World of DTC Marketing

MARCH 8, 2021

SUMMARY: The media loves to blame pharma companies for high healthcare costs, but unless we start to invest in healthy lifestyles, we’re headed for a healthcare crisis the likes of which we have never experienced. The media have targeted pharmaceutical companies for a long time because sensational headlines lead to clicks.

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World of DTC Marketing

OCTOBER 25, 2021

SUMMARY: One definitive trend to emerge from the pandemic is that more people are becoming healthcare consumers. They want healthcare to be easier to access and don’t want to wait for necessary medical tests. One urgent care center in Tampa even has its online healthcare records site. People want changes to healthcare.

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Pharma Marketing Network

MARCH 19, 2025

Introduction Social media has become an essential tool for pharmaceutical marketing. To measure success and improve engagement, pharma marketing teams must focus on the right social media analytics. Sentiment analysis tools evaluate positive, neutral, or negative reactions to social media posts. But which metrics truly matter?

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World of DTC Marketing

MARCH 8, 2022

It’s hard not to read a story about how high drug prices are hurting patients, but while drug prices are too high and outpacing inflation, insurers, PBMs, and hospitals are taking huge slices of healthcare dollars with little notice from Congress and the media. The post Is pharma being unfairly targeted by the media?

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Pharma Marketing Network

MARCH 16, 2025

Paid social media advertising offers precise audience targeting, real-time analytics, and measurable engagement , making it an essential tool in modern pharma marketing. Key Benefits of Paid Social Media Advertising for Pharma Brands 1. Best Practices for Optimizing Paid Social Media Campaigns 1.

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Integrity Solutions

NOVEMBER 13, 2020

The important skills that contribute to sales success are constant, regardless of disruptive external events, but they’ll need to be sharpened and tailored to the changing healthcare environment. Healthcare sales has gone through a number of rocky transitions and disruptions over the past decade. Sales managers are key to that.

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Pharma Marketing Network

MARCH 27, 2025

Introduction Social media advertising has undergone a major transformation in the pharmaceutical industry over the past decade. The increasing integration of platforms like LinkedIn, X (formerly Twitter), YouTube, and even TikTok has dramatically shifted how pharma brands engage with healthcare professionals (HCPs), patients, and caregivers.

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Pharma Marketing Network

MARCH 10, 2025

Introduction Social media advertising has become an essential part of pharmaceutical marketing, offering direct access to healthcare professionals (HCPs), patients, and caregivers. This article explores how to develop and optimize paid social media campaigns that drive engagement while staying compliant.

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MedCity News

SEPTEMBER 20, 2023

Gastroenterologist Dr. Austin Chiang has about a decade of experience as a physician influencer on social media. During a conference in Chicago, he encouraged more providers to share their expertise on social media.

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Evolve Your Success

AUGUST 28, 2024

Join us for an enlightening conversation with the distinguished Dr. Alejandro Badia, a world-renowned hand surgeon and healthcare advocate. Dr. Badia provides fascinating insights into the evolution of medical practice, the complexities of Medicare and Medicaid, and his relentless pursuit of high-quality healthcare services.

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Pharma Marketing Network

NOVEMBER 15, 2024

In the world of pharmaceutical marketing, social media marketing strategies are more than a trend; they’re a necessity. Know Your Audience and Their Needs Understanding your audience isn’t just a nice-to-have; it’s the foundation of successful social media marketing strategies. Can pharma brands use humor in social media posts?

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PharmExec

DECEMBER 6, 2023

Experts from Hootsuite noted that the primary social media ROI concern for healthcare companies is the time and money it takes to maintain a multi-platform presence.

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MedCity News

JANUARY 11, 2023

In a media briefing during the J.P. Morgan Healthcare Conference in San Francisco, Paul Hudson said unlike Sanofi, large pharma companies with top-selling drugs have a portfolio akin to a leaky bathtub because in a few years, they will have to replace much of that revenue as drug patents expire.

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Pharma Marketing Network

MARCH 20, 2025

Introduction The healthcare industry is undergoing a significant transformation, and ad budgeting is at the center of this shift. But what is driving this surge in healthcare ad spend? These drivers are reshaping how pharma companies and healthcare organizations allocate their marketing funds.

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Pharmaceutical Representative Training

MARCH 17, 2025

The Evolution of Pharma Sales: Combining AI and Social Media to Promote Brands Pharmaceutical businesses now have access to a whole new level of insights due to social media. Real-world intelligence is evident in the discussions taking place on social media. The expectations of customers are evolving.

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World of DTC Marketing

MAY 19, 2021

The pandemic has been uniquely stressful for healthcare teams. Even social media giants like Facebook are getting involved and offering a wide range of digital support. The post Three ways to combat stress in a remote working healthcare team. 1 Set up a Digital Helpdesk. . #1 1 Set up a Digital Helpdesk. 3 Create social spaces.

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Pharma Marketing Network

MARCH 6, 2025

Social media advertising now plays a crucial role in reaching healthcare professionals (HCPs) and patients , allowing pharma brands to engage, educate, and build trust like never before. But heres the challenge: strict industry regulations make social media advertising tricky for pharma marketers.

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MedCity News

OCTOBER 9, 2024

HLTH, scheduled for October 20-23 in Las Vegas, spotlights individuals across the healthcare ecosystem from high-powered executives such as the head of health technology at tech and social media giant Meta to Lenny Kravitz, who will talk about health equity.

