World of DTC Marketing

DECEMBER 28, 2020

Business magazines are writing about the “digital future” of healthcare but are consumers ready? As we look forward to 2021 DTC marketers should be noting the changes in consumer attitudes and the way they request new treatments. Much has changed but a lot is also the same. Some are, but most aren’t.

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World of DTC Marketing

APRIL 21, 2022

At Lilly, we had something called “the healthcare transaction model.” Yesterday I was interviewed by a reporter from a major business magazine who wanted to know why drug companies spend so much on TV. ” Marketers were tapped to develop a model that showed the patient’s journey to getting an Rx.

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Integrity Solutions

NOVEMBER 13, 2020

The important skills that contribute to sales success are constant, regardless of disruptive external events, but they’ll need to be sharpened and tailored to the changing healthcare environment. Healthcare sales has gone through a number of rocky transitions and disruptions over the past decade. Sales managers are key to that.

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Referral MD

DECEMBER 9, 2024

Prior authorization is a pivotal component of healthcare, bridging the relationship between patients, healthcare providers, and insurance companies. This ensures the efficient use of healthcare resources while reducing unnecessary expenditures. Photo by terovesalainen on Adobe Stock What Is Prior Authorization?

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Salesforce

MARCH 2, 2022

A few years ago, when I was working as a new physician in the San Francisco Bay Area, I joined a Meetup group focused on design and tech in the healthcare space. The group included representatives from all kinds of startups and healthcare entities with big, paradigm-shifting ideas. But healthcare is not flashy work.

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World of DTC Marketing

AUGUST 2, 2021

SUMMARY: The biggest barrier to great healthcare marketing is corporate politics. Compounding the problem are the worthless pharma trade magazine awards paraded around by agencies ignored by everyone else. As more companies merge or are bought out big bureaucratic processes run counter to what online marketing is all about.

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World of DTC Marketing

JULY 27, 2022

Source: It’s time to expose the secret drug scam at the heart of American health care , Fortune Magazine. It’s just another sample of an industry where everyone wants a piece of the action. The post PBMs and insurers want your prescription money appeared first on World of DTC Marketing.com.

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Pharma Marketing Network

DECEMBER 13, 2024

Table of Contents Sr# Headings 1 Introduction 2 The Evolution of Healthcare Advertising 3 Top Healthcare Advertising Strategies 4 Harnessing Digital for Pharma Success 5 Conclusion Introduction Healthcare advertising has never been more dynamic, especially in the pharma world. Top Healthcare Advertising Strategies 1.

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pharmaphorum

DECEMBER 19, 2022

In our line of work, there is another type to watch out for – the healthcare influencer. There are numerous benefits for pharmaceutical companies in the healthcare influencer space. There’s just one challenge – healthcare influencers have different profiles compared to traditional Key Opinion Leaders (KOLs).

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World of DTC Marketing

MAY 13, 2021

Deloitte showed there is a significant trust gap between pharmaceutical companies and people working in healthcare. Medical magazines and journals still rate very high in brand recall and ket messaging. Yet, there are some ways to reach physicians in a forum they do trust. But there are also warnings.

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pharmaphorum

NOVEMBER 15, 2022

Value-based healthcare (VBHC) is gaining traction across the industry for its potential to improve patient care by standardising clinical and patient outcomes. The post Realising the vision of value-based healthcare in cataract surgery appeared first on.

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pharmaphorum

OCTOBER 19, 2022

That statement, coined by one of my colleagues at Healthware MedComms , summarises the changing state of communications between pharmaceutical organisations and their healthcare provider (HCP) stakeholders. No doctor wakes up in the morning asking what your brand can do for them. The post Every scientific message has a story.

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World of DTC Marketing

MAY 17, 2021

The pandemic has affected healthcare dramatically as searches for health information beyond COVID, have skyrocketed and patients have become used to virtual health visits. The last Prevention Magazine study indicated that 7% of DTC TV ads effectively drove patients to ask for/about a medication.

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pharmaphorum

OCTOBER 27, 2022

The concept of patient centricity has been a key talking point across the healthcare ecosystem for years. Realising the vision of value-based healthcare in cataract surgery. However, fostering lasting and meaningful partnerships is not a simple task for life science companies. Company profile: ZS Associates.

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Healthcare Success

MAY 9, 2022

We know that today’s healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . History of QR Codes in Healthcare Marketing .

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Healthcare Success

DECEMBER 10, 2024

Yet many healthcare organizations still rely on SEO strategies and tactics that were "best practices" a decade ago. Its no surprise that countless healthcare providers and other businesses are seeing drops in rankings and traffic after Google's Helpful Content Update. Did you know Google changes its algorithm up to 200 times a day?

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PM360

AUGUST 29, 2022

As they grow more financially independent, they will begin to use their large collective spending power to choose healthcare options that fit their lifestyle, ethics, and personal brand. In a previous post , I talked about how to tailor healthcare messaging to this technologically minded, brand-conscious, and convenience-seeking generation.

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World of DTC Marketing

FEBRUARY 28, 2022

The magazine Momentum has more than 1 million people with MS, families, caregivers. Moving from selling to being a trusted source of medical information. Online is a critical component of any good DTC strategy, but several offline tactics can also yield great results. Then there is email marketing.

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Impetus Digital

DECEMBER 15, 2022

Toronto, ON, December 15, 2022 — PM360 , a leading trade magazine for marketing decision-makers in the pharmaceutical, biotech, medical device, and diagnostics industries, has named Impetus Digital’s Virtual Learning Programs as one of the most Innovative Services of 2022. Contact: Vaska Hamanova, Global Business Development Director.

