PM360

APRIL 4, 2025

For example, an enabling action might be recognizing symptoms early enough to seek medical help, leading to a correct diagnosis. Gathering real-world insights from groups representative of the affected population helps understand the likelihood of patients taking HVAssuch as asking for a prescription after attending a speaker event.

Patients 52

Patients Healthcare Healthcare Prescription 52

Referral MD

DECEMBER 9, 2024

Prior authorization is a pivotal component of healthcare, bridging the relationship between patients, healthcare providers, and insurance companies. This ensures the efficient use of healthcare resources while reducing unnecessary expenditures. Prescription drugs with high misuse potential. What If a Request Is Denied?

Healthcare 69

Healthcare Healthcare Insurance Healthcare Provider 69

World of DTC Marketing

MAY 30, 2021

SUMMARY: Amazon has set its sights on healthcare as it smells another profit opportunity. Google has signed an agreement with the Mayo clinic to help analyze data as they want a slice of healthcare dollars but what’s missing from these tech companies is “the human touch” that patients want. We are heading that way.

Healthcare 198

Healthcare Healthcare Insurance Medical 198

Healthcare Success

DECEMBER 10, 2024

Yet many healthcare organizations still rely on SEO strategies and tactics that were "best practices" a decade ago. Its no surprise that countless healthcare providers and other businesses are seeing drops in rankings and traffic after Google's Helpful Content Update. This is Stuart Gandalf leading another podcast.

Healthcare 105

Healthcare Healthcare Insurance Engineering 105

World of DTC Marketing

MARCH 22, 2021

SUMMARY: Television remains the most important medium for healthcare advertising , accounting for 54.7% However, recent trends indicate that healthcare marketers are shifting more dollars to digital ads. The majority of healthcare consumers start their journey by finding and comparing providers online, usually through search.

Media 261

Media Pharma Prescription Healthcare 261

World of DTC Marketing

APRIL 1, 2021

All prescription drugs don’t make us healthy; they just mask a potentially unhealthy lifestyle that eventually will cost patients and our healthcare system a lot of money, time, and pain. That’s the opinion that is leading to a resurgence of COVID cases in the U.S. The post Personal responsibility in our healthcare.

Healthcare 144

Healthcare Healthcare Insurance Pharma 144

pharmaphorum

JANUARY 12, 2023

As prescription drug abuse has grown in the US and Europe, the diversion of such treatments from legitimate sources has also increased. Drug diversion is the channelling of prescription drugs from a medical source into the illegal market. Why drug diversion represents a challenge.

Prescription 105

Prescription Healthcare Healthcare Medical 105

World of DTC Marketing

MARCH 19, 2021

SUMMARY: Value-based healthcare is a healthcare delivery model in which providers, including hospitals and physicians, are paid based on patient health outcomes. In a country where people really don’t care of themselves value-based healthcare won’t work.

Healthcare 143

Healthcare Healthcare Side effects Medical 143

World of DTC Marketing

JANUARY 6, 2021

PONTIFICATION: Healthcare agencies need to be the agents of change and lead by example. In an audit of several top prescription drug websites, I found that 90% had not updated content even when there was more buzz around the medication or health condition in question. Are there changes coming to healthcare?

Healthcare 139

Healthcare Healthcare Media Pharma 139

World of DTC Marketing

OCTOBER 21, 2021

The analysis focused on Medicare Part B and Part D spending — which covers outpatient medical care and prescription drugs, respectively, — in 2017, 2018 and 2019, the researchers said. This is another example of just how screwed up our healthcare system really is. appeared first on World of DTC Marketing.com.

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FDA Insurance Prescription Medicine 234

World of DTC Marketing

MARCH 11, 2022

After two years of pandemic fatigue, healthcare trust is at an all-time low, according to Edelman’s Trust Barometer Special Report on Trust in Healthcare. Still, the report may be too generalized for every healthcare player. While this is an excellent general overview, it does not apply to all healthcare.

Physicians 212

Physicians Healthcare Healthcare Pharma 212

World of DTC Marketing

AUGUST 6, 2021

Over one-third struggle with basic health tasks, such as following prescription-drug directions. 9 Potential communication barriers between patients and health care providers created by low health literacy may lead to a variety of negative health outcomes for the patient. Nearly 36 percent of adults in the U.S.

Side effects 270

Side effects Patients Education Prescription 270

Healthcare Success

MAY 9, 2022

We know that today’s healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . History of QR Codes in Healthcare Marketing .

