MedCity News

OCTOBER 2, 2023

Healthcare-focused market research firm Trilliant Health published a report detailing the 10 most significant economic trends affecting U.S. healthcare stakeholders in 2023.

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MedCity News

AUGUST 1, 2023

Ultimately these can be tied back to ROI and stakeholder value that move past typical marketing performance metrics or traditional brand metrics. AI can index company narratives relative to strategy, opportunities, and threats, and create benchmarks to watch over time related to sentiment, intensity, and impressions.

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MedCity News

FEBRUARY 15, 2023

Gen X is at the height of its spending potential. population of 65 million has saved a collective $13 trillion and owns 29% of the nation’s household wealth (versus just 6.4% owned by millennials).

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World of DTC Marketing

MARCH 8, 2021

SUMMARY: The media loves to blame pharma companies for high healthcare costs, but unless we start to invest in healthy lifestyles, we’re headed for a healthcare crisis the likes of which we have never experienced. This means higher healthcare costs. has the potential to tax our already burdened healthcare infrastructure.

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MedCity News

DECEMBER 13, 2024

Investing in strategic healthcare communications is not just good marketing, it is essential for organizations that want to restore trust and improve patient outcomes. The post The Role of Marketing in Building Trust Between Providers and Patients appeared first on MedCity News.

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MedCity News

JANUARY 21, 2025

In this second of a two-part article, we’ll cover common obstacles and offer insights on how to overcome these barriers to achieve success in the healthcare market. The post Market Acceptance: Key Challenges for Health Tech appeared first on MedCity News.

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MedCity News

NOVEMBER 15, 2023

A hearing healthcare veteran consultant, who has significant hearing loss, describes 7 market-tested best practices. Understanding the consumer-patient journey is crucial to developing strategic priorities for companies across hearing healthcare, from hearing aids to cochlear implants to gene/drug therapy.

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World of DTC Marketing

MAY 2, 2021

SUMMARY: A new survey from the Kaiser Family Foundation and the Purchaser Business Group on Health shows signs that corporate executives might be warming to the idea of government getting more involved to rein in the excesses of the healthcare system. The company also did well in the stock market. Big changes are coming.

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MedCity News

APRIL 24, 2024

Algorithms make it possible for companies to fix prices without explicitly coordinating with one another, posing a new test for regulators policing the market, said Lina Khan, chair of the Federal Trade Commission, during a media event hosted by KFF.

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Pharma Marketing Network

NOVEMBER 7, 2024

In today’s digital world, healthcare email marketing is more than just sending out newsletters. It’s a strategic tool that, when done right, can boost engagement, nurture relationships with healthcare professionals (HCPs), and increase brand awareness. But how can pharma companies truly maximize the potential of email marketing?

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MedCity News

JANUARY 22, 2023

The healthcare navigation market — especially companies targeting self-insured employers — is fairly crowded. You […]

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World of DTC Marketing

NOVEMBER 16, 2021

SUMMARY: Omnichannel marketing employs the simultaneous implementation of channels across personal, non-personal, and media and addresses the integrated needs of multiple stakeholders – consumers/patients, healthcare professionals, and payers. There is no doubt that healthcare is the middle of an evolution not seen in over 30 years.

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MedCity News

AUGUST 5, 2024

During a webinar hosted by PitchBook, healthcare experts shared that the food-as-medicine space will likely see consolidation in the future, as well as advancements in technology and reimbursement. The post What Does the Future of the Food-As-Medicine Market Look Like? appeared first on MedCity News.

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MedCity News

FEBRUARY 12, 2024

Who do the California Office of Healthcare Affordability’s cost and market impact review regulations apply to? That depends on three questions, according to a recent webinar.

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Healthcare Success

JANUARY 14, 2025

How can healthcare companies use marketing and branding to drive growth and reduce risks in preparation for mergers and acquisitions (M&A)? In this podcast, Victora Shepherd and I explore the critical role of brand integration throughout the M&A lifecycle, with a focus on private equity-backed healthcare companies.

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World of DTC Marketing

JANUARY 1, 2022

Yes, there will be changes in healthcare in the coming years but put away the thoughts that telehealth and wearable devices will revolutionize healthcare. Digital, within healthcare, is used differently by online health seekers. Some of the questions I get from senior marketing people leave me speechless.

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Eversana Intouch

NOVEMBER 26, 2024

The Current Landscape: AI’s Transformative Impact on Healthcare Marketing The healthcare marketing industry is at the forefront of a significant transformation, driven by advances in artificial intelligence (AI). These developments mark only the beginning of what AI can achieve in healthcare marketing.

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MedCity News

OCTOBER 11, 2022

Rethinking the entire patient-as-consumer experience to create something that’s pure, clean, modern and friendly is a fundamental requirement for building and maintaining their brand.

