Pharma Marketing Network

MARCH 20, 2025

Introduction The healthcare industry is undergoing a significant transformation, and ad budgeting is at the center of this shift. But what is driving this surge in healthcare ad spend? More importantly, how can pharma marketing executives capitalize on these trends to maximize ROI?

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Pharma Marketing Network

APRIL 16, 2025

In the ever-evolving healthcare landscape, especially in 2025, content marketing strategies have moved from optional to mission-critical for pharma brands. And as generative AI, real-world evidence, and physician-level targeting reshape the rules, only agile marketers will keep up. But not just any content will do.

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Pharma Marketing Network

MARCH 19, 2025

Introduction In the highly regulated pharmaceutical industry, audience engagement is more than just a marketing goalit is a necessity for building trust with healthcare professionals (HCPs) and patients. This article explores effective audience engagement strategies tailored for pharma marketers, focusing on both HCPs and patients.

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Evolve Your Success

MAY 15, 2024

A Mother’s Day special! Join us as we sit down with Sydney Selby , the innovative Vice President of Sales, Marketing, and Medical Education at Renata Medical , during a week when we honor mothers and the gifts they bring into our lives. Subscribe, rate, review, and share!

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Pharma Marketing Network

MARCH 19, 2025

Introduction Social media has become an essential tool for pharmaceutical marketing. To measure success and improve engagement, pharma marketing teams must focus on the right social media analytics. This article explores the key metrics pharma marketing teams should prioritize to drive success. But which metrics truly matter?

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Pharma Marketing Network

MARCH 11, 2025

Introduction Pharma marketing is constantly evolving, with new digital tools, regulatory updates, and data-driven strategies shaping the industry. How do pharma marketing executives ensure they are using the best tools and strategies? Which platforms provide valuable insights for reaching healthcare professionals (HCPs) and patients?

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Pharma Marketing Network

FEBRUARY 17, 2025

Introduction: Choosing the right pharmaceutical marketing company is like picking a strategic partnerit can make or break your brands success. In todays competitive market, where digital strategies and patient-centric approaches are essential, having an expert partner is more critical than ever.

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Pharma Marketing Network

MARCH 24, 2025

The pace of change in healthcare marketing has reached an all-time high. This is especially true when it comes to developing modern pharma marketing strategies. However, the healthcare landscape is no longer static. For pharma marketing executives, this means traditional planning models may no longer suffice.

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Medico Reach

JUNE 29, 2022

You need strategic market research to validate your credibility as a healthcare company. For this reason, you need the help of reliable healthcare market research companies. Fortunately, you can take advantage of our curated list of the top 25 healthcare market research companies. Reckner Healthcare.

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MedCity News

FEBRUARY 1, 2024

There’s a common belief in the healthcare industry that partnering with Group Purchasing Organizations (GPOs) means that most or all non-clinical purchases are covered by the contract. Considering the scale of operations in the healthcare sector, the amount of money that isn’t maximizing its purchasing power is staggering.

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Pharma Marketing Network

NOVEMBER 15, 2024

In today’s digital-first world, Pay Per Click (PPC) advertising has become an essential strategy for pharma marketing executives. Imagine having a tool that allows you to target specific audiences actively searching for healthcare solutions, like branded medications or treatment options. PPC does just that. Simple: visibility.

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Pharma Marketing Network

APRIL 9, 2025

In a world dominated by digital conversations, failing to master pharma digital marketing is no longer an optionits a risk to market performance. Pharma marketers today must navigate not only consumer expectations but also a tightly regulated environment. Pharma digital marketing strategies must meet users where they areonline.

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World of DTC Marketing

MAY 17, 2021

The pandemic has affected healthcare dramatically as searches for health information beyond COVID, have skyrocketed and patients have become used to virtual health visits. DTC marketing needs to evolve if it’s to remain relevant as part of the brand objectives. So what is the purpose of DTC? That’s not true at all.

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World of DTC Marketing

APRIL 13, 2021

I reached out to three HCP marketing people at different pharma companies and asked them for their feedback on this survey. So is the future of HCP marketing digital? 5ive: Doximity- Doximity is the largest community of healthcare professionals in the country – with over 70% of U.S. Where to start? They advertise 3.7

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Infuse Medical

MAY 14, 2024

Through the use of specialized hardware, such as VR headsets or goggles, and software applications, users can perceive and interact with this digital environment as if they were physically present within it. Additionally, regulatory constraints and budget limitations pose significant challenges to traditional marketing efforts.

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Healthcare Success

DECEMBER 2, 2024

And when woven into your content marketing strategy, a strong value proposition becomes essential for increasing patient volume and revenue in the healthcare industry. By consistently reinforcing your value proposition across various digital channels, marketers can build trust, attract the right customers, and drive conversions.

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Healthcare Success

MAY 9, 2023

A successful health system, hospital, practice, or healthcare organization website facilitates patient communication and helps you win more of the patients you want. To get on page #1 for an organic search, you need a strong healthcare marketing SEO company, a solid website, an even stronger medical SEO strategy, and a tactical SEO team.

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Infuse Medical

DECEMBER 17, 2024

Maintaining high standards of patient care in the healthcare scene of today depends on operational efficiency and exact administration of medical devices. Leading change in these processes is virtual reality (VR), which provides creative ideas for fleet management of medical equipment and operational optimization in healthcare.

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Healthcare Success

FEBRUARY 24, 2025

This week's podcast dives into successful sales leadership and is relevant to most healthcare verticals, including B2B sales in SaaS, pharmaceuticals, medical device, hospitals, etc. My guest, Chris Jennings , CEO of Chris Jennings Group , reveals the essential traits of successful healthcare sales leadership. Why Listen?

