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Wego health’s self-serving survey

World of DTC Marketing

Imagine a survey like this from a company that specializes in patient influencers. Health websites such as WebMD or those by the Mayo Clinic, healthcare providers, and patient advocacy websites were the most trusted” The research I have sat in indicates that this statement is half true.

Media 180
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Everything You Need to Know About Prior Authorizations in Healthcare

Referral MD

Prior authorization is a pivotal component of healthcare, bridging the relationship between patients, healthcare providers, and insurance companies. This ensures the efficient use of healthcare resources while reducing unnecessary expenditures. Photo by terovesalainen on Adobe Stock What Is Prior Authorization?

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How Government Healthcare Can Prevent Global Illness

Salesforce

A few years ago, when I was working as a new physician in the San Francisco Bay Area, I joined a Meetup group focused on design and tech in the healthcare space. The group included representatives from all kinds of startups and healthcare entities with big, paradigm-shifting ideas. But healthcare is not flashy work.

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Time to rethink the objective of DTC marketing

World of DTC Marketing

The pandemic has affected healthcare dramatically as searches for health information beyond COVID, have skyrocketed and patients have become used to virtual health visits. The last Prevention Magazine study indicated that 7% of DTC TV ads effectively drove patients to ask for/about a medication.

Marketing 155
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Is Your SEO Strategy Outdated? The Critical Shift to AI and Intent-Driven Search in Healthcare

Healthcare Success

Yet many healthcare organizations still rely on SEO strategies and tactics that were "best practices" a decade ago. Its no surprise that countless healthcare providers and other businesses are seeing drops in rankings and traffic after Google's Helpful Content Update. Did you know Google changes its algorithm up to 200 times a day?

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Top 4 Surgical Instrument Companies in the USA

Medico Reach

Medtronic is one of those surgical instrument companies that Fortune Magazine ranked among the top respected corporations in the world. The institution’s specialized products encompass ablation technologies, electrosurgical hardware and tools, smoke ejection, ultrasonic dissection, and vascular sealing.

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Bob Harrell

Pharma Marketing Network

Bob is also an expert in marketing software (SaaS) and data solutions in life sciences and healthcare. Partner at Rebound Communications, a firm that specializes in Commercial Acceleration for tech and data companies in life sciences and healthcare. Bob is currently Sr.