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Rep-Lite

JANUARY 27, 2021

Rep-Lite has been recognized as the “Most Pioneering Hybrid Medical Contract Sales & Services Enterprise 2020” by GHP magazine in its fifth annual Healthcare & Pharmaceutical Awards. 8, 2021, Alpharetta, GA. Over the years, Rep-Lite has emerged as a trusted destination for top-quality medical sales talent solutions.

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PM360

DECEMBER 12, 2023

Established a decade ago, the PM360 ELITE honors 100 of the top individuals and marketing teams across the healthcare and life sciences industries each year. Nominees are judged based on their career achievements, the impact their work has had on the industry, or their vision for transforming the industry.

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Scott Burrows

OCTOBER 18, 2022

As a pharmaceutical sales speaker with a passion for what sales reps face each day, I was interested in an article by development and burnout writer Rachel Montañez in her article for Forbes magazine. Though the piece was written as the COVID pandemic had first…

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pharmaphorum

NOVEMBER 1, 2022

The healthcare industry earnestly embarked on its first major digital transformation in the 1990s, when the large-scale transition to electronic recordkeeping began. healthcare facilities were found to have an EHR system fully implemented by 2004. This sector of the healthcare industry has both the incentive ?

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Eversana Intouch

APRIL 19, 2022

Shane Meyer , SVP, Client Services Director, spoke with Medical Marketing & Media about the “new normal” for healthcare marketers. Business magazine Ingram’s featured Intouch CEO Faruk Capan in a profile on him and our recent acquisition by EVERSANA.

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pharmaphorum

OCTOBER 4, 2022

It is no secret that today’s post-pandemic healthcare landscape in the UK is very different to its pre-pandemic counterpart. With connected solutions that link the priorities of each team, companies can optimise their engagement with the NHS, and ultimately ensure that patients are able to benefit from their products.

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pharmaphorum

OCTOBER 11, 2022

While the initial turmoil of the pandemic appears to have plateaued, the impact of COVID-19 is still very present in healthcare. Faced with increasing wait times and delays in patient diagnosis and treatment, many healthcare systems are struggling to cope, with ever growing pressures on doctors’ time.

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pharmaphorum

JANUARY 27, 2023

As the world saw with COVID-19, infectious diseases and the pandemics they cause can put immense strain on healthcare systems, particularly with regard to labour, resources, and funding. Nearly three years after the initial outbreak began, the UK’s National Health Service (NHS) still feels the pandemic’s burden.

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PM360

DECEMBER 14, 2023

For 12 years, PM360 , a leading trade magazine for marketing decision makers in the pharmaceutical, biotech, medical device, and diagnostics industries, has recognized the most ground-breaking innovations of this industry as well as from other organizations that serve the life sciences and healthcare in its annual Innovations Issue.

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Pharma Marketing Network

JANUARY 18, 2023

Bob is also an expert in marketing software (SaaS) and data solutions in life sciences and healthcare. Partner at Rebound Communications, a firm that specializes in Commercial Acceleration for tech and data companies in life sciences and healthcare. Bob is currently Sr.

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pharmaphorum

DECEMBER 14, 2022

Despite significant scientific achievements, cancer remains a tough opponent in the healthcare industry. Yet, until relatively recently, capturing and collecting this data was challenging for HCPs and drugmakers. • Read the full article in pharmaphorum’s Deep Dive digital magazine.

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pharmaphorum

JANUARY 4, 2023

However, it’s no secret that the landscape of healthcare communications has undergone a substantial transformation in recent years. We have come to expect seamless, dynamic, and personalised engagement experiences across a variety of channels, and healthcare providers are no exception.

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pharmaphorum

JULY 7, 2022

As this issue’s contributors discuss, by working together pharma companies and healthcare providers can significantly enhance oncology treatment for patients. Read on to find out about reaching the gold standard of lung cancer screening, the promise of therapeutic cancer vaccines, why diversity is essential in oncology trials, and much more.

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Pharma Marketing Network

JULY 17, 2023

In the mid-90’s, he pioneered online content creation by creating one of the first Web-based zines, an award-winning art & culture magazine called Urban Desires, that was recognized internationally and featured in numerous publications including Newsweek and Wired. .” & the “Lord of the Rings” Trilogy.

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pharmaphorum

DECEMBER 2, 2022

With myriad new technologies and tools hitting the market, there is no doubt that digital health is transforming the way that we deliver and receive healthcare. The rise of healthcare influencers and how to effectively engage with them. How AstraZeneca launched a truly people-focused healthcare innovation hub.

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pharmaphorum

NOVEMBER 23, 2022

Including burden of illness (BoI) – or burden of disease (BoD) – studies alongside PRO data in HTA submissions can help to capture the broader impact of a disease and intervention on patients, carers, family members, and the wider healthcare system.

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PM360

MARCH 22, 2024

After all, there is no doubt that AI is transforming healthcare today and will continue to do so in years to come. So it is imperative to learn how to work with AI now rather than ignore it (pg 36-38) and to understand its creative role for healthcare marketers (pg 40-41).

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PM360

JUNE 23, 2023

Press Release Contact: Kayla Walsh Awards Coordinator, PM360 646-300-8114 kayla.walsh@pm360online.com PM360 Now Accepting Entries for 2024 Pharma Choice Awards Call for the Best Healthcare Creative from the Past Year NEW YORK, NY, June 22, 2023 : The 2024 PM360 Pharma Choice Awards are officially open for entries.

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