Integrity Solutions

NOVEMBER 13, 2020

The important skills that contribute to sales success are constant, regardless of disruptive external events, but they’ll need to be sharpened and tailored to the changing healthcare environment. Healthcare sales has gone through a number of rocky transitions and disruptions over the past decade. Sales managers are key to that.

Healthcare Sales 271

Healthcare Sales Sales Healthcare Healthcare 271

World of DTC Marketing

AUGUST 9, 2021

SUMMARY: A survey of more than 4,000 physicians showed that virtually every physician uses social media for personal reasons, while two-thirds use it for professional reasons. According to Sermo, two-thirds of physicians spend at least an hour on social media, with an average daily use of two hours and twenty-two minutes.

Media 294

Media Physicians Pharma Marketing 294

MedCity News

JULY 1, 2022

Nearly half of health systems and physician groups in the U.S. are behind on their 2022 revenue goals, and healthcare executives are worried about increasing costs, shrinking margins and the impending recession, according to a new report.

Physicians 246

Physicians Healthcare Healthcare Leads 246

Referral MD

DECEMBER 9, 2024

Prior authorization is a pivotal component of healthcare, bridging the relationship between patients, healthcare providers, and insurance companies. While a physician may determine a treatment plan, they must get the insurers green light to ensure coverage. Photo by terovesalainen on Adobe Stock What Is Prior Authorization?

Healthcare 69

Healthcare Healthcare Insurance Healthcare Provider 69

World of DTC Marketing

JANUARY 1, 2022

Yes, there will be changes in healthcare in the coming years but put away the thoughts that telehealth and wearable devices will revolutionize healthcare. Digital, within healthcare, is used differently by online health seekers. The post A realistic view of healthcare in 2022. Here are things I believe are more realistic.

Healthcare 244

Healthcare Healthcare Side effects Prescription 244

Referral MD

FEBRUARY 28, 2025

Yet, the healthcare experience often begins with a decidedly analog ritual: The dreaded patient intake form. For too long, the administrative side of healthcare has lagged behind its clinical advancements. In this blog, well explore how digital patient intake can revolutionize healthcare efficiency, one click (or tap) at a time.

Healthcare 52

Healthcare Healthcare Patients Electronics 52

World of DTC Marketing

MARCH 11, 2022

After two years of pandemic fatigue, healthcare trust is at an all-time low, according to Edelman’s Trust Barometer Special Report on Trust in Healthcare. Still, the report may be too generalized for every healthcare player. While this is an excellent general overview, it does not apply to all healthcare.

Physicians 212

Physicians Healthcare Healthcare Pharma 212

World of DTC Marketing

APRIL 1, 2021

All prescription drugs don’t make us healthy; they just mask a potentially unhealthy lifestyle that eventually will cost patients and our healthcare system a lot of money, time, and pain. The idea that Americans should take personal responsibility for their health is a topic that needs to be addressed in relation to healthcare costs.

Healthcare 144

Healthcare Healthcare Insurance Pharma 144

MedCity News

OCTOBER 5, 2023

What’s driving the maternal mental health crisis CDC research shows that about 1 in 8 women experience postpartum depression symptoms and the rate of depression diagnosis at delivery is continuously increasing – with mental health related issues factoring into some of the leading causes of maternal mortality. In the U.S.,

Training 307

Training Healthcare Healthcare Insurance 307

World of DTC Marketing

JUNE 6, 2022

Diabetes can lead to serious health complications like heart disease and stroke, so it’s important to take steps to avoid developing the disease if possible. The post Monday Healthcare Headlines appeared first on World of DTC Marketing.com. —and a silent killer. It doesn’t have to be this way.

Healthcare 174

Healthcare Healthcare Food Government 174

World of DTC Marketing

MARCH 19, 2021

SUMMARY: Value-based healthcare is a healthcare delivery model in which providers, including hospitals and physicians, are paid based on patient health outcomes. In a country where people really don’t care of themselves value-based healthcare won’t work.

Healthcare 143

Healthcare Healthcare Side effects Medical 143

World of DTC Marketing

JANUARY 6, 2021

PONTIFICATION: Healthcare agencies need to be the agents of change and lead by example. Besides, physicians have still not bought into the whole technology trends unless it drives patients into their office. Are there changes coming to healthcare? The post Are healthcare agencies really this clueless?

