World of DTC Marketing

MARCH 10, 2022

AbbVie, Humira’s manufacturer, kicked off 2020 with a price increase in excess of 7 percent on its mega-blockbuster brand-name treatment. The cost of Humira, which is injected via syringe, was more than $72,000 a year on prescription drug websites this week and is not expected to come down until at least 2023.

Prescription 205

Prescription Pharmaceutical products Pharmaceutical Marketing 205

Pharma Marketing Network

MARCH 12, 2025

In a highly regulated industry, choosing the right keywords can determine whether your ads reach healthcare professionals, patients, or caregivers effectively. Understanding how patients and healthcare professionals search for medical information is key. Januvia prescription cost) and non-branded (e.g., A mix of branded (e.g.,

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Marketing Pharma Prescription Competition 59

Pharmaceutical Technology

APRIL 24, 2023

The Covid-19 pandemic pushed the healthcare industry toward rapid digitalisation, with the rise of telehealth, telepresence systems, remote diagnostics, predictive AI, and wearable technology now changing the way healthcare is delivered and improving patient outcomes.

Healthcare 95

Healthcare Healthcare Doctors Patients 95

Scott’s Directories

JULY 17, 2024

The healthcare landscape is rapidly evolving, and pharmaceutical marketing needs to adapt to keep pace. One of the most powerful tools at your disposal is prescription data. This article will explore how to maximize prescription data for effective pharmaceutical marketing.

Prescription 52

Prescription Marketing Pharmaceutical Doctors 52

pharmaphorum

JANUARY 6, 2023

In 2023, expect manufacturers to further shift their focus away from acquiring new patient prescriptions to retaining existing customers. The account carried an official blue check mark, but in fact it did not belong to the prescription drugmaker. in 1979 to 2.8%in Ensuring patient access.

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Prescription Manufacturing Patients Side effects 105

World of DTC Marketing

NOVEMBER 18, 2021

prices on seven of the 10 costliest prescription drugs in 2020 without justification, increasing drug spending by $1.67 They can rationalize that their drugs help patients and that they are removed from the “business end” of the business but the fact remains that they are raping our healthcare system and costing every taxpayer.

Pharma 202

Pharma Medicine Prescription Manufacturing 202

pharmaphorum

SEPTEMBER 24, 2022

By introducing medication tracking to its existing iPhone Health app, Apple just did for prescription drug users what it did for anyone with a physical wallet or airplane boarding pass. For manufacturers of the drugs being prescribed and tracked, patients will only interact with their products and any related apps as needed ?

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Medical Pharma Prescription Patients 105

Evolve Your Success

MAY 8, 2024

Picture a tool that does more than just scratch the surface; we’re talking about a deep dive into healthcare practitioner’s activities, from the operating room to prescription trends. Join us for a conversation that’s as rich in personal anecdotes as it is in industry insights.

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Medical sales Sales Strategy Medical Sales 130

Pharma Leaders

JUNE 9, 2023

Cosette Pharmaceuticals has acquired the worldwide rights to prescription drug, Intraros, from Endorecherche’s subsidiary Endoceutics. In partnership with MSH Pharma, Cosette will leverage its unique commercial and manufacturing capabilities to ensure continued patient access to Intrarosa.

Prescription 52

Prescription Distribution Pharma Pharmaceutical 52

World of DTC Marketing

NOVEMBER 3, 2021

High drug prices preferentially benefit the largest drug manufacturers, which spend only about 10 to 20 percent of their revenue on research and development — far less than they spend on marketing, administration, and stock buybacks and dividends. 12 of the 16 most profitable companies in Q2 were pharmaceutical firms. But it’s a lie.

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Government Pharma Manufacturing Pharmaceutical research 173

PM360

APRIL 4, 2025

For prescription drugs, this takes the shape of patient support programs (PSPs): opt-in enabled, manufacturer-provided services in the form of live support, AI support, educational tools, and financial resources, typically offered to eligible prescribed patients at no additional cost.

Patients 40

Patients Healthcare Provider Prescription Pharmaceutical 40

PM360

AUGUST 9, 2022

One reason for this growth is an increasing demand for personalized healthcare technologies as patients look for advances in how healthcare is delivered following the pandemic. Unlike other formulary optimization solutions, Levrx delivers plan-specific and real-time prescription insights. billion in 2030 at a CAGR of 9.2%.

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Prescription Medical Patients Side effects 105

European Pharmaceutical Review

NOVEMBER 15, 2022

As ISPE GAMP 5 Second Edition notes in the preface “Operating in a highly regulated industry may lead practitioners to apply prescriptive and rigid compliance-based approaches that are not commensurate with and not effective in managing any actual risk to the product and the patient.”

