Pharma Marketing Network

DECEMBER 13, 2024

Table of Contents Sr# Headings 1 Introduction 2 The Evolution of Healthcare Advertising 3 Top Healthcare Advertising Strategies 4 Harnessing Digital for Pharma Success 5 Conclusion Introduction Healthcare advertising has never been more dynamic, especially in the pharma world.

Healthcare 52

Healthcare Healthcare Marketing Pharma 52

World of DTC Marketing

MAY 17, 2021

The pandemic has affected healthcare dramatically as searches for health information beyond COVID, have skyrocketed and patients have become used to virtual health visits. The last Prevention Magazine study indicated that 7% of DTC TV ads effectively drove patients to ask for/about a medication. Pharma websites need to evolve.

Marketing 155

Marketing Media Side effects Prescription 155

pharmaphorum

OCTOBER 19, 2022

Due to the combined impact of emerging technologies, changing provider preferences, and an evolving post-pandemic world, pharma must navigate new ways to engage providers with relevant, science-driven, digital content. Navigating this shift means reframing the way pharma teams approach provider-focused content. appeared first on.

Medical 98

Medical Medical science Education Pharma 98

World of DTC Marketing

FEBRUARY 28, 2022

Advertising is meant to “sell” your product, but the pharma industry is unique because people don’t just see an ad for a prescription drug and run to their doctor. There are other ways to reach patients online, but to date, pharma hasn’t made a full push into other digital tactics. Then there is email marketing.

Prescription 164

Prescription Marketing Pharma Medical 164

pharmaphorum

OCTOBER 27, 2022

The concept of patient centricity has been a key talking point across the healthcare ecosystem for years. Envision Pharma Group’s Dr Dawn Lobban and Vitaccess’ Dr Catherine Bottomley explore the value of including patients’ perspectives in the design, delivery, and publication of real-world studies. Company profile: ZS Associates.

Patients 105

Patients Healthcare Healthcare Pharmaceutical 105

pharmaphorum

OCTOBER 11, 2022

While the initial turmoil of the pandemic appears to have plateaued, the impact of COVID-19 is still very present in healthcare. Faced with increasing wait times and delays in patient diagnosis and treatment, many healthcare systems are struggling to cope, with ever growing pressures on doctors’ time.

Doctors 52

Doctors Physicians Pharma Consulting 52

PM360

JULY 27, 2022

PM360 Now Accepting Entries for 2022 Pharma Choice Awards. Call for the Best Healthcare Creative from the Past Year. NEW YORK, NY, July 27, 2022 : The 2022 PM360 Pharma Choice Awards are officially open for entries. The awards recognize a wide range of healthcare and life sciences creative in 14 categories: App.

Pharma 52

Pharma Marketing Healthcare Healthcare 52

PM360

JUNE 23, 2023

Press Release Contact: Kayla Walsh Awards Coordinator, PM360 646-300-8114 kayla.walsh@pm360online.com PM360 Now Accepting Entries for 2024 Pharma Choice Awards Call for the Best Healthcare Creative from the Past Year NEW YORK, NY, June 22, 2023 : The 2024 PM360 Pharma Choice Awards are officially open for entries.

Pharma 52

Pharma Marketing Healthcare Healthcare 52

Pharma Marketing Network

MARCH 23, 2023

This type of advertising is aimed directly at the consumer and can take various forms, including television commercials, print ads in magazines, and online advertisements. This type of advertising is crucial in promoting new drugs and informing healthcare professionals about their benefits and potential side effects.

Pharma 52

Pharma Side effects Pharmaceutical Education 52

Pharma Marketing Network

MARCH 25, 2023

This type of advertising is aimed directly at the consumer and can take various forms, including television commercials, print ads in magazines, and online advertisements. This type of advertising is crucial in promoting new drugs and informing healthcare professionals about their benefits and potential side effects. Sources: 1.

Pharma 52

Pharma Food and Drug Administration Pharmaceutical Prescription 52

Rep-Lite

JANUARY 27, 2021

Rep-Lite has been recognized as the “Most Pioneering Hybrid Medical Contract Sales & Services Enterprise 2020” by GHP magazine in its fifth annual Healthcare & Pharmaceutical Awards. 8, 2021, Alpharetta, GA. Over the years, Rep-Lite has emerged as a trusted destination for top-quality medical sales talent solutions.

Sales 52

Sales Medical Medical sales Healthcare 52

pharmaphorum

NOVEMBER 1, 2022

Along their journey, specialty pharma patients interact with a series of siloed institutions: clinics, specialty pharmacies, copay program vendors, patient assistance programs, nurses, etc. To diagnose the problem facing specialty pharma, a brief history lesson is in order. Visa’s attempted $5.3 Many are still making the transition.

