media posts about branded prescription drugs.

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pharmaphorum

OCTOBER 27, 2022

Uses of social media is continually expanding and it has been difficult for companies to apply general advertising rules and guidance to the modern world. It identifies the most used social media and digital channels and sets out specific guidance for each. Digital Channels include, but are not limited to, social media ”.

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World of DTC Marketing

OCTOBER 27, 2020

We keep hearing the term “consumers of health” but the American healthcare system is too profitable to allow people to be consumers of healthcare. What if … people got a fair ROI for healthcare spending the way we expect a reasonable return from other investments? Except in healthcare. Shopping for healthcare?

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World of DTC Marketing

NOVEMBER 1, 2021

SUMMARY: According to eMarketer, “in 2020, spending on digital advertising in the healthcare and pharma industry will grow by 14.2% One area I do agree with them is that “healthcare and pharma will make up 7.1% 3hree : Total online healthcare spending will increase. to reach $9.53 this year).

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World of DTC Marketing

MARCH 1, 2022

Hospitals, physicians, and clinical care made up more than half of the total healthcare spending in 2019. With inflation in the news, healthcare costs are continuing to rise. According to KFF, “ the cost of health care often prevents people from getting needed care or filling prescriptions. Half of U.S.

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Pharma Marketing Network

MARCH 13, 2025

Television ads, in particular, have played a key role in promoting prescription medications, from cholesterol-lowering statins to GLP-1 receptor agonists like Ozempic. Social Media Advertising : Platforms like Facebook, Instagram, and LinkedIn allow precise audience segmentation, targeting patients and healthcare professionals separately.

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World of DTC Marketing

AUGUST 23, 2022

Consumers would ask their doctor about an advertised prescription drug in a perfect world. MS patients, for example, are very connected to each other on social media and share all kinds of information, from what supplements to use to diet and exercise tips. In our REAL world, that isn’t the way it happens.

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Healthcare Success

OCTOBER 17, 2024

Struggling with burnout while maintaining high-quality healthcare services that patients love? Tune in to our latest podcast as Lee Aase, founder of HELPCare, LLC, shares how he transitioned from his pioneering social media work at Mayo Clinic to lead an innovative membership-based direct-to-patient healthcare business.

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Pharma Marketing Network

FEBRUARY 27, 2025

In this article, well dive into key pharma digital marketing strategies that can help pharma brands connect with healthcare professionals (HCPs), patients, and stakeholders effectively. Drive prescription intent by educating HCPs about the latest drug advancements. Without the right strategy, you risk getting lost in a sea of content.

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World of DTC Marketing

FEBRUARY 1, 2021

SUMMARY: The biggest argument against pharma is the cost of prescription drugs. The most common complaint against the pharma industry is the high cost of some prescription drugs. The media usually runs a story about someone who lost their insurance and has to choose between their medications or putting food on the table.

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World of DTC Marketing

MAY 17, 2021

The pandemic has affected healthcare dramatically as searches for health information beyond COVID, have skyrocketed and patients have become used to virtual health visits. Social media is part of our online lives, but too many people believe what they read regarding health information and prescription drugs.

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PM360

DECEMBER 14, 2023

Survey any physician if they’ve been asked by a patient about a prescription weight loss medication and you’ll hear a resounding “yes.” The recent Sermo Barometer confirms that 89% of 300+ global practitioners have seen an increase in patients proactively requesting prescription weight loss medications. Reference: 1.

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Pharma Marketing Network

MARCH 12, 2025

In a highly regulated industry, choosing the right keywords can determine whether your ads reach healthcare professionals, patients, or caregivers effectively. Understanding how patients and healthcare professionals search for medical information is key. Januvia prescription cost) and non-branded (e.g., A mix of branded (e.g.,

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Pharma Marketing Network

FEBRUARY 17, 2025

A pharmaceutical marketing company does more than run adsit builds connections between your brand, healthcare providers (HCPs), and patients. Advanced Digital Strategies: They leverage tools like programmatic advertising, AI-driven personalization, and social media campaigns tailored for HCPs and patients.

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Pharma Marketing Network

APRIL 2, 2025

Table of Contents: Rethinking Engagement in a Digital-First World Personalization and Data-Driven Decision Making Multichannel Mastery and HCP Outreach Staying Compliant While Innovating FAQs Rethinking Engagement in a Digital-First World Gone are the days when field reps alone could drive prescriptions.

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Pharma Marketing Network

MARCH 8, 2025

So, how can pharma brands ensure their Google Ads, LinkedIn campaigns, and paid social media ads are effective? Pay-per-click (PPC) advertising allows brands to reach healthcare professionals (HCPs) and patients when they are actively searching for treatment options, drug information, or medical education. diabetes, cancer).

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Pharma Marketing Network

APRIL 9, 2025

In a competitive healthcare economy, knowing how to thrive digitally is just as important as the science behind the product. According to a recent survey by Accenture, 87% of healthcare professionals want either all-digital or hybrid engagements from pharma reps. In social media campaigns, unbranded content often performs well.