Leads 109

Leads Patients Healthcare Provider Healthcare 109

World of DTC Marketing

SEPTEMBER 7, 2021

Change is coming for one simple reason; our country can’t sustain the current costs of healthcare. chair of the Senate Budget Committee and a leading advocate of the reform estimates it would save the federal government around $450 billion over the next decade, funds that could be used to expand Medicare’s benefits.

Government 209

Government Prescription Healthcare Healthcare 209

PM360

DECEMBER 20, 2024

After nearly five years of mounting pressures on the American healthcare system, providers and patients are confronting another challenge that shows no signs of slowing down: skyrocketing medical costs. Pharmacies are also feeling the impact, as unaffordable medication costs lead to prescription abandonment, undermining long-term care plans.

Patients 52

Patients Prescription Retail Insurance 52

World of DTC Marketing

OCTOBER 22, 2020

Pharma’s own internal processes and endless meetings are slowly draining the life out of employees and lead to a culture where people are promoted to navigate the system rather than help people. As patients struggle to be heard and fight the healthcare system, pharma seems deaf. The huge transformation in healthcare is coming.

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Management Pharma Patients Healthcare 207

Infuse Medical

DECEMBER 17, 2024

Mobile applications have revolutionized multiple industries, and healthcare is no exception. Medical device app development takes front stage today in changing the way healthcare is delivered. Leading supplier of custom mobile app development tools created especially for the medical device sector is Infuse Med.

Medical 130

Medical Healthcare Healthcare Doctors 130

World of DTC Marketing

AUGUST 23, 2022

Consumers would ask their doctor about an advertised prescription drug in a perfect world. Why are DTC TV ads continually repeated even though research shows that oversaturation leads to decreased ROI? Is it because the DTC team and agency believe it will lead to more Rxs? In our REAL world, that isn’t the way it happens.

Doctors 243

Doctors Marketing Insurance Prescription 243

World of DTC Marketing

DECEMBER 18, 2020

Pharma companies are still too focused on profits while people continue to rely on prescription drugs to compensate for unhealthy lifestyles. As the NY Times reported , obesity is the leading cause of mortality in the United States. Hospitals and services still continue to drive healthcare costs, not pharma.

Pharma 155

Pharma Prescription Media Healthcare 155

Scott’s Directories

JULY 17, 2024

The healthcare landscape is rapidly evolving, and pharmaceutical marketing needs to adapt to keep pace. One of the most powerful tools at your disposal is prescription data. This article will explore how to maximize prescription data for effective pharmaceutical marketing.

Prescription 52

Prescription Marketing Pharmaceutical Doctors 52

PM360

JUNE 29, 2022

Despite a slew of prescription options and widespread advertising pushes, most patients are sticking with over-the-counter (OTC) remedies rather than trying new preventive medications, according to Phreesia Life Sciences’ survey results collected from more than 4,000 patients checking in for their doctors’ appointments in July 2021.

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Prescription Patients Pharma Doctors 98

Pharma Marketing Network

MARCH 8, 2025

Pay-per-click (PPC) advertising allows brands to reach healthcare professionals (HCPs) and patients when they are actively searching for treatment options, drug information, or medical education. The Digital Shift in Healthcare Marketing Google processes over 1 billion health-related searches daily. diabetes, cancer).

Pharma 59

Pharma Education Media Networking 59

Pharma Marketing Network

MARCH 5, 2025

With millions of healthcare professionals (HCPs) and patients turning to Google for medical information, paid search ads present a huge opportunity for pharma brands to boost engagement and conversions. Higher Engagement: Paid search results get twice the clicks of organic results in the healthcare industry.

Management 52

Management Pharma Marketing Prescription 52

World of DTC Marketing

AUGUST 25, 2021

We’re finding that healthcare treatment choices vary wildly by health condition. Despite all the emphasis on healthcare this year, the number one channel to quickly build awareness is still TV. However, clickstream analysis via Alexa clearly shows that TV ads also lead to searches for competitive treatments.

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Marketing Side effects Prescription Media 154

Pharma Marketing Network

MARCH 13, 2025

Television ads, in particular, have played a key role in promoting prescription medications, from cholesterol-lowering statins to GLP-1 receptor agonists like Ozempic. Social Media Advertising : Platforms like Facebook, Instagram, and LinkedIn allow precise audience segmentation, targeting patients and healthcare professionals separately.

