Healthcare Magazine Side effects 
World of DTC Marketing
APRIL 9, 2021
QUICK READ: A two-month analysis of social media and prescription drugs found the number one reason online health seekers use social media is to share and ask questions about medication side effects. The posts that led to the highest engagement were around potential side effects. ” 2wo: “Try this.”
World of DTC Marketing
DECEMBER 28, 2020
Business magazines are writing about the “digital future” of healthcare but are consumers ready? HCP’s want to ensure they are aware of the risks and possible side effects of new therapies. Much has changed but a lot is also the same. Some are, but most aren’t.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
World of DTC Marketing
APRIL 21, 2022
At Lilly, we had something called “the healthcare transaction model.” They want to know about side effects and costs but “what’s in it for me?” Yesterday I was interviewed by a reporter from a major business magazine who wanted to know why drug companies spend so much on TV.
World of DTC Marketing
MAY 17, 2021
The pandemic has affected healthcare dramatically as searches for health information beyond COVID, have skyrocketed and patients have become used to virtual health visits. The last Prevention Magazine study indicated that 7% of DTC TV ads effectively drove patients to ask for/about a medication. Pharma websites need to evolve.
Pharma Marketing Network
DECEMBER 13, 2024
Table of Contents Sr# Headings 1 Introduction 2 The Evolution of Healthcare Advertising 3 Top Healthcare Advertising Strategies 4 Harnessing Digital for Pharma Success 5 Conclusion Introduction Healthcare advertising has never been more dynamic, especially in the pharma world. Top Healthcare Advertising Strategies 1.
PM360
AUGUST 9, 2022
One reason for this growth is an increasing demand for personalized healthcare technologies as patients look for advances in how healthcare is delivered following the pandemic. KEEP was named in the top 100 best inventions list in TIME magazine following its launch in 2020. Furthermore, it is estimated to reach $6.5
Pharma Marketing Network
MARCH 23, 2023
This type of advertising is aimed directly at the consumer and can take various forms, including television commercials, print ads in magazines, and online advertisements. This type of advertising is crucial in promoting new drugs and informing healthcare professionals about their benefits and potential side effects.
Expert insights. Personalized for you.
294 
Let's personalize your content