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Wego health’s self-serving survey

World of DTC Marketing

Imagine a survey like this from a company that specializes in patient influencers. Health websites such as WebMD or those by the Mayo Clinic, healthcare providers, and patient advocacy websites were the most trusted” The research I have sat in indicates that this statement is half true.

Media 180
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How Government Healthcare Can Prevent Global Illness

Salesforce

A few years ago, when I was working as a new physician in the San Francisco Bay Area, I joined a Meetup group focused on design and tech in the healthcare space. The group included representatives from all kinds of startups and healthcare entities with big, paradigm-shifting ideas. But healthcare is not flashy work.

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Bob Harrell

Pharma Marketing Network

Bob is also an expert in marketing software (SaaS) and data solutions in life sciences and healthcare. Partner at Rebound Communications, a firm that specializes in Commercial Acceleration for tech and data companies in life sciences and healthcare. Bob is currently Sr.

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PUBLISHER’S MESSAGE: The Golden Age of Innovation

PM360

After all, there is no doubt that AI is transforming healthcare today and will continue to do so in years to come. So it is imperative to learn how to work with AI now rather than ignore it (pg 36-38) and to understand its creative role for healthcare marketers (pg 40-41).

Ethics 52
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Time to rethink the objective of DTC marketing

World of DTC Marketing

The pandemic has affected healthcare dramatically as searches for health information beyond COVID, have skyrocketed and patients have become used to virtual health visits. The last Prevention Magazine study indicated that 7% of DTC TV ads effectively drove patients to ask for/about a medication.

Marketing 155
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Top 4 Surgical Instrument Companies in the USA

Medico Reach

Medtronic is one of those surgical instrument companies that Fortune Magazine ranked among the top respected corporations in the world. The institution’s specialized products encompass ablation technologies, electrosurgical hardware and tools, smoke ejection, ultrasonic dissection, and vascular sealing.

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Collaboration & Agility – Core Themes & Lessons from Reuters Pharma USA 2021

Pharma Marketing Network

In her opening statement, Izzy Gladstone, Reuters’ Head of Marketing, Pharma & Healthcare, challenged attendees to not return to our old ways of working. “To Pfizer’s partnership with BioNTech is one example of what Forbes’ Magazine dubbed “ The Great Coronavirus Collaboration.” Collaboration in Action. Build & Scale.

Pharma 59