Pharma 59

Pharma Physicians Education Media 59

Salesforce

NOVEMBER 9, 2023

All marketers are under pressure to reduce costs and drive revenue, but healthcare marketers have the extra pressure of dealing with life or death. It’s a tough job, but new technologies and healthcare marketing strategies are paving the way for stronger communications that benefit both the company and the people who need care.

Healthcare 116

Healthcare Healthcare Marketing Patients 116

World of DTC Marketing

SEPTEMBER 29, 2021

These and other chronic diseases are the leading causes of death and disability in America, and they are also a top driver of health care costs. But what we most often overlook is the effect of chronic health conditions on the quality of life leading to depression and suicide. Paul used to be an energetic and vibrant guy.

Patients 199

Patients Side effects Doctors Healthcare 199

World of DTC Marketing

FEBRUARY 3, 2021

SUMMARY: The biggest threat to the pharma industry isn’t the coming tsunami of healthcare changes. At the end of last year, I worked with a leading cancer company on a test program that involved an email program. It’s reshaping the company to once again focus on patients instead of profits.

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Pharma Patients Management Prescription 187

Healthcare Success

MARCH 17, 2025

Understand the impact of next-morning PCR tests on healthcare outcomes, improving treatment decisions and lowering costs. Learn how a strategic partnership with UPS Healthcare has enabled faster diagnostic results delivery nationwide. Stewart Gandolf (Healthcare Success) Very good. First of all, welcome, Martin.

Physicians 65

Physicians Healthcare Healthcare Doctors 65

Healthcare Success

OCTOBER 17, 2024

Struggling with burnout while maintaining high-quality healthcare services that patients love? Tune in to our latest podcast as Lee Aase, founder of HELPCare, LLC, shares how he transitioned from his pioneering social media work at Mayo Clinic to lead an innovative membership-based direct-to-patient healthcare business.

Healthcare 109

Healthcare Healthcare Patients Insurance 109

Salesforce

DECEMBER 2, 2021

Most healthcare organizations still rely on EHR (electronic health records) to manage clinical data. In other words, patients are forced to manage their own healthcare. It starts with cloud-based healthcare. What is cloud-based healthcare? How can a cloud solution improve the work of healthcare organizations?

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Healthcare Healthcare Patients Management 98

Pharma Marketing Network

APRIL 2, 2025

Table of Contents: Rethinking Engagement in a Digital-First World Personalization and Data-Driven Decision Making Multichannel Mastery and HCP Outreach Staying Compliant While Innovating FAQs Rethinking Engagement in a Digital-First World Gone are the days when field reps alone could drive prescriptions.

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Marketing Pharma Sales pitches Networking 64

Pharma Marketing Network

FEBRUARY 27, 2025

In this article, well dive into key pharma digital marketing strategies that can help pharma brands connect with healthcare professionals (HCPs), patients, and stakeholders effectively. Drive prescription intent by educating HCPs about the latest drug advancements. The future of pharma marketing is digitalare you ready to lead the way?

Pharma 52

Pharma Marketing Prescription Education 52

World of DTC Marketing

NOVEMBER 18, 2021

prices on seven of the 10 costliest prescription drugs in 2020 without justification, increasing drug spending by $1.67 leading to an almost $1.4 According to Reuters “drugmakers hiked U.S. billion, a U.S. group that reviews the value of medicines said on Tuesday. billion increase in U.S.

Pharma 202

Pharma Medicine Prescription Manufacturing 202

Nixon Gwilt Law

MAY 26, 2023

As a law firm focused specifically on healthcare innovation, we get really excited about developing areas of the healthcare industry. Digital health companies building VR solutions often ask us this question, and if you are a founder or executive looking for ways to commercialize your VR platform for healthcare providers in the U.S.,

Healthcare 119

Healthcare Healthcare Marketing Healthcare Provider 119

Pharma Marketing Network

FEBRUARY 17, 2025

A pharmaceutical marketing company does more than run adsit builds connections between your brand, healthcare providers (HCPs), and patients. Industry Experience and Proven Track Record Does the company specialize in pharmaceutical marketing, or is healthcare just one of many industries they serve?

Marketing 52

Marketing Pharmaceutical Pharma Prescription 52

Salesforce

MARCH 2, 2022

A few years ago, when I was working as a new physician in the San Francisco Bay Area, I joined a Meetup group focused on design and tech in the healthcare space. The group included representatives from all kinds of startups and healthcare entities with big, paradigm-shifting ideas. But healthcare is not flashy work.

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Government Healthcare Healthcare Doctors 98