World of DTC Marketing

APRIL 9, 2021

QUICK READ: A two-month analysis of social media and prescription drugs found the number one reason online health seekers use social media is to share and ask questions about medication side effects. The posts that led to the highest engagement were around potential side effects. ” 2wo: “Try this.”

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Media Prescription Side effects Medical 294

World of DTC Marketing

APRIL 21, 2022

At Lilly, we had something called “the healthcare transaction model.” They want to know about side effects and costs but “what’s in it for me?” Yesterday I was interviewed by a reporter from a major business magazine who wanted to know why drug companies spend so much on TV.

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Marketing Side effects Physicians Patients 227

World of DTC Marketing

DECEMBER 28, 2020

Business magazines are writing about the “digital future” of healthcare but are consumers ready? HCP’s want to ensure they are aware of the risks and possible side effects of new therapies. Much has changed but a lot is also the same. Some are, but most aren’t.

Doctors 296

Doctors Side effects Marketing Patients 296

World of DTC Marketing

MAY 17, 2021

The pandemic has affected healthcare dramatically as searches for health information beyond COVID, have skyrocketed and patients have become used to virtual health visits. The last Prevention Magazine study indicated that 7% of DTC TV ads effectively drove patients to ask for/about a medication. Pharma websites need to evolve.

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Marketing Media Side effects Prescription 155

Pharma Marketing Network

MARCH 23, 2023

This type of advertising is aimed directly at the consumer and can take various forms, including television commercials, print ads in magazines, and online advertisements. This type of advertising is crucial in promoting new drugs and informing healthcare professionals about their benefits and potential side effects.

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Pharma Side effects Pharmaceutical Education 52

Pharma Marketing Network

MARCH 25, 2023

This type of advertising is aimed directly at the consumer and can take various forms, including television commercials, print ads in magazines, and online advertisements. This type of advertising is crucial in promoting new drugs and informing healthcare professionals about their benefits and potential side effects.

Pharma 52

Pharma Food and Drug Administration Prescription Pharmaceutical 52

PM360

AUGUST 9, 2022

One reason for this growth is an increasing demand for personalized healthcare technologies as patients look for advances in how healthcare is delivered following the pandemic. KEEP was named in the top 100 best inventions list in TIME magazine following its launch in 2020. Furthermore, it is estimated to reach $6.5

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