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Marketing to physicians

World of DTC Marketing

QUICK READ: Reaching physicians with key brand messages isn’t hard, but the online landscape has become crowded with many players. By far, Medscape is still number one in physician reach , and medical journal advertising has been proven to result in more branded Rx’s. million physicians worldwide, in multiple languages.

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Everything You Need to Know About Prior Authorizations in Healthcare

Referral MD

Prior authorization is a pivotal component of healthcare, bridging the relationship between patients, healthcare providers, and insurance companies. While a physician may determine a treatment plan, they must get the insurers green light to ensure coverage. Photo by terovesalainen on Adobe Stock What Is Prior Authorization?

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5 Skills Needed to Excel In Healthcare Sales Today

Integrity Solutions

The important skills that contribute to sales success are constant, regardless of disruptive external events, but they’ll need to be sharpened and tailored to the changing healthcare environment. Healthcare sales has gone through a number of rocky transitions and disruptions over the past decade. Sales managers are key to that.

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How Digital Patient Intake is Revolutionizing Healthcare

Referral MD

Yet, the healthcare experience often begins with a decidedly analog ritual: The dreaded patient intake form. For too long, the administrative side of healthcare has lagged behind its clinical advancements. In this blog, well explore how digital patient intake can revolutionize healthcare efficiency, one click (or tap) at a time.

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DTC marketers addicted to TV

World of DTC Marketing

At Lilly, we had something called “the healthcare transaction model.” Yesterday I was interviewed by a reporter from a major business magazine who wanted to know why drug companies spend so much on TV. ” He finally said, “I’m hearing the same thing from physicians.”

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Prior Authorization: Why It’s Essential in Healthcare

Referral MD

Prior authorization is a crucial healthcare topic related to the relationship between a patient, their healthcare provider, and the insurance company. This blog will outline everything you need to know about prior authorization , its definition, and its importance to healthcare. What is prior authorization?

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The rise of the healthcare influencer

pharmaphorum

In our line of work, there is another type to watch out for – the healthcare influencer. Physicians, patients, and caregivers are all tapping into the power of social media to communicate with one another and increase awareness about certain issues that are important to them. Physician influencers.