World of DTC Marketing

APRIL 19, 2022

There are two areas of healthcare marketing that have entered the hype curve. I’m working with a top healthcare magazine on some research they conducted. Without breaking confidentiality, I can say that pharma websites are not seen as a resource to make healthcare treatments. As times change, so do trends.

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Pharma Marketing Network

MARCH 25, 2023

This type of advertising is aimed directly at the consumer and can take various forms, including television commercials, print ads in magazines, and online advertisements. This type of advertising is crucial in promoting new drugs and informing healthcare professionals about their benefits and potential side effects. Sources: 1.

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PM360

DECEMBER 12, 2023

Established a decade ago, the PM360 ELITE honors 100 of the top individuals and marketing teams across the healthcare and life sciences industries each year. Nominees are judged based on their career achievements, the impact their work has had on the industry, or their vision for transforming the industry.

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World of DTC Marketing

AUGUST 2, 2021

SUMMARY: The biggest barrier to great healthcare marketing is corporate politics. Those people who are willing to disrupt pharma cultures will have a great career but it takes time, effort, and empathy for patients to make changes. If I’m standing on my soapbox, I apologize.

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pharmaphorum

OCTOBER 19, 2022

Due to the combined impact of emerging technologies, changing provider preferences, and an evolving post-pandemic world, pharma must navigate new ways to engage providers with relevant, science-driven, digital content. Navigating this shift means reframing the way pharma teams approach provider-focused content. appeared first on.

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World of DTC Marketing

APRIL 9, 2021

In conjunction with leading consumer magazine I worked on a study to determine why people were using social media for information on prescription drugs and to examine and quantify what they were sharing. I also found an abundance of medication misinformation based on personal experiences and hearsay.

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World of DTC Marketing

MAY 13, 2021

Deloitte showed there is a significant trust gap between pharmaceutical companies and people working in healthcare. Medical magazines and journals still rate very high in brand recall and ket messaging. As a result, just 27% of physicians say they find pharma websites to be a credible source of professional information.

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Pharma Marketing Network

JULY 7, 2021

At this year’s Pharma USA conference, C ollaboration was the theme of the opening keynote session and a common thread woven throughout the event as industry leaders gathered to discuss how to move “Beyond Normal” to shape the future of health. Collaboration in Action. At the end of the day, we are a manufacturer of medicines.

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World of DTC Marketing

JULY 27, 2022

Pharma companies have very little control over patients’ prices for their Rxs. In 2021 pharma provided a staggering $204 billion in price concessions for brand-name medicines to PBMs. Source: It’s time to expose the secret drug scam at the heart of American health care , Fortune Magazine.

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World of DTC Marketing

JANUARY 4, 2021

Many organizations have postponed market research due to the pandemic but knowledgeable DTC marketers should be aware of the progressive trends in healthcare. A magazine called MS Connect from the MS society is a goldmine of information on how to live and fight MS. 10en : Expect the media to be hostile towards pharma.

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Pharma Marketing Network

JULY 17, 2023

In the mid-90’s, he pioneered online content creation by creating one of the first Web-based zines, an award-winning art & culture magazine called Urban Desires, that was recognized internationally and featured in numerous publications including Newsweek and Wired. .” & the “Lord of the Rings” Trilogy.

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PM360

MARCH 22, 2024

We’re featuring AI in this month’s issue as the topic can’t be ignored—generative AI is creating huge waves in the Pharma industry and it’s all we’re talking about. There are ethical considerations around AI in Pharma, from protecting intellectual property, to providing accurate information, to programming bias, to name a few.

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World of DTC Marketing

DECEMBER 28, 2020

Business magazines are writing about the “digital future” of healthcare but are consumers ready? Let’s be clear about pharma product websites. The potential to increase compliance and adherence is unlimited with EHR integration by pharma companies. Much has changed but a lot is also the same.

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Eversana Intouch

APRIL 19, 2022

Kevin Nalty , VP, Strategic Planning gave 5 tips to move your pharma marketing from clichéd to compelling , and explained why pharma marketing is like 3D chess. We shared a point of view from our EVERSANA teammates comparing SpaceX’s philosophy to launching in pharma.

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World of DTC Marketing

MAY 17, 2021

The pandemic has affected healthcare dramatically as searches for health information beyond COVID, have skyrocketed and patients have become used to virtual health visits. The last Prevention Magazine study indicated that 7% of DTC TV ads effectively drove patients to ask for/about a medication. Pharma websites need to evolve.

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pharmaphorum

OCTOBER 27, 2022

The concept of patient centricity has been a key talking point across the healthcare ecosystem for years. Envision Pharma Group’s Dr Dawn Lobban and Vitaccess’ Dr Catherine Bottomley explore the value of including patients’ perspectives in the design, delivery, and publication of real-world studies. Company profile: ZS Associates.

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pharmaphorum

JANUARY 4, 2023

Each year, pharma and life sciences invest large amounts of time and money in creating content designed to attract HCPs and call them to action. However, it’s no secret that the landscape of healthcare communications has undergone a substantial transformation in recent years.

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Pharma Marketing Network

JANUARY 18, 2023

Bob is also an expert in marketing software (SaaS) and data solutions in life sciences and healthcare. Partner at Rebound Communications, a firm that specializes in Commercial Acceleration for tech and data companies in life sciences and healthcare. The post Bob Harrell appeared first on Pharma Marketing Network.