Patients 98

Patients Electronics Healthcare Healthcare 98

PM360

DECEMBER 12, 2023

Established a decade ago, the PM360 ELITE honors 100 of the top individuals and marketing teams across the healthcare and life sciences industries each year. Nominees are judged based on their career achievements, the impact their work has had on the industry, or their vision for transforming the industry.

Education 52

Education Marketing Healthcare Healthcare 52

Eversana Intouch

APRIL 19, 2022

Kevin Nalty , VP, Strategic Planning gave 5 tips to move your pharma marketing from clichéd to compelling , and explained why pharma marketing is like 3D chess. We shared a point of view from our EVERSANA teammates comparing SpaceX’s philosophy to launching in pharma.

Media 52

Media Marketing Pharma Electronics 52

Pharma Marketing Network

SEPTEMBER 15, 2021

15 September, 2021)—With gender inequality a continued area of focus for corporations and workplaces around the globe, the Healthcare Businesswomen’s Association (HBA) is proud to recognize Merck & Co., for exemplary workplace initiatives working to close the gender gap in the healthcare and life science industries.

Healthcare 52

Healthcare Healthcare Networking Management 52

Pharma Marketing Network

JULY 17, 2023

In the mid-90’s, he pioneered online content creation by creating one of the first Web-based zines, an award-winning art & culture magazine called Urban Desires, that was recognized internationally and featured in numerous publications including Newsweek and Wired. .” & the “Lord of the Rings” Trilogy.

Physicians 52

Physicians Pharma Training Marketing 52

pharmaphorum

JANUARY 4, 2023

Each year, pharma and life sciences invest large amounts of time and money in creating content designed to attract HCPs and call them to action. However, it’s no secret that the landscape of healthcare communications has undergone a substantial transformation in recent years.

Healthcare Provider 52

Healthcare Provider Marketing Pharma Healthcare 52

Pharma Marketing Network

JANUARY 18, 2023

Bob is also an expert in marketing software (SaaS) and data solutions in life sciences and healthcare. Partner at Rebound Communications, a firm that specializes in Commercial Acceleration for tech and data companies in life sciences and healthcare. The post Bob Harrell appeared first on Pharma Marketing Network.

Pharmaceutical manufacturing 52

Pharmaceutical manufacturing Marketing Specialization Networking 52

pharmaphorum

NOVEMBER 8, 2022

Ask nearly any pharma company these days if they’re patient-centric, and you’ll probably get an answer in the affirmative. Suchotliff sat down with Deep Dive to discuss the current state of patient centricity in pharma, some of the common foibles and misconceptions, and how pharma companies can get themselves on the right track. “I

Patients 52

Patients Pharma Management Leads 52

pharmaphorum

SEPTEMBER 22, 2022

Cut off from tried and tested methods of engaging with stakeholders, digital, and virtual solutions were thrust into the limelight as the industry proactively accelerated the adoption of technology across all levels of healthcare. Inside the colourful history of pharma advertising. What physicians need from post-pandemic pharma comms.

Pharma 52

Pharma Marketing Pharmaceutical Physicians 52

Scott Burrows

OCTOBER 18, 2022

As a pharmaceutical sales speaker with a passion for what sales reps face each day, I was interested in an article by development and burnout writer Rachel Montañez in her article for Forbes magazine. Though the piece was written as the COVID pandemic had first…

Pharmaceutical Sales 52

Pharmaceutical Sales Sales Pharmaceutical Healthcare 52

Evolve Your Success

NOVEMBER 15, 2022

It’s because of what they have, hospitals and healthcare systems need to improve patient care. Right then I was like, “Buddy, I’m going to get myself in trouble if I start writing for Outpatient Surgery Magazine or this magazine. We had set up a few different healthcare wellness check days. I might get fired.”

Medical sales 130

Medical sales Medical Sales Medical sales reps 130

Pharma Marketing Network

JUNE 23, 2021

Whether it’s planning season or not, it’s worth considering how this insight can inform how brands communicate with patients and healthcare providers (HCPs). Variety magazine called the film “eye-opening and empathetic,” as well as “warmly self-aware and self-deprecating.” What mistakes were made when pharma created its first website?

Pharma 52

Pharma Healthcare Provider Media Healthcare 52

PM360

AUGUST 1, 2022

The annual guide to the healthcare industry’s most innovative companies, startups, divisions, products, services, and strategies. NEW YORK, NY, August, 1, 2022 : Within the past couple of years, we have seen some of the greatest advancements ever made by the life sciences and healthcare industries. About PM360.

