Healthcare Media Networking 
World of DTC Marketing
JANUARY 18, 2022
A Mediabistro survey showed that social networks influence more than 40% of people’s health choices. Tik-Tok, Instagram, and other social media channels may soon be overwhelmed with pharma companies’ content, but is it a good idea? What about social media options? of children under age 12 to 85.0%
Pharma Marketing Network
APRIL 22, 2025
With regulatory scrutiny evolving and audience expectations shifting, social media marketing plans have become a central focus for companies looking to maintain trust while expanding reach. According to IQVIA, 72% of HCPs now use social media as part of their daily routine for peer engagement and education.
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Healthcare Success
OCTOBER 30, 2024
Can healthcare organizations leverage influencer marketing to authentically connect with high-value patients and referring doctors, while staying compliant and brand safe? Getting into influencer marketing in healthcare might seem risky, but it doesn’t have to be.
Pharma Marketing Network
MARCH 27, 2025
Introduction Social media advertising has undergone a major transformation in the pharmaceutical industry over the past decade. The increasing integration of platforms like LinkedIn, X (formerly Twitter), YouTube, and even TikTok has dramatically shifted how pharma brands engage with healthcare professionals (HCPs), patients, and caregivers.
Pharma Marketing Network
MARCH 28, 2025
The Pharma Marketing Network serves as an ideal destination for this kind of weekend deep-dive. By devoting even an hour to the Pharma Marketing Network, you can absorb deep-dive content without multitasking. Every article on the Pharma Marketing Network is built to inform, spark discussion, and provide real value to marketers.
Pharma Marketing Network
MARCH 16, 2025
Paid social media advertising offers precise audience targeting, real-time analytics, and measurable engagement , making it an essential tool in modern pharma marketing. For additional insights on pharma digital marketing, visit Pharma Marketing Network. Key Benefits of Paid Social Media Advertising for Pharma Brands 1.
Pharma Marketing Network
MARCH 19, 2025
Introduction Social media has become an essential tool for pharmaceutical marketing. To measure success and improve engagement, pharma marketing teams must focus on the right social media analytics. Sentiment analysis tools evaluate positive, neutral, or negative reactions to social media posts. But which metrics truly matter?
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