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Rep-Lite

JANUARY 27, 2021

Rep-Lite has been recognized as the “Most Pioneering Hybrid Medical Contract Sales & Services Enterprise 2020” by GHP magazine in its fifth annual Healthcare & Pharmaceutical Awards. 8, 2021, Alpharetta, GA. Over the years, Rep-Lite has emerged as a trusted destination for top-quality medical sales talent solutions.

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Pharma Marketing Network

SEPTEMBER 15, 2021

15 September, 2021)—With gender inequality a continued area of focus for corporations and workplaces around the globe, the Healthcare Businesswomen’s Association (HBA) is proud to recognize Merck & Co., for exemplary workplace initiatives working to close the gender gap in the healthcare and life science industries.

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World of DTC Marketing

FEBRUARY 28, 2022

Advertising is meant to “sell” your product, but the pharma industry is unique because people don’t just see an ad for a prescription drug and run to their doctor. There are other ways to reach patients online, but to date, pharma hasn’t made a full push into other digital tactics. Then there is email marketing.

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pharmaphorum

NOVEMBER 8, 2022

Ask nearly any pharma company these days if they’re patient-centric, and you’ll probably get an answer in the affirmative. Suchotliff sat down with Deep Dive to discuss the current state of patient centricity in pharma, some of the common foibles and misconceptions, and how pharma companies can get themselves on the right track. “I

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pharmaphorum

DECEMBER 2, 2022

With myriad new technologies and tools hitting the market, there is no doubt that digital health is transforming the way that we deliver and receive healthcare. The rise of healthcare influencers and how to effectively engage with them. How AstraZeneca launched a truly people-focused healthcare innovation hub.

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pharmaphorum

SEPTEMBER 22, 2022

Cut off from tried and tested methods of engaging with stakeholders, digital, and virtual solutions were thrust into the limelight as the industry proactively accelerated the adoption of technology across all levels of healthcare. Inside the colourful history of pharma advertising. What physicians need from post-pandemic pharma comms.

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Scott Burrows

OCTOBER 18, 2022

As a pharmaceutical sales speaker with a passion for what sales reps face each day, I was interested in an article by development and burnout writer Rachel Montañez in her article for Forbes magazine. Though the piece was written as the COVID pandemic had first…

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pharmaphorum

JULY 7, 2022

As this issue’s contributors discuss, by working together pharma companies and healthcare providers can significantly enhance oncology treatment for patients. ASCO 2022: Checkpoint inhibitors, Enhertu in spotlight. Read Deep Dive: Oncology in full. Subscribe to future issues of Deep Dive.

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pharmaphorum

NOVEMBER 1, 2022

Along their journey, specialty pharma patients interact with a series of siloed institutions: clinics, specialty pharmacies, copay program vendors, patient assistance programs, nurses, etc. To diagnose the problem facing specialty pharma, a brief history lesson is in order. Visa’s attempted $5.3 Many are still making the transition.

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Healthcare Success

MAY 9, 2022

We know that today’s healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . History of QR Codes in Healthcare Marketing .

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PM360

AUGUST 1, 2022

The annual guide to the healthcare industry’s most innovative companies, startups, divisions, products, services, and strategies. NEW YORK, NY, August, 1, 2022 : Within the past couple of years, we have seen some of the greatest advancements ever made by the life sciences and healthcare industries. About PM360.

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Pharma Marketing Network

JUNE 23, 2021

Whether it’s planning season or not, it’s worth considering how this insight can inform how brands communicate with patients and healthcare providers (HCPs). Variety magazine called the film “eye-opening and empathetic,” as well as “warmly self-aware and self-deprecating.” What mistakes were made when pharma created its first website?

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pharmaphorum

OCTOBER 6, 2022

The treatment landscape changes rapidly, and healthcare providers (HCPs) have limited time to comprehend these large volumes of new information. Understanding how patients perceive and value differing treatment options will be critical to inform communications. • Read the full article in pharmaphorum’s Deep Dive digital magazine.

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PM360

AUGUST 24, 2023

Each of their trailblazing efforts result in much more than personal or organization success, it results in better quality of life for patients, better care options for healthcare providers, and happier and healthier people around the world.” Brett Sarnoff, Vice President of Marketing Medical Device & Pharma Systems, North America, B.

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Clarivate

MAY 24, 2022

The consortium aims to promote awareness for rare diseases within the healthcare community and general public, address the impending issue of drug availability and improve the quality of life of rare disease patients. Multinational pharmas seek entry for their products. China Food & Drug Administration Magazine. The Lancet.

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Healthcare Success

MAY 9, 2022

We know that today's healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . History of QR Codes in Healthcare Marketing .

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PM360

MAY 16, 2023

The ELITE ( E xceptional • L eaders • I nnovators • T ransformers • E ntrepreneurs) represent the most influential people and teams in the healthcare and life sciences industries based on their career accomplishments. Digital Crusaders Don Abramo, Executive Director, Leniolisib Marketing, Pharming Healthcare, Inc. Jonathan Commons, Sr.

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Evolve Your Success

JUNE 21, 2022

Pharma Sales To Med Device CEO: The Jeff Smith Story Part 1. In the last several years of my career, I have all been in healthcare, predominantly in the medical device and a couple of software businesses. My why for my career is inspiring people’s growth so that together we can transform healthcare. You started in pharma.

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PM360

AUGUST 17, 2022

And in the newly added Products of the Year (including Brand of the Year, Most Innovative New Product, Product Launch of the Year, and Relaunch/Revitalization of the Year) brands are judged based on their innovation in treating patients, the uniqueness of the branding strategy, and their ultimate and contribution to the overall healthcare system.

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