Healthcare 139

Healthcare Healthcare Media Pharma 139

Healthcare Success

FEBRUARY 24, 2025

This week's podcast dives into successful sales leadership and is relevant to most healthcare verticals, including B2B sales in SaaS, pharmaceuticals, medical device, hospitals, etc. My guest, Chris Jennings , CEO of Chris Jennings Group , reveals the essential traits of successful healthcare sales leadership. Why Listen?

Sales 65

Sales Healthcare Healthcare Prospecting 65

Healthcare Success

MAY 24, 2022

Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. Today’s consumers expect a healthcare experience as innovative and digitally advanced as any other industry. Think of all the reasons someone might decide to switch healthcare providers: . Relocation.

Healthcare 102

Healthcare Healthcare Marketing Physicians 102

Medico Reach

MARCH 2, 2023

The healthcare sector is one of the fastest-growing industries. A compound annual growth rate (CAGR) of 12.25% is a testament to the healthcare segment’s exponential and steady rise. So, it is natural for healthcare businesses to evaluate its utility and impact. “I Read on to learn how.

Healthcare 137

Healthcare Healthcare Medical Patients 137

Healthcare Success

NOVEMBER 1, 2024

Our Senior Marketing Strategist, Kathy Gaughran, recently shared invaluable insights at the 2024 Mental Health Marketing (MHM) conference about how to reach consumers during their healthcare journey. We invite you to  subscribe to our blog  and connect with us on LinkedIn: Stewart Gandolf , Kathy Gaughran , and  Healthcare Success.

Healthcare 59

Healthcare Healthcare Marketing Media 59

Pharma Marketing Network

MARCH 13, 2025

Social Media Advertising : Platforms like Facebook, Instagram, and LinkedIn allow precise audience segmentation, targeting patients and healthcare professionals separately. Native Advertising : Sponsored articles and healthcare content on trusted medical websites can drive awareness without violating regulatory guidelines.

Pharma 59

Pharma Physicians Education Media 59

Referral MD

JANUARY 24, 2025

In todays fast-paced healthcare landscape, efficiency, communication, and patient satisfaction are more critical than ever. At ReferralMD, were proud to partner with healthcare organizations to tackle these challenges head-on, empowering them to deliver better outcomes for both patients and providers. Why ReferralMD?

Healthcare 52

Healthcare Healthcare Management Patients 52

Healthcare Success

MAY 9, 2022

We know that today’s healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . History of QR Codes in Healthcare Marketing .

Leads 109

Leads Patients Healthcare Provider Healthcare 109

Evolve Your Success

AUGUST 28, 2024

Alejandro Badia, a world-renowned hand surgeon and healthcare advocate. Dr. Badia’s journey from his immigrant roots to becoming a leading medical practitioner in Miami is truly inspiring. shows, and dining experiences, and gain practical tips from a seasoned medical expert reshaping the healthcare landscape. F.R.C.S.I.,

Media 130

Media Healthcare Healthcare Medical sales 130

World of DTC Marketing

AUGUST 16, 2022

The new Inflation Bill will not reduce healthcare costs in the U.S. A New York Times article said, “Poor diet is the leading cause of mortality in the U.S.” These people hand cards, telling physicians not to weigh them to nurses. It leads to a lack of accountability. An analysis predicts that by 2030, 48.9%

Food 48

Food Retail Healthcare Healthcare 48

World of DTC Marketing

MARCH 28, 2021

This is leading to excessive costs to out healthcare system and something needs to be done. Aronne, an obesity specialist at Weill Cornell Medicine says “physicians need better education, and they need a different attitude toward people who have obesity”. This is going to cost us ALL.

Doctors 250

Doctors Patients Insurance Physicians 250

Healthcare Success

DECEMBER 6, 2022

Healthcare consumers continue to move swiftly down the paths of least resistance toward quality care. This spells trouble for healthcare organizations that cannot change with the times. 9 Healthcare Marketing Trends 2023. 9 Healthcare Marketing Trends 2023. Consumer-First Content is Essential.

Healthcare 109

Healthcare Healthcare Marketing Competition 109

Healthcare Success

JUNE 6, 2022

Whether you represent a hospital, health system, or multilocation practice, competing healthcare businesses are developing innovative business models—right now—and they’re targeting your market. More businesses are developing with innovative ways to disrupt the status quo and drive competition in healthcare. The answer is twofold.

