Healthcare Magazine Prescription 
Referral MD
DECEMBER 9, 2024
Prior authorization is a pivotal component of healthcare, bridging the relationship between patients, healthcare providers, and insurance companies. This ensures the efficient use of healthcare resources while reducing unnecessary expenditures. Prescription drugs with high misuse potential. What If a Request Is Denied?
World of DTC Marketing
JANUARY 4, 2021
KEY TAKEAWAY: Consumer behavior has changed due to the pandemic, and DTC marketers should be aware of how consumers will evaluate and choose prescription drugs. Many organizations have postponed market research due to the pandemic but knowledgeable DTC marketers should be aware of the progressive trends in healthcare.
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Referral MD
APRIL 7, 2025
Can Automating Patient Intake Help Healthcare Providers? This can mean long wait times for patients, but for healthcare providers, it can mean missing data, extra costs, and compliance risks. Lets take a closer look at how automated patient intake transforms healthcare data processes. Manual patient intake is a burden.
Referral MD
OCTOBER 23, 2024
Prior authorization is a crucial healthcare topic related to the relationship between a patient, their healthcare provider, and the insurance company. This blog will outline everything you need to know about prior authorization , its definition, and its importance to healthcare. What is prior authorization?
World of DTC Marketing
FEBRUARY 28, 2022
Advertising is meant to “sell” your product, but the pharma industry is unique because people don’t just see an ad for a prescription drug and run to their doctor. The magazine Momentum has more than 1 million people with MS, families, caregivers. There is a path between awareness and asking for/receiving an Rx.
World of DTC Marketing
MAY 17, 2021
The pandemic has affected healthcare dramatically as searches for health information beyond COVID, have skyrocketed and patients have become used to virtual health visits. The last Prevention Magazine study indicated that 7% of DTC TV ads effectively drove patients to ask for/about a medication.
World of DTC Marketing
MAY 13, 2021
Deloitte showed there is a significant trust gap between pharmaceutical companies and people working in healthcare. One study analyzed the drug ads of an anti-hypertensive drug in 210 issues of the NEJM between 1985 to 1996 and showed increased ad frequency was associated with an increase in prescriptions.
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