Marketing 52

Marketing Healthcare Healthcare Medical 52

PM360

AUGUST 9, 2022

One reason for this growth is an increasing demand for personalized healthcare technologies as patients look for advances in how healthcare is delivered following the pandemic. Pharma Manufacturer Solutions. KEEP was named in the top 100 best inventions list in TIME magazine following its launch in 2020. Aaron Crittenden.

Prescription 105

Prescription Medical Patients Side effects 105

pharmaphorum

OCTOBER 6, 2022

The treatment landscape changes rapidly, and healthcare providers (HCPs) have limited time to comprehend these large volumes of new information. Understanding how patients perceive and value differing treatment options will be critical to inform communications. • Read the full article in pharmaphorum’s Deep Dive digital magazine.

Education 52

Education Healthcare Provider Physicians Patients 52

Clarivate

MAY 24, 2022

The consortium aims to promote awareness for rare diseases within the healthcare community and general public, address the impending issue of drug availability and improve the quality of life of rare disease patients. Multinational pharmas seek entry for their products. China Food & Drug Administration Magazine. The Lancet.

Patients 52

Patients Food and Drug Administration Marketing Pharma 52

PM360

MAY 16, 2023

The ELITE ( E xceptional • L eaders • I nnovators • T ransformers • E ntrepreneurs) represent the most influential people and teams in the healthcare and life sciences industries based on their career accomplishments. Digital Crusaders Don Abramo, Executive Director, Leniolisib Marketing, Pharming Healthcare, Inc. Jonathan Commons, Sr.

Media 52

Media Marketing Management Pharmaceutical 52

Pharma Marketing Network

OCTOBER 27, 2020

Don ( PMN): Hello everyone welcome to the Pharma marketing podcast. She has been involved with over 20 early stage startups working on cutting edge technology in healthcare; biotech, pharma, med device, and digital health. Robin welcome to the Pharma marketing podcast and thanks for joining us today.

Education 52

Education Marketing Healthcare Healthcare 52

Pharma Marketing Network

OCTOBER 27, 2020

Don ( PMN): Hello everyone welcome to the Pharma marketing podcast. She has been involved with over 20 early stage startups working on cutting edge technology in healthcare; biotech, pharma, med device, and digital health. Robin welcome to the Pharma marketing podcast and thanks for joining us today.

Education 52

Education Healthcare Healthcare Doctors 52

World of DTC Marketing

APRIL 9, 2021

In conjunction with leading consumer magazine I worked on a study to determine why people were using social media for information on prescription drugs and to examine and quantify what they were sharing. I also found an abundance of medication misinformation based on personal experiences and hearsay.

Media 294

Media Prescription Side effects Medical 294

Evolve Your Success

FEBRUARY 13, 2024

Rob also shares what it is like to be in remission for several years, how cancer transformed his sales strategies, and why he wants to be useful for other people in their healthcare experiences. You were in pharma before so you sold drugs. If there is, then we know we need to elevate them to specialists and so on. Now, you sell tests.

Patients 162

Patients Sales Medical sales Doctors 162

World of DTC Marketing

DECEMBER 28, 2020

Business magazines are writing about the “digital future” of healthcare but are consumers ready? Let’s be clear about pharma product websites. The potential to increase compliance and adherence is unlimited with EHR integration by pharma companies. Much has changed but a lot is also the same.

Doctors 296

Doctors Side effects Marketing Patients 296

World of DTC Marketing

JULY 27, 2022

Pharma companies have very little control over patients’ prices for their Rxs. In 2021 pharma provided a staggering $204 billion in price concessions for brand-name medicines to PBMs. Source: It’s time to expose the secret drug scam at the heart of American health care , Fortune Magazine.

Insurance 226

Insurance Prescription Medicine Medical 226

Evolve Your Success

JUNE 21, 2022

Pharma Sales To Med Device CEO: The Jeff Smith Story Part 1. In the last several years of my career, I have all been in healthcare, predominantly in the medical device and a couple of software businesses. My why for my career is inspiring people’s growth so that together we can transform healthcare. You started in pharma.

Sales 130

Sales Pharma Pharmaceutical Sales Medical 130

Healthcare Success

MAY 9, 2022

We know that today’s healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . History of QR Codes in Healthcare Marketing .

Leads 109

Leads Patients Healthcare Provider Healthcare 109

Pharma Marketing Network

JULY 7, 2021

At this year’s Pharma USA conference, C ollaboration was the theme of the opening keynote session and a common thread woven throughout the event as industry leaders gathered to discuss how to move “Beyond Normal” to shape the future of health. Collaboration in Action. At the end of the day, we are a manufacturer of medicines.

Pharma 59

Pharma Healthcare Healthcare Patients 59