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Infuse Medical

DECEMBER 17, 2024

3D medical animation has become a revolutionary tool in today’s fast-paced healthcare environment, where clarity and accuracy rule. Although some may want to produce animations in-house, working with a specialized 3D medical animation company like Infuse Med has many benefits. What is 3D Medical Animation?

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Infuse Medical

SEPTEMBER 9, 2024

The demand for highly qualified individuals is never stronger in the fast-paced and always changing environment of healthcare. Competency-based training healthcare is a novel method emphasizing on the acquisition of the exact skills and information required for healthcare professionals to perform in their positions.

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Healthcare Success

JULY 1, 2024

The good news is that marketing has finally begun to break through the silence on many of our biggest health taboos, including but not limited to topics like mental health, addiction, and sexual issues. But how can healthcare organizations ensure their campaigns are successful and engage the right audiences?

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Pharma Marketing Network

MARCH 20, 2025

Introduction The pharmaceutical industry faces unique challenges in digital marketing, especially when it comes to reaching healthcare professionals (HCPs) and patients effectively. But how does ad retargeting work in pharma marketing, and what strategies yield the best results?

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PM360

MARCH 22, 2024

AI-driven healthcare is making its way into our lives and with it comes positive changes Imagine a world where my AI emails your AI and they join forces to schedule our coffee chat. Welcome to the future, where AI in healthcare marketing isn’t just a concept— it’s the new normal.

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Healthcare Success

APRIL 8, 2024

As an engineering undergrad, I took a Marketing 101 class on a lark, seeking to better understand the psychology behind consumer behavior and developing products with a competitive edge. On the first day of class, we learned the fundamental concept of the 4 Ps of marketing. What Are the 7 Ps of Marketing? Positioning.

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PM360

JANUARY 7, 2025

Acquisition highlights companies shared commitment to clients, workplace culture, and attracting the industrys best people TORONTO, ON/SARATOGA SPRINGS, NY January 7, 2025 Klick Health today announced it has acquired Peregrine Market Access, a leading market access strategy and value communications specialist in life sciences.

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Pharma Marketing Network

MARCH 18, 2025

Introduction Reaching healthcare professionals (HCPs) in the pharmaceutical industry has become increasingly challenging due to strict regulations, evolving digital landscapes, and the growing demand for personalized content. This makes PPC a cost-effective strategy for reaching niche healthcare audiences.

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Healthcare Success

MAY 22, 2024

Is your email marketing HIPAA compliant? Most healthcare marketers are unaware that seemingly innocuous patient email marketing campaigns are yet another area where you could inadvertently run afoul with HIPAA regulations, or, even worse, suffer a breach. Do you have adequate encryption at every step? Are you sure?

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Infuse Medical

OCTOBER 21, 2024

VR healthcare training is fast becoming popular in the medical sector and is transforming the way that doctors are taught and educated. Introduction to VR in healthcare Virtual reality medical education is the use of VR technology to create virtual settings where healthcare professionals may practice and refine their abilities.

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Healthcare Success

FEBRUARY 27, 2023

And now that Google has openly stated, “Appropriate use of AI or automation is not against our guidelines,” it begs the question: Should we use it to produce healthcare content? Before deciding if and how to use ChatGPT for healthcare writing and SEO, there are several issues to understand. Let’s explore: What is ChatGPT?

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Evolve Your Success

FEBRUARY 26, 2025

Today’s episode has a special guest, Andy Olen. Andy’s corporate career spanned 17 years of sales, marketing, and global leadership experience in the medical technology industry with Fortune 500 companies. Andy, and his teams, sold and marketed over $4.5 billion worth of healthcare products on five continents.

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Infuse Medical

MARCH 22, 2024

In today’s rapidly evolving healthcare landscape, the integration of cutting-edge technologies like Virtual Reality (VR) is transforming the way medical professionals are trained and patients are cared for. However, navigating the plethora of options available in the market can be daunting. What is Virtual Reality (VR)?

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PM360

APRIL 21, 2025

How can the MIT education be applied to firms at the intersection of engineering, healthcare and management? Q With explosive changes in engineering, healthcare, and management, how do your colleagues and you position for success? Dr. Yu is also a Regional Director with the Harvard Business School Healthcare Alumni Association.

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Pharma Marketing Network

JULY 25, 2023

In today’s digital world, partnering with a competent and reliable digital marketing agency is crucial for businesses seeking to enhance their online presence, reach their target audience, and achieve their marketing goals. Additionally, establish a realistic budget that you are willing to invest in digital marketing services.

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Nixon Gwilt Law

MAY 29, 2024

Healthcare delivery is changing, and digital health is revolutionizing healthcare, creating a burgeoning market opportunity for software-as-a-medical-device (SaMD) and digital therapeutic (DTx) products. Software automating simple tasks for healthcare professionals.

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Healthcare Success

OCTOBER 17, 2024

Struggling with burnout while maintaining high-quality healthcare services that patients love? Tune in to our latest podcast as Lee Aase, founder of HELPCare, LLC, shares how he transitioned from his pioneering social media work at Mayo Clinic to lead an innovative membership-based direct-to-patient healthcare business.

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Pharma Marketing Network

MARCH 20, 2025

Introduction The landscape of healthcare marketing is evolving faster than ever, with new digital trends, regulatory updates, and consumer behaviors reshaping the industry on a weekly basis. For pharma marketing executives and their teams, staying ahead requires agility, data-driven decision-making, and a proactive approach.

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