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PharmExec

MARCH 31, 2025

Join us for an insightful conversation with Jennifer Harakal, Head of Regulatory Affairs at Canopy Life Sciences, as we unpack the evolving intersection of social media and healthcare decisions. A must-listen for pharma marketers looking to build trust and compliance in today's social media landscape.

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Pharma Marketing Network

FEBRUARY 5, 2025

With millions of healthcare professionals (HCPs) and patients active on platforms like LinkedIn, Twitter, Facebook, and Instagram, pharma brands can no longer afford to stay silent. Effective social media strategies allow pharma companies to: Build trust with HCPs and patients. Educate audiences about treatments and health conditions.

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PM360

DECEMBER 20, 2023

A significant battle for the hearts and minds of healthcare professionals (HCPs) will play out in social media during 2024. Social media has become a news source for learning about new brands, products, procedures, and practices. Fifty percent of responders said they changed prescriptions because of social media information.

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PharmExec

MARCH 31, 2025

As social media continues to influence healthcare communication, it presents both challenges and opportunities for the pharmaceutical industry.

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World of DTC Marketing

AUGUST 25, 2020

Despite what the media portrays drug companies understand that new prescription drugs need to be “safe and effective” Ethical companies don’t manipulate or withhold data although there have been cases of lack of data transparency in ongoing clinical trials. For the first time, I am now in fear of FDA drug approvals.

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World of DTC Marketing

MAY 13, 2021

Deloitte showed there is a significant trust gap between pharmaceutical companies and people working in healthcare. One study analyzed the drug ads of an anti-hypertensive drug in 210 issues of the NEJM between 1985 to 1996 and showed increased ad frequency was associated with an increase in prescriptions.

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PM360

NOVEMBER 12, 2023

Technological innovations and changes in consumer behavior over the past 10 years have reduced friction, saved time, and opened new options for consumers and patients seeking routine prescriptions and refills via telehealth. Consumers are left to navigate the healthcare system on their own to learn more about the therapy elsewhere.

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World of DTC Marketing

MARCH 23, 2021

The media, rather than focus on the real driver of high healthcare costs, loves to point the finger at big pharma. The industry should have seen this coming a long time ago as the excuse that they need high prices to fund R&D isn’t true anymore. The drug industry has had a large target on its back for a long time.

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PM360

NOVEMBER 13, 2023

Improving healthcare and patient outcomes requires that stakeholders communicate and collaborate, and GoodRx is one of the few places where providers, patients, and pharma can connect every single day. That’s rare in healthcare, and we believe it likely improves communication and joint decision making along their health journey together.

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Pharma Marketing Network

OCTOBER 6, 2021

Adelaide, a leader in the evidence-based media quality measurement space, provides marketers with a way to navigate the consumer privacy movement responsibly. Leveraging attention metrics, Adelaide has helped leading brands across all verticals understand true media quality to deliver better full-funnel outcomes.

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World of DTC Marketing

FEBRUARY 28, 2022

Advertising is meant to “sell” your product, but the pharma industry is unique because people don’t just see an ad for a prescription drug and run to their doctor. Credible sites like WebMD have seen traffic increases, but health groups have on social media. It’s not.

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PM360

NOVEMBER 29, 2022

1 Yet, most patients haven’t tried prescription therapies, a discovery Phreesia Life Sciences made after surveying 6,780 adults age 18 and older who previously had been diagnosed with or treated for constipation as they checked in for their doctors’ appointments. Address Patients’ Quality of Life.

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Pharma Marketing Network

FEBRUARY 17, 2025

Introduction: In 2025, programmatic advertising will continue to redefine how pharmaceutical brands reach healthcare providers (HCPs) and patients. This approach is both compliant and effective, aligning ads with the content that healthcare professionals are already reading. Use AI to identify high-value content for HCPs.

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World of DTC Marketing

OCTOBER 9, 2020

It involves not only your product website but also what other patients are saying about your product in social media. To ignore social media trending topics around your brand is a huge mistake. There are too many things going on within the healthcare conversion model including way too much interference.

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Pharma Marketing Network

APRIL 4, 2025

Thats why referral marketing is gaining traction among pharmaceutical brands looking to increase engagement with both healthcare professionals and patients. These often involve real patients who use branded medications such as Dupixent or Cosentyx sharing their journeys through video testimonials, blogs, or social media.

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PM360

MAY 25, 2023

Across Europe, pharmaceutical reps are struggling to get access to healthcare professionals. The Growing Impact of Omnichannel in Europe Ultimately, this means that EU5 Rx marketing teams must increasingly find other channels to reach their target healthcare professionals.

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PM360

SEPTEMBER 28, 2022

Most patients are receptive to trying prescription medications to manage their type 2 diabetes, with Phreesia survey data showing that 87% of diabetics have tried insulin or non-insulin prescription drugs to treat their condition. Patients Are Open to New Medication Options but Have Limited Treatment Knowledge.

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