Competition 109

Competition Healthcare Healthcare Marketing 109

PM360

JUNE 24, 2024

In the rapidly evolving global healthcare landscape, the relationship between patients and healthcare professionals (HCPs) remains crucial for effective treatment and care delivery. Another survey found that only 12% of adults felt healthcare was handled ‘extremely’ or ‘very’ well in the U.S.,

Physicians 59

Physicians Patients Healthcare Provider Healthcare 59

Nixon Gwilt Law

MAY 26, 2023

As a law firm focused specifically on healthcare innovation, we get really excited about developing areas of the healthcare industry. Digital health companies building VR solutions often ask us this question, and if you are a founder or executive looking for ways to commercialize your VR platform for healthcare providers in the U.S.,

Healthcare 119

Healthcare Healthcare Marketing Healthcare Provider 119

World of DTC Marketing

AUGUST 21, 2020

As the NY Times recently reported , obesity is the leading cause of mortality in the United States. What this means in real terms is that a lot of money is going to be needed for healthcare and that our reliance on nonprescription drugs is going to increase in lieu of exercising and eating healthy. Obesity costs the nation $1.72

Insurance 238

Insurance Physicians Healthcare Healthcare 238

World of DTC Marketing

JANUARY 18, 2022

According to MedData Group, 72% of physicians surveyed were active on Facebook weekly, and 38% were active on Instagram and LinkedIn weekly. The types of professional content on Facebook that physicians are most likely to engage with include continuing medical education opportunities (37%) and physician online community information (31%).

Media 238

Media Pharma Side effects Physicians 238

World of DTC Marketing

AUGUST 14, 2022

If you follow the hype around telehealth, you would think it will save healthcare. Telehealth does have a future as PART of healthcare, but it won’t replace the benefit of seeing a patient in person and being able to diagnose a health problem. It has its place but let’s not act like it will save healthcare.

Doctors 154

Doctors Physicians Healthcare Healthcare 154

Healthcare Success

OCTOBER 17, 2024

Struggling with burnout while maintaining high-quality healthcare services that patients love? Tune in to our latest podcast as Lee Aase, founder of HELPCare, LLC, shares how he transitioned from his pioneering social media work at Mayo Clinic to lead an innovative membership-based direct-to-patient healthcare business.

Healthcare 109

Healthcare Healthcare Patients Insurance 109

Salesforce

NOVEMBER 9, 2023

All marketers are under pressure to reduce costs and drive revenue, but healthcare marketers have the extra pressure of dealing with life or death. It’s a tough job, but new technologies and healthcare marketing strategies are paving the way for stronger communications that benefit both the company and the people who need care.

Healthcare 116

Healthcare Healthcare Marketing Patients 116

Healthcare Success

JUNE 13, 2022

More companies are making high-quality healthcare easier to access and more affordable by embracing data and technology. While healthcare has historically been among the slowest to accept new technologies, the pandemic has sped adoption. What is personalized healthcare, and how can you incorporate it into your marketing strategy?

Healthcare 95

Healthcare Healthcare Marketing Patients 95

World of DTC Marketing

MARCH 2, 2022

As part of the report, Doximity, the leading digital platform for U.S. medical professionals, analyzed the adoption of telemedicine across its physician user base from January 2020 through June 2021 and conducted a study of patients’ experiences with telemedicine during the same time frame.

Physicians 154

Physicians Patients Doctors Training 154

Clarify Health

NOVEMBER 21, 2024

Following record healthcare spending of $4.5 trillion in 2024 —of which one-third was classified as wasteful—healthcare systems face mounting pressure to improve efficiency and cut costs without sacrificing quality. Managing disparate platforms can be overwhelming, leading to increased workload and stress.

Healthcare 52

Healthcare Healthcare Leads Medical 52

World of DTC Marketing

NOVEMBER 3, 2020

Obesity, lack of exercise, and too much salt are all contributing to a myriad of health issues that are going to drive up healthcare costs. Our healthcare system is set up to treat patients not to prevent bad health habits. However, there is NO excuse for healthcare companies continuing to ignore the consequences.

Insurance 190

Insurance Healthcare Healthcare Physicians 190

Salesforce

DECEMBER 2, 2021

Most healthcare organizations still rely on EHR (electronic health records) to manage clinical data. In other words, patients are forced to manage their own healthcare. It starts with cloud-based healthcare. What is cloud-based healthcare? How can a cloud solution improve the work of healthcare organizations?

Healthcare 98

Healthcare Healthcare Patients Management 98

World of DTC Marketing

FEBRUARY 3, 2021

SUMMARY: The biggest threat to the pharma industry isn’t the coming tsunami of healthcare changes. At the end of last year, I worked with a leading cancer company on a test program that involved an email program. It’s reshaping the company to once again focus on patients instead of profits.

Pharma 187

Pharma Patients Management Prescription 187