Referral MD

JANUARY 24, 2025

In todays fast-paced healthcare landscape, efficiency, communication, and patient satisfaction are more critical than ever. At ReferralMD, were proud to partner with healthcare organizations to tackle these challenges head-on, empowering them to deliver better outcomes for both patients and providers. Why ReferralMD?

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PM360

JULY 18, 2023

The judging panel consists of individuals who span across the entertainment and healthcare sectors including celebrities and producers as well as life sciences and media executives. Digital Pharma East is a leading event for the life sciences community, dedicated to advancing pharma marketing innovation.

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Infuse Medical

DECEMBER 17, 2024

Maintaining high standards of patient care in the healthcare scene of today depends on operational efficiency and exact administration of medical devices. Leading change in these processes is virtual reality (VR), which provides creative ideas for fleet management of medical equipment and operational optimization in healthcare.

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Healthcare Success

MAY 24, 2022

Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. Today’s consumers expect a healthcare experience as innovative and digitally advanced as any other industry. Think of all the reasons someone might decide to switch healthcare providers: . Relocation.

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Pharma Marketing Network

APRIL 15, 2021

The post 6 Digital Tools at the Center of Healthcare Digitalization [INFOGRAPHIC] appeared first on Pharma Marketing Network. Download this infographic and learn which 6 digital tools are at the center of digitalization and how the will influence the future of Pharma marketing in 2021 and beyond. Company Email *.

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Pharma Marketing Network

MARCH 8, 2025

Pay-per-click (PPC) advertising allows brands to reach healthcare professionals (HCPs) and patients when they are actively searching for treatment options, drug information, or medical education. The Digital Shift in Healthcare Marketing Google processes over 1 billion health-related searches daily. diabetes, cancer).

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Pharma Marketing Network

MARCH 16, 2025

CPC can be highly effective when used in the right context and channelsespecially when leveraging trusted endemic platforms like EHSs publisher network or native advertising options like Tap Native. For more pharma marketing insights, visit Pharma Marketing Network. Why CPC Is Effective for Targeting Healthcare Professionals 1.

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Pharmaceutical Commerce

JANUARY 4, 2024

Electronic health record messaging network found to improve communication and lead to better medication adherence.

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Clarify Health

MAY 3, 2024

This is part two of our three-part series about how health plan leaders can leverage healthcare claims data to reduce costs , strategically grow their networks , provide best-in-class member services , and enhance outcomes for their members. And a reputation for excellence perennially appeals to current and prospective members.

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MedCity News

OCTOBER 23, 2022

billion saved in healthcare expenditures. billion, leading to $13.6 The study found that if certain adults received medically-tailored meals, about 1.6 million hospitalizations would have been avoided, resulting in $38.7 Programs to provide these meals would have cost $24.8 billion in net savings, according to the report.

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PM360

JANUARY 7, 2025

Acquisition highlights companies shared commitment to clients, workplace culture, and attracting the industrys best people TORONTO, ON/SARATOGA SPRINGS, NY January 7, 2025 Klick Health today announced it has acquired Peregrine Market Access, a leading market access strategy and value communications specialist in life sciences.

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Clarify Health

JULY 11, 2024

As health plans seek innovative strategies to enhance their service offerings and improve financial performance, the integration of telemedicine into their networks emerges as a pivotal solution. How telemedicine can expand access to care The use of telemedicine services significantly increased during the pandemic, rising from 15.4%

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Pharma Marketing Network

MARCH 13, 2025

For more insights into pharma marketing shifts, visit Pharma Marketing Network. Social Media Advertising : Platforms like Facebook, Instagram, and LinkedIn allow precise audience segmentation, targeting patients and healthcare professionals separately. Lookalike audience targeting based on aggregated healthcare behaviors.

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Pharma Marketing Network

MARCH 17, 2025

For expert guidance on pharma marketing trends, visit Pharma Marketing Network. Using influencer-driven content on professional networks like LinkedIn. Enhancing Engagement Through Paid Social Media Campaigns HCPs actively engage on LinkedIn, Twitter, and niche healthcare platforms.

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Pharma Marketing Network

MARCH 5, 2025

Traditional outreach methods are no longer enough to engage healthcare professionals (HCPs) and patients in a digital-first world. Lead Generation: Drive patient education sign-ups, HCP event registrations, and drug sample requests. Reaching Healthcare Professionals (HCPs) HCPs dont search the way patients do.

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Pharma Marketing Network

JULY 19, 2023

Here are some examples of how pharmaceutical companies can align their brand values with high-impact healthcare sponsorships: Sponsoring research: Pharmaceutical companies can sponsor research into new drugs and treatments for diseases. This could help to improve the lives of patients and make a real difference in the world.

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Healthcare Success

OCTOBER 17, 2024

Struggling with burnout while maintaining high-quality healthcare services that patients love? Tune in to our latest podcast as Lee Aase, founder of HELPCare, LLC, shares how he transitioned from his pioneering social media work at Mayo Clinic to lead an innovative membership-based direct-to-patient healthcare business.

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Pharma Marketing Network

MARCH 11, 2025

Which platforms provide valuable insights for reaching healthcare professionals (HCPs) and patients? Digital platforms provide a way to streamline outreach efforts, measure campaign performance, and engage with both healthcare professionals and patients. Join the Pharma Marketing Network community on Linkedin.

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Clarify Health

MARCH 5, 2024

Designing and maintaining a healthcare network is no simple task—especially when it comes to meeting the needs for accessibility, quality, and cost across a diverse pool of members. Beyond supporting the health and well-being of its members, provider network adequacy is essential to a plan’s financial health and performance.