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Pharma Marketing Network

NOVEMBER 24, 2024

But how do you stand out in a crowded market? Let’s explore the top strategies pharma marketers can adopt to thrive. Understanding the Pharma Market Landscape To succeed, you need to understand the shifting dynamics of healthcare marketing. Targeting Healthcare Professionals (HCPs) Why focus on HCPs?

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World of DTC Marketing

OCTOBER 25, 2021

SUMMARY: One definitive trend to emerge from the pandemic is that more people are becoming healthcare consumers. They want healthcare to be easier to access and don’t want to wait for necessary medical tests. One urgent care center in Tampa even has its online healthcare records site. People want changes to healthcare.

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MedCity News

NOVEMBER 3, 2023

This article delves into the importance of audience segmentation, offers guidance on identifying distinct audience groups, and discusses influential personas in healthcare.

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Healthcare Success

APRIL 3, 2025

Trimming your marketing budget might seem like a quick way to cut costs, but it can hurt your healthcare business more than you thinkespecially during economic uncertainty. With uncertainty surrounding impending tariffs, inflation, a tightening labor market, and rising healthcare costs, consumer confidence is beginning to dip.

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MedCity News

DECEMBER 13, 2023

When it comes to organizational growth, the concept of “growth by any means” is hurting the hospital’s bottom line and pushing healthcare to a tipping point – adding expense to American healthcare without adding value.

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World of DTC Marketing

MARCH 5, 2022

American healthcare is the most expensive globally, but it’s not close to being the best. Our healthcare system has become like a mass-market retailer, in the door to treat the problem and out the door with an Rx or other treatment recommendation. So how can our broken healthcare system address this issue?

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MedCity News

AUGUST 21, 2023

Healthcare M&A deals are expected to pick up over the next few months, and one expert is predicting that the biopharma sector in particular will see especially robust activity.

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PharmaVoice

JUNE 2, 2023

Healthcare pros share the market drivers they believe are having the biggest impact on the industry.

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Pharma Marketing Network

MARCH 20, 2025

Introduction The healthcare industry is undergoing a significant transformation, and ad budgeting is at the center of this shift. But what is driving this surge in healthcare ad spend? More importantly, how can pharma marketing executives capitalize on these trends to maximize ROI?

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MedCity News

JULY 17, 2023

The at-home care field holds significant market potential. As the subsector continues to grow, some leaders of home healthcare startups are challenging misconceptions that some other industry stakeholders may still have, including the misbelief that at-home care is only for senior citizens and that this care model lacks scalability.

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MedCity News

OCTOBER 3, 2024

AI startups should be thoughtful about which healthcare market(s) they’re going after, according to investors at Bessemer Venture Partners. Healthcare AI startups seeking venture capital face heightened expectations for scale, which requires access to substantial total addressable markets.

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Fierce Pharma

OCTOBER 1, 2024

Fierce Pharma’s Rebecca Willumson sits down with Chris Paquette, founder and CEO of DeepIntent, to delve into the pressing challenges, emerging trends, and exciting opportunities in healthcare marketing.

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MedCity News

NOVEMBER 21, 2023

A California payer lays out the three things she wishes all entrepreneurs knew about how to bring their ideas to market most effectively and initiate successful collaboration.

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Fierce Pharma

JUNE 26, 2024

Thirteen years after his passing, Sir David Jack still looms as an innovative force in healthcare. Verona Pharma has earned an FDA approval for Ohtuvayre, a potential blockbuster with a novel mechanism of action, to treat patients with chronic obstructive pulmonary disorder (COPD).

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World of DTC Marketing

JUNE 22, 2022

America’s profit-riddled healthcare-industrial complex consumes 17% of GDP, equivalent to $3.6trn a year. However, changes are slowly being implemented that could lower healthcare costs. Healthcare is ripe for disruption, but any attempt to disrupt our state of healthcare has been met with pushback and challenges.

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MedCity News

OCTOBER 5, 2022

million Medicare-eligible adults in 52 markets. The insurer is expanding its offerings for its $0-premium Preferred Provider Organization plans and special needs plans for dually eligible beneficiaries. Alignment is adding 14 counties to its footprint, bringing its reach to 8.3

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MedCity News

SEPTEMBER 19, 2023

The Federal Trade Commission doesn’t get notified about every deal, which can lead to a slow consolidation of the market, said Lina Khan, chair of the FTC. She made these comments on Monday during the Oliver Wyman Health Innovation Summit 2023 held in Chicago.

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Pharma Marketing Network

MARCH 12, 2025

In a highly regulated industry, choosing the right keywords can determine whether your ads reach healthcare professionals, patients, or caregivers effectively. In a highly regulated industry, choosing the right keywords can determine whether your ads reach healthcare professionals, patients, or caregivers effectively.

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MedCity News

MARCH 8, 2024

Regardless of the path to market they ultimately take, DTx companies must be poised to harness and deploy data and information that can prove their products’ economic value. Without it, the innovative treatments that they produce will continue to struggle to find success.

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