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Manufacturing Pharma Food and Drug Administration Safety 98

PM360

SEPTEMBER 21, 2023

As many in the industry now know, the Inflation Reduction Act (IRA) is the most significant reform of Medicare prescription drug coverage since the creation of Part D and has wide-ranging implications for the healthcare industry. CMS will present an initial offer for each drug’s maximum fair price (MFP) by February 1, 2024.

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Manufacturing Marketing Competition Physicians 111

European Pharmaceutical Review

JULY 4, 2024

1 For use as prescription drugs, a botanical product must be approved by the FDA: to date, only two have gained this approval. 2 Approach taken by regulators in the UK The Medicines and Healthcare products Regulatory Agency regulates herbal medicines in the UK. 13 Currently, over 350 herbal remedies have been granted a THR licence.

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Marketing Food and Drug Administration Medicine Prescription 103

Medico Reach

AUGUST 28, 2024

When it comes to generative AI for healthcare , it analyzes large sets of unstructured data such as clinical notes, diagnostic images, medical charts and recordings. Use of Gen AI in Different Healthcare Organizations Gen AI is used according to the size and structure of the healthcare establishment it is present in.

Healthcare 52

Healthcare Healthcare Physicians Pharmaceutical products 52

Pharma Pathway

OCTOBER 20, 2022

is one of the leading API & Formulations manufacturing and marketing pharmaceutical Company. Role & Responsibility: Demonstrate or present and promote products to healthcare professionals like doctors and pharmacists. Prescription generation. Job Description. Alembic Pharmaceuticals Ltd. Age: Up to 24 years.

Pharmaceutical 81

Pharmaceutical Distribution Prescription Doctors 81

PM360

AUGUST 9, 2022

Addressing the issue of medication adherence begins before a patient even fills their first prescription. In a recent study, 50% of healthcare consumers reported that a bad digital experience with their provider ruined the entire experience while 39% felt that a good digital interaction had a positive influence,” Van Inwegen explains.

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Food and Drug Administration Patients Prescription Medical 105

Pharmaceutical Technology

JULY 20, 2022

They will [check] new prescriptions for appropriateness and accuracy and that doesn't really change based on who's prescribing it.”. And, if there are concerns, the pharmacist can call their healthcare provider to develop a plan. Still, pharmacists having prescription authority is not without precedence, Ganio says.

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Food and Drug Administration Physicians Medical Prescription 111

PM360

JULY 25, 2024

Clark brings over 35 years of pharmaceutical and healthcare expertise to GoodRx. GoodRx, the leading prescription savings platform in the U.S., Mr. Clark brings to GoodRx over 35 years of experience in the pharmaceutical and healthcare industries. today announced the election of Ian T. Clark to its Board of Directors.

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Prescription Government Healthcare Healthcare 52

PM360

MAY 15, 2023

“Laura is a dynamic leader that has a terrific understanding of the needs of patients and manufacturers—particularly in the specialty medication arena,” says Frank Dana, President and Chief Commercialization Officer, ConnectiveRx. Interestingly, her approach was not only shaped by professional aptitude.

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Sales Pharma sales reps Prescription Recruitment 94

Pharma Pathway

OCTOBER 7, 2022

is one of the leading API & Formulations manufacturing and marketing pharmaceutical Company. Role & Responsibility: Demonstrate or present and promote products to healthcare professionals like doctors and pharmacists. Prescription generation. Job Description. Alembic Pharmaceuticals Ltd. Pharmacy/ B.Pharmacy/ MBA.

Pharmaceutical 79

Pharmaceutical Distribution Prescription Medical 79

PM360

OCTOBER 22, 2024

Improving our collective understanding of the patient’s overall healthcare experience is necessary to effectively deliver prescription support. How can we ensure that vital prescription information reaches patients when they need it? Where and how you message HCPs and patients must synchronize with when they are engaged.

Medical 52

Medical Patients Prescription Doctors 52

pharmaphorum

JANUARY 27, 2023

While SaveOnSP is the nominal target of the lawsuit, it claims to expose one of the failings in the US health insurance sector, adding fire to an increasingly heated exchange between pharma manufacturers and pharmacy benefit managers (PBMs), which have blamed each other for high medicine prices in the US.