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World of DTC Marketing

JANUARY 18, 2022

A Mediabistro survey showed that social networks influence more than 40% of people’s health choices. It’s also imperative to understand that a social media post is NOT, alone, going to lead to a new Rx. According to the CDC, prescription drug use increases with age, from 18.0% of children under age 12 to 85.0%

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Pharmaceutical Technology

DECEMBER 27, 2022

The healthcare industry saw its share of ups and downs in 2022. Our response to the worldwide pandemic evolved over time, and so did the needs of the sector and the people relying on healthcare companies to deliver solutions. Russia’s war on Ukraine dealt a blow to healthcare services in the area that had far-reaching ramifications.

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Clarify Health

OCTOBER 10, 2023

When building provider networks, it is crucial to include providers who can assess and address social determinants to ensure that care is equitable, patient-centered, and effective in improving health outcomes and reducing healthcare disparities.

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Salesforce

DECEMBER 2, 2021

Most healthcare organizations still rely on EHR (electronic health records) to manage clinical data. In other words, patients are forced to manage their own healthcare. It starts with cloud-based healthcare. What is cloud-based healthcare? The cloud, however, allows data to live on a global network of secure data centers.

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Pharma Marketing Network

MARCH 16, 2025

For additional insights on pharma digital marketing, visit Pharma Marketing Network. Using platforms like EHSs publisher network or Tap Native , brands can ensure their campaigns are targeted, trustworthy, and compliant. If a campaign is underperforming, adjusting copy, visuals, or targeting parameters can lead to improved results.

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Clarivate

APRIL 24, 2023

healthcare payers and providers are consolidating at a dizzying clip as they seek to gain market share, increase access to care and secure clinical control to improve health outcomes. CVS’ bid for Oak Street is in keeping with nearly two decades of evolution toward becoming an integrated payer and provider.

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Pharma Marketing Network

OCTOBER 23, 2024

Building a strong network in the pharmaceutical industry is no longer optional—it’s essential. LinkedIn, the world’s largest professional networking platform, offers an incredible opportunity for pharma professionals to connect, collaborate, and grow their careers. A well-optimized profile is crucial for building your network.

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Referral MD

DECEMBER 6, 2024

Yet in healthcare, one of the most critical services, patients often face barriers to access and information. They may be limited to providers within their insurance network or unsure about the costs of treatments until after the fact. From buying a television to booking a vacation, we expect to have all the necessary information.

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Clarify Health

SEPTEMBER 26, 2023

Join Clarify Health on September 29 th , 2023, at the American Association of Physician Liaisons (AAPL) regional networking meeting in Columbus, OH. The fall networking meeting is an opportunity for physician liaisons to network and gain valuable education from industry peers.

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Pharma Marketing Network

FEBRUARY 27, 2025

In this article, well dive into key pharma digital marketing strategies that can help pharma brands connect with healthcare professionals (HCPs), patients, and stakeholders effectively. Websites like Pharma Marketing Network consistently apply these principles to drive industry engagement. However, compliance is key.

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Pharma Marketing Network

OCTOBER 9, 2024

In the rapidly evolving pharmaceutical industry, building a robust pharma network is crucial for companies aiming to expand their influence and stay competitive. A well-connected network can facilitate the dissemination of information, enhance collaborative efforts, and ultimately drive growth.

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PM360

JANUARY 9, 2025

Most recently CEO of Omnicom Health Group, Matt will lead and connect Publicis global health vertical, designing and implementing a shared vision and strategy for the companys healthcare and pharma agencies. Matt will be based in New York and report directly to Arthur Sadoun, CEO of Publicis Groupe.

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Pharma Marketing Network

JULY 17, 2023

Amy Turnquist has more than 20 years of experience leading teams to create and deliver innovative, client-centric solutions that connect pharmaceutical brands with their HCP and consumer audiences. An avid connector and networker, Amy can be reached at linkedin.com/in/amyturnquist or amy.turnquist@northhighland.com.

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Pharma Marketing Network

JANUARY 11, 2025

Understanding Your Audience: Different audiencespatients, healthcare professionals, or payersrequire tailored messages. For instance, while patients prioritize benefits and side effects, healthcare providers look for clinical evidence and efficacy. Missteps can lead to hefty fines and reputational damage. While the U.S.

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Pharma Marketing Network

DECEMBER 13, 2024

Table of Contents Sr# Headings 1 Introduction 2 What is a Marketing Network in Pharma? A robust marketing network ensures that the right messages reach healthcare professionals (HCPs) and patients, leading to improved engagement and outcomes. What is a Marketing Network in Pharma? Lets explore.

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Healthcare Success

JULY 1, 2024

As societal norms shift and conversations become more open, healthcare organizations must recognize the need to engage with sensitive healthcare topics to better serve their communities. But how can healthcare organizations ensure their campaigns are successful and engage the right audiences?

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Scott’s Directories

JUNE 11, 2024

Navigating the healthcare landscape to connect with doctors can be challenging, especially for busy sales reps. Here, we discuss five top doctor lead generation strategies that will streamline your outreach and help you connect with healthcare professionals effectively. Prepare informative materials to share at events.

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European Pharmaceutical Review

APRIL 4, 2024

Specifically, an additional four years of funding for the Advanced Therapy Treatment Centre (ATTC) Network is available through the programme. The funding will start with three established Centres, and then across an expanded network, according to Chief Clinical Officer for Cell and Gene Therapy Catapult, Jacqueline Barry.

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