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World of DTC Marketing

SEPTEMBER 9, 2021

SUMMARY: Allowing Medicare to negotiate drug prices is popular with voters because the media has been focused on the high price of some drugs, but this measure won’t lead to lower healthcare costs. Prescription drug costs are only a small part of healthcare costs, and by 2028 U.S. healthcare spending will reach $6.2

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Pharma Marketing Network

NOVEMBER 24, 2024

Understanding the Pharma Market Landscape To succeed, you need to understand the shifting dynamics of healthcare marketing. Targeting Healthcare Professionals (HCPs) Why focus on HCPs? Digital Marketing: A Game-Changer for Pharma The digital revolution has transformed healthcare marketing.

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Healthcare Success

DECEMBER 10, 2024

Yet many healthcare organizations still rely on SEO strategies and tactics that were "best practices" a decade ago. Its no surprise that countless healthcare providers and other businesses are seeing drops in rankings and traffic after Google's Helpful Content Update. Did you know Google changes its algorithm up to 200 times a day?

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PharmExec

JANUARY 19, 2023

Fran Pollaro talks with Amanda Powers-Han, chief marketing officer at Greater Than One, a full-experience marketing agency dedicated to healthcare, about what’s trending in early 2023 for pharma media mixes.

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MedCity News

AUGUST 1, 2023

The comments have sparked some media attention, but healthcare finance experts say the practice of cherry-picking patients is nothing new to the industry. Last week, the CFO of Universal Health Services stated that the company chooses which patients to treat based on whose insurance plans offer the highest payments.

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MedCity News

SEPTEMBER 21, 2022

New consumer and employee personas have emerged during the pandemic and healthcare organizations must pay attention to these new pivotal groups — such as young workers who only know work-from-home and people who make investment decisions based on social media — in order to stay relevant in a post-pandemic world.

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Pharmaceutical Technology

NOVEMBER 25, 2022

Artificial intelligence (AI) was seen as one of the top current investment priorities and was thought to continue to attract investment in the healthcare sector in the upcoming two years, according to GlobalData's latest report ‘Digital Transformation and Emerging Technology in the Healthcare Industry - 2022 Edition’.

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Healthcare Success

NOVEMBER 1, 2024

Our Senior Marketing Strategist, Kathy Gaughran, recently shared invaluable insights at the 2024 Mental Health Marketing (MHM) conference about how to reach consumers during their healthcare journey. We invite you to  subscribe to our blog  and connect with us on LinkedIn: Stewart Gandolf , Kathy Gaughran , and  Healthcare Success.

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World of DTC Marketing

MARCH 22, 2021

SUMMARY: Television remains the most important medium for healthcare advertising , accounting for 54.7% However, recent trends indicate that healthcare marketers are shifting more dollars to digital ads. The majority of healthcare consumers start their journey by finding and comparing providers online, usually through search.

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Evolve Your Success

AUGUST 16, 2022

How can healthcare practices and medical sales representatives use social media for business growth? Justin also talks about the specific services they offer to physicians, surgeons, and other healthcare practitioners. Sales Reps, Surgeons, And Social Media With Justin Knott. — Watch the episode here.

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MedCity News

JULY 24, 2023

Social media should play a bigger part in public health crisis planning, according to a recent analysis. The analysis explored the crucial role that Twitter and other social media platforms played when the app for Abbott’s FreeStyle Libre system crashed earlier this month in the U.K.

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MedCity News

MARCH 31, 2023

Over the past decade, influencer marketing has become a popular tool for brands looking to […]

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Healthcare Success

APRIL 3, 2025

Trimming your marketing budget might seem like a quick way to cut costs, but it can hurt your healthcare business more than you thinkespecially during economic uncertainty. With uncertainty surrounding impending tariffs, inflation, a tightening labor market, and rising healthcare costs, consumer confidence is beginning to dip.

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Healthcare Success

JANUARY 14, 2025

How can healthcare companies use marketing and branding to drive growth and reduce risks in preparation for mergers and acquisitions (M&A)? In this podcast, Victora Shepherd and I explore the critical role of brand integration throughout the M&A lifecycle, with a focus on private equity-backed healthcare companies.

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Pharma Marketing Network

JULY 12, 2023

Social media platforms can be a great way for pharmaceutical companies to connect with their target audience and promote their products or services. However, there are some important factors to consider before deciding whether or not social media is right for your business. You can also use Instagram to run contests and giveaways.

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Medico Reach

JUNE 13, 2022

One of the essential parts of exponential growth in the healthcare emporium is effective marketing strategies. Furthermore, with the increment in the need for hospital beds, healthcare systems are in dire need of such approaches. Like any industry, a relevant marketing strategy can help healthcare practices rise effectively.

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World of DTC Marketing

JANUARY 4, 2021

Many organizations have postponed market research due to the pandemic but knowledgeable DTC marketers should be aware of the progressive trends in healthcare. The age of social media has proved that people like to share experiences around brands. Running TV ads over and over because you bought media time is counterproductive.

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Healthcare Success

OCTOBER 30, 2023

Do you want to position your healthcare products and services where your target audience actively seeks them? Focus on reputation-building digital marketing strategies to build healthcare consumer confidence in your providers, products, and services. Do you want to compete in each of your local markets? Why is this so important?

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Infuse Medical

DECEMBER 17, 2024

This media becomes especially important in healthcare since it enables the clear, concise, and efficient communication of difficult medical ideas, techniques, and patient education resources. Medical video production is producing excellent videos, especially for the demands of the pharmaceutical, medical device, and healthcare sectors.

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