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Insurance Medicine Patients Prescription 105

Pharma Leaders

MAY 15, 2023

Manufacturers of amphetamine and methylphenidate products, a class of stimulant medications used to treat ADHD and other disorders, must update their labeling and prescribing information to “clearly inform” patients, caregivers and healthcare professionals risks associated with these medications.

Medical 52

Medical FDA Prescription Manufacturing 52

Clarivate

JULY 5, 2023

biologics market and reduce prescription drug costs. In 2022, it made its manufacturer, AbbVie, $21.2bn. This strategy is often chosen by the brand manufacturers who offer higher rebates at the net price level in exchange for better placement on formularies. The current U.S.

Marketing 97

Marketing Physicians Manufacturing Competition 97

Pharmaceutical Technology

APRIL 26, 2023

The conceptualisation, development and manufacturing of primary packaging in the pharmaceutical industry require a meticulous and multi-disciplinary approach to ensure that the products meet the highest standards of safety and efficacy.

Manufacturing 52

Manufacturing Medical Food and Drug Administration Pharmaceutical 52

Pharmaceutical Technology

FEBRUARY 28, 2023

Novartis overview Novartis is a healthcare company that focuses on the discovery, development, manufacture and marketing of prescription and generic pharmaceutical products and eye care products.

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Prescription Pharmaceutical products Networking Pharmaceutical 68

European Pharmaceutical Review

NOVEMBER 8, 2022

In the current US Congressional session, Congress has focused heavily on legislation directed at reducing prescription drug prices. The new law will also require drug manufacturers to pay rebates to Medicare if they increase drug prices faster than consumer inflation. 5) monitoring access to biosimilars.

Food and Drug Administration 52

Food and Drug Administration Pharma Manufacturing Prescription 52

PM360

SEPTEMBER 21, 2023

Attention deficit hyperactivity disorder (ADHD) drug Vyvanse (lisdexamfetamine dimesylate) , manufactured by Takeda, also is facing generic competition. The 505(b)(2) New Drug Application process is a streamlined approval pathway for manufacturers to submit new drug applications.

Management 105

Management Manufacturing Sales Competition 105

PM360

MAY 15, 2023

Ultimately, she helps industry utilize technology that connects the ecosystem from the manufacturer, pharmacy, hub, and payer to bring therapies to patients. Karina joined OptimizeRx in 2021, where she has increased the digitalization of access to help move drug manufacturers away from manual processes.

Physicians 59

Physicians Electronics Manufacturing Prescription 59

PM360

MAY 21, 2024

Manufacturer assistance programs are designed to make treatments more affordable, yet only about 10% of these dollars are used by patients. The cost of filling a prescription can keep 21% of patients from getting an Rx, and one in ten patients will modify their treatment plan because of cost, according to recent polling data from KFF.

Electronics 52

Electronics Prescription Pharmaceutical manufacturing Patients 52

PM360

JULY 13, 2023

2021 revealed that roughly one in four prescriptions were never filled. through diagnosis, medication selection, prescription, and chronic disease management. “Drugs don’t work in patients who don’t take them,” C. Everett Koop, MD, U.S. Surgeon General, said in 1985. Novartis’ analysis of claims data from Nov. 2020 to Oct.

Patients 98

Patients Side effects Insurance Medical 98

pharmaphorum

DECEMBER 18, 2022

However, most models are based on an old-fashioned and expensive call centre-based approach that fails to meet the needs of patients and healthcare providers (HCPs) as consumers. Yet, the healthcare experience is antiquated. entertainment or consumer apps), before it is production-worthy for mission-critical healthcare applications.

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Biopharma Patients Prescription Medical 98

PM360

AUGUST 24, 2023

Most market access teams at pharmaceutical and biotech manufacturers have the same problem: evidence of clinical effectiveness isn’t always enough to affect prescribing behavior, often due to—accurate or misperceived—access and affordability concerns. Seamless integration with core data and systems.

Pharma 98

Pharma Marketing Physicians Insurance 98

Clarivate

OCTOBER 25, 2023

While more expensive than type 2 diabetes drugs, blood thinners follow a similar pattern of high prescription volumes. In both cases, a shift in formulary placement could lower prescription volumes and reduce member utilization. With 27.5% exclusions exist for orphan drug designation and biosimilar competition ).

Prescription 52

Prescription Physicians Manufacturing Healthcare 52

Eversana Intouch

FEBRUARY 1, 2023

Are more prescriptions being written and fulfilled to validate the time, money, and resoures allocated? Manufacturers can’t afford to deploy traditional omnichannel strategies that lack real ROI. Unfortunately, the answer is no across the board.”

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Prescription Marketing